Matooma

What Matooma does

Matooma is a French M2M/IoT connectivity provider founded in 2012 and headquartered near Montpellier (Pérols), operating as a subsidiary of Wireless Logic Group, the European leader in cellular IoT connectivity. The company sells multi-operator SIM cards (Matoocard and Conexa variants) that automatically switch across 540+ carrier networks in 180+ countries, supporting 2G through 5G, LTE-M, NB-IoT, and VoLTE technologies. Its core platform, M2MManager, is a SaaS solution for remote SIM lifecycle management, consumption monitoring, alerts, geolocation, and consolidated multi-operator invoicing, complemented by MatooWan, a private APN service that secures IoT traffic with fixed IP allocation. The company also resells adjacent offerings such as IoThink IoT application software, Wireless Logic pre-configured 4G routers, and Starlink satellite connectivity.

Matooma serves B2B customers across five named segments: startups developing IoT projects, industrial manufacturers, SMBs and enterprises, system integrators, and large key accounts. Disclosed customers span insurance (Groupama), renewable energy (EDF ENR), telecare (Bluelinea), and safety-critical medical devices (Eden Innovations / Almas Industries). The go-to-market is enterprise field sales with dedicated market managers, quote-based pricing requiring contract signature, and consumption-based or pooled subscription billing on a monthly cadence. The company opened a Spanish subsidiary in 2016 and offers its services in French, English, and Spanish.

Revenue is generated primarily through recurring monthly subscriptions on multi-operator SIM cards, bundled M2MManager platform access, MatooWan private network fees, and hardware resale of pre-configured routers. Only one funding round is disclosed (a EUR 1 million seed in 2014 from regional French investors Soridec LR and Sofilaro), and no direct revenue figure is publicly available. Strategic positioning emphasizes network redundancy, single-invoice simplicity, and pooled data cost optimization, with four-time Pass French Tech recognition and Great Place to Work certification supporting the brand among French enterprise buyers.

Name

Matooma

Legal name

MATOOMA

Website

https://matooma.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Matooma is a French M2M/IoT connectivity provider offering multi-operator SIM cards, a SaaS fleet management platform (M2MManager), and private network services to manufacturers, integrators, enterprises, and key accounts across 180+ countries via 540+ carrier partnerships.

Ownership category

akta.pro rank

Product category

IoT/M2M Cellular Connectivity

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

Keywords

• M2M connectivity services
• Multi-operator SIM cards
• IoT fleet management
• Cellular IoT connectivity
• Private APN networking

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Multi-operator SIM Cards and Subscriptions: Sale of M2M SIM cards with subscription plans. Flexible pricing with pooled data and commitment-free options. Revenue generated through monthly subscriptions based on data, SMS, and voice consumption.
2. M2MManager Platform Services: SaaS platform for SIM fleet management, consumption monitoring, and remote management. Platform access is bundled with SIM services.
3. MatooWan Private Network: Private APN security solution for securing IoT connections and enabling remote equipment access.
4. Pre-configured Routers: Sale of routers pre-configured with SIM cards. By Wireless Logic. Hardware sales bundled with connectivity subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Matooma provides multi-operator M2M/IoT cellular connectivity through branded SIM cards (Matoocard, Conexa) that automatically switch between 540+ carriers across 180+ countries. It is complemented by the M2Mmanager SaaS platform for remote SIM fleet lifecycle management and MatooWan, a private APN solution that secures IoT data exchanges and enables remote equipment access. The offering is sold exclusively to professional customers with quote-based, customized subscription pricing.

Product overview

Matooma is a French IoT/M2M connectivity provider offering a portfolio of multi-operator SIM cards and managed network services. The core offering consists of M2M SIM cards (Matoocard and Conexa variants) supporting 2G through 5G, LTE-M, and NB-IoT technologies across 180+ countries via 540+ carrier partnerships. This is complemented by the M2Mmanager SaaS platform for fleet management, and MatooWan private APN for network security. The company also resells third-party IoT solutions (IoThink platform, Wireless Logic routers, Starlink) as part of a comprehensive connectivity ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Matoocard: Multi-operator M2M SIM card product line
• M2Mmanager
• MatooWan
• Conexa

Products and services

• M2M SIM Card (Matoocard) Multi-operator M2M SIM card enabling IoT devices to connect to cellular networks (2G, 3G, 4G, 5G, LTE-M, NB-IoT, VoLTE) with automatic network switching across 180+ countries and 540+ carriers; available in formats 2FF, 3FF, 4FF and MFF2.
• M2Mmanager Platform SaaS platform for managing SIM card fleets: remote SIM ordering, activation, termination, consumption monitoring with alerts, geolocation, and consolidated invoicing across multiple operators; includes API access for automation.
• MatooWan (Private APN) Private APN solution providing fixed IP addresses to SIM cards, securing data exchanges between Matooma's network and the customer's information system, and enabling secure remote access to deployed equipment.
• Conexa SIM (Multi-technology) Advanced multi-technology SIM card supporting 4G, 5G, LTE-M, NB-IoT and VoLTE networks, designed specifically for cellular IoT connectivity with enhanced coverage and LPWAN capabilities.
• LTE-M Network Connectivity Cellular LPWAN connectivity for IoT devices using LTE-M technology, with features including handover support, voice and SMS capability, and extended coverage for indoor and underground deployments.
• Router with Integrated SIM (by Wireless Logic) Pre-configured 4G routers equipped with Matooma SIM cards, offered in partnership with Wireless Logic; bundled with a 2-year hardware warranty and customized connectivity subscription.
• Starlink Connectivity High-bandwidth satellite connectivity solution for IoT projects requiring broadband access in remote or underserved areas, offered as part of Matooma's connectivity portfolio.
• IoT Platform (by IoThink) White-label IoT data management and analytics platform offered in partnership with IoThink Solutions, for customers requiring comprehensive IoT application development and data processing capabilities.

Quantifiable outcome

• 24/7 device monitoring through automatic network switching
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wireless Logic GroupcoreStrategic or Co-development Partner · 1 January 2012Parent company and European leader in cellular connectivity for IoT. Wireless Logic Group acquired Matooma, integrating it as a French subsidiary while maintaining the Matooma brand. Group provides scale, carrier partnerships, and technology resources.
• Wireless Logic (Router Products)minorOEM/ Whitelabel/ Licensing PartnerWireless Logic provides pre-configured routers with integrated SIM cards sold through Matooma. Products include hardware warranty and connectivity subscription.
• Network Operators (Orange, Bouygues, Free, SFR)coreTechnology or IntegrationPartnership agreements with major French mobile operators enabling multi-operator SIM connectivity. Matooma acts as intermediary between operators and enterprise customers, providing aggregated access.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Soracom: Global cellular IoT connectivity platform offering multi-carrier SIM management, a developer SaaS console, and private networking. Closely comparable to Matooma in multi-operator aggregation model and platform-based SIM lifecycle management, but operating at a larger global scale.
• EMnify: Germany-based cellular IoT connectivity provider offering multi-IMSI SIMs, cloud-based SIM management, and global coverage across 180+ countries. Directly comparable to Matooma on multi-operator cellular aggregation, IoT-focused SIM, and SaaS management plane.
• 1NCE: Global cellular IoT connectivity specialist offering flat-rate, lifetime pricing SIMs across 2G/3G/4G/5G/LTE-M/NB-IoT in 180+ countries. Comparable to Matooma in cellular IoT aggregation and multi-country coverage, but differentiated by simplified lifetime pricing model.
• Eseye: UK-based cellular IoT connectivity and managed services provider offering multi-IMSI SIMs, route-to-market services, and device design support. Comparable to Matooma on multi-operator IoT SIMs and managed connectivity services for enterprise IoT deployments.
• Aeris Communications: US-based cellular IoT connectivity and platform provider offering multi-carrier SIMs, network management, and IoT application enablement. Directly comparable to Matooma in cellular IoT connectivity and platform services, with a focus on enterprise and automotive verticals.
• KORE Wireless: Global IoT/M2M connectivity and solutions provider offering multi-carrier SIM management, managed connectivity services, and IoT platform capabilities. Comparable to Matooma in cellular IoT aggregation and managed services for enterprise customers.
• Cubic Telecom: Ireland-based global IoT connectivity software provider delivering multi-operator SIMs and embedded connectivity for automotive, PC, and industrial OEMs. Comparable to Matooma on multi-IMSI/multi-operator cellular IoT, but focused on large-scale embedded OEM deals.

Broad incumbents

• Wireless Logic Group: Matooma's parent company and European leader in cellular IoT connectivity, operating across multiple European markets with broader carrier relationships, technology stack, and sales infrastructure. Materially comparable as the parent brand overlaying Matooma's French operations.
• Twilio (Super SIM): Global cloud communications platform with an IoT cellular connectivity offering (Super SIM) that aggregates multiple carriers into a single programmable SIM for IoT. Adjacent competitor to Matooma in multi-operator cellular IoT, but bundled into Twilio's broader CPaaS portfolio.
• Vodafone Business IoT: Global mobile network operator with a dedicated IoT connectivity division offering managed multi-country cellular IoT services to enterprise customers. Comparable to Matooma in cellular IoT connectivity for enterprises, but as a vertically integrated MNO with its own network assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/matoomam2m
• YouTubeyoutube.com/c/MatoomaMontpellier
• Facebookfacebook.com/matoomam2m
• LinkedInlinkedin.com/company/matooma
• Instagraminstagram.com/matoomam2m

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matooma