Label
LABEL is a bootstrapped New York–based bespoke clothing company operating eleven US showrooms, producing custom suits, shirts, blazers, and wedding attire for affluent professionals, wedding parties, and corporate clients using premium fabrics and a 30+ measurement fit system.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Label does
LABEL is a New York–based custom clothing company that designs, measures, and produces bespoke garments for individual consumers and corporate clients across the United States. The company was founded in 2014 by brothers David and Jeremy Miller, bootstrapped without external venture capital, and operates as LABEL LLC under New York law. Its core offering is made-to-measure apparel — suits, shirts, blazers, tuxedos, overcoats, sweaters, trousers, and denim — built on a 30+ measurement system that includes posture and shoulder calculations, full canvas construction on wool suiting, and fabrics sourced from premium mills including Loro Piana, Ermenegildo Zegna, Dormeuil, Thomas Mason, and Ariston. Production lead times are 4–6 weeks for standard custom work and 6–8 weeks for wedding garments, with complimentary alterations for 90 days post-delivery and pattern retention for future reorders.
LABEL serves three primary customer segments: corporate executives and professionals in financial services, legal, and related industries; wedding parties (grooms, brides, and bridal parties); and corporate clients purchasing custom-designed luxury uniforms. The business model is direct-to-consumer with a high-touch concierge GTM — eleven branded showrooms across NYC, Miami, Charlotte, San Francisco, Los Angeles, Chicago, Atlanta, Boston, Dallas, Philadelphia, and Washington D.C., plus home/office visits and virtual discovery calls booked through a website appointment system. Pricing is unit-based: suits typically $1,800–$2,700 (range $1,200–$6,000+), shirts $275–$375 (range $225–$1,000+), blazers $1,250–$2,500 (range $1,000–$5,000+); a 50% deposit is required on first orders or orders over $10,000. Marketing relies on Instagram, Facebook, LinkedIn, style guides, and earned media in Forbes, Harper's Bazaar, People, Inc., Entrepreneur, Fast Company, Crain's New York, and Luxury Daily. A dedicated corporate sales team handles B2B uniform programs, and alterations are fulfilled through sister company Alts.
Label firmographics
Firmographics- Name
- Label
- Legal name
- LABEL LLC
- Website
- https://label.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LABEL is a bootstrapped New York–based bespoke clothing company operating eleven US showrooms, producing custom suits, shirts, blazers, and wedding attire for affluent professionals, wedding parties, and corporate clients using premium fabrics and a 30+ measurement fit system.
- Ownership category
- akta.pro rank
Label industry classification
Industry- Product category
- Custom Tailoring & Bespoke Clothing Services
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM), Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)
Keywords
Where Label is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Label business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Clothing Sales: One-time custom garment purchases including suits, shirts, blazers, tuxedos, overcoats, sweaters, trousers, and denim. Wedding packages available for bridal parties. Corporate uniform programs for businesses.
- Corporate Uniform Programs: Custom designed luxury uniforms for businesses with ongoing relationship potential through repeat orders and corporate expansions.
- Ready-to-Wear: Pre-made garments available for purchase, including hemming services. Limited selection compared to custom offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Suits - Entry to Premium |
| Unit Pricing | Pay-as-you-go | Custom Shirts |
| Unit Pricing | Pay-as-you-go | Custom Blazers |
| Unit Pricing | Multi-year contract | Corporate Uniforms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Label product offering
Product offeringCore offering
Label is a bespoke custom clothing company that designs, measures, and tailors made-to-order garments for men and women. The core offering includes custom suits, dress shirts, blazers, wedding attire for grooms, brides, and bridal parties, and corporate uniform programs, delivered through in-person consultations at branded showrooms, client homes/offices, or virtual appointments. Each garment is built on a 30+ measurement system using premium fabrics from mills such as Loro Piana, Ermenegildo Zegna, Dormeuil, Thomas Mason, and Ariston, with a 4-6 week production cycle and complimentary alterations.
Product overview
Label is a custom clothing company offering a unified bespoke tailoring service for individuals and corporate clients. The core offerings include custom suits for men and women, wedding attire (grooms, brides, and wedding parties), and corporate uniforms. The company operates across multiple US locations (New York, Miami, Charlotte, San Francisco, Los Angeles, Chicago, Atlanta, Boston, Dallas, Philadelphia, Washington D.C.) and provides an end-to-end service from consultation and measurement (30+ measurements) through design, fabric selection from luxury mills (Loro Piana, Ermenegildo Zegna, Dormeuil, Thomas Mason, Ariston), production (6-8 weeks), and complimentary alterations. The product line encompasses suits, shirts, blazers, jackets, overcoats, tuxedos, sweaters, trousers, and denim. Corporate uniform services offer both custom-made and ready-to-wear options with turnaround of 4-6 weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Suits for Men Bespoke tailored suits for men, crafted with full canvas construction using 100% wool, featuring over 30 measurements for a personalized fit; includes premium options exceeding $6,000 using fabrics from Loro Piana, Ermenegildo Zegna, Dormeuil, Thomas Mason, and Ariston.
- Bespoke Women's Clothing
- Custom Shirts
- Custom Blazers
- Wedding Attire
- Corporate Uniforms
Quantifiable outcome
- Over 30 precision measurements taken per client including posture and shoulder calculations
- +2 more outcomes
Companies that use Label
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Label partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alts (Alteration Specialists)coreAlts is LABEL's sister company that provides alteration services with expert tailors boasting over 20 years of experience. They handle a diverse range of materials with precision and care, offering services at their studios or in the comfort of clients' homes. Alts coordinates seamlessly with LABEL's wedding alteration experience, including bridal dress alterations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Label competitors and assessment
Company assessmentDirect peers
- Knot Standard: Custom menswear brand with showroom-and-traveling-tailor service producing made-to-measure suits, shirts, and tuxedos. Closely comparable concierge custom model, target market (executives and weddings), and multi-city presence.
- Tom James Company: Custom tailored clothing company with at-workplace and home consultation services for individuals and corporate uniform programs. Directly comparable to Label's corporate uniform vertical and traveling-tailor sales motion.
- Proper Cloth: Online custom dress shirt maker with a strong digital measurement and customization platform, also offering custom suits. Comparable on the custom dress-shirt product line and made-to-measure technology approach, but predominantly digital-first.
- Black Lapel: Online custom menswear company specializing in made-to-measure suits, shirts, and tuxedos with home-visit options in select markets. Overlaps with Label's custom suiting and concierge/at-home consultation model.
- Indochino: Direct-to-consumer made-to-measure menswear company selling custom suits and shirts online and through showrooms. Closely comparable business model — custom tailored menswear targeting the same executive and wedding clientele at sub-$700 price points, creating competitive overlap with Label's premium positioning.
- Alton Lane: Showroom-based custom menswear brand offering made-to-measure suits and shirts with in-person style consultations. Directly comparable in showroom-driven custom suiting model and executive/professional target customer.
Broad incumbents
- Brooks Brothers: Heritage American menswear retailer with full suiting, shirt, and formalwear assortment plus custom/MTM programs. Comparable product categories (suits, shirts, formalwear) but operates at much broader scale across retail, wholesale, and digital.
- Suitsupply: Large multi-channel menswear retailer offering off-the-rack and made-to-measure suiting across global stores and e-commerce. Comparable to Label on target customer and product (tailored suiting) but broader in assortment and price tier, with much greater scale.
- Hugo Boss: Global premium fashion house with extensive tailored menswear and corporatewear offerings. Overlaps with Label on tailored suiting, formalwear, and corporate uniform programs but serves a wider price and geographic range.
Emerging players
- Lanieri: Italian-made-to-measure menswear brand offering custom suits and shirts online with Italian fabric mills. Comparable on premium custom suiting and Italian fabric sourcing, though primarily digital-first and EU-centric.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Label social profiles
Digital presenceLabel compliance and trust
Trust signalCompliance1 record
Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
Label leadership team
Management profileNumber of profiles
Profiles2 records
Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Label
What does Label do?
Label is a bespoke custom clothing company that designs, measures, and tailors made-to-order garments for men and women. The core offering includes custom suits, dress shirts, blazers, wedding attire for grooms, brides, and bridal parties, and corporate uniform programs, delivered through in-person consultations at branded showrooms, client homes/offices, or virtual appointments. Each garment is built on a 30+ measurement system using premium fabrics from mills such as Loro Piana, Ermenegildo Zegna, Dormeuil, Thomas Mason, and Ariston, with a 4-6 week production cycle and complimentary alterations.
Is Label a public or private company?
Label is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Label founded?
Label was founded in 2014. It employs 11 to 50 people.
Where is Label based?
Label is headquartered in New York, United States, in the North America region.
How does Label make money?
Three revenue lines are on record. Custom Clothing Sales are the primary driver. The others are corporate Uniform Programs and ready-to-Wear.
Who are Label's main competitors?
Direct peers on record are Knot Standard, Tom James Company, Proper Cloth, Black Lapel, Indochino and Alton Lane. Broad incumbents are Brooks Brothers, Suitsupply and Hugo Boss. Lanieri is listed as an emerging player.
Does Label have an API?
No public API is recorded for Label.
What industry is Label in?
Label's product category is Custom Tailoring & Bespoke Clothing Services. Its primary akta.pro industry code is IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear), with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 31525 and its SIC code is 2300.