Filters Fast

What Filters Fast does

Filters Fast LLC is a Charlotte, North Carolina-based, privately held e-commerce retailer specializing in replacement water and air filtration products for US residential consumers. Founded in the mid-2000s and operating for over 20 years, the company sells a broad catalog spanning refrigerator water filters, furnace/HVAC air filters, whole-house and point-of-use water filtration systems, pool and spa filters, humidifier filters, and HEPA filters, alongside complementary equipment such as air purifiers, humidifiers, dehumidifiers, reverse osmosis systems, UV treatment units, and water softeners. The company carries both third-party OEM brands (GE, Whirlpool/everydrop, LG, Samsung, Frigidaire, Kenmore, Maytag, KitchenAid, AprilAire, Honeywell, Filtrete, Carrier, Trane, and others) and a private-label "Filters Fast®" line, with private-label products certified to NSF/ANSI Standards 42 and 53 for chlorine, lead, mercury, and pharmaceutical reduction.

The core technology is conventional carbon block filtration media, with competitive differentiation driven less by proprietary chemistry than by breadth of compatibility coverage, a model/part number search system that maps thousands of appliance models to specific filter SKUs, and NSF third-party certification. The company also offers a subscription auto-delivery program called Home Filter Club, providing 10-20% discounts and free shipping on a customizable 1-12 month cadence, alongside a 365-day return policy, free shipping on orders over $99, and customer support via phone, text, email, and chat. Pricing is unit-based with volume discounts (e.g., Buy 4+ tiered pricing) and compatible filters are positioned at meaningful discounts (roughly 50%) versus OEM equivalents.

Filters Fast operates a pure direct-to-consumer e-commerce model with no physical retail locations and a US-only shipping footprint that explicitly excludes Alaska, Hawaii, APO/FPO addresses, and Canada. Customer acquisition is led by SEO on high-intent model and part number queries, supplemented by email marketing, an active social presence (Instagram, X/Twitter, Facebook, YouTube), a content blog, community forums, and Trustpilot-integrated product reviews. The company is founder/closely held with no disclosed institutional investors, no parent company, no subsidiaries, and no M&A activity in the source data. Headcount is in the 51-100 range, consistent with a mid-sized specialty e-commerce operation.

Name

Filters Fast

Legal name

Filters Fast LLC

Website

https://filtersfast.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Filters Fast LLC is a Charlotte, North Carolina-based e-commerce retailer selling replacement water, air, pool, and humidifier filters, plus complementary filtration equipment, to US residential homeowners. It combines third-party OEM brands with a private-label "Filters Fast®" line and a Home Filter Club subscription program.

Ownership category

akta.pro rank

Product category

Home Filtration Products

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Refrigerator & Ice Maker Water Filters (CRAJAJAF)

akta.pro secondary industries

Replacement Filter Cartridges & Consumables (CRAJAJAH), HVAC Filter Replacement & Vent Register Checks (HSAGAOAB)

Keywords

• Replacement water filters
• Air filtration products
• Refrigerator water filters
• Pool and spa filters
• Home filtration supplies

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling replacement filters, air filters, water filters, pool/spa filters, and related products. Revenue generated through individual transactions on the e-commerce platform.
2. Home Filter Club (Subscription): Auto-delivery subscription program offering recurring revenue. Subscribers receive filters on a customizable schedule (1-12 months) with discounts up to 20% off plus free shipping on every order.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Filters Fast operates the e-commerce site filtersfast.com, selling replacement water and air filters, pool and spa filters, humidifier filters, and complementary filtration equipment (air purifiers, humidifiers, reverse osmosis systems) to U.S. homeowners. The catalog spans OEM and compatible filters across major brands (GE, Whirlpool/everydrop, LG, Samsung, Frigidaire, Kenmore, Maytag, KitchenAid) plus a proprietary Filters Fast® private-label line. The Home Filter Club subscription delivers recurring automatic shipments on customer-defined schedules.

Product overview

Filters Fast is a specialty e-commerce retailer offering a comprehensive portfolio of filtration products for residential and commercial applications. The company operates as a single unified e-commerce platform (not a modular SaaS product) that sells replacement filters and filtration equipment across multiple categories including refrigerator water filters, air filters, water filters, pool & spa filters, and humidifier filters. The product portfolio includes both Filters Fast® private-label brand products (air filters, water filters, refrigerator filter replacements) and third-party OEM/compatible options from major manufacturers like GE, Whirlpool/everydrop, LG, Samsung, Frigidaire, Maytag, KitchenAid, and others. The company complements its filter sales with complementary products (air purifiers, humidifiers, dehumidifiers, UV treatment systems, reverse osmosis systems, whole house water filter systems, water softeners) and a subscription service called Home Filter Club that provides auto-delivery of replacement filters on customizable schedules.

Differentiator

Problem solved

Functional benefit

Brands

• Filters Fast®: The company's primary house brand offering replacement filters and filtration products including refrigerator water filters, air filters, and compatible filter options.

Products and services

• Refrigerator Water Filters Replacement water filters for refrigerators with water dispensers and ice makers, designed to remove bacteria, contaminants, and impurities from water. Available in OEM and compatible options for major brands including GE, Whirlpool, LG, Samsung, Frigidaire, Kenmore, Maytag, KitchenAid, and Bosch. Target customers are U.S. homeowners.
• Air Filters Air filters for furnaces, HVAC systems, and air purifiers. Available in various sizes (20x20x1, 20x25x1, 16x25x1, etc.) and MERV ratings. Brands include Filters Fast®, AprilAire, Honeywell, Trion, Lennox, Filtrete, Carrier, Bryant, Trane, and Generalaire. Target customers are U.S. homeowners.
• Water Filters Water filtration systems including whole house filters, under-sink filters, counter top filters, pitcher filters, reverse osmosis filters, faucet filters, shower filters, and inline filters. Brands include Pentek, Filters Fast®, Everpure, 3M Aqua-Pure, Watts, and Dupont. Target customers are U.S. homeowners.
• Pool & Spa Filters Replacement filters for pools and spas including pool filter brands (Hayward, Pentair, Intex, Waterway, Jandy, Sta-Rite) and spa filter brands (Master Spas, Bullfrog, Pleatco, Sundance, Coleman, Hot Spring). Target customers are U.S. pool and spa owners.
• Humidifier Filters Replacement filters for humidifier devices to maintain optimal humidity levels in homes.
• HEPA Filters High-efficiency particulate air (HEPA) filters for commercial and residential air purification applications.
• Home Filter Club (Auto-Delivery Subscription) Subscription program that automatically delivers replacement filters on a customizable schedule (monthly to annually), offering up to 20% off first orders and 10% off future orders with free shipping.
• Filters Fast® Brand Air Filters Filters Fast's own brand of air filters, available at lower prices than name brands while maintaining quality filtration performance.
• Filters Fast® Brand Water Filters Filters Fast's own brand of water filters including refrigerator water filter replacements at competitive prices.
• GE RPWFE Replacement Refrigerator Water Filter Genuine GE replacement refrigerator water filter using carbon block technology, certified to NSF 42 and 53 standards. Reduces over 50 impurities including lead, chlorine-resistant cysts, pharmaceuticals, and VOCs. Provides up to 170 gallons or 6 months of filtration.
• everydrop® EDR3RXD1 (Filter 3) Refrigerator Water Filter Whirlpool/everydrop brand refrigerator water filter certified to reduce 73 contaminants including lead, pesticides, pharmaceuticals, and waterborne parasites. Provides up to 200 gallons or 6 months of filtration. Compatible with Whirlpool, Maytag, KitchenAid, Amana, and JennAir refrigerators.

Quantifiable outcome

• NSF 42 certification reduces chlorine taste and odor
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Wine To WaterminorOthersCharitable giving program where Filters Fast supports Wine To Water organization. No commercial partnership details provided.
• Cystic Fibrosis FoundationminorOthersCorporate giving program supporting Cystic Fibrosis Foundation through company donations.
• Habitat for HumanityminorOthersCorporate giving program supporting Habitat for Humanity through company donations and community support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FilterBuy: Direct D2C online retailer of HVAC and furnace air filters, including a subscription auto-delivery program. Closely comparable in product focus, customer base (US homeowners), and subscription GTM motion.
• InyoPools: Online specialty retailer for pool and spa equipment, including replacement filters from Hayward, Pentair, and other OEMs. Direct overlap with Filters Fast's pool/spa filter category and online-only distribution motion.
• FilterEasy: Subscription-first online air filter retailer serving US homeowners with customizable auto-delivery. Mirrors Filters Fast's Home Filter Club approach for HVAC filters.
• Discount Filter Store: Online retailer focused on discounted OEM and compatible HVAC and air filters for residential customers. Overlaps directly on product mix, compatible-vs-OEM pricing strategy, and pure e-commerce distribution.

Broad incumbents

• Amazon: Massive online marketplace that resells OEM and third-party refrigerator water filters and HVAC air filters from many brands. Competes head-on with Filters Fast on price, selection, and Prime shipping; broader portfolio but overlapping for the same homeowner buyer.
• Lowes.com: Home-improvement big-box retailer carrying AprilAire, Filtrete, Honeywell, and other OEM filter brands online. Competes in the same HVAC/water filter purchase moments for the same homeowner base.
• Pelican Water Systems: DTC water treatment company offering whole-house filtration, reverse osmosis, and water softening with ongoing filter replacement. Comparable in subscription-driven consumables revenue from residential water customers.
• Home Depot: Major home-improvement retailer with a strong online and in-store assortment of air filters, refrigerator water filters, and pool/spa filters. Targets the same residential homeowner with both OEM and compatible options across HVAC categories.
• Aquasana: Whole-house and point-of-use water filtration brand with its own DTC subscription and replacement-cartridge model. Overlaps with Filters Fast's water filter category and its cartridge-subscription economics.

Emerging players

• IcePure: Online-first compatible aftermarket refrigerator water filter brand. Direct overlap on the compatible replacement filter model that drives Filters Fast's cost-advantage positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FiltersFast
• YouTubeyoutube.com/user/FiltersFast
• Facebookfacebook.com/pages/Filters-Fast/75640266659
• Instagraminstagram.com/filtersfastllc
• LinkedInlinkedin.com/company/filters-fast-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filters Fast