Refiral

What Refiral does

Refiral, legally operating as Tagnpin Web Solutions LLP and marketed under the InviteReferrals brand, is an India-based (Noida) SaaS provider of cloud-based referral marketing software founded circa 2013. The company's core product, InviteReferrals, enables businesses to launch and manage customer referral programs across websites, social media, and mobile applications through a single one-time JavaScript snippet integration with asynchronous smart code designed to avoid performance degradation. The platform supports multi-event reward mechanics (sharing, registrations, sales, app installs), two-way gratification, fraud prevention with manual approval workflows, and a comprehensive analytics dashboard tracking referrers, invites, visits, and conversions. It integrates natively with major e-commerce and CMS platforms including Shopify, Magento, WooCommerce, Wix, WordPress, Drupal, PrestaShop, OpenCart, Volusion, BigCommerce, CS-Cart, and Mailchimp, with extended reach via Zapier.

The company operates a hybrid go-to-market motion combining product-led growth (self-serve 14-day free trial via console.invitereferrals.com) with an enterprise field-sales motion (Request Demo CTAs) and channel distribution through CMS/ecommerce platform integrations. Its revenue model is subscription-based SaaS with tiered plans, though pricing is not publicly disclosed and enterprise contracts are quoted on a custom basis. It claims a customer base of 20,000+ businesses across 25+ languages, with operations spanning India, the United States, the United Kingdom, and Australia. Notable case-study customers include Lenskart, Healthkart, Ava, Itimes, AAP, Howdoo, Chimcard, and Foursquare, spanning e-commerce, healthcare, media, politics, blockchain, and dining verticals. In 2023, the company was integrated with NotifyVisitors as part of an omnichannel marketing automation platform merger, though InviteReferrals continues to operate as a branded product line.

The company has raised minimal disclosed external capital (a single seed round of $330,000 from Cogent E Services in January 2015) and operates with 11-50 employees. It has expanded its product surface through add-on modules for Mobile Referral Programs and Affiliate Programs. Revenue, headcount growth, and detailed financial metrics are not publicly disclosed.

Name

Refiral

Legal name

Tagnpin Web Solutions LLP

Website

https://refiral.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Refiral (operating as InviteReferrals) is an India-based SaaS company providing cloud-based referral marketing software that helps online businesses acquire customers through word-of-mouth campaigns via one-time JavaScript integration across web, social, and mobile.

Ownership category

akta.pro rank

Product category

Referral Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Loyalty, Rewards & Retention Platforms (BPAFAFAH), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Referral marketing software
• Customer acquisition tools
• Affiliate tracking platform
• Word-of-mouth marketing
• Marketing automation software

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licensing: Cloud-based SaaS referral marketing software offered as subscription with tiered pricing plans. Revenue generated from recurring subscription fees based on plan tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Refiral (operating as InviteReferrals) sells a cloud-based referral marketing software platform that enables businesses to acquire customers through word-of-mouth. The platform is installed via a single asynchronous JavaScript snippet and provides automated referral tracking, multi-event reward systems with two-way gratification, fraud prevention, a referral statistics dashboard, and native integrations with 12+ e-commerce, CMS, and marketing automation platforms. It is offered as a tiered SaaS subscription with a 14-day free trial and is now part of the NotifyVisitors omnichannel marketing automation suite.

Product overview

Refiral (operating as InviteReferrals) offers a cloud-based referral marketing software platform with complete referral strategy, design, and implementation capabilities. The core product is InviteReferrals, a referral program software that integrates via JavaScript snippet and supports multiple channels including website, social media, and mobile apps. The platform includes add-on modules for Mobile Referral Programs and Affiliate Programs. InviteReferrals has merged with NotifyVisitors to form an omnichannel marketing automation platform, combining referral tracking with broader customer engagement tools.

Differentiator

Problem solved

Functional benefit

Brands

• NotifyVisitors: Omnichannel marketing automation software that InviteReferrals is now part of, as announced in 2023.

Products and services

• InviteReferrals Cloud-based referral marketing software that enables businesses to acquire customers through word-of-mouth. Includes one-time JavaScript integration, automated referral tracking, multi-event reward systems with two-way gratification, fraud prevention, and a referral statistics dashboard. Available as a tiered SaaS subscription with a 14-day free trial.
• Mobile Referral Program Specialized module for driving mobile application downloads through referral marketing, featuring app install tracking and mobile-specific referral flows.
• Affiliate Program Extension of the referral platform that enables affiliate marketing capabilities for managing external promoters and partners driving referrals.

Quantifiable outcome

• 65% of new business comes from referrals
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• WixcoreTechnology or IntegrationIntegration partnership allowing NotifyVisitors (and InviteReferrals) to be integrated with Wix websites to improve user engagement. Part of CMS ecosystem offerings.
• ShopifycoreTechnology or IntegrationIntegration with Shopify delivering seamless shopping experience through referral marketing on Shopify-powered e-commerce stores.
• MagentocoreTechnology or IntegrationIntegration partnership to elevate store experience by integrating with Magento for enterprise-level referral marketing solutions.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce for better customer retention through referral marketing on WordPress e-commerce sites.
• NotifyVisitorsflagshipStrategic or Co-development PartnerInviteReferrals is now part of NotifyVisitors, combining referral marketing software with omnichannel marketing automation. This merger integrates referral capabilities with broader marketing automation platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Friendbuy: Referral and loyalty marketing platform targeting e-commerce and DTC brands with enterprise-grade programs. Closely comparable in referral mechanics, e-commerce integrations, and customer base, with stronger enterprise penetration.
• Mention Me: Referral marketing platform focused on customer advocacy and 'Name Share' technology for e-commerce brands. Comparable referral-first product, multi-vertical enterprise customer base, and integrations with major commerce platforms.
• Talkable: Referral marketing platform for e-commerce and retail brands, offering customizable campaigns, A/B testing, and fraud prevention. Direct overlap in referral mechanics, e-commerce integrations, and target customer profile.
• ReferralCandy: Referral marketing SaaS purpose-built for e-commerce merchants on Shopify, BigCommerce, WooCommerce, and similar platforms. Direct overlap with Refiral on referral mechanics, e-commerce integrations, and SMB self-serve go-to-market.
• SaaSquatch: Referral and loyalty platform purpose-built for SaaS and subscription businesses, including affiliate and partner programs. Comparable product surface, self-serve SaaS go-to-market, and integration-driven distribution.

Broad incumbents

• Annex Cloud: Enterprise loyalty, referral, and customer engagement platform for retail and consumer brands. Overlaps with Refiral on referral and rewards while targeting larger enterprise accounts with broader marketing suites.
• Yotpo: Broad commerce-marketing cloud spanning reviews, loyalty, referrals, SMS, and email. Competes with Refiral in the referral and loyalty modules while operating a much larger platform across enterprise e-commerce.
• LoyaltyLion: Loyalty and referral marketing platform for e-commerce merchants, with deep Shopify and BigCommerce integration. Comparable customer base and platform integrations, with a broader loyalty-and-rewards scope.
• Smile.io: Loyalty, referral, and rewards platform tightly integrated with Shopify, BigCommerce, and WooCommerce. Overlaps with Refiral on referral mechanics and SMB e-commerce customer base while extending into broader loyalty.

Emerging players

• GrowSurf: Referral program software for SaaS and e-commerce, offering self-serve campaign setup and integrations with major CRMs and marketing tools. Comparable referral-first product, SMB self-serve GTM, and integration ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/refiral
• YouTubeyoutube.com/user/tagNpin
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/refiral
• Instagraminstagram.com/invitereferrals
• Pinterestin.pinterest.com/invitereferrals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refiral