CARPROOF

What CARPROOF does

CARPROOF operates as CARFAX Canada ULC, a privately held Canadian subsidiary of US-based CARFAX (an IOP Holdings business unit). The company runs Canada's most comprehensive vehicle history reporting platform, aggregating more than 30 billion data records from thousands of trusted Canadian sources to produce reports covering accident and frame/structural damage, weather damage, service history, unfixed safety recalls, lien information, theft records, and odometer readings. The core product is the CARFAX Canada Vehicle History Report, augmented by a suite of adjacent products including History-Based Value (a history-adjusted valuation tool), VIN Fraud Check (stolen/fraudulent VIN detection), Vehicle Monitoring (a recurring subscription that alerts owners to changes in a vehicle's history status), VIN Decoder, Safety Recall Check, and Car Care (maintenance tracking).

The company serves four primary customer segments: individual car buyers and sellers purchasing one-time reports; automotive dealers accessing reports and inventory tools via a dedicated dealer membership portal; enterprise customers in banking, insurance, and government using vehicle data for lending, underwriting, and risk assessment; and automotive remarketing and OEM partners requiring data integration for certification, warranty, and remarketing programs. Revenue is generated through one-time report purchases, recurring vehicle monitoring subscriptions, dealer membership fees, and enterprise data licensing.

Distribution is multi-channel: a direct-to-consumer website, a dedicated dealer login portal, enterprise sales motions, and embedded partnerships with all major Canadian OEMs (Audi, BMW, Honda, Toyota, Mercedes-Benz, Nissan, Mazda, Hyundai, Volkswagen, General Motors) as well as marketplaces (Auto Trader, Auto 123, Kijiji, Les Pac) and retail/club partners (Canadian Tire, CAA). The business sells 5+ million reports annually. CARPROOF was acquired by CARFAX in 2017 and rebranded to CARFAX Canada; the legal entity remains CARFAX Canada ULC, headquartered in London, Ontario, with a headcount of 11-50 employees.

Name

CARPROOF

Legal name

CARFAX Canada ULC

Website

https://carproof.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CARPROOF (operating as CARFAX Canada ULC) is Canada's dominant vehicle history reporting service, aggregating 30+ billion records to provide used-vehicle history, valuation, fraud detection, and monitoring products to consumers, dealers, and enterprises across Canada.

Ownership category

akta.pro rank

Product category

Vehicle History Reporting

akta.pro primary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

Keywords

• Vehicle history reports
• VIN fraud detection
• Vehicle valuation services
• Automotive dealer solutions
• Used vehicle data platform

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle History Reports: One-time purchase of individual vehicle history reports for consumers and dealers researching specific vehicles
2. Vehicle Monitoring Subscription: Recurring subscription service for ongoing vehicle monitoring, notifying owners of changes to their vehicle's history
3. Dealer Membership: B2B dealer membership program providing access to vehicle history reports and tools for automotive dealers
4. Enterprise Solutions: Banking, Insurance, Government and OEM solutions for large organizations requiring vehicle data integration

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

CARPROOF (operating as CARFAX Canada) sells comprehensive vehicle history reports to Canadian consumers, automotive dealers, OEMs, and enterprise clients (banking, insurance, government). Its core product is a vehicle history report aggregating 30+ billion records from thousands of trusted sources to disclose accident damage, frame/structural damage, weather damage, service history, unfixed safety recalls, lien status, theft records, odometer readings, and salvage/rebuild title information. Complementary products include VIN Fraud Check, History-Based Value valuation, Vehicle Monitoring subscriptions, and free tools (VIN Decoder, Recall Check, Car Care).

Product overview

CARPROOF operates as CARFAX Canada, offering a platform of interconnected vehicle history and valuation products. The core offering is the CARFAX Canada Vehicle History Report, which serves as the foundational product accessing over 30 billion data records from thousands of sources. Additional products build on this data foundation: History-Based Value provides valuation based on vehicle-specific history; VIN Fraud Check detects fraudulent vehicles; Vehicle Monitoring offers ongoing subscription-based surveillance; and free tools including VIN Decoder and Recall Check provide entry-level utility. Together, these products address the complete vehicle transaction lifecycle from pre-purchase verification through ongoing ownership monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• CARFAX Canada Vehicle History Reports Comprehensive vehicle history report that searches for accident damage, frame or structural damage, weather damage, service history, unfixed safety recalls, lien information, theft records, odometer readings, and rebuild/salvage title status based on 30+ billion data records from thousands of trusted sources. Sold to individual consumers, automotive dealers, and enterprise clients.
• CARFAX Canada VIN Fraud Check Standalone tool to detect stolen or fraudulent vehicles before purchase by checking VIN authenticity and identifying compromised vehicle identification numbers.
• CARFAX Canada Vehicle Monitoring Ongoing subscription service that monitors a specific vehicle over time for changes in status, new damage reports, theft records, or other significant events.
• CARFAX Canada History-Based Value In-depth vehicle valuation tool that leverages Canada's largest vehicle data network to provide valuations based on a vehicle's unique history, including accident history, service records, and ownership changes.

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core.

• AudicoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• BMWcoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• HondacoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• ToyotacoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• Mercedes-BenzcoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• NissancoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• MazdacoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• HyundaicoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• VolkswagencoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• General MotorscoreGTM or Marketing PartnerMajor automotive OEM partner displaying CARFAX Canada vehicle history data to support vehicle sales and build customer trust.
• Auto TradercoreGTM or Marketing PartnerLeading automotive marketplace partner integrating CARFAX Canada vehicle history data into listings.
• Auto 123coreGTM or Marketing PartnerAutomotive marketplace partner integrating CARFAX Canada vehicle history data into listings.
• KijijicoreGTM or Marketing PartnerClassified marketplace partner integrating CARFAX Canada vehicle history data for vehicle listings.
• Les PaccoreGTM or Marketing PartnerClassified marketplace partner integrating CARFAX Canada vehicle history data for vehicle listings.
• Canadian TirecoreGTM or Marketing PartnerMajor automotive retail partner displaying CARFAX Canada vehicle history data.
• CAAcoreGTM or Marketing PartnerAutomotive club partner displaying CARFAX Canada vehicle history data for member services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CARFAX (US): CARFAX is the US vehicle history reporting service and direct parent of CARFAX Canada. It operates the same vehicle history report product model in the US market, sharing data infrastructure and brand—making it the most directly comparable peer.
• AutoCheck (Experian): AutoCheck, owned by Experian, is a competing vehicle history report service primarily serving the US market. It offers a comparable product (vehicle history reports based on title records) and is the closest direct competitor to the CARFAX product family globally.
• VinAudit: VinAudit offers vehicle history reports leveraging NMVTIS and other data sources as a lower-priced alternative to CARFAX. It is a direct competitor in the consumer vehicle history report category, particularly for price-sensitive buyers.
• EpicVIN: EpicVIN is an online vehicle history report provider serving consumers and dealers with reports sourced from NMVTIS and other databases. It competes on price and report comprehensiveness against CARFAX-class services.
• InstaVIN: InstaVIN provides vehicle history reports and VIN decoding tools targeting individual car buyers. It overlaps directly with CARFAX Canada's consumer-facing report offering at lower price points.

Emerging players

• CarVertical: CarVertical is a blockchain-based vehicle history platform that aggregates data from multiple sources across multiple countries. It competes with CARFAX's model but with a different technology stack and broader geographic ambition, making it an emerging direct competitor in the vehicle history category.

Regional players

• CARFAX Australia: CARFAX Australia is a sibling entity under the CARFAX brand operating the same vehicle history report model in Australia. It is structurally analogous to CARFAX Canada—same product, different geography—and a useful peer for regional vehicle history operations.
• CarProof Europe: CarProof historically extended its vehicle history offering beyond Canada; any international CarProof/CARFAX European operation would be a regional peer with the same product DNA serving a different geography.

Broad incumbents

• J.D. Power Valuation Services: J.D. Power provides vehicle valuation and analytics used by dealers, lenders, and insurers, overlapping with CARFAX Canada's History-Based Value and enterprise data offerings. It is a broader incumbent in automotive data analytics.
• Black Book (Cox Automotive):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CarProof
• Facebookfacebook.com/carproof
• LinkedInlinkedin.com/company/carproof
• Instagraminstagram.com/carfaxca/?hl=en
• Xx.com/carproof

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARPROOF