What Blake's Seed Based does

Blake's Seed Based is a Chicago-based, privately held packaged-food company founded by Blake Sorensen, a person living with a severe nut allergy, who began developing allergy-friendly snacks in his own kitchen before commercializing the concept. The company's product portfolio is narrow and tightly defined around allergen avoidance: three core SKU lines — Breakfast Bars + Protein, Chewy Granola Bars, and Crispy Treats — all formulated to be free from the top nine most common food allergens, vegan, Non-GMO Project Verified, kosher, and gluten-free, and all produced in a dedicated nut-free and gluten-free facility to eliminate cross-contamination risk. Functional positioning emphasizes low sugar (3–5g per serving), 5g of plant protein in the breakfast bar, and individually wrapped, lunchbox-portioned formats aimed at the school-snack occasion.

Blake's operates a dual-channel go-to-market combining a direct-to-consumer e-commerce storefront at eatblakes.com with a Subscribe & Save subscription option (10–20% discount, 14/30/60-day cadence) and a retail distribution footprint reported at over 3,000 stores nationwide across grocery, natural food, and specialty retailers, supported by a store-locator tool. Pricing sits in the $19.99–$29.99 range per multi-pack before subscription discounts. The company is small (1–10 employees per firmographic data), has not disclosed any institutional funding, and lists Blake Sorensen as the sole named founder; no management team beyond the founder is disclosed in the source material.

The target customer base is segmented primarily around families managing nut and other food allergies (school-age children and caregivers) and secondarily around health-conscious adults seeking clean-label, plant-based snacks. Marketing is concentrated in organic channels — email newsletter, branded website content, and social media (Instagram, Facebook) — with no paid-acquisition or partnership marketing disclosed. No patents, trademarks, strategic partnerships, acquisitions, or regulatory actions beyond third-party food certifications are disclosed.

Name

Blake's Seed Based

Legal name

Blake's

Website

https://blakesseedbased.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Blake's Seed Based is a Chicago-based packaged-food company that sells allergy-friendly snack bars and crispy treats — free from the top nine allergens and made in a dedicated nut-free facility — via DTC e-commerce and 3,000+ U.S. retail stores, targeting families with food allergies and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Allergy-Friendly Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Allergy-friendly snacks
• Nut-free snack bars
• Plant-based snack foods
• Gluten-free snacks
• Allergen-free breakfast bars

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Blake's generates revenue through direct sales of allergy-friendly snacks including breakfast bars, chewy granola bars, and crispy treats. Products are sold through their e-commerce platform and retail stores nationwide.
2. Subscription (Subscribe & Save): Recurring revenue model offering 10-20% discounts on products for subscribers. Customers can choose delivery frequency (every 14, 30, or 60 days) for regular orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Blake's Seed Based manufactures and sells three lines of allergy-friendly snacks—Breakfast Bars + Protein, Chewy Granola Bars, and Crispy Treats—made in a dedicated nut-free and gluten-free facility. All products are free from the top 9 most common food allergens, use 100% vegan ingredients, are Non-GMO Verified, and are kosher certified, sold direct-to-consumer via eatblakes.com and through 3,000+ U.S. retail stores.

Product overview

Blake's Seed Based is a specialty food company offering allergy-friendly snacks made in a dedicated nut-free and gluten-free facility. The product portfolio consists of three core product lines: Breakfast Bars + Protein (high-protein, low-sugar morning bars), Chewy Granola Bars (soft-baked snack bars), and Crispy Treats (allergen-free rice crispy-style treats). All products are Non-GMO Verified, Vegan, and Kosher, and are free from the top 9 most common food allergens.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Bars + Protein Grab-and-go breakfast bar delivering 5g of plant protein with only 3g of sugar per bar, designed for busy mornings and school-safe consumption. Available in Variety Pack, Cinnamon Roll, Blueberry Muffin, and Sprinkled Donut flavors at $29.99 one-time or $23.99 on Subscribe & Save.
• Chewy Granola Bars Soft-baked granola bar positioned as an everyday snack-time staple for lunchboxes, backpacks, and on-the-go eating. Vegan, gluten-free, and nut-free. Available in Variety Pack, Birthday Cake, Chocolate Chip, and Apple Cinnamon flavors at $24.99 one-time or $22.49 on Subscribe & Save (10% off).
• Crispy Treats School-safe rice crispy–style treat with only 5g of sugar per individually wrapped serving, formulated free from the top 9 food allergens and made in a dedicated nut-free and gluten-free facility. Available in Variety Pack, Birthday Cake, and Chocolate Chip flavors at $24.99 one-time or $19.99 on Subscribe & Save (20% off).

Quantifiable outcome

• Free from the top 9 most common food allergens
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Made Good: Made Good produces allergen-free, school-safe granola bars, crispy squares, and cookies in a dedicated facility. Closely comparable to Blake's across target buyer (allergy families), product format (bars and crispy treats), retail channel, and certification stack.
• Enjoy Life Foods: Enjoy Life is one of the most established allergen-free snack brands (cookies, bars, baking chips), free from the top 8/9 allergens and sold in mainstream grocery. Directly competes with Blake's for the same allergy-family buyer in the same channels.
• Free2b Foods: Free2b makes allergen-free snack bars and baking chocolate under a top-9-allergen-free promise. Direct overlap with Blake's allergen-free bar positioning and school-safe messaging.
• That's it. That's it. produces fruit-based, allergen-free bars targeted at parents seeking school-safe, clean-label snacks. Competes with Blake's for lunchbox and on-the-go occasions in the allergy-friendly bar category.
• 88 Acres: 88 Acres makes seed- and nut-free (note: Blake's is explicitly nut-free, so partial overlap), allergen-conscious snack bars and butters. Comparable bar format, clean-label credentials, and natural/specialty retail presence.
• Nature's Bakery: Nature's Bakery makes soft-baked bars, fig bars, and snack cakes with allergen-friendly formulations, sold in mainstream grocery and club. Closely comparable baked snack format and retail footprint to Blake's.
• Bobo's Oat Bars: Bobo's produces baked oat bars and bites sold nationally in grocery, natural, and club channels. Comparable baked-bar format and on-the-go snacking occasion, though Bobo's is not positioned primarily as allergen-free.
• Pure Organic: Pure Organic produces organic, Non-GMO, allergen-friendly fruit and grain bars sold in mainstream grocery and natural stores. Direct overlap with Blake's on portable bar format and allergen-friendly certifications.

Emerging players

• Made in Nature: Made in Nature sells organic, Non-GMO dried fruit, nuts, and snack bars in natural and grocery channels. Overlaps with Blake's clean-label, natural-channel positioning, but broader portfolio and not primarily allergen-focused.
• Skout Organic: Skout Organic makes USDA-organic, allergen-friendly bars and toaster pastries targeting kids' lunchboxes. Comparable kid/parent allergy-aware buyer and grab-and-go use case, with partial product-format overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blakesseedbased
• Facebookfacebook.com/blakesseedbased
• LinkedInlinkedin.com/company/blakesseedbased

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blake's Seed Based