What iloom does

iloom is a South Korean private home furniture retailer and brand operating since 1998 under the legal entity (주)일룸, headquartered in Songpa-gu, Seoul. The company sells a comprehensive room-based furniture portfolio — bedroom (beds, mattresses, dressers, storage, vanities, wardrobes), living room (leather and fabric sofas, tables, TV units), kitchen (dining tables, chairs, storage), kids room (desks, storage, beds, sofas), student and study rooms (including height-adjustable motion desks), lighting, and pet furniture — across multiple named series such as Haven (premium mattresses), Cushion, Daily, Coco, Flexsible, Peanut/Deux (kids), and Argeen/Drou (motion beds). Its technical stack centers on a proprietary e-commerce platform at iloom.com and a dedicated service center at cs.iloom.com that integrates a third-party AI chatbot (via bizmsg.io) for after-sales requests, plus a parallel Naver Cafe outlet channel for discounted display inventory.

The business is a vertically integrated B2C retailer that designs, sources, and sells its own branded furniture through an omnichannel model: physical retail stores in major Korean cities (Yongsan, Songpa, Bundang, Mapo, Nonhyeon, Busan Centum, Nowon, Daejeon, Gangdong), the official iloom.com mall, a Naver Cafe outlet channel, and a service center providing A/S, disassembly/moving, parts purchasing, and care services. Revenue is unit-priced across thousands of SKUs (8,000 KRW accessories to 3,637,000 KRW premium motion beds) with interest-free installment payments and the Haven Club membership program supporting repeat purchases; customers are segmented into residential homeowners, parents with children, students/young professionals, kitchen renovators, and pet owners. The company remains single-country, with no disclosed overseas footprint, funding rounds, M&A, or public listing.

Name

iloom

Legal name

(주)일룸

Website

https://iloom.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

iloom is a South Korean home furniture retailer and brand, founded in 1998 and headquartered in Seoul, selling bedroom, living room, kitchen, kids, student, study, lighting, and pet furniture through its own retail stores, the iloom.com e-commerce platform, and a dedicated service center serving individual consumers nationwide.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industries

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA), Children’s Rooms & Toy Organization (HSAFAAAI), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Home furniture retail
• Bedroom furniture
• Kids room furniture
• Ergonomic desks
• Motion adjustable beds

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

iloom designs, manufactures, and sells residential home furniture organized by room category — bedroom, living room, kitchen, kids room, student room, study, lighting, and pet furniture — through a nationwide network of retail stores and its e-commerce platform in South Korea. Its portfolio spans entry-level storage items to premium mattresses and motorized motion beds and desks, complemented by after-sales service, disassembly/moving support, and the Haven Club membership program.

Product overview

iloom is a Korean furniture company offering a comprehensive portfolio of home furnishing products organized into room-based categories: bedroom (beds, mattresses, dressers, storage, vanities), living room (sofas, tables, TV units), kitchen (dining tables, chairs, storage), kids room (desks, storage, beds, sofas), student room (motion desks, bookshelves), home office/study, lighting, and pet furniture. The product portfolio spans multiple series including 헤이븐 (premium mattresses), 쿠시노 (upholstered beds), 데일리 (mattresses), 바젤, 아르지안 (motion beds), 팅클팝/두들 (kids furniture), and various storage solutions. The company also provides complementary services including A/S (after-sales service), disassembly/moving services, parts purchasing, and care services through its dedicated service center.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Furniture (침실 가구)
• Living Room Furniture (거실 가구)
• Kitchen Furniture (주방 가구)
• Kids Room Furniture (키즈룸 가구)
• Student Room Furniture (학생방 가구)
• Home Office and Study Furniture (서재 가구)
• Lighting (조명)
• Pet Furniture (펫 가구)
• Haven Premium Mattress Series (헤이븐 시리즈) Premium mattress line offering 슬림, 디럭스, and 시그니처 variants with different firmness levels and top pads, forming the anchor of the Haven Club membership program.
• Motion Beds (모션베드) Motorized bed frames with adjustable head and foot positions, available in series such as 드로우, 아르지안, 어바니, and 바잠, priced from 1,702,000 KRW to 3,637,000 KRW.
• Motion Desks (모션데스크) Height-adjustable desks for ergonomic work, including the 제롬 series and 뉴트 홈오피스 모션데스크, priced from 949,000 KRW to 1,089,000 KRW.
• After-Sales Service Center (서비스센터 A/S, 분해/이동) After-sales service center handling A/S (after-service) requests, furniture disassembly and moving services, 1:1 customer inquiries, and parts purchasing, supporting iloom customers across South Korea.
• Haven Club Membership (헤이븐 클럽) Membership program tied to the Haven mattress series, providing enrolled customers with exclusive benefits, promotions, and ongoing engagement.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyundai Livart (현대리바트): Korean premium residential furniture retailer under Hyundai Department Store group, offering living room, bedroom, and dining furniture with strong national store coverage — the closest direct competitor to iloom in mid-to-premium residential furniture.
• Enex (이넥스): Korean premium furniture brand specializing in upholstered sofas, beds, and dining room furniture with a focus on design-forward aesthetics — closely competes with iloom in sofa and bedroom categories with overlapping premium positioning.
• Casamia (까사미아): Korean home furnishing and interior retailer offering coordinated bedroom, living room, and kitchen furniture with design services — a direct mid-premium comparable to iloom's integrated product and showroom model.
• Ace Bed (에이스침대): Korean specialty bed and mattress brand with deep premium positioning in the sleep category, offering mattresses, bed frames, and adjustable bed systems — directly comparable to iloom's Haven mattress sub-brand and motion bed line.
• Simmons Korea (시몬스): Premium mattress and bedding specialist in Korea with the Beautyrest line, competing head-to-head with iloom's Haven Series in the premium mattress segment and extending into bed frames and bedroom furniture.

Emerging players

• Fursys (퍼시스): Korean furniture maker with both office furniture (Fursys, OfficeOne) and residential lines, expanding into premium residential furniture — comparable to iloom in the home office/study category with growing overlap in bedroom and living room.

Broad incumbents

• Hanssem (한샘): Korea's largest home furniture and interior company with full-category residential furniture, kitchen/interior systems, and a nationwide retail footprint — directly comparable to iloom in bedroom, living room, and kitchen categories but at materially larger scale and broader interior-services scope.
• IKEA Korea: Global mass-market furniture retailer with a major Korean footprint (multiple stores plus e-commerce) offering affordable bedroom, living room, kitchen, and kids furniture — competes with iloom across essentially every category, primarily at lower price tiers.
• Muji Korea (무인양품): Japanese-origin lifestyle retailer operating stores in Korea with furniture, storage, and home goods positioned at the accessible-premium segment — overlaps with iloom in storage, bedroom basics, and kids room categories.

Regional players

• BoConcept: Danish-origin premium furniture franchise operating in Korea with customizable sofas, dining, and storage — competes with iloom's premium living room and dining/kitchen categories among design-conscious urban Korean consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myiloom
• Instagraminstagram.com/iloom_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iloom