InSync Technology
InSync Technology is a UK-based, employee-owned specialist in motion compensated video standards conversion, offering FrameFormer software and InGear hardware (HD to 8K) to global broadcasters, sports federations, and OEM partners including AWS, Dalet, Telestream, FOR-A, Synamedia, and Matrox.
- Company typePrivate
- Founded2003
- HeadquartersPetersfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InSync Technology does
InSync Technology Ltd is a UK-based, employee-owned (since October 2013) video processing specialist founded in 2003 and headquartered in Petersfield. The company builds software and hardware for motion compensated frame rate and format conversion (standards conversion) of broadcast video, spanning resolutions from HD to 8K and including HDR conversion. Its flagship engine, FrameFormer, is a proprietary software platform refined over 21+ years with bi-annual releases, and is offered both as a standalone product and as embedded IP licensed to OEMs. Complementary hardware products include the InGear line (with the OG-MCC20 openGear module), the dual-channel MCC-HD and MCC-HD2 converters, the UHD MCC-4K-A, the 8K IF8K-UDC (co-developed with FOR-A), and PixFormer for HDR variants.
The company serves three primary customer sets: (1) direct enterprise broadcasters and federations that need high-quality conversion for live sports, news, and international content distribution, (2) OEM partners — including AWS Elemental, Dalet, Telestream, FOR-A, Synamedia, Matrox, Comprimato, Qvest, and TVU Networks — that embed FrameFormer inside their own media processing and cloud platforms, and (3) system integrators such as Techex that distribute InSync technology into live IP workflows. Revenue is generated through a mix of proprietary hardware sales, software and IP licensing/royalties tied to OEM volume, and professional services for custom broadcast engineering projects. Sales are primarily quote-based enterprise contracts, supplemented by an active presence at NAB Show New York and IBC Amsterdam, and by a direct channel organization led by a Head of Channel Management.
Operationally, InSync is a small, focused team (approximately 27 employees as of April 2020, with subsequent growth signaled by multiple 2022-2025 hires), recognized with the UK Queen's Award for Enterprise for International Trade (2020) and the IBC Best of Show Award (2023), and DPP-accredited for sustainability. Management was refreshed in January 2022 with a new CEO (James Taylor) to drive growth, supported by a long-tenured CTO (James Shepherd, ex-Snell) and Chief Engineering Officer (Lee Hunt, ex-Snell & Wilcox) who hold key patents in motion estimation techniques.
InSync Technology firmographics
Firmographics- Name
- InSync Technology
- Legal name
- InSync Technology Ltd
- Website
- https://insync.tv
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InSync Technology is a UK-based, employee-owned specialist in motion compensated video standards conversion, offering FrameFormer software and InGear hardware (HD to 8K) to global broadcasters, sports federations, and OEM partners including AWS, Dalet, Telestream, FOR-A, Synamedia, and Matrox.
- Ownership category
- akta.pro rank
InSync Technology industry classification
Industry- Product category
- Broadcast Video Standards Conversion
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422), Audio and Video Equipment Manufacturing (33431), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Standards Conversion & Restoration (Frame Rate, Deinterlacing, Upscale) (MPAHAHAG)
- akta.pro secondary industries
- Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE), Mastering, Encoding & Delivery (IMF/DCP, OTT Packages) (MPADAGAH)
Keywords
Where InSync Technology is headquartered
LocationHeadquarters
- HQ city
- Petersfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
InSync Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of proprietary hardware converters including MCC-HD, MCC-HD2, InGear modules. Low opex, low latency, low emission uncompressed converters supporting HD to 8K.
- Software Licensing: Licensing of FrameFormer and other software products to OEMs and integrators. Software embedded in third-party products including AWS Elemental, Dalet, Telestream, FOR-A.
- Professional Services: Design and building of broadcast solutions to enhance product range. Custom development services leveraging extensive broadcast engineering experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/Broadcast Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
InSync Technology product offering
Product offeringCore offering
InSync Technology develops and sells proprietary motion compensated video standards conversion technology delivered as both software (FrameFormer) and hardware converters. Their solutions enable frame rate and format conversion from HD up to 8K, HDR conversion, and cadence management for broadcasters, content owners, and OEM partners. Products are sold directly and licensed for embedding into third-party platforms.
Product overview
InSync Technology offers a comprehensive portfolio of video conversion solutions centered on motion compensated frame rate and format conversion technology. The product suite comprises: (1) FrameFormer - the flagship software engine for standards conversion available as standalone software or embedded in third-party platforms via OEM partnerships; (2) InGear hardware product line including the new OG-MCC20 for openGear platforms with ST 2110 and SDI interfaces, plus MCC-HD2 and MCC-HD dual-channel converters; (3) UHD/8K solutions including IF8K-UDC and MCC-4K-A in partnership with FOR-A; (4) PixFormer software for HDR conversion; (5) IP solutions for OEM licensing; and (6) Professional Services for custom broadcast solutions. Hardware products emphasize low opex, low latency, and sustainability with half rack space and 10% power consumption versus competitors. Software products are available for cloud deployment including ARM processors, and embedded in platforms from AWS, Telestream, Dalet, Matrox, Synamedia, Comprimato, and others.
Differentiator
Problem solved
Functional benefit
Brands
- FrameFormer: Flagship motion compensated frame rate and format conversion software solution available as standalone or embedded in products from other vendors
- InGear
- MCC-HD
- MCC-HD2
- PixFormer
- Flics Solo FF
- InSync Technology
Products and services
- FrameFormer
- InGear Hardware Converters
- InGear OG-MCC20
- MCC-HD2
- MCC-HD
- IF8K-UDC
- MCC-4K-A
- PixFormer
- IP Solutions
- AE2020 Analysis Engine
- Professional Services
- Flics Solo FF
- Dual Channel UHD Converter
Quantifiable outcome
- 40 out of 40 IMG production staff chose InSync's conversion technology in a blind test
- +3 more outcomes
Companies that use InSync Technology
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
InSync Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature6 records
InSync Technology partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- TVU NetworkscorePartnership to deliver premium frame rate and deinterlacing solutions. TVU Networks integrates InSync technology into their video solutions for contribution and streaming.
- SynamediacoreFrameFormer integrated into Synamedia vDCM and Quortex Link platforms, extending reach of InSync conversion technology to Synamedia's customer base.
- MatroxcoreFrameFormer integrated with Matrox Origin platform, providing high-quality conversion capabilities for Matrox's video capture and streaming solutions.
- TechexcorePartnership with IP and cloud delivery leader Techex to bring powerful frame rate conversion to live distribution. Techex distributes InSync technology globally.
- ComprimatocoreFrameFormer motion compensating frame rate and format converter embedded in Comprimato Live Transcoder software. Integrated solution chosen by major global broadcaster for live production services.
- GrayMetasecondaryInSync AE2020 Analysis Engine integrated into GrayMeta's Emmy Award-winning SAMMA system for automated migration of tape archives to file-based assets.
- FOR-AcoreLong-standing partnership for UHD frame rate converters. Joint products include MCC-4K-A, IF8K-UDC (8K standards converter), MCC-HD2, and MCC-HD. FOR-A distributes InSync technology through their hardware products.
- TelestreamcoreFrameFormer integration into Telestream Vantage workflow platform and Telestream Cloud Solutions. Provides motion compensated standards conversion for broadcasters.
- M2A MediasecondaryFirst-ever cloud-based live frame rate converter launched through collaboration with M2A Media and Hiscale. M2A Connect platform incorporates InSync FrameFormer.
- AWS ElementalcoreFrameFormer available through AWS Elemental MediaConvert API integration, enabling cloud-based standards conversion as part of AWS media workflows.
- Qvest MediacoreIntegration of FrameFormer into Qvest.Cloud multicloud management platform, enabling cloud-based standards conversion as part of Qvest's media workflow orchestration.
- DaletcoreFrameFormer motion compensated frame rate conversion integrated into Dalet AmberFin media processing platform. Extended to Dalet AmberFin Cloud Transcoder Service SaaS solution.
- Marquise TechnologiessecondaryFrameFormer motion compensated frame rate conversion integrated into MIST Mastering solution for transcoding, editing, conforming, and colour grading workflows.
- HiscalesecondaryPartnership to deliver flexible on-demand conversion solution. FrameFormer available in Hiscale's pay-as-you-go cloud environment for broadcasters and content owners.
- AMDsecondaryInSync as AMD Embedded Partner, collaborating on hybrid SDI and SMPTE 2110 workflows. Media transport and compute being combined within embedded platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
InSync Technology competitors and assessment
Company assessmentDirect peers
- FOR-A: Long-standing OEM partner of InSync; manufactures broadcast standards converters and frame rate conversion hardware (including the jointly developed MCC-4K-A, IF8K-UDC, MCC-HD2). Direct overlap in frame rate conversion, format conversion, and broadcast infrastructure.
- Telestream: Both an OEM partner (Vantage, Cloud) and a direct peer in broadcast video processing/transcoding. Telestream's Vantage and Lightspeed Live products overlap with InSync's FrameFormer for standards conversion and live transcoding workflows.
- Synamedia: Both an OEM partner (vDCM, Quortex Link) and a peer in video processing and content distribution. Synamedia's compression, packaging, and CDN products overlap with InSync on format conversion within live and VOD workflows.
- Matrox Video: OEM partner via Matrox Origin integration and a direct peer in broadcast and Pro AV video I/O, conversion, and streaming hardware. Overlaps with InSync in frame rate conversion and hybrid SDI/IP infrastructure.
- Dalet: OEM partner (AmberFin, AmberFin Cloud) and a peer in media processing and post-production. Dalet's AmberFin transcoding platform embeds FrameFormer but also competes at the broader media-supply-chain layer.
- TVU Networks: Recent OEM partner and a peer in live IP video contribution and distribution. TVU's contribution encoders and cloud workflow products overlap with InSync on live frame rate conversion and deinterlacing.
Broad incumbents
- Imagine Communications: Large incumbent in broadcast playout, conversion, and processing. Offers standards conversion and frame rate conversion as part of broader playout and networking portfolios, competing for the same broadcaster budget pool as InSync.
- Grass Valley: Major broadcast technology incumbent with end-to-end live production, playout, and conversion offerings. Provides standards conversion within larger camera, switching, and playout bundles that can compete with InSync's standalone conversion solutions.
- Harmonic: Broad incumbent in video infrastructure (encoding, transcoding, OTT delivery). Harmonic's VOS and Electra products include format and standards conversion features that overlap with InSync's cloud and on-prem conversion stack.
Emerging players
- Comprimato: OEM partner for FrameFormer within Live Transcoder and an emerging player in GPU-accelerated live transcoding. Comparable software-based live conversion architecture targeting similar broadcast and streaming customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InSync Technology social profiles
Digital presenceInSync Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
InSync Technology leadership team
Management profileNumber of profiles
Profiles6 records
InSync Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InSync Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InSync Technology
What does InSync Technology do?
InSync Technology develops and sells proprietary motion compensated video standards conversion technology delivered as both software (FrameFormer) and hardware converters. Their solutions enable frame rate and format conversion from HD up to 8K, HDR conversion, and cadence management for broadcasters, content owners, and OEM partners. Products are sold directly and licensed for embedding into third-party platforms.
Is InSync Technology a public or private company?
InSync Technology is a private company. It is classified as management employee owned and is currently operating.
When was InSync Technology founded?
InSync Technology was founded in 2003. It employs 11 to 50 people.
Where is InSync Technology based?
InSync Technology is headquartered in Petersfield, United Kingdom, in the Europe region.
How does InSync Technology make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are software Licensing and professional Services.
Who are InSync Technology's main competitors?
Direct peers on record are FOR-A, Telestream, Synamedia, Matrox Video, Dalet and TVU Networks. Broad incumbents are Imagine Communications, Grass Valley and Harmonic. Comprimato is listed as an emerging player.
Does InSync Technology have an API?
No public API is recorded for InSync Technology.
What industry is InSync Technology in?
InSync Technology's product category is Broadcast Video Standards Conversion. Its primary akta.pro industry code is MPAHAHAG, Standards Conversion & Restoration (Frame Rate, Deinterlacing, Upscale), with a secondary code of MPAHAHAE, Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF). Its NAICS code is 33422 and its SIC code is 3663.