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I-COM

Full company profile

uuid000fgpd

Namestring
I-COM
Legal namestring
I-COM
Websiteurl
i-com.net
Company typeenum
Private
Founded yearint
2005
Descriptiontext

I-COM is a full-service digital marketing agency headquartered at 131 Portland Street, Manchester, United Kingdom, operating since 2005 with a 30-person cross-functional team spanning SEO, paid advertising, PR, content, design, development, UX/CRO, and email marketing. The agency transitioned to an Employee Ownership Trust in 2019, with employees holding the majority stake and aligning ownership with client outcomes. Services are delivered across seven dedicated verticals — E-commerce, Legal, Recruitment, Education, Utilities/Water, Built Environment, and Bespoke — to UK-based enterprise, mid-market, and SMB clients. Revenue is generated through project and multi-year retainer engagements priced on a quote basis, supported by a consultative sales motion featuring free digital marketing audits. The technology stack integrates best-of-breed platforms (Google, Bing, Klaviyo, Magento, Prismic, PayPal, Bullhorn, Meta, LinkedIn, TikTok), with the agency holding Google Premier Partner status (top 1% in the UK) and Top 50 paid advertising agency credentials.

Short descriptiontext

I-COM is a Manchester-based, employee-owned full-service digital marketing agency offering SEO, PPC, PR, content, web development, social, UX/CRO, and email services to enterprise, mid-market, and SMB clients across seven UK verticals.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersManchester, United Kingdom
HQ citystring
Manchester
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital marketing services, search engine optimization, pay-per-click advertising, content marketing, web design development
Industry1 code
1Marketing Automation Platforms & Services
CodeBPAFAFACPrimaryYes
NAICS code1 code
  • Advertising Agencies541810
SIC code1 code
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
Product category
Digital Marketing Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Digital Marketing Services
TypeProfessional Services
Description

Agency provides comprehensive digital marketing services including SEO, PPC, PR, content marketing, social media, web design/development, UX & CRO, and email marketing on a project and retainer basis.

i-com.net
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details1 tier
1Custom digital marketing services tailored to client needs
ModelOtherBilling cadenceMulti-year contract
Notes

No public pricing listed. Free initial consultations and digital marketing audits available. Services priced based on scope and requirements.

i-com.net
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

I-COM is a full-service digital marketing agency based in Manchester, UK, delivering integrated digital marketing services to businesses. The agency offers SEO, PPC, PR, content marketing, web design and development, social media, UX and CRO, email marketing, AEO and GEO. It operates with deep vertical specializations across e-commerce, legal, recruitment, education, utilities, and built environment sectors.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 18 values shown
  • JMW Solicitors achieved 588% increase in fees attributed to I-COM's work
+17 more records
Product overview1 text field

I-COM is a full-service digital marketing agency offering a comprehensive portfolio of interconnected marketing services. The core offering consists of SEO, PPC & Paid Advertising, PR & Outreach, Content Marketing, Website Design & Development, Social Media Marketing, UX & CRO, and Email Marketing. These services are delivered across specialised industry verticals including E-commerce, Legal, Recruitment, Education, Utilities, Built Environment, and Bespoke solutions. The agency has developed a proprietary Human-Centric AI Blueprint methodology that augments their human expertise with AI assistance, specifically tailored for digital marketing applications. The service architecture is modular, allowing clients to select individual services or engage the agency for integrated full-service digital marketing strategies. I-COM also offers specialised add-on services including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to address the evolving AI-powered search landscape.

Product and service1 record
1Search Engine Optimization (SEO)
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
1Google
Strategic tierCoreTypeTechnology or Integration
Description

Official Google Premier Partner and certified Google Partner. I-COM is in the top 1% of Google Partners in the UK, specialising in Search Advertising, Display Advertising, Shopping Advertising, and Google Ads management.

2Microsoft Bing
Strategic tierCoreTypeTechnology or Integration
Description

Certified Bing Partner agency providing Bing search advertising services alongside Google Ads.

3Klaviyo
Strategic tierCoreTypeTechnology or Integration
Description

Official Klaviyo Partner with deep expertise in email marketing automation. Works closely with Klaviyo and leverages their powerful marketing tools for customer engagement and revenue growth.

4Magento (Adobe)
Strategic tierCoreTypeTechnology or Integration
Description

Official Magento Solution Partner for e-commerce website design and development, including Magento 2 integrations.

5Prismic
Strategic tierCoreTypeTechnology or Integration
Description

Official Prismic Partner for headless CMS implementation and content management.

6Bullhorn
Strategic tierCoreTypeTechnology or Integration
Description

Applicant Tracking System integration partner. I-COM offers Bullhorn website integration services to keep recruitment websites current with latest job listings.

7Employee Ownership Association
Strategic tierCoreTypeOthers
Description

Proud member of the Employee Ownership Association. I-COM became employee-owned in 2019, with employees holding majority stake in the business.

8Meta (Facebook, Instagram)
Strategic tierCoreTypeTechnology or Integration
Description

Social media advertising partner for Facebook and Instagram campaigns.

9LinkedIn
Strategic tierCoreTypeTechnology or Integration
Description

LinkedIn advertising partner for B2B audience targeting.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Croud
TypeDirect peer
Description

UK-headquartered digital marketing agency providing full-service SEO, paid media, content, and analytics. Operates a similar multi-channel model with comparable enterprise and mid-market client mix.

2Hallam
TypeDirect peer
Description

Multi-award-winning UK digital marketing agency of similar size offering SEO, PPC, content, and web design. Directly comparable mid-market UK agency with similar vertical specialisations and full-service positioning.

3Bowen Craggs
TypeEmerging player
Description

Boutique digital benchmarking and content consultancy operating in employer branding and corporate communications space. Tangentially comparable due to overlap in content marketing services for enterprise clients.

4McCann Worldgroup
TypeBroad incumbent
Description

Global advertising and marketing services network offering integrated digital, creative, and media services. Overlaps significantly with I-COM's channel mix but operates at much larger scale and broader portfolio scope.

5Verb Brands
TypeDirect peer
Description

London-based digital marketing agency offering SEO, PPC, PR, and content services with focus on luxury and B2B verticals. Comparable full-service digital agency model serving UK and international clients.

6Evoluted
TypeDirect peer
Description

UK-based digital marketing agency offering SEO, PPC, paid social, web development, and CRO services. Similar scale and multi-channel service portfolio targeting comparable UK mid-market clients.

7PushON
TypeDirect peer
Description

Manchester-based digital marketing agency offering SEO, PPC, social media, and web design. Direct geographic and service-set peer competing in the same North West market as I-COM.

8Koozai
TypeDirect peer
Description

UK digital marketing agency providing SEO, PPC, content marketing, and social media services. Similar mid-market positioning with comparable full-service delivery model.

9Digitaloft
TypeDirect peer
Description

UK digital marketing agency specialising in SEO, PPC, and content marketing for B2B and e-commerce clients. Similar scale and comparable service catalogue targeting mid-market UK businesses.

10WPP (Wavemaker / Ogilvy)
TypeBroad incumbent
Description

Global advertising holding company with digital, media, and content agencies including Wavemaker and Ogilvy. Competes for the same enterprise digital marketing budgets but with vastly greater geographic and capability breadth.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers34 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance9 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

I-COM

Digital Marketing Servicesi-com.net

I-COM is a Manchester-based, employee-owned full-service digital marketing agency offering SEO, PPC, PR, content, web development, social, UX/CRO, and email services to enterprise, mid-market, and SMB clients across seven UK verticals.

What I-COM does

I-COM is a full-service digital marketing agency headquartered at 131 Portland Street, Manchester, United Kingdom, operating since 2005 with a 30-person cross-functional team spanning SEO, paid advertising, PR, content, design, development, UX/CRO, and email marketing. The agency transitioned to an Employee Ownership Trust in 2019, with employees holding the majority stake and aligning ownership with client outcomes. Services are delivered across seven dedicated verticals — E-commerce, Legal, Recruitment, Education, Utilities/Water, Built Environment, and Bespoke — to UK-based enterprise, mid-market, and SMB clients. Revenue is generated through project and multi-year retainer engagements priced on a quote basis, supported by a consultative sales motion featuring free digital marketing audits. The technology stack integrates best-of-breed platforms (Google, Bing, Klaviyo, Magento, Prismic, PayPal, Bullhorn, Meta, LinkedIn, TikTok), with the agency holding Google Premier Partner status (top 1% in the UK) and Top 50 paid advertising agency credentials.

I-COM firmographics

Firmographics
Name
I-COM
Legal name
I-COM
Website
https://i-com.net
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
11–50 employees
Short description
I-COM is a Manchester-based, employee-owned full-service digital marketing agency offering SEO, PPC, PR, content, web development, social, UX/CRO, and email services to enterprise, mid-market, and SMB clients across seven UK verticals.
Ownership category
akta.pro rank

I-COM industry classification

Industry
Product category
Digital Marketing Services
NAICS
Advertising Agencies (541810)
SIC
Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry
Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

  • Digital marketing services
  • Search engine optimization
  • Pay-per-click advertising
  • Content marketing
  • Web design development

Where I-COM is headquartered

Location

Headquarters

HQ city
Manchester
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

I-COM business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Digital Marketing Services: Agency provides comprehensive digital marketing services including SEO, PPC, PR, content marketing, social media, web design/development, UX & CRO, and email marketing on a project and retainer basis.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractCustom digital marketing services tailored to client needs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

I-COM product offering

Product offering

Core offering

I-COM is a full-service digital marketing agency based in Manchester, UK, delivering integrated digital marketing services to businesses. The agency offers SEO, PPC, PR, content marketing, web design and development, social media, UX and CRO, email marketing, AEO and GEO. It operates with deep vertical specializations across e-commerce, legal, recruitment, education, utilities, and built environment sectors.

Product overview

I-COM is a full-service digital marketing agency offering a comprehensive portfolio of interconnected marketing services. The core offering consists of SEO, PPC & Paid Advertising, PR & Outreach, Content Marketing, Website Design & Development, Social Media Marketing, UX & CRO, and Email Marketing. These services are delivered across specialised industry verticals including E-commerce, Legal, Recruitment, Education, Utilities, Built Environment, and Bespoke solutions. The agency has developed a proprietary Human-Centric AI Blueprint methodology that augments their human expertise with AI assistance, specifically tailored for digital marketing applications. The service architecture is modular, allowing clients to select individual services or engage the agency for integrated full-service digital marketing strategies. I-COM also offers specialised add-on services including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to address the evolving AI-powered search landscape.

Differentiator

Problem solved

Functional benefit

Products and services

  • Search Engine Optimization (SEO)

Quantifiable outcome

  • JMW Solicitors achieved 588% increase in fees attributed to I-COM's work
  • +17 more outcomes

Companies that use I-COM

Customer profile

Named customers34 records

Segments7 records

Ideal customer profiles6 records

I-COM technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

I-COM partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core.

  • GooglecoreTechnology or IntegrationOfficial Google Premier Partner and certified Google Partner. I-COM is in the top 1% of Google Partners in the UK, specialising in Search Advertising, Display Advertising, Shopping Advertising, and Google Ads management.
  • Microsoft BingcoreTechnology or IntegrationCertified Bing Partner agency providing Bing search advertising services alongside Google Ads.
  • KlaviyocoreTechnology or IntegrationOfficial Klaviyo Partner with deep expertise in email marketing automation. Works closely with Klaviyo and leverages their powerful marketing tools for customer engagement and revenue growth.
  • Magento (Adobe)coreTechnology or IntegrationOfficial Magento Solution Partner for e-commerce website design and development, including Magento 2 integrations.
  • PrismiccoreTechnology or IntegrationOfficial Prismic Partner for headless CMS implementation and content management.
  • BullhorncoreTechnology or IntegrationApplicant Tracking System integration partner. I-COM offers Bullhorn website integration services to keep recruitment websites current with latest job listings.
  • Employee Ownership AssociationcoreOthersProud member of the Employee Ownership Association. I-COM became employee-owned in 2019, with employees holding majority stake in the business.
  • Meta (Facebook, Instagram)coreTechnology or IntegrationSocial media advertising partner for Facebook and Instagram campaigns.
  • LinkedIncoreTechnology or IntegrationLinkedIn advertising partner for B2B audience targeting.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

I-COM competitors and assessment

Company assessment

Direct peers

  • Croud: UK-headquartered digital marketing agency providing full-service SEO, paid media, content, and analytics. Operates a similar multi-channel model with comparable enterprise and mid-market client mix.
  • Hallam: Multi-award-winning UK digital marketing agency of similar size offering SEO, PPC, content, and web design. Directly comparable mid-market UK agency with similar vertical specialisations and full-service positioning.
  • Verb Brands: London-based digital marketing agency offering SEO, PPC, PR, and content services with focus on luxury and B2B verticals. Comparable full-service digital agency model serving UK and international clients.
  • Evoluted: UK-based digital marketing agency offering SEO, PPC, paid social, web development, and CRO services. Similar scale and multi-channel service portfolio targeting comparable UK mid-market clients.
  • PushON: Manchester-based digital marketing agency offering SEO, PPC, social media, and web design. Direct geographic and service-set peer competing in the same North West market as I-COM.
  • Koozai: UK digital marketing agency providing SEO, PPC, content marketing, and social media services. Similar mid-market positioning with comparable full-service delivery model.
  • Digitaloft: UK digital marketing agency specialising in SEO, PPC, and content marketing for B2B and e-commerce clients. Similar scale and comparable service catalogue targeting mid-market UK businesses.

Emerging players

  • Bowen Craggs: Boutique digital benchmarking and content consultancy operating in employer branding and corporate communications space. Tangentially comparable due to overlap in content marketing services for enterprise clients.

Broad incumbents

  • McCann Worldgroup: Global advertising and marketing services network offering integrated digital, creative, and media services. Overlaps significantly with I-COM's channel mix but operates at much larger scale and broader portfolio scope.
  • WPP (Wavemaker / Ogilvy): Global advertising holding company with digital, media, and content agencies including Wavemaker and Ogilvy. Competes for the same enterprise digital marketing budgets but with vastly greater geographic and capability breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

I-COM social profiles

Digital presence

I-COM compliance and trust

Trust signal

Compliance9 records

I-COM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

I-COM leadership team

Management profile

Number of profiles

I-COM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

I-COM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-COM

What does I-COM do?

I-COM is a full-service digital marketing agency based in Manchester, UK, delivering integrated digital marketing services to businesses. The agency offers SEO, PPC, PR, content marketing, web design and development, social media, UX and CRO, email marketing, AEO and GEO. It operates with deep vertical specializations across e-commerce, legal, recruitment, education, utilities, and built environment sectors.

Is I-COM a public or private company?

I-COM is a private company. It is classified as management employee owned and is currently operating.

When was I-COM founded?

I-COM was founded in 2005. It employs 11 to 50 people.

Where is I-COM based?

I-COM is headquartered in Manchester, United Kingdom, in the Europe region.

How does I-COM make money?

One revenue line is on record: digital Marketing Services.

Who are I-COM's main competitors?

Direct peers on record are Croud, Hallam, Verb Brands, Evoluted, PushON, Koozai and Digitaloft. Bowen Craggs is listed as an emerging player. Broad incumbents are McCann Worldgroup and WPP (Wavemaker / Ogilvy).

Does I-COM have an API?

No public API is recorded for I-COM.

What industry is I-COM in?

I-COM's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7330.

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