CARPROOF
CARPROOF (operating as CARFAX Canada ULC) is Canada's dominant vehicle history reporting service, aggregating 30+ billion records to provide used-vehicle history, valuation, fraud detection, and monitoring products to consumers, dealers, and enterprises across Canada.
- Company typePrivate
- Founded2017
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What CARPROOF does
CARPROOF operates as CARFAX Canada ULC, a privately held Canadian subsidiary of US-based CARFAX (an IOP Holdings business unit). The company runs Canada's most comprehensive vehicle history reporting platform, aggregating more than 30 billion data records from thousands of trusted Canadian sources to produce reports covering accident and frame/structural damage, weather damage, service history, unfixed safety recalls, lien information, theft records, and odometer readings. The core product is the CARFAX Canada Vehicle History Report, augmented by a suite of adjacent products including History-Based Value (a history-adjusted valuation tool), VIN Fraud Check (stolen/fraudulent VIN detection), Vehicle Monitoring (a recurring subscription that alerts owners to changes in a vehicle's history status), VIN Decoder, Safety Recall Check, and Car Care (maintenance tracking).
The company serves four primary customer segments: individual car buyers and sellers purchasing one-time reports; automotive dealers accessing reports and inventory tools via a dedicated dealer membership portal; enterprise customers in banking, insurance, and government using vehicle data for lending, underwriting, and risk assessment; and automotive remarketing and OEM partners requiring data integration for certification, warranty, and remarketing programs. Revenue is generated through one-time report purchases, recurring vehicle monitoring subscriptions, dealer membership fees, and enterprise data licensing.
Distribution is multi-channel: a direct-to-consumer website, a dedicated dealer login portal, enterprise sales motions, and embedded partnerships with all major Canadian OEMs (Audi, BMW, Honda, Toyota, Mercedes-Benz, Nissan, Mazda, Hyundai, Volkswagen, General Motors) as well as marketplaces (Auto Trader, Auto 123, Kijiji, Les Pac) and retail/club partners (Canadian Tire, CAA). The business sells 5+ million reports annually. CARPROOF was acquired by CARFAX in 2017 and rebranded to CARFAX Canada; the legal entity remains CARFAX Canada ULC, headquartered in London, Ontario, with a headcount of 11-50 employees.
CARPROOF firmographics
Firmographics- Name
- CARPROOF
- Legal name
- CARFAX Canada ULC
- Website
- https://carproof.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CARPROOF (operating as CARFAX Canada ULC) is Canada's dominant vehicle history reporting service, aggregating 30+ billion records to provide used-vehicle history, valuation, fraud detection, and monitoring products to consumers, dealers, and enterprises across Canada.
- Ownership category
- akta.pro rank
CARPROOF industry classification
Industry- Product category
- Vehicle History Reporting
- akta.pro primary industry
- Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)
Keywords
Where CARPROOF is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Markets served
CARPROOF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vehicle History Reports: One-time purchase of individual vehicle history reports for consumers and dealers researching specific vehicles
- Vehicle Monitoring Subscription: Recurring subscription service for ongoing vehicle monitoring, notifying owners of changes to their vehicle's history
- Dealer Membership: B2B dealer membership program providing access to vehicle history reports and tools for automotive dealers
- Enterprise Solutions: Banking, Insurance, Government and OEM solutions for large organizations requiring vehicle data integration
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
CARPROOF product offering
Product offeringCore offering
CARPROOF (operating as CARFAX Canada) sells comprehensive vehicle history reports to Canadian consumers, automotive dealers, OEMs, and enterprise clients (banking, insurance, government). Its core product is a vehicle history report aggregating 30+ billion records from thousands of trusted sources to disclose accident damage, frame/structural damage, weather damage, service history, unfixed safety recalls, lien status, theft records, odometer readings, and salvage/rebuild title information. Complementary products include VIN Fraud Check, History-Based Value valuation, Vehicle Monitoring subscriptions, and free tools (VIN Decoder, Recall Check, Car Care).
Product overview
CARPROOF operates as CARFAX Canada, offering a platform of interconnected vehicle history and valuation products. The core offering is the CARFAX Canada Vehicle History Report, which serves as the foundational product accessing over 30 billion data records from thousands of sources. Additional products build on this data foundation: History-Based Value provides valuation based on vehicle-specific history; VIN Fraud Check detects fraudulent vehicles; Vehicle Monitoring offers ongoing subscription-based surveillance; and free tools including VIN Decoder and Recall Check provide entry-level utility. Together, these products address the complete vehicle transaction lifecycle from pre-purchase verification through ongoing ownership monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- CARFAX Canada Vehicle History Reports Comprehensive vehicle history report that searches for accident damage, frame or structural damage, weather damage, service history, unfixed safety recalls, lien information, theft records, odometer readings, and rebuild/salvage title status based on 30+ billion data records from thousands of trusted sources. Sold to individual consumers, automotive dealers, and enterprise clients.
- CARFAX Canada VIN Fraud Check Standalone tool to detect stolen or fraudulent vehicles before purchase by checking VIN authenticity and identifying compromised vehicle identification numbers.
- CARFAX Canada Vehicle Monitoring Ongoing subscription service that monitors a specific vehicle over time for changes in status, new damage reports, theft records, or other significant events.
- CARFAX Canada History-Based Value In-depth vehicle valuation tool that leverages Canada's largest vehicle data network to provide valuations based on a vehicle's unique history, including accident history, service records, and ownership changes.
Companies that use CARPROOF
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
CARPROOF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CARPROOF partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- AudicoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- BMWcoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- HondacoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- ToyotacoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- Mercedes-BenzcoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- NissancoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- MazdacoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- HyundaicoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- VolkswagencoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- General MotorscoreMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
- Auto TradercoreLeading automotive marketplace partner integrating CARFAX Canada vehicle history data into listings.
- Auto 123coreAutomotive marketplace partner integrating CARFAX Canada vehicle history data into listings.
- KijijicoreClassified marketplace partner integrating CARFAX Canada vehicle history data for vehicle listings.
- Les PaccoreClassified marketplace partner integrating CARFAX Canada vehicle history data for vehicle listings.
- Canadian TirecoreMajor automotive retail partner displaying CARFAX Canada vehicle history data.
- CAAcoreAutomotive club partner displaying CARFAX Canada vehicle history data for member services.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
CARPROOF competitors and assessment
Company assessmentDirect peers
- CARFAX (US): CARFAX is the US vehicle history reporting service and direct parent of CARFAX Canada. It operates the same vehicle history report product model in the US market, sharing data infrastructure and brand—making it the most directly comparable peer.
- AutoCheck (Experian): AutoCheck, owned by Experian, is a competing vehicle history report service primarily serving the US market. It offers a comparable product (vehicle history reports based on title records) and is the closest direct competitor to the CARFAX product family globally.
- VinAudit: VinAudit offers vehicle history reports leveraging NMVTIS and other data sources as a lower-priced alternative to CARFAX. It is a direct competitor in the consumer vehicle history report category, particularly for price-sensitive buyers.
- EpicVIN: EpicVIN is an online vehicle history report provider serving consumers and dealers with reports sourced from NMVTIS and other databases. It competes on price and report comprehensiveness against CARFAX-class services.
- InstaVIN: InstaVIN provides vehicle history reports and VIN decoding tools targeting individual car buyers. It overlaps directly with CARFAX Canada's consumer-facing report offering at lower price points.
Emerging players
- CarVertical: CarVertical is a blockchain-based vehicle history platform that aggregates data from multiple sources across multiple countries. It competes with CARFAX's model but with a different technology stack and broader geographic ambition, making it an emerging direct competitor in the vehicle history category.
Regional players
- CARFAX Australia: CARFAX Australia is a sibling entity under the CARFAX brand operating the same vehicle history report model in Australia. It is structurally analogous to CARFAX Canada—same product, different geography—and a useful peer for regional vehicle history operations.
- CarProof Europe: CarProof historically extended its vehicle history offering beyond Canada; any international CarProof/CARFAX European operation would be a regional peer with the same product DNA serving a different geography.
Broad incumbents
- J.D. Power Valuation Services: J.D. Power provides vehicle valuation and analytics used by dealers, lenders, and insurers, overlapping with CARFAX Canada's History-Based Value and enterprise data offerings. It is a broader incumbent in automotive data analytics.
- Black Book (Cox Automotive):
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CARPROOF social profiles
Digital presenceCARPROOF financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARPROOF leadership team
Management profileNumber of profiles
CARPROOF funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARPROOF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARPROOF
What does CARPROOF do?
CARPROOF (operating as CARFAX Canada) sells comprehensive vehicle history reports to Canadian consumers, automotive dealers, OEMs, and enterprise clients (banking, insurance, government). Its core product is a vehicle history report aggregating 30+ billion records from thousands of trusted sources to disclose accident damage, frame/structural damage, weather damage, service history, unfixed safety recalls, lien status, theft records, odometer readings, and salvage/rebuild title information. Complementary products include VIN Fraud Check, History-Based Value valuation, Vehicle Monitoring subscriptions, and free tools (VIN Decoder, Recall Check, Car Care).
Is CARPROOF a public or private company?
CARPROOF is a private company. It is classified as corporate owned and is currently operating.
When was CARPROOF founded?
CARPROOF was founded in 2017. It employs 11 to 50 people.
Where is CARPROOF based?
CARPROOF is headquartered in London, Canada, in the North America region.
How does CARPROOF make money?
Four revenue lines are on record. Vehicle History Reports are the primary driver. The others are vehicle Monitoring Subscription, dealer Membership and enterprise Solutions.
Who are CARPROOF's main competitors?
Direct peers on record are CARFAX (US), AutoCheck (Experian), VinAudit, EpicVIN and InstaVIN. CarVertical is listed as an emerging player. Regional players are CARFAX Australia and CarProof Europe. Broad incumbents are J.D. Power Valuation Services and Black Book (Cox Automotive).
Does CARPROOF have an API?
No public API is recorded for CARPROOF.
What industry is CARPROOF in?
CARPROOF's product category is Vehicle History Reporting. Its primary akta.pro industry code is TLABAKAE, Vehicle Inspection, Grading & Condition Reporting Services.