AddToAny
AddToAny, founded in 2006 in San Francisco, operates a privacy-focused universal share-button platform that lets website publishers route visitors to hundreds of social, messaging, and bookmarking services via a lightweight JavaScript widget distributed through WordPress, Drupal, Joomla, and Cloudflare under a freemium model.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AddToAny does
AddToAny is a privately-held, bootstrapped universal sharing platform founded in 2006 and headquartered in San Francisco. The company provides a JavaScript-based share-button widget and universal share menu that lets website publishers route visitors to hundreds of social media, messaging, and bookmarking services from a single line of code. Core technical assets include a 1.8 kB compressed main script, scalable SVG vector icons with raster fallbacks, asynchronous HTTP-multiplexed loading, share counters sourced from major services, floating responsive share bars, image-share overlays, native mobile app sharing on iOS and Android, Google Analytics event integration (GA4 and legacy), and a documented JavaScript API for programmatic configuration. Distribution runs through official open-source plugins on WordPress, Drupal, Joomla, and the Cloudflare Apps marketplace, plus browser extensions for Chrome and Firefox, reaching a long tail of website publishers, bloggers, and CMS users globally in 50+ languages.
The company's revenue model is freemium: the core share-button service is free with no account required, an optional ad unit can be displayed in the post-share "Thanks for Sharing" modal (served only on pages that already carry an ad tag, with publisher-controlled rotation), and a nascent premium/enterprise tier offers paid services including Facebook share-counter access via private API and Bitly Access Token management. AddToAny's go-to-market is pure product-led growth, with no sales motion, no registration requirement, and self-serve onboarding. Customer segments include individual website publishers, WordPress and Drupal site owners, Cloudflare-powered sites, migrants from Oracle's discontinued AddThis service, and U.S. government entities served under specialized terms. The company explicitly positions on privacy, declining to track users across sites, selling personal data, or retaining server logs beyond 30 days, and is compatible by default with GDPR and the California Consumer Privacy Act.
AddToAny has been continuously operated for nineteen years without external venture or private equity funding, has a team of 1-10 employees, and reports no acquisitions, leadership changes, or material restructuring events in the available data. Operational signals point to a mature, maintenance-oriented business with periodic feature additions (new destination services, CMS plugins, browser extensions) and a recently introduced premium/enterprise pricing layer rather than aggressive scaling.
AddToAny firmographics
Firmographics- Name
- AddToAny
- Legal name
- AddToAny
- Website
- https://addtoany.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AddToAny, founded in 2006 in San Francisco, operates a privacy-focused universal share-button platform that lets website publishers route visitors to hundreds of social, messaging, and bookmarking services via a lightweight JavaScript widget distributed through WordPress, Drupal, Joomla, and Cloudflare under a freemium model.
- Ownership category
- akta.pro rank
Where AddToAny is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AddToAny business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Free Core Service: Free sharing buttons for all websites with no account required. Basic service is provided free of charge to the public.
- Optional Advertising: Optional ad unit in the 'Thanks for Sharing' post-share modal. The modal's ad unit is only displayed by default on pages that have an existing ad tag. Publishers can also add their own ad tags to be rotated along with AddToAny's ad unit.
- Premium/Enterprise Services: Government terms mention premium and enterprise services available for a fee. Bitly link tracking features mentioned as upcoming paid feature for paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free universal sharing buttons with no account required |
| Freemium | Monthly | Optional ad placement in 'Thanks for Sharing' modal |
| Subscription | Annual | Premium/Enterprise subscription services |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
AddToAny product offering
Product offeringCore offering
AddToAny provides a universal sharing platform that enables websites to share content to hundreds of social media services and messaging apps via lightweight share buttons. The core offering includes a single-line JavaScript integration plus open-source plugins for WordPress, Drupal, Joomla, Cloudflare, browser extensions, and a bookmarklet. It also offers optional premium/enterprise services such as Bitly link tracking management and Facebook share counter access.
Product overview
AddToAny is a universal sharing platform offering share buttons that enable websites to share content across hundreds of social media services, messaging apps, and other platforms. The core product is the AddToAny Share Buttons, which includes features such as floating share bars, share counters, image sharing overlays, follow buttons, and a universal menu. The platform provides official plugins for WordPress, Drupal, and Joomla, a Cloudflare app, and browser extensions for Chrome and Firefox. AddToAny integrates natively with Google Analytics and Google Tag Manager for sharing statistics. The service operates at no cost for basic functionality, with premium and enterprise paid services available for advanced features like Facebook share counters and Bitly link tracking management.
Differentiator
Problem solved
Functional benefit
Products and services
- AddToAny Share Buttons Universal sharing platform providing share buttons that allow websites to share content to any service. Includes a universal menu, floating share bars, share counters, image sharing overlays, follow buttons, and integration with Google Analytics. Supports hundreds of services including Facebook, Twitter, Pinterest, LinkedIn, Reddit, WhatsApp, SMS, and more.
- WordPress Share Plugin Official open-source WordPress sharing plugin that automatically displays share buttons below articles. Supports floating buttons, image sharing, follow buttons, share counters, and extensive customization. Loads asynchronously for optimal page performance.
- Drupal Share Module Official open-source Drupal sharing module providing share buttons for Drupal 7, 8, 9, and 10 sites. Offers standard AddToAny features including floating buttons, image sharing, follow buttons, share counters, and share count recovery. Loads asynchronously for optimal performance.
- Joomla Share Extension Official Joomla extension available as both a plugin and module for Joomla versions 2.5 through 3+. Automatically displays share buttons below articles with configurable placement options.
- Cloudflare Share App No-code AddToAny app for Cloudflare-hosted sites that enables share buttons without manual code installation.
- Browser Extensions (Chrome & Firefox) Browser extensions for Google Chrome and Mozilla Firefox that provide share button functionality accessible from the browser's toolbar, enabling users to share any webpage to AddToAny services.
- Bookmarklet Browser bookmarklet allowing users to share any webpage to AddToAny services directly from their browser's bookmarks bar.
- Premium/Enterprise Services Fee-based premium and enterprise services available in addition to the free basic level. Includes Bitly Access Token management for paid plans and Facebook share counter premium service using private API access.
Quantifiable outcome
- 1.8 kB compressed main script for fast page loading
- +3 more outcomes
Companies that use AddToAny
Customer profileSegments6 records
Ideal customer profiles5 records
AddToAny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature12 records
AddToAny partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ThreadscoreThreads share button fully available from AddToAny on all major platforms including web. AddToAny had the new Threads endpoint live within minutes of the announcement. Both desktop and mobile support.
- BlueskycoreBluesky sharing available with both share button and follow button support.
- WordPresscoreOfficial AddToAny sharing plugin available at wordpress.org. The WordPress plugin is the most popular WordPress sharing plugin according to the AddToAny website. Plugin loads asynchronously to not impact page performance.
- DrupalcoreOfficial AddToAny sharing module available at drupal.org. Compatible with Drupal 7 through Drupal 10. Module handles shared URLs and titles by default and supports asynchronous loading.
- Google AnalyticscoreAddToAny automatically integrates with Google Analytics (both GA4 and legacy Universal Analytics) to provide sharing statistics in the analytics dashboard. No configuration required for direct GA implementations.
- WhatsAppcoreAddToAny was the first sharing platform to include WhatsApp sharing from the mobile web. WhatsApp openly accepts message sharing from the web, allowing links to be shared directly to the app.
- FacebookcoreFacebook Like button and Facebook share functionality integrated into the universal sharing menu. Note: Facebook has deprecated the Facebook Like button for websites (stops appearing early 2026) and no longer provides public API access to share counts.
- PinterestcorePinterest Save button (Pin It) integrated with AddToAny. Image sharing overlays automatically display Pinterest buttons on images.
- TelegramcoreTelegram share button enables sharing to Telegram on both mobile and desktop. AddToAny worked with Telegram team to enable link sharing in all their apps.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AddToAny competitors and assessment
Company assessmentDirect peers
- AddThis (Oracle, defunct): AddThis was the category-defining share-button service that Oracle terminated in May 2023, creating a wave of publisher migration that AddToAny and ShareThis both target. Functionally, its remaining site serves as a reference point for the drop-in alternative market.
- Shareaholic: Shareaholic provides share buttons, related-content recommendations, and site-search tools for publishers, with deep WordPress integration. It is a direct peer in the share-button category and is frequently compared alongside AddToAny by bloggers.
- ShareThis: ShareThis operates a near-identical universal social sharing widget that publishers embed on websites, supporting the same major social networks and offering share counts. It is the closest direct competitor to AddToAny and also markets to AddThis refugees.
- Po.st: Po.st is a social sharing and content amplification platform offering share buttons and share-count APIs for publishers. It competes head-on with AddToAny for the same blog and media-site integrations.
Emerging players
- Sniply: Sniply is a content-sharing and link-routing platform that adds a call-to-action overlay to shared links. It intersects with AddToAny on content amplification workflows for publishers.
- Sumo (formerly SumoMe): Sumo is a suite of lightweight web tools for publishers (share buttons, list builders, heat maps). Its Share app overlaps directly with AddToAny, while its broader tool suite positions it as a partial-overlap competitor in the SMB publisher-toolkit category.
- Elink.io: Elink.io is a content-curation and link-sharing tool that lets marketers build shareable content hubs. It overlaps with AddToAny on content distribution and embeddable sharing widgets for SMB publishers.
- AddShoppers: AddShoppers provides social sharing buttons with an e-commerce/Shopify orientation, including share analytics and a coupon-sharing network. It overlaps with AddToAny on the share-button core but differentiates through commerce-focused analytics and incentives.
- ClickToTweet: ClickToTweet provides embeddable, branded tweet-sharing boxes used by marketers and bloggers. It is comparable to AddToAny on the share-to-Twitter/X use case but is single-network and narrower in scope.
Others
- Bitly: Bitly is the dominant URL-shortening and link-click analytics service that AddToAny already integrates with for link tracking. They are ecosystem partners/adjacent rather than direct competitors, but Bitly's own sharing analytics create partial feature overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AddToAny social profiles
Digital presenceAddToAny compliance and trust
Trust signalCompliance2 records
AddToAny financial estimates
Financial estimateRevenue estimate
Valuation estimate
AddToAny leadership team
Management profileNumber of profiles
Profiles1 record
AddToAny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AddToAny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AddToAny
What does AddToAny do?
AddToAny provides a universal sharing platform that enables websites to share content to hundreds of social media services and messaging apps via lightweight share buttons. The core offering includes a single-line JavaScript integration plus open-source plugins for WordPress, Drupal, Joomla, Cloudflare, browser extensions, and a bookmarklet. It also offers optional premium/enterprise services such as Bitly link tracking management and Facebook share counter access.
Is AddToAny a public or private company?
AddToAny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AddToAny founded?
AddToAny was founded in 2006. It employs 1 to 10 people.
Where is AddToAny based?
AddToAny is headquartered in San Francisco, United States, in the North America region.
How does AddToAny make money?
Three revenue lines are on record. Free Core Service is the primary driver. The others are optional Advertising and premium/Enterprise Services.
Who are AddToAny's main competitors?
Direct peers on record are AddThis (Oracle, defunct), Shareaholic, ShareThis and Po.st. Emerging players are Sniply, Sumo (formerly SumoMe), Elink.io, AddShoppers and ClickToTweet. Bitly is listed as an others.
Does AddToAny have an API?
Yes. AddToAny provides a JavaScript API for configuring and customizing share buttons. The API uses a global a2a_config configuration object and supports properties for icon colors, native sharing toggles, click/hover behavior, overlay configurations, share counts, service templates, event callbacks, hover delays, service exclusion/prioritization, custom services, menu orientation, link tracking, language localization, and URL/title targeting. The JavaScript API also includes init functions (a2a.init_all(), a2a.init('page'), a2a.init('feed')) for initializing and rendering AddToAny instances dynamically, particularly useful after Ajax content insertion. Developer documentation is at www.addtoany.com/buttons/api.