What 121G Consulting does

121G Consulting, LLC is a privately held investment, advisory, and technology company founded by former Greenway Medical executives (Tee Green, Greg Shilling, Johnathan Samples) and headquartered in Carrollton, Georgia. The firm operates a hybrid venture-studio, software services, and capital investment model in which it incubates proprietary AI-powered healthcare technology products, provides software development services to portfolio companies and external customers, and invests capital in mission-driven companies. Its service catalog spans three lines: innovation services (AI/ML, chatbot applications, system interoperability, agile development, data analytics), capital investment, and IP incubation/licensing. The stated team is 90+ professionals including 50+ developers, with leadership claiming 726 combined years of healthcare experience.

The company's core technology is 10Bridge, a SOC2 Type 2 compliant, cloud-native interoperability and AI-based data refinery platform that connects disparate systems, including Epic EHR (via the Epic Showroom Connection Hub) and 35 different EHR systems across 2,000+ data interfaces. 10Bridge was recently augmented with AI Agent Automation that autonomously navigates user interfaces to integrate systems without API access. Layered on this foundation are AccelAI microservices (anomaly detection, content verification, object identification, data clustering, content creation, data enrichment), HealthBot (LLM-based patient engagement), HealthCoach (AI-based caregiver training using simulated patient encounters), ValueCycle (HCC identification for value-based reimbursement), HuntPro (computer vision wildlife management), and 121GM (digital marketing).

121G monetizes through four primary revenue streams: professional services for software development engagements, capital investment returns from portfolio companies, intellectual property licensing of its own AI products, and R&D advisory and consulting that helps clients capture federal and state R&D tax credits. The company sells into healthcare providers, ACOs, value-based care organizations, telehealth and chronic care management firms, and other innovative companies seeking domestic R&D tax benefits. Customers include Wellbox, Elligo Health Research, Aesto Health, and a large ACO management organization; customer concentration appears high relative to a small number of named enterprise accounts.

Name

121G Consulting

Legal name

121G Consulting, LLC

Website

https://121g.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthcare Technology Solutions

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161), Software Publishers (513210), Portfolio Management and Investment Advice (523940)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Investment Advice (6282)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Innovation, Product & R&D Consulting (BPAHACAM), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Healthcare data interoperability
• Venture capital advisory
• AI software development
• R&D tax advisory
• Cloud-native platforms

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Development Services: Provides experienced technical resources and engineers who apply expertise to mission-critical software and systems initiatives across AI/machine learning, chatbot applications, system interoperability, agile software development and data analytics.
2. Capital Investment Returns: Invests capital in innovative, mission-driven companies as a strategic capital partner. Actively engages with portfolio providing advisory and support to drive business growth. Revenue generated from investment returns and portfolio company success.
3. Intellectual Property Licensing: Develops and incubates own IP (10Bridge, AccelAI, HealthBot, HealthCoach, HuntPro, ValueCycle) into growth businesses. IP may be licensed to portfolio companies and customers.
4. R&D Advisory and Consulting: Provides R&D tax advisory services promoting U.S.-based R&D partnerships. Claims companies can benefit from immediate tax deductions and federal/state R&D tax credits of up to $500,000 annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

121G Consulting is an investment, advisory, and technology company that incubates proprietary AI-driven software IP into growth businesses, provides software development services and R&D advisory to healthcare and innovation companies, and invests capital in mission-driven portfolio companies. Its offerings include the 10Bridge interoperability platform, AccelAI microservices, HealthBot, HealthCoach, HuntPro, ValueCycle, and 121GM, complemented by capital investment, strategic advisory, and R&D tax credit consulting.

Product overview

121G Consulting is an investment, advisory, and technology company operating a portfolio-based model that includes a suite of proprietary AI-powered products. The core platform is 10Bridge, a SOC2-compliant cloud-native healthcare data interoperability and AI data refinery platform. Supporting this are AI micro service accelerators (AccelAI), a virtual care coaching platform (HealthBot), a telehealth training and quality assurance platform (HealthCoach), an AI wildlife management platform (HuntPro), a value-based care revenue cycle management tool (ValueCycle), and a digital marketing brand (121GM). The products share AI/IP reuse across the portfolio and serve healthcare, legal tech, and other verticals.

Differentiator

Problem solved

Functional benefit

Brands

• 10Bridge: 6th generation, SOC2 compliant interoperability and AI-based data refinery platform for Healthcare IT and Legal Tech markets.
• AccelAI
• 121GM
• HuntPro
• HealthCoach
• ValueCycle

Products and services

• 10Bridge SOC2 compliant, cloud-native interoperability and AI-based data refinery platform that manages complex system integrations and data workflows for Healthcare IT and Legal Tech markets, connecting disparate EHR systems and enterprise applications.
• AccelAI AI-based innovation accelerators encapsulated as reusable microservices (Content Verify AI, Data Enrichment AI, Object Identification AI, Data Anomaly Detection AI, Data Clustering AI, Content Creation AI) repurposed across projects and platforms to accelerate innovation velocity.
• HealthBot AI-powered virtual care coach using large language models (ChatGPT and Bard) to provide condition-specific information and personalized care coaching; connects patient systems via API, supports multi-lingual interactions, and includes emergency referral and moderation features.
• HealthCoach AI-based patient engagement and telehealth care training platform that uses AI-enabled simulated patient encounters with voice interaction to train caregivers, score encounters against prescribed metrics, and perform quality assurance on actual patient encounters.
• HuntPro AI-based wildlife management platform featuring image recognition and filtering technology, with population management tools, observation and weather data, automated image filtering by species, tagging, target lists, and harvest logs, accessible via web browser or mobile device.
• ValueCycle Software solution for healthcare providers in value-based reimbursement contracts that aggregates provider and payer data to identify missing HCCs (Hierarchical Condition Categories), generates actionable lists for review and reconciliation, captures missed revenue through resubmission, and improves patient risk scoring accuracy.
• 121GM Digital marketing brand focused on building brands through trusted customer partnerships and effective digital marketing strategies.
• Software Development Services Provides experienced technical resources and engineers with deep knowledge in AI/machine learning, chatbot applications, system interoperability, agile software development, and data analytics applied to mission-critical software and systems initiatives for clients.
• R&D Tax Advisory and Consulting Advisory service promoting U.S.-based R&D partnerships, helping companies access immediate tax deductions and federal/state R&D tax credits of up to $500,000 annually for up to five years through domestic development engagements.
• Capital Investment Services Invests capital in innovative, mission-driven companies as a strategic capital partner, providing active engagement, advisory, and grassroots support to drive business growth within the portfolio.

Quantifiable outcome

• 48% advantage in annual cash-flow savings compared to offshore R&D alternatives
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Windham Brannon Tax AdvisorycoreStrategic or Co-development Partner · 13 January 2026Partnership with Windham Brannon Tax Advisory to release study titled 'Domestic R&D Partner Drives Financial Savings and Benefits' detailing tax, cash-flow, and strategic advantages of conducting R&D within the United States. The study promotes U.S.-based R&D partnerships as financially advantageous.
• Auburn University New Venture AcceleratorminorStrategic or Co-development Partner · 5 March 2025121G executives (all Auburn alumni) engaged with Auburn's NVA to explore opportunities for recruiting Auburn graduates and assisting student-founded startups. Discussed ways to strengthen recruitment and support for startup ecosystem.
• Epic Systems (Showroom Connection Hub)coreTechnology or Integration · 21 January 202510Bridge interoperability platform accepted into Epic's prestigious Showroom Connection Hub, enabling seamless bidirectional communication between Epic EHR and external applications. Designed for healthcare providers to integrate workflows and normalize data sources.
• WellboxcoreStrategic or Co-development PartnerWellbox uses HealthCoach AI platform for chronic care management training. CEO A.R. Weiler provided testimonial citing the platform's effectiveness for training caregivers to serve over 16,000 patients.
• Major Accountable Care Organization (ACO)coreTechnology or IntegrationDeployment partnership with one of the nation's largest ACO management organizations, enabling 10Bridge's AI-enabled interoperability service. Integration connects 170+ practices, 35 EHR systems, 2,000+ data interfaces for 2.5 million patients in value-based care programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Definitive Healthcare: Healthcare commercial intelligence and analytics platform. Comparable as a healthcare data and analytics provider serving ACOs, providers, and life sciences with proprietary data assets.
• Particle Health: API platform for clinical record retrieval and exchange. Comparable as an emerging interoperability player focused on payer-provider data access.

Broad incumbents

• Greenway Health: The company founded and sold by 121G's partners to Vista Equity Partners. Comparable as the EHR/PM incumbent in the ambulatory space that 10Bridge integrates with.
• Bain Capital Ventures (HC practice): Large investment and advisory platform with active healthcare technology portfolio. Comparable to 121G's investment + advisory + incubation model, though at materially larger scale.
• BDO USA: Large professional services firm with a dedicated R&D tax credit practice. Comparable to 121G's R&D advisory stream, though BDO operates as a broad incumbent across tax services.

Direct peers

• 1upHealth: FHIR-based healthcare data platform for payers and providers. Directly comparable to 10Bridge's cloud-native API and interoperability focus.
• Health Gorilla: Healthcare interoperability network aggregating clinical data across providers, payers, and HIEs. Comparable to 10Bridge's data refinery and cross-EHR normalization capabilities.
• Redox: Healthcare API integration platform connecting EHRs to digital health applications. Closely comparable to 10Bridge as an interoperability layer serving providers and digital health vendors with bidirectional data exchange.
• Tegria: Healthcare consulting and technology services firm combining advisory, implementation, and managed services. Comparable to 121G's investment-advisory-services model applied to healthcare providers and payers.
• Promantra: Healthcare RCM automation and consulting firm offering coding, billing, and analytics services. Comparable to ValueCycle's value-based RCM focus and 121G's professional services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/103208011499855
• LinkedInlinkedin.com/company/121g-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 121G Consulting