Defendify
Defendify is a Portland, Maine-based SaaS cybersecurity company offering an all-in-one platform with 13 modules spanning detection, training, and assessments for SMBs and organizations without dedicated security teams, distributed primarily through MSP/MSSP channel partners globally.
- Company typePrivate
- Founded2019
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Defendify does
Defendify, Inc. is a Portland, Maine-based SaaS company founded in 2017 that delivers an All-In-One Cybersecurity Platform consolidating 13 modules across three layers — Detection & Response, Policies & Training, and Assessments & Testing — into a single cloud-based dashboard requiring no installation. The platform targets organizations without dedicated security teams, particularly small and mid-sized businesses, and is augmented by managed detection and response, vulnerability scanning, penetration testing, phishing simulation, awareness training, and a $1 million cybersecurity service warranty. Technology foundations include AI and machine learning for anomaly detection, process automation, and AI-driven phishing simulation, with integrations to third-party platforms including Darktrace (threat detection) and Qualys (vulnerability management); the company is SOC 2 Type 2 compliant.
Defendify operates a hybrid go-to-market combining channel-led distribution, product-led growth, and direct enterprise sales. The primary motion is partner-led: MSP/MSSP partners, referral partners, and technology partners resell or co-deliver the platform with monthly subscription billing tied to organizations protected and licenses used, supported by a dedicated Partner Success team, co-branded materials, and volume-based partner pricing. A freemium Defendify Essentials Package (free Compromised Password Scan, 2-Minute Cybersecurity Health Checkup) drives top-of-funnel demand, while direct enterprise sales handle larger accounts via live demos. As of 2022 the company served 3,500+ IT teams across 60+ countries, and partnerships with PSA, NSCA, CompTIA, SIA, PSNI, NCSA, GCA, and CRI anchor its channel ecosystem.
The business has raised approximately $9.69 million cumulatively across six funding rounds since 2017, led most recently by a $3.35M seed round in August 2022 from Maine Venture Fund (with participation from 3dot6 Ventures, CEI Ventures, Coastal Ventures, FreshTracks Capital, MTI, Opus Ventures, Wasabi Ventures, and York IE) and a $2.47M round in February 2025. Co-founders Rob Simopoulos and Andrew Rinaldi lead the company, which has accumulated multiple industry recognitions including consecutive G2 Leader/High Performer awards (2022-2024), Global InfoSec Awards (2022 Cutting Edge SMB Cybersecurity, 2023 Best Solution SMB Cybersecurity), the Fortress Cyber Security Award for Organizational Excellence (2022), and the NSCA Business Accelerator of the Year (2022).
Defendify firmographics
Firmographics- Name
- Defendify
- Legal name
- Defendify, Inc.
- Website
- https://defendify.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Defendify is a Portland, Maine-based SaaS cybersecurity company offering an all-in-one platform with 13 modules spanning detection, training, and assessments for SMBs and organizations without dedicated security teams, distributed primarily through MSP/MSSP channel partners globally.
- Ownership category
- akta.pro rank
Defendify industry classification
Industry- Product category
- Cybersecurity SaaS Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Configuration & Exposure Hardening (CIS/Benchmarking) (HDADAHAH)
- akta.pro secondary industry
- Vulnerability Management & Penetration Testing Services (BPAEADAD)
Keywords
Where Defendify is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Defendify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription-based pricing for the All-In-One Cybersecurity platform. Partners are billed monthly based on the number of organizations protected and licenses used. Volume discounts available for partners based on sales volume.
- Partner/Reseller Model: Partners resell the platform to their customers, generating recurring revenue through a reseller arrangement with monthly billing based on customer usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Defendify Essentials Package (Free) |
| Subscription | Monthly | Partner/Commercial Subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Defendify product offering
Product offeringCore offering
Defendify provides an All-In-One Cybersecurity® cloud SaaS platform that consolidates 13 cybersecurity modules—Managed Detection & Response, Phishing Simulation, Awareness Training, Risk Assessment, Penetration Testing, Vulnerability Scanning, Compromised Password Scanning, Website Scanning, Threat Alerts, Incident Response Planning, and Policy Templates—into a single dashboard with no installation required. The platform targets small and mid-sized organizations and IT teams that lack dedicated security staff, and is sold via monthly subscription either direct or through MSP/MSSP channel partners.
Product overview
Defendify offers an All-In-One Cybersecurity Platform designed for IT teams at small and mid-sized organizations without dedicated security staff. The platform uses a multi-layered approach combining three core security layers: Detection & Response (Managed Detection and Response, Cyber Incident Response Plan, Threat Alerts), Policies & Training (Phishing Simulations, Awareness Training, Videos, Graphics, Acceptable Use Policy), and Assessments & Testing (Risk Assessment Tool, Penetration Testing, Vulnerability Scanner, Compromised Password Scanner, Website Security Scanner). The platform includes 13 cybersecurity modules unified in a single dashboard with enterprise-grade capabilities. Additional offerings include a Cybersecurity Service Warranty providing up to $1 million breach coverage and a free Defendify Essentials Package for initial onboarding.
Differentiator
Problem solved
Functional benefit
Products and services
- All-In-One Cybersecurity Platform Cloud-based SaaS platform that consolidates 13 cybersecurity modules—Managed Detection & Response, Cyber Incident Response Plan, Threat Alerts, Phishing Simulation, Awareness Training, Videos, Graphics, Acceptable Use Policy, Cybersecurity Risk Assessment, Penetration Testing, Vulnerability Scanner, Compromised Password Scanner, and Website Security Scanner—into a single dashboard. Designed for SMBs and IT teams without dedicated security staff; sold as a monthly subscription direct or through MSP/MSSP partners.
- Defendify Cybersecurity Service Warranty Financial protection add-on providing up to $1 million in breach response expense coverage in the case of a covered cyber event, layered on top of the Defendify platform.
- Defendify Essentials Package Free tier offering instant access to three award-winning cybersecurity modules—Compromised Password Scan, 2-Minute Cybersecurity Health Checkup, and a third module—enabling organizations to start with cybersecurity fundamentals before upgrading to the full platform.
Quantifiable outcome
- Over 3,500 IT teams protected by the platform
- +3 more outcomes
Companies that use Defendify
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Defendify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Defendify partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PSA (Professional Security Alliance)coreProfessional Security Alliance partnership announced for managed security service provider (MSSP) program. PSA is a leading security systems integrator association.
- PSNI Global AllianceminorPSNI Global Alliance partnership for expanding awareness of cybersecurity best practices and solutions.
- NSCA (National Systems Contractors Association)coreNSCA partnership including Business Accelerator of the Year Award 2022. Defendify educates NSCA members on importance of cybersecurity and cyber insurance.
- NCSA (National Cyber Security Alliance)minorPartnership with National Cyber Security Alliance to help expand awareness of cybersecurity best practices and solutions.
- GCA (Global Cyber Alliance)minorPartnership with Global Cyber Alliance for expanding awareness of cybersecurity best practices.
- CRI (Cybersecurity Readiness Institute)minorPartnership with Cybersecurity Readiness Institute for expanding awareness of cybersecurity best practices.
- SIA (Security Industry Association)minorPartnership with Security Industry Association for expanding awareness of cybersecurity best practices.
- CompTIAminorPartnership with Computing Technology Industry Association for expanding awareness of cybersecurity best practices and solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Defendify competitors and assessment
Company assessmentDirect peers
- Arctic Wolf: Arctic Wolf delivers managed detection and response and a security operations platform primarily for SMB and mid-market customers, often via MSPs. It is a direct peer to Defendify in MDR/SMB cybersecurity and competes for the same MSP channel.
- Huntress: Huntress provides managed EDR, security awareness training, and identity threat detection purpose-built for MSPs serving SMBs. It is one of the closest direct competitors to Defendify in the MSP-led SMB cybersecurity category.
- Cynet: Cynet offers an all-in-one autonomous cybersecurity platform (EDR, NGAV, network analytics, UEBA, deception) targeting small and mid-sized organizations. It competes head-to-head with Defendify on the 'consolidated platform for resource-constrained security teams' thesis.
- Coro: Coro provides a unified SMB cybersecurity platform covering endpoint, email, cloud, and user protection, sold heavily through MSPs. It mirrors Defendify's all-in-one positioning and MSP-first GTM.
Broad incumbents
- ConnectWise (Cybersecurity): ConnectWise offers a broad suite of PSA/RMM/cybersecurity solutions (including ConnectWise MDR) primarily to MSPs. It is a broader incumbent that overlaps with Defendify in the MSP channel and competes for security toolchain wallet share.
Emerging players
- Guardz: Guardz is an emerging SMB cybersecurity platform delivered via MSPs, covering endpoint, email, cloud, and awareness. It is an emerging player pursuing the same unified-platform-for-MSPs positioning as Defendify.
- Blackpoint Cyber: Blackpoint Cyber provides MSP-focused MDR, incident response, and security operations technology. It is an emerging player competing with Defendify for the same MSP-led SMB customer base.
- RapidFire Tools: RapidFire Tools (now part of Kaseya) offers vulnerability management, network assessment, and compliance tools purpose-built for MSPs. It is an emerging/niche peer overlapping with Defendify's assessments and vulnerability scanning modules.
- Keeper Security: Keeper Security delivers password management, secrets management, and zero-trust privileged access for businesses of all sizes, including MSP-delivered deployments. It overlaps with Defendify's credential and dark-web monitoring modules.
- VikingCloud: VikingCloud provides cybersecurity assessments, compliance, and managed security services to SMB and mid-market customers. It overlaps with Defendify on cybersecurity risk assessments, penetration testing, and compliance use cases.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Customer concentration
Defendify social profiles
Digital presenceDefendify compliance and trust
Trust signalCompliance1 record
Defendify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Defendify leadership team
Management profileNumber of profiles
Profiles3 records
Defendify funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Defendify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Defendify
What does Defendify do?
Defendify provides an All-In-One Cybersecurity® cloud SaaS platform that consolidates 13 cybersecurity modules—Managed Detection & Response, Phishing Simulation, Awareness Training, Risk Assessment, Penetration Testing, Vulnerability Scanning, Compromised Password Scanning, Website Scanning, Threat Alerts, Incident Response Planning, and Policy Templates—into a single dashboard with no installation required. The platform targets small and mid-sized organizations and IT teams that lack dedicated security staff, and is sold via monthly subscription either direct or through MSP/MSSP channel partners.
Is Defendify a public or private company?
Defendify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Defendify founded?
Defendify was founded in 2019. It employs 11 to 50 people.
Where is Defendify based?
Defendify is headquartered in Portland, United States, in the North America region.
How does Defendify make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are partner/Reseller Model.
Who are Defendify's main competitors?
Direct peers on record are Arctic Wolf, Huntress, Cynet and Coro. ConnectWise (Cybersecurity) is listed as a broad incumbent. Emerging players are Guardz, Blackpoint Cyber, RapidFire Tools, Keeper Security and VikingCloud.
Does Defendify have an API?
No public API is recorded for Defendify.
What industry is Defendify in?
Defendify's product category is Cybersecurity SaaS Platform. Its primary akta.pro industry code is HDADAHAH, Configuration & Exposure Hardening (CIS/Benchmarking), with a secondary code of BPAEADAD, Vulnerability Management & Penetration Testing Services. Its NAICS code is 54151 and its SIC code is 7372.