YAYS Group

What YAYS Group does

YAYS Group is a European serviced apartment and aparthotel operator headquartered in Amsterdam, Netherlands, founded in 2008. The company runs a portfolio of 14+ distinct property locations across four cities — Amsterdam (multiple neighbourhoods including Vondelpark, North, Prince Island, Salthouse Canal, East, The Crane, Maritime, Oosterpark, and Docklands), Paris (15th arrondissement and Issy), The Hague (Willemspark with Scheveningen planned), and Antwerp (Opera) — with each property differentiated by character, ranging from converted industrial buildings (a repurposed 1957 harbour crane, a historic salt warehouse, a former steam engine factory) to Art Nouveau-inspired aparthotels. Total disclosed inventory includes at least 94 apartments at the Antwerp Opera property alone. Target customers are individual leisure travellers, families, business travellers on extended assignments, couples, and experience seekers, all served through short-stay and multi-month rental configurations.

The core product is fully equipped serviced apartments with kitchens, living areas, and flexible layouts positioned as a more spacious, locally embedded alternative to hotels. Two branded service layers complement the physical inventory: YAYS Insiders (local expert staff who welcome guests and provide neighbourhood tips) and YAYS Neighbourhood Experiences (curated local itineraries co-created with small businesses). Following a 2023 partnership with NUMA, YAYS transitioned booking infrastructure to NUMA's platform, with the company appearing to operate under NUMA's strategic umbrella. The company has no native mobile app, no public SDK/API surface, and no disclosed AI capabilities.

YAYS generates revenue through nightly and extended-stay apartment rentals distributed via a hybrid model combining direct bookings (yays.com) with third-party OTAs including Booking.com, Expedia, Airbnb, and Google Travel. Pricing is quote-based and not publicly disclosed. Operating with 51-100 employees, YAYS holds industry memberships in ASAP (Association of Serviced Apartment Providers) and EURA (European Serviced Apartment Association) and has earned a TripAdvisor Certificate of Excellence and Booking.com Preferred Partner status.

Name

YAYS Group

Legal name

YAYS Group

Website

https://yays.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

YAYS Group operates a portfolio of 14+ serviced apartments and aparthotels across Amsterdam, Paris, The Hague, and Antwerp, serving leisure travellers, families, and business guests with fully equipped apartments, local insider services, and curated neighbourhood experiences under a 2023 NUMA partnership.

Ownership category

akta.pro rank

Product category

Serviced Apartments & Aparthotels

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Serviced apartments
• Aparthotel operations
• Extended stay accommodations
• Short-term rentals
• Neighbourhood hospitality experiences

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term Serviced Apartment Rentals: Nightly rental of fully equipped serviced apartments to leisure and business travelers. Revenue generated through direct bookings and OTA distribution channels.
2. Extended Stay Rentals: Longer-term rental options for guests staying multiple weeks or months, targeting relocation, remote workers, and extended business assignments. Referenced via extended stay page (numastays.com/extended-stay).

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

YAYS Group operates a portfolio of fully equipped serviced apartments and aparthotels across European cities (Amsterdam, Paris, The Hague, Antwerp), offering short-term and extended-stay accommodation in studio to two-bedroom configurations. Guests are supported by the YAYS Insiders program of local-expert staff and the YAYS Neighbourhood Experiences program of curated local itineraries and small-business partnerships, with bookings handled via yays.com, the NUMA platform, and major OTAs.

Product overview

YAYS Group operates a portfolio of serviced apartments across European cities (Amsterdam, Paris, The Hague, Antwerp) under the unified YAYS Serviced Apartments brand. The portfolio includes 14+ distinct property locations, each with unique character—from converted industrial buildings (former steam engine factory, historic salt warehouse, harbour crane) to classical European apartments. Properties are branded with the NUMA partnership designation, transitioning bookings to NUMA's platform. Core offering includes fully equipped apartments with various configurations (studios to two-bedroom penthouses) plus neighbourhood-focused services including YAYS Insiders (local expert staff) and YAYS Neighbourhood Experiences (curated local activities and itineraries).

Differentiator

Problem solved

Functional benefit

Products and services

• YAYS Serviced Apartments (core brand offering) Spacious, fully equipped serviced apartments across Amsterdam, Paris, The Hague, and Antwerp, offering studios to two-bedroom configurations for urban explorers seeking neighbourhood-immersive stays of a few nights to a few months.
• YAYS Antwerp Opera by Numa 94-unit aparthotel on Frankrijklei in Antwerp's Diamond District, with studio, one-bedroom, and two-bedroom penthouse apartments featuring Art Nouveau-inspired interiors.
• YAYS Amsterdam Vondelpark by Numa One-bedroom apartments in a historical Amsterdam building near Vondelpark and cultural highlights such as the Rijksmuseum and Concertgebouw, with vibrant neighbourhood-inspired design.
• YAYS Amsterdam North by Numa Apartments in a modern building in Amsterdam Noord, a former industrial area across the IJ river, including wheelchair-accessible units and water views, accessible by ferry to central Amsterdam.
• YAYS Amsterdam Prince Island by Numa Apartments on one of Amsterdam's Western Islands, a peaceful haven surrounded by canals near the Jordaan district, offering two-bedroom and family apartments including shared-terrace options.
• YAYS Amsterdam Salthouse Canal by Numa Apartments in a converted historic salt warehouse on Zoutkeetsgracht in the Jordaan district, with original whitewashed brick walls and beamed ceilings, offering one- and two-bedroom apartments including family and canal-side options.
• YAYS Amsterdam East by Numa Modern apartments in Amsterdam East near Dappermarkt, with smart layouts and flexible spaces for groups and families, including wheelchair-accessible units with floor-to-ceiling windows.
• YAYS Numa Amsterdam The Crane Three-storey luxury apartment inside a repurposed 1957 harbour crane on KNSM Island, with panoramic bedroom, luxurious bathtub, and interior design by Edward van Vliet.
• YAYS Amsterdam Maritime by Numa Apartments in a former steam engine factory near working shipyards in Amsterdam East, offering studio, duplex studio, tower suite, family, and duplex one-bedroom options with heritage-inspired maritime design.
• YAYS Numa Amsterdam Oosterpark Studios and one/two-bedroom apartments on the main street of Amsterdam East's Dapperbuurt neighbourhood near Oosterpark and Dappermarkt, with air-conditioning options.
• YAYS The Hague Willemspark by Numa Aparthotel opened in spring 2021 in The Hague's Old Town neighbourhood, within walking distance of Central Station and city centre, serving as a base for The Hague and nearby Scheveningen beach.
• Paris Eiffel by YAYS Contemporary studio and one-bedroom apartments with kitchenettes in Paris's 15th arrondissement near the Eiffel Tower, suitable for city breaks, business, and extended stays.
• YAYS Paris Issy Apartments in Issy-Les-Moulineaux on Paris's left bank near the Eiffel Tower, in a former French film company building with cinematic design, rooftop terrace with Eiffel Tower views, and private parking.
• YAYS Neighbourhood Experiences Curated local experiences co-created with YAYS Insiders and local experts, including off-the-beaten-track itineraries, neighbourhood activities, and exclusive deals with local businesses.
• YAYS Insiders service Local-expert staff who welcome guests, share personalised neighbourhood tips and recommendations, and assist during stays to enable authentic local experiences.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NUMAcoreChannel Partner/ Reseller/ DistributorYAYS has teamed up with NUMA to elevate the urban exploration experience. Bookings now continue on NUMA's website. This is a strategic partnership combining YAYS's serviced apartment portfolio with NUMA's booking platform and distribution network.
• Edward van VlietminorOthersRenowned Dutch designer Edward van Vliet provided interior design for The Crane apartment, creating a luxury experience in the repurposed harbour crane.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NUMA (NUMA Stay): NUMA operates European aparthotels and is now YAYS's parent/platform partner, with YAYS bookings redirected to NUMA. Comparable on serviced apartment product, target customer (urban explorers, business travelers), and distribution model — effectively the same operating category.
• Adagio (Accor / Pierre & Vacances): Adagio operates aparthotels across major European cities with fully equipped kitchen facilities, targeting both short and extended stays. Directly comparable business model, customer base, and product offering to YAYS.
• Citadines (The Ascott Limited): Citadines is one of Europe's largest serviced apartment brands with city-center locations in Amsterdam, Paris, Antwerp, and beyond. Directly competes with YAYS on flexible-stay serviced apartments for business and leisure travelers.
• Staycity Aparthotels: Staycity operates aparthotels across major European cities targeting leisure and business travelers with kitchen-equipped apartments. Comparable on product, customer segment, and urban European footprint.
• Bob W: Bob W is a tech-enabled serviced apartment operator in European cities (including Amsterdam and Antwerp) targeting short and extended stays with a direct booking model. Comparable on product type, tech-led positioning, and target cities.
• Zoku: Zoku operates hybrid aparthotel/co-living spaces in Amsterdam and other European cities, targeting remote workers and extended-stay travelers. Comparable on extended-stay positioning and Dutch origin.
• Sonder Holdings: Sonder combines design-led apartment units with hotel-like service and tech-driven booking across European and North American cities. Comparable on design-led urban apartments with app/digital distribution, targeting similar travelers.

Broad incumbents

• The Hoxton (Ennismore): The Hoxton operates design-led lifestyle hotels in major European cities including Amsterdam and Paris. Comparable on neighborhood-immersed positioning, design differentiation, and target urban-explorer traveler — but as a hotel (not apartments).
• CitizenM: CitizenM operates compact, design-led hotels across European cities including Amsterdam, Paris, and Antwerp. Competes for the same urban-explorer and business-traveler segment but with traditional hotel rooms rather than apartments.

Regional players

• Quest Apartment Hotels: Quest is a major serviced apartment operator in Australia/NZ with a similar flexible-stay apartment model. Comparable business model and customer segment, but geographically focused on APAC rather than Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAYS Group