Casamia
Casamia is a Dubai-based luxury building materials showroom retailer curating over 40 premium international brands across tiles, sanitary ware, kitchens, parquet, furniture, and lighting, serving luxury residential, hospitality, and commercial clients via a 54,000 sqft flagship and partnered Mumbai store.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Casamia does
Casamia is a Dubai-headquartered luxury building materials showroom retailer operating under Casa Mia LLC, with a 54,000 sqft flagship store on Sheikh Zayed Road and a partnered presence in Mumbai, India. The company curates and distributes a portfolio of over 40 premium international brands across six categories: tiles, sanitary ware, kitchens, wood parquet flooring, furniture, and lighting, including exclusive distribution rights for brands such as Laminam in Dubai. Its customer base spans luxury residential homeowners, high-end hospitality projects (e.g., Armani Hotel, Atlantis, Five Palm Jumeirah), commercial developments (e.g., Rolls Royce, Lamborghini, BMW showrooms, Nakheel Mall), and government and healthcare clients.
The business is fundamentally showroom-led rather than e-commerce enabled: customers visit the flagship in person for product selection with expert sales consultation, and pricing is quote-based via in-store or email inquiry. Revenue is generated through one-time product sales across categories, supplemented by chargeable interior design services that are waived upon order confirmation, effectively functioning as a customer conversion tool. Go-to-market combines direct showroom sales with an event-driven engagement model targeting interior designers and architects (e.g., Soirée at Casamia, Breakfast at Casamia, Italian Business Council hosting), supported by content marketing, social media, and a 360° virtual showroom tour for remote prospect engagement.
Casamia's operating model is asset-intensive in physical retail infrastructure and inventory breadth, with the curated brand portfolio and exclusive supplier relationships serving as its principal differentiation. The company is privately held with no disclosed funding rounds, no parent company, and a headcount in the 51–100 range. Ownership and capital structure are not publicly disclosed.
Casamia firmographics
Firmographics- Name
- Casamia
- Legal name
- Casa Mia LLC
- Website
- https://casamiauae.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Casamia is a Dubai-based luxury building materials showroom retailer curating over 40 premium international brands across tiles, sanitary ware, kitchens, parquet, furniture, and lighting, serving luxury residential, hospitality, and commercial clients via a 54,000 sqft flagship and partnered Mumbai store.
- Ownership category
- akta.pro rank
Casamia industry classification
Industry- Product category
- Luxury Building Materials Retail
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
- akta.pro secondary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where Casamia is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Casamia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Building Materials and Interior Products Sales: Core revenue is generated through the sale of premium tiles, sanitary ware, furniture, lighting, kitchens, and wood parquet flooring sourced from internationally curated brands. Products are sold through the physical showroom with expert sales consultation; the website serves as a catalogue and inquiry platform rather than an e-commerce channel.
- Interior Design Services: Casamia offers chargeable interior design services to help customers visualize material selections and color palettes for their build spaces. The design fee is waived upon confirmation of a product order, effectively serving as a customer acquisition and conversion tool bundled with product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product catalogue pricing — quote-based, in-store or email inquiry required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Casamia product offering
Product offeringCore offering
Casamia operates a 54,000 sqft flagship luxury building materials showroom in Dubai, UAE, curating and selling premium tiles, sanitary ware, modular kitchens, designer furniture, lighting, and wood parquet flooring sourced from leading Italian and international brands. The company supports purchases with on-site expert sales consultants, an in-house design services team that provides chargeable design consultation (waived upon order placement), and a 360-degree virtual tour that extends the showroom beyond its physical location. A partnered showroom in Mumbai, India extends its regional footprint.
Product overview
Casamia is a 54,000 sqft dedicated building materials showroom in Dubai, UAE offering a comprehensive range of interior solutions. The company operates as a multi-brand showroom featuring five core product categories: Tiles (offering marble, ceramic, porcelain, and decorative tiles from over 30 international brands including Caesar, Laminam, Mutina, Versace, and 14ORITALIANA), Sanitary Ware (luxury bathroom fixtures from brands like Gessi, Geberit, Falper, Flaminia, Kreoo, and Jacuzzi), Kitchens (featuring Ernestomeda and Rotpunkt kitchen systems), Wood Parquet Flooring (including Mafi, Original Parquet Spa, and IPF), and Furniture & Lighting (with brands such as Cantori, Laskasas, Longhi, Moroso, Edra, Karman, Flos, and Foscarini). The showroom serves residential, hospitality, and commercial projects across the UAE and wider region.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiles Showroom Curated range of marble, ceramic, porcelain, large-format, and decorative tiles from Italian and international brands including Caesar, Laminam, Mutina, Versace Ceramics, 14ORITALIANA, Petra Antiqua, Living Ceramics, Ergon, Iris Diesel Living, Ceramiche Castelvetro, ACL, and Viva Made, supplied for floor, wall, countertop, and façade applications across residential, hospitality, and commercial projects.
- Sanitary Ware Showroom Designer bathroom fixtures and fittings — including toilets, sinks, faucets/mixers, bathtubs, and bathroom furniture — sourced from luxury Italian and Swiss brands such as Gessi, Geberit, Falper, Flaminia, Kreoo, and Jacuzzi, for premium residential, hospitality, and wellness projects.
- Furniture & Lighting Collection Luxury designer furniture and lighting — including sofas, beds, tables, and indoor/outdoor lighting fixtures — from Italian and European brands such as Cantori, Laskasas, Longhi, Exteta, Gervasoni, Moroso (and Diesel Living collaboration), Edra, Visionnaire, Boca do Lobo, Karman, Flos, Foscarini, and Ghidini, for interiors of villas, hotels, and commercial spaces.
- Kitchens Showroom Premium modular kitchen systems from Italian and German brands including Ernestomeda (Zaha Hadid-associated designs, part of the Scavolini Group since 1996) and Rotpunkt, configured with modular layouts and high-personalization finishes for residential and commercial fit-outs.
- Wood Parquet Flooring Solid, engineered, and multi-layer pre-finished wood parquet flooring from international specialists including Austrian brand Mafi (3-layer symmetrical construction, sustainable pollutant-free production), Italy's Original Parquet Spa and IPF (Industrie Parchetti FG, established 1990), supplied for residential, hospitality, and commercial applications.
- Interior Design Services Chargeable in-house design consultation that helps customers visualize material selections and color palettes for their build spaces, based on build area; the design fee is waived upon confirmation of a product order, effectively supporting conversion on tile, sanitary ware, kitchen, furniture, lighting, and parquet purchases.
- Circle of Life Upcycled Collection Circular-economy product line that repurposes excess, discarded, or damaged tiles from the inventory into aesthetically pleasing everyday objects, including tabletop decorative objects, a board game of x's and o's, and coasters, positioned as a sustainability-led extension of Casamia's tile business.
Quantifiable outcome
- 54,000 sqft flagship showroom in Dubai, UAE
- +2 more outcomes
Companies that use Casamia
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Casamia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Casamia partnerships and signals
Strategic signalPartnerships
46 partnerships are on record, tiered core and flagship.
- GessicoreItalian luxury bathroom and kitchen fixtures brand. Gessi products are showcased and sold through Casamia's flagship Dubai showroom as part of the curated luxury sanitary ware and mixers portfolio. The partnership forms a core component of Casamia's sanitary ware offering.
- FalpercoreItalian designer bathroom brand featured in Casamia's sanitary ware collection. Falper's luxury bathroom furnishings are distributed through the Casamia showroom in Dubai.
- Versace (Ceramics)coreVersace branded ceramic tiles distributed by Casamia in UAE. Founded by Gianni Versace in 1978, the brand represents Italian excellence and luxury in interior surfaces, combining fashion, design, and art in its tile collections.
- LaminamcoreItaly's pioneering ceramic surfaces brand. Casamia is the exclusive tile distributor for Laminam in Dubai. Laminam produces large-format, full-body Italian porcelain slabs with minimal thickness, revolutionizing ceramic tile applications for interiors and façades. Featured in iconic projects including Mysk Al Faya Retreat in Sharjah.
- Caesar (Ceramiche Caesar)coreItalian porcelain tile manufacturer featured in Casamia's tile collection. Caesar tiles are hypoallergenic, flame resistant, and eco-sustainable, suitable for both indoor and outdoor applications.
- ErnestomedacoreItalian premium kitchen brand. Part of the Scavolini Group since 1996, Ernestomeda is renowned for innovative Italian design, cutting-edge technology, and high degree of personalization. Available exclusively through Casamia's kitchen showroom in Dubai.
- RotpunktcorePremium German kitchen brand available at Casamia in Dubai. Rotpunkt focuses on refined design, thoughtful storage solutions, and beautifully crafted finishes, enabling homeowners to create personalized, functional kitchen spaces.
- MaficoreAustrian natural wood parquet flooring brand. Mafi is the international pioneer in sustainable, pollutant-free wood parquet flooring, producing ecological and healthy living natural wood floors manufactured exclusively in Austria and exported to more than 50 countries. All floors are made to order.
- Original Parquet SpacoreLeading European wood parquet flooring manufacturer. Original Parquet Spa invests continuously in technology, research, and industrial plant design to produce multi-layer pre-finished floors while maintaining leadership in walking industrial floors and solid wood range.
- IPF (Industrie Parchetti FG)coreItalian wood parquet flooring brand since 1990. IPF produces solid and engineered wood floorings matching research, creativity, tradition, and attention to detail. Known for wax-effect top treatment conferring durability, resistance, and outstanding appearance.
- MutinacoreItalian design ceramic brand. Mutina collaborates with top designers (Barber & Osgerby, Bouroullec, Grcic, Urquiola, and others) to challenge conventional rules of ceramics in scale, texture, composition, creativity, and experimentation.
- Petra AntiquacoreItalian stone design brand. Petra Antiqua crafts marble, limestone, granite, sandstone, and travertine products for interior design and architecture. ISO9001 Quality System certified since 2006.
- GeberitflagshipSwiss sanitary technology brand. Geberit collaborated with Casamia on the 'Soirée at Casamia' event, demonstrating a GTM and marketing partnership. Geberit products are also featured in Casamia's sanitary ware portfolio.
- KarmancoreItalian lighting brand known for uniquely designed wall lights and outdoor lighting. Karman products feature quirky, characterful designs inspired by owls, rabbits, and everyday objects. Featured extensively in Casamia's lighting and furniture showroom.
- Gianfranco Ferre HomecoreLuxury Italian furniture brand. Gianfranco Ferre Home products are featured in Casamia's furniture and lighting collection, representing the intersection of fashion design and interior furnishings.
- Inkiostro BiancocoreItalian wallpaper brand. Inkiostro Bianco's Goldenwall Collection 2020 featuring Art Deco-inspired designs with gold vinyl and gold leaf finishes is distributed through Casamia's product portfolio.
- Cipriani HomoodcoreItalian luxury furniture brand featured in Casamia's furniture collection. Known for handcrafted, high-end furniture and interior design solutions.
- LonghicoreItalian luxury furniture brand. Longhi is known for outstanding hand craftsmanship tradition, use of precious materials, and ongoing research. Each piece is handmade and often made-to-measure, blending aesthetic appeal with effortless functionality.
- LaskasascorePortuguese furniture brand established in 2003. Laskasas creates handmade furniture, upholstery, and metalwork pieces, renowned for unique one-of-a-kind designs for residential and commercial spaces.
- CantoricoreItalian contemporary furniture brand. Cantori represents delectable contemporary taste with delicate sensations, minimalist emotions, soft finishes, fine handcrafted decorations, and high-quality durable materials.
- GervasonicoreItalian furniture brand featured in Casamia's collection, known for distinctive contemporary design and quality craftsmanship.
- Moroso (Diesel Living)coreItalian furniture brand in collaboration with Diesel Living. The Moroso and Diesel Living collections combine Iris Ceramica surfaces with contemporary home furnishings through Iris' design project approach.
- JacuzzicorePremium wellness and hydrotherapy brand. Jacuzzi products are featured in Casamia's sanitary ware and bathroom solutions collection.
- FlaminiacoreItalian ceramic sanitary ware brand. Flaminia produces world-class ceramic sanitary ware, bathroom taps, and furniture combining historical indulgence with modern chic.
- FloscoreIconic Italian lighting brand. Flos lighting products are featured in Casamia's furniture and lighting showroom.
- FoscarinicoreItalian lighting brand. Foscarini products are available through Casamia's lighting collection, known for innovative and designer-driven lighting solutions.
- VisionnairecoreItalian luxury furniture and interior design brand. Visionnaire products are part of Casamia's premium furniture and interior solutions collection.
- Kristina Zanic ConsultantsflagshipDubai-based interior design consultancy. Designers from Kristina Zanic Consultants have visited and shared positive experiences at the Casamia Flagship Store. Justin Condon and Lara El Hani from the firm have featured in Casamia's Designer Diaries.
- HBA Design StudioflagshipInternational interior design firm. Lesha Fernando from HBA Design Studio has featured in Casamia's Designer Diaries, sharing positive experiences at the Casamia Flagship Store and curated collections from the Soirée at Casamia event.
- Young DesigncoreInterior design firm. James Young from Young Design has featured in Casamia's Designer Diaries, relaying his experience at the Casamia Flagship Store.
- Italian Business CouncilflagshipBusiness networking organization for Italian companies in UAE. Casamia hosted the Italian Business Council at its flagship showroom, strengthening its positioning within the Italian business community in the Gulf region.
- 14OraitalianacoreItalian design tile brand. 14Oraitaliana is a laboratory of creativity and innovation developing new ideas beyond industrial production, combining fashion, design, and art with porcelain stoneware and natural materials.
- Living CeramicscoreSpanish/European ceramic brand. Living Ceramics provides unique ceramic solutions for interior design and architecture, committed to innovation, design, and quality.
- Viva MadecoreItalian surface design brand. Viva Made translates original design styles into innovative surfaces for sophisticated interiors, focusing on ground-breaking design and aesthetic features for style-conscious customers.
- ErgoncoreItalian porcelain tile brand. Ergon introduced full-body porcelain tiles to the Group's portfolio in 1991, offering products suitable for architectural projects across residential, commercial, and public spaces.
- Ceramiche CastelvetrocoreItalian ceramic tile brand since 1971. Ceramiche Castelvetro focuses on aesthetics and design with avant-garde technology, producing tiles that add verve and style to spaces.
- Iris Diesel LivingcoreCollaboration between Iris Ceramica and Diesel Living. Produces floor and wall tiling solutions inspired by industrial and metropolitan design, combining contemporary home finishes with vintage flavour.
- ExtetacoreItalian outdoor and indoor furniture brand. Exteta creates inventive designs for outdoor, indoor, and hybrid spaces, focusing on quality, material essence, and innovative shapes.
- MyYourcoreItalian brand from Grezzo near Padua. MyYour combines impeccable plastics with Italian aesthetic, creating innovative, colourful shapes for indoor and outdoor environments.
- KreoocoreItalian marble craftsmanship brand established in 2010. Kreoo is known for carving beauty out of marble, exploring the mysterious and sensual dimension of marble combined with wood, glass, or metal.
- EdracoreItalian high-end furniture brand. Edra products are available through Casamia's furniture showroom, known for innovative and bold design.
- MalerbacoreItalian luxury furniture brand. Malerba products are featured in Casamia's collection, representing quality Italian craftsmanship and design.
- Meroni ColzanicoreItalian furniture brand available through Casamia, known for bespoke, high-quality interior solutions.
- DomkapacoreLuxury furniture brand featured in Casamia's collection, known for contemporary Italian design and craftsmanship.
- ACLcorePortuguese concrete tile brand. ACL produces architecturally stunning concrete tiles with 40+ years' experience, featuring 3D aesthetics, durable timeless designs, and applications from sleek design lines to natural material looks.
- GhidinicoreItalian brand featured in Casamia's portfolio. Ghidini creates luxury lighting and interior accessories.
Scale indicators3 records
Expansion highlights5 records
Casamia competitors and assessment
Company assessmentBroad incumbents
- Home Centre (Landmark Group): UAE-headquartered large-format home furnishings retailer with showrooms across the Middle East, operated by Landmark Group. Comparable to Casamia as a multi-category home furnishings showroom destination in the UAE, though serving a much broader mass-to-mid-market positioning rather than the luxury tier.
- Vitra (Turkey): Turkish manufacturer-retailer of bathroom and ceramic tile products with an extensive showroom network across the Middle East. Comparable to Casamia in the bathroom and tile category overlap and the use of company-owned showrooms to showcase coordinated bath/surface collections.
Emerging players
- Armani/Casa: Luxury Italian furniture and interior design brand distributed through flagship galleries and selected partners worldwide. Comparable to Casamia in serving ultra-luxury residential and hospitality interiors via curated design-led retail experiences.
- Bisazza: Italian luxury mosaic and decorative surface brand with monobrand showrooms and a network of distributors globally. Comparable to Casamia in the premium Italian surfaces/tile category, though focused on a single product niche rather than multi-category interiors.
- Boca do Lobo: Portuguese luxury statement furniture brand distributed through high-end showrooms worldwide. Already present in Casamia's brand portfolio; comparable as a luxury design-led furniture brand with similar HNW/specifier customer base.
Direct peers
- Indigo Living: Hong Kong-headquartered multi-brand luxury home furnishings retailer operating large format showrooms across Asia. Comparable to Casamia as a curated multi-brand luxury home retailer serving HNW consumers, designers, and commercial projects via showroom-led experiences.
- Porcelanosa: Spanish global manufacturer-retailer of porcelain tiles, kitchen and bath systems operating a network of company-owned showrooms worldwide. Directly comparable to Casamia as a multi-category luxury surfaces, kitchen and bath showroom destination serving both retail and trade/architect customers.
- Boffi: Italian luxury kitchen, bath, and wardrobe systems brand with a global flagship-style showroom network. Comparable to Casamia in its curated multi-category luxury interiors approach and designer/specifier-led distribution model.
- Sanipex Group: UAE-based multi-brand distributor of luxury bathroom, kitchen, and architectural surface products serving developers, architects, and designers. Closest regional direct peer to Casamia with overlapping sanitary ware and surfaces assortment and similar enterprise/hospitality customer base.
- Scavolini: Italian kitchen and bathroom furniture manufacturer with a worldwide showroom/distributor network, including Dubai. Comparable to Casamia in operating premium Italian kitchen/bath showrooms in the UAE targeting luxury residential and trade buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Casamia social profiles
Digital presenceCasamia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casamia leadership team
Management profileNumber of profiles
Profiles1 record
Casamia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casamia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casamia
What does Casamia do?
Casamia operates a 54,000 sqft flagship luxury building materials showroom in Dubai, UAE, curating and selling premium tiles, sanitary ware, modular kitchens, designer furniture, lighting, and wood parquet flooring sourced from leading Italian and international brands. The company supports purchases with on-site expert sales consultants, an in-house design services team that provides chargeable design consultation (waived upon order placement), and a 360-degree virtual tour that extends the showroom beyond its physical location. A partnered showroom in Mumbai, India extends its regional footprint.
Is Casamia a public or private company?
Casamia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casamia founded?
Casamia was founded in -1. It employs 51 to 100 people.
Where is Casamia based?
Casamia is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Casamia make money?
Two revenue lines are on record. Building Materials and Interior Products Sales are the primary driver. The others are interior Design Services.
Who are Casamia's main competitors?
Broad incumbents on record are Home Centre (Landmark Group) and Vitra (Turkey). Emerging players are Armani/Casa, Bisazza and Boca do Lobo. Direct peers are Indigo Living, Porcelanosa, Boffi, Sanipex Group and Scavolini.
Does Casamia have an API?
No public API is recorded for Casamia.
What industry is Casamia in?
Casamia's product category is Luxury Building Materials Retail. Its primary akta.pro industry code is CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 449110 and its SIC code is 5712.