What Herman ProAV does

Herman ProAV is a U.S. wholesale distributor serving installers and integrators of low-voltage systems, including security, networking, audio/video, and smart home technologies. Founded in 1963 and headquartered in Wilmington, the company holds a "factory authorized original replacement parts" positioning that anchors its credibility in the electronics repair and replacement category. Its operations rely on a national branch/store-locator network, in-stock inventory for fast installation pickups, and quote-based project pricing administered through supplier partnerships and a formal Project Registration program.

Beyond core distribution, the company has built a platform-plus-services revenue architecture organized into three service families: Reseller Services (a Guardsman-powered warranty protection plan, Wasabi-powered cloud storage, Eagle Eye Networks-powered Capture Cloud VMS, Defendify-powered cybersecurity tools, and OvrC-powered remote management); Pre-Sales Services (a Systems Design specialist team, software integration support, ADI Pro Rewards loyalty program, and thousands of annual training events); and Assembly and Software Renewal Services (custom cable assemblies and software-renewal tracking). This layering creates recurring-revenue and value-add hooks on top of the underlying transactional distribution business.

The company earns revenue through product distribution sales (transaction fees), value-added reseller and subscription services (Protection Plans, cloud storage, VMS, cybersecurity, OvrC), custom hardware (cable assemblies), and professional services (Systems Design and project registration). Its go-to-market is channel-based, supporting installer and integrator customers across residential (smart home), commercial networking, and entertainment venue (music venues, stadiums, theaters) use cases. Vertical-specific solution branding (Residential Solutions, Networking Solutions, Entertainment Venues) indicates a structured segmentation approach around distinct installer end-markets.

Name

Herman ProAV

Legal name

ADI Global Distribution

Website

https://hermanproav.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Herman ProAV is a U.S. wholesale distributor of low-voltage installation products — security, networking, AV, and smart home — serving professional installers and integrators through a national branch network, value-added services, and recurring-revenue partnerships spanning cloud storage, video management, cybersecurity, and warranties.

Ownership category

akta.pro rank

Product category

Electronics and AV Distribution

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Wiring Device Manufacturing (33593)

SIC

Electronic Components & Accessories (3670), Electronic Components, Nec (3679), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

akta.pro secondary industries

Installation, Wiring & Retrofit Services for Intercom/Doorbell Systems (HSAHAIAI), Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Electronics replacement parts
• Av product distribution
• Low-voltage installation
• Security surveillance systems
• Commercial audio video

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution Sales: Wholesale distribution of security, AV, and networking products to installers and integrators. Revenue generated from product sales across multiple categories including security products, commercial audio, smart home control, and networking equipment.
2. Value-Added Reseller Services: Programs including the ADI Global Protection Plan powered by Guardsman, cloud storage services, cybersecurity tools, and remote management platform OvrC that create recurring revenue opportunities for the company and its installer partners.
3. Custom Cable Assemblies: Custom cabling assemblies for multiple applications including fiber optic, category copper cable, audio/video and telephone cable assemblies. Labor-saving service expanding installer scope of work.
4. Professional Services (Systems Design): Systems Design team provides technical guidance for product selection, project registration for discounted quotes, and software integration support for installers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Herman ProAV is one of the largest factory-authorized original replacement parts distributors in the electronics repair industry. The company also distributes low-voltage AV, security, networking, and smart home products to professional installers and integrators, supplemented by a comprehensive suite of services including project registration, systems design support, custom cable assemblies, cloud storage, video management, cybersecurity tools, and a loyalty program.

Product overview

ADI Global Distribution is a value-added distributor of low-voltage installation products operating as a platform-plus-services model. The core offering is a comprehensive distribution platform for security, AV, networking, and automation products, supplemented by an extensive suite of installer services. The service portfolio is organized into three main categories: (1) Reseller Services including the ADI All-in-One Protection Plan (powered by Guardsman), ADI Cloud Storage (powered by Wasabi), Capture Cloud VMS (powered by Eagle Eye Networks), Cybersecurity Tools (via Defendify), and OvrC remote management platform; (2) Pre-Sales Services including ADI Pro Rewards loyalty program, Software Integrations, Project Registration, Systems Design support, and Training and Events; and (3) Assembly and Software Renewal Services including Custom Cable Assemblies and Software Renewal Tracking. Additionally, the company offers vertical-specific solution bundles under Residential Solutions, Networking Solutions, and Entertainment Venues brands. This architecture enables ADI to serve as both a product distribution channel and a service partner for integrators throughout the project lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• ADI All-in-One Protection Plan powered by Guardsman A warranty protection plan powered by Guardsman that covers the main components of installation projects, enabling integrators to earn additional revenue while providing customer peace of mind.
• ADI Cloud Storage powered by Wasabi Cloud storage powered by Wasabi that enables a hybrid-cloud architecture, simplifying the process for adding off-site cloud storage for video surveillance applications.
• Capture Cloud VMS powered by Eagle Eye Networks A cloud video surveillance solution powered by Eagle Eye Networks that delivers an end-to-end video management system, simple to deploy and easy to use, generating recurring revenue for integrators.
• Cybersecurity Tools via Defendify All-in-one cybersecurity service through Defendify, offering customizable cybersecurity protection for customer businesses with recurring revenue opportunities for integrators.
• OvrC Remote Management Platform A cloud-based remote management and monitoring platform that allows integrators to install, monitor, and troubleshoot network devices efficiently, reducing service calls and downtime.
• ADI Pro Rewards Loyalty Program A loyalty program that enables eligible installer customers to earn points for every dollar spent at ADI, redeemable for merchandise, event tickets, and travel after hitting quarterly spend goals.
• Project Registration A service that works with supplier partners to provide discounted quotes for large project purchases from participating brands.
• Systems Design Support Design support services where highly trained specialists help integrators find the right services and technologies for their integrated system projects.
• Custom Cable Assemblies Custom cabling assemblies for multiple applications, including fiber optic, category copper cable, audio/video, and telephone cable assemblies, helping integrators save labor and expand project scope.
• Software Renewal Tracking Service that tracks renewal dates on software purchases from certain manufacturers, sending reminders when software is about to expire along with recommended renewals.
• Residential Smart Home Solutions Solution portfolio for adding the latest smart home technologies, including Z-Wave smart home control, to residential installation projects.
• Networking Solutions Solution portfolio using exclusive brands providing networking equipment and solutions for networking installation projects.
• Entertainment Venue Solutions Solutions portfolio for music venues, stadiums, theaters, and other entertainment facilities requiring commercial audio and AV systems.

Quantifiable outcome

• Reduces service calls and downtime through cloud-based remote management (OvrC)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GuardsmancoreTechnology or IntegrationGuardsman powers the ADI All-in-One Protection Plan, enabling installers to offer warranties covering main components of any project. Creates additional revenue stream and customer peace of mind through warranty protection.
• WasabicoreTechnology or IntegrationWasabi provides the cloud storage infrastructure for ADI Cloud Storage, enabling hybrid-cloud architecture for off-site video surveillance storage.
• Eagle Eye NetworkscoreTechnology or IntegrationEagle Eye Networks provides the Capture Cloud VMS platform, a cloud video surveillance solution that delivers end-to-end video management simple to deploy and easy to use, generating recurring revenue for installers.
• DefendifycoreTechnology or IntegrationDefendify provides an all-in-one cybersecurity service offered through ADI, simplifying cybersecurity for installers' customers and offering recurring revenue opportunities.
• OvrCcoreTechnology or IntegrationOvrC is a cloud-based remote management and monitoring platform that allows installers to install, monitor, and troubleshoot network devices efficiently, reducing service calls and downtime.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: A major global technology distributor with a broad portfolio across IT, AV, networking, and security. Comparable as a large-scale value-added distributor, though its primary focus is broader IT category rather than dedicated low-voltage systems.
• TD SYNNEX: A leading global IT distributor formed by the merger of SYNNEX and Tech Data. Overlaps in networking, AV, and security product distribution, though its core focus is broader IT including enterprise hardware, software, and cloud services.
• Rexel: A global distributor of electrical, lighting, security, and energy management products to professional installers. Comparable in low-voltage distribution and installer-focused go-to-market, though with broader industrial electrical portfolio.
• Graybar: A leading North American distributor of electrical, communications, and data network products with extensive branch coverage. Comparable in branch-based low-voltage distribution serving installers and integrators with value-added services.
• Sonepar: A global independent family-owned distributor of electrical products, solutions, and services. Comparable in electrical/low-voltage distribution and branch-based model, with broader industrial electrical alongside commercial AV/security exposure.

Direct peers

• Anixter (WESCO): A global distributor of network and security solutions, electrical and electronic solutions, and utility power solutions. Highly comparable as a low-voltage product distributor serving installers and integrators with branch-based distribution and value-added services.
• ADI Global Distribution: The wholesale distribution arm of Resideo that effectively encompasses the subject company post-acquisition. Operates the same low-voltage product distribution model with branches, systems design, project registration, and recurring services — directly comparable business model and customer base.
• ScanSource: A publicly traded value-added distributor of specialty technology products including AV, security, and networking solutions to resellers and integrators. Directly comparable in customer base (resellers/integrators), product categories (AV, security, networking), and services-led distribution model.
• Snap One: A former publicly traded distributor and manufacturer of smart home, AV, networking, and security solutions to professional integrators. Closely comparable in target customer (professional integrators), product portfolio (AV, security, networking), and recurring services focus.
• Jenne: A value-added distributor of IP telephony, unified communications, AV, networking, and security solutions to resellers and integrators. Comparable in installer/integrator focus, low-voltage product categories, and recurring services positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HermanProAV
• Facebookfacebook.com/HermanProAV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herman ProAV