Nuheat

What Nuheat does

Nuheat is the nVent Electric brand for premium electric radiant floor heating in North America, founded in 1989 and operated from a headquarters in Richmond, British Columbia, with an Edmonton office and a Custom Mat manufacturing facility in Redwood City, California. Its core technology is single-conductor tinned-copper braided heating wire configured into pre-built mats at 12 watts per square foot and operating at 120V, 208V, or 240V with a 194°F maximum continuous exposure temperature. The product line spans Standard Mats (1/8-inch thick, 60+ standard sizes), Custom Mats (made-to-measure up to 200 ft² per mat, 12 or 15 W/ft²), Cable Systems, Cable & Membrane (including a Peel & Stick variant), Mesh, Shower Mats, and the MAPEI co-branded Mapeheat Mats, complemented by a four-tier thermostat family (Conductor with WiFi/Bluetooth and Open API; Signature WiFi with 3.5-inch touchscreen; Home touchscreen; Element manual). Heating systems carry a 25-year warranty and thermostats a 3-year warranty, with the 25-Year Total Care Warranty exclusive to Certified PRO installers.

The business model is predominantly indirect hardware sales through a two-tier channel: authorized distributors (required for warranty coverage) and a searchable Certified PRO installer network, supplemented by a dedicated multi-unit projects team that supports developers, engineers, and architects on condominiums, hotels, care facilities, and manufactured homes from specification to project completion. Direct-to-consumer activity is limited to quote requests for Custom Mats (24-hour quote turnaround, sub-3-day production lead time once at steady state) and cost-calculator/warranty-registration tools on the website. Revenue streams include Floor Heating Hardware Sales (Standard Mats list-priced from roughly $286 to $1,368, Custom Mats quote-based), Thermostat Sales (Conductor, Signature, Home, Element), and Certified PRO Program Services (training, certification, and exclusive warranty rights). Customer segments span residential homeowners, multi-unit developers, hospitality, commercial office, RV and manufactured-home OEMs, and trade contractors, with named project wins including 432 Park Avenue, 56 Leonard Street, American Coach, Renegade RV, and SHIFT health centers.

Strategically, Nuheat monetizes its brand and specification position via smart-home ecosystem integrations (Apple Home, Amazon Alexa, Google Home, IFTTT, Nest, Control4, Crestron), LEED-supportive marketing, and a co-brand with MAPEI, while relying on nVent Electric as the corporate parent for capital, distribution scale, and brand stewardship. The brand carries no standalone public financials and is not a standalone investment-grade entity, but it functions as a premium-priced niche product line within a publicly traded electrical solutions group.

Name

Nuheat

Legal name

Nuheat

Website

https://nuheat.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nuheat is an nVent Electric brand that designs and manufactures premium electric radiant floor heating systems, including standard and custom mats, cables, thermostats, and accessories, sold across North America through authorized distributors and a Certified PRO installer network serving residential, multi-unit, hospitality, and RV customers.

Ownership category

akta.pro rank

Product category

Electric Radiant Floor Heating

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Radiant Floor Heating Installation (HSAOAGAG)

akta.pro secondary industry

Radiant Floor Heating Installation (Underfloor Systems) (HSAPAGAJ)

Keywords

• Electric floor heating
• Radiant heating mats
• Heating cable systems
• Floor heating thermostats
• Uncoupling membrane products

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Floor Heating Hardware Sales: Nuheat generates revenue primarily from selling electric floor heating products including Standard Mats, Custom Mats, Cable Systems, Cable & Membrane products, Mesh, Shower Mats, and accessories. Products are sold through authorized distributors with pricing ranging from approximately $286 to $1,368 for standard mats, with custom mat pricing quote-based.
2. Thermostat Sales: Sale of proprietary thermostats including Conductor, Signature, Home, and Element models with varying features and price points. All thermostats include 3-year warranty.
3. Certified PRO Program Services: Training and certification program for installers. Certified PROs gain exclusive rights to offer the 25-Year Total Care Warranty and appear in Nuheat's searchable installer database. The program includes quarterly promotions and discounts for certified installers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nuheat manufactures and distributes premium electric radiant floor heating systems, including pre-built Standard Mats, made-to-measure Custom Mats, Cable Systems, Cable & Membrane, Mesh, Shower Mats, and a line of WiFi- and Bluetooth-enabled thermostats. Products are sold in North America through authorized distributors and a Certified PRO installer network, with a dedicated team serving large multi-unit residential and commercial projects.

Product overview

Nuheat is an nVent brand specializing in electric radiant floor heating systems. The product portfolio centers on floor heating solutions including Standard Mats (pre-built), Custom Mats (made-to-measure), Cable Systems, Cable & Membrane (with peel & stick option), Mesh, and Shower Mats. These are complemented by a line of thermostats including Conductor (wifi/Bluetooth), Signature (original wifi-enabled with touchscreen), Home (touchscreen), and Element (manual control). Supporting products include the Install Pro Alarm for installation safety. Nuheat also offers a MAPEI co-branded product line. All products are backed by 25-year warranties on heating systems and 3-year warranties on thermostats.

Differentiator

Problem solved

Functional benefit

Brands

• Nuheat Signature: The original wifi-enabled floor heating thermostat allowing owners to monitor, control, and program their system using iOS or Android app.
• Nuheat Conductor
• Nuheat Home
• Nuheat Element
• Nuheat Standard Mats
• Nuheat Custom Mats
• Nuheat Membrane

Products and services

• Nuheat Standard Mats Pre-built electric floor heating mats that are 1/8 inch thick, available in over 60 standard sizes for 120V and 240V operation with power output of 12 watts per square foot; designed for residential and light commercial installations under tile, stone, engineered hardwood, laminate, and luxury vinyl floors.
• Nuheat Custom Mats

Quantifiable outcome

• Floors heat up in minutes, enabling on-demand zone heating (vs. hours for hydronic systems)
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Apple HomecoreTechnology or IntegrationNuheat Conductor and Signature thermostats integrate with Apple Home for voice control and home automation. Supports Siri voice commands for temperature control.
• Amazon AlexacoreTechnology or IntegrationSignature thermostat can be controlled using any Alexa device including Amazon Echo, Echo Dot, or Echo Plus. Supports voice commands for temperature setting, scheduling, and Away Mode.
• Google HomecoreTechnology or IntegrationSignature thermostat works with Google Assistant enabled devices including Google Home and Google Home Mini for voice temperature control.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Warmup: Global manufacturer of electric underfloor heating mats, cables, and WiFi thermostats sold via distributors and installers—directly competing in Nuheat's core electric radiant floor heating category.
• WarmlyYours: North American electric floor heating supplier offering custom mats, cable systems, and smart thermostats with installer support, mirroring Nuheat's product line, geography, and made-to-measure approach.
• SunTouch: Electric radiant floor heating mats, cable, and controls brand (Watts Water) targeting the same U.S./Canada residential and contractor market as Nuheat.
• Schluter Systems: Maker of DITRA-HEAT uncoupling-membrane electric floor warming and thermostats sold through tile trade channels, competing directly with Nuheat's cable & membrane products.
• ThermoSoft: Manufacturer of electric floor heating mats, cables, and thermostats for residential floors, overlapping Nuheat on product, customer, and DTC/distributor model.

Others

• nVent Raychem / Chemelex: Sister thermal-management brand and platform Nuheat operates under, providing electric heat-tracing and floor-heating technology; enabling/affiliated rather than a market competitor.

Broad incumbents

• Danfoss: Large heating-controls company offering electric floor heating cables/mats and thermostats within a much wider HVAC and controls portfolio, overlapping Nuheat's niche as one line among many.
• Uponor: Leading provider of hydronic radiant floor heating systems serving the same comfort-heating use case as Nuheat but via water-based technology and broader plumbing lines.

Emerging players

• QuietWarmth: Niche maker of peel-and-stick electric floor heating film/mats targeting easy retrofit under floating floors, intersecting Nuheat's install-ease and residential retrofit segment.
• Mysa: Smart WiFi thermostats for electric heating (including in-floor/high-voltage) with strong smart-home integrations, overlapping Nuheat's connected-thermostat and controls layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ThermalControls
• Xx.com/nuheat
• Facebookfacebook.com/nuheat
• LinkedInlinkedin.com/company/105760

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuheat