Verrado Golf Club

Name

Verrado Golf Club

Legal name

Century Golf Partners

Website

https://verradogolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Hospitality

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf club memberships
• Golf instruction services
• Wedding event venues
• Country club dining

Headquarters

HQ city

Buckeye

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Verrado Golf Club operates a 36-hole championship golf destination in Buckeye, Arizona, featuring the Tom Lehman-designed Founders and Victory courses, multiple tiered annual pass memberships, golf instruction by PGA/LPGA professionals, two on-site dining venues, retail pro shops, and full-service wedding and event hosting. The club generates revenue from green fees, membership subscriptions, lessons, merchandise, dining, and event rentals, with direct consumer sales via tee-time booking and the GOLFvantage network.

Product overview

Verrado Golf Club is a 36-hole premier golf destination in Buckeye, Arizona, operated by Century Golf Partners Management. The club features two championship golf courses—The Founders Experience (designed by John Fought and Tom Lehman, 7,300 yards from tips) and The Victory Experience (designed by Tom Lehman)—set against the White Tank Mountains. The club offers a comprehensive membership program with multiple pass tiers (Eagle Pass, Par Pass, Afternoon Pass, VGC Access Card, Range Pass) and a GOLFvantage membership for discounted rates. Beyond golf, the club provides golf instruction through six teaching professionals including a former World Long Drive Champion, junior golf camps and summer skills series, two dining venues (Verrado Grille and Cliff House), pro shops at both courses plus an online shop, and event spaces for weddings and social gatherings accommodating up to 300 guests.

Differentiator

Problem solved

Functional benefit

Brands

• The Founders Experience: 18-hole championship golf course designed by Tom Lehman and John Fought with dramatic mountainside setting
• The Victory Experience
• Verrado Grille
• The Cliff House

Products and services

• The Founders Experience (Founders Course) 18-hole championship golf course designed by Tom Lehman and John Fought, set in a dramatic mountainside layout with massive rock outcroppings, desert washes, and elevation changes, playing nearly 7,300 yards from the tips with views of the White Tank Mountains and Phoenix skyline. Open to public golfers and passholders.
• The Victory Experience (Victory Course) 18-hole championship golf course designed by PGA Tour Player Tom Lehman, offering well-maintained fairways and greens on natural rocky terrain with stunning views of the White Tank Mountains. Open to public golfers and passholders.
• Eagle Pass Annual Membership Top-tier annual pass providing unlimited golf with cart, unlimited practice facility use, 12-day advance tee times, 10% discount in golf shop and dining, and guest rate at Verrado resident rate. Single $9,000/year; Couples $16,000/year. Includes USGA Handicap Fee and club events access.
• Par Pass Annual Membership Annual pass for unlimited golf Monday-Thursday with cart, 10% off dining at Verrado Grille & Cliff House, and guest rate at Verrado resident rate. Single $7,000/year; Couples $12,000/year. (Currently listed as SOLD OUT.)
• Afternoon Pass Annual Membership Annual pass providing unlimited afternoon golf with cart; access from 2:00pm November-January, 2:30pm February-April, and 10am May-October. Single $4,300/year; Couples $7,750/year.
• VGC Access Card
• Range Pass Unlimited access to both Founders and Victory driving ranges. 6-month single $600, 6-month couples $850, 12-month single $800, 12-month couples $1,150. Includes range pass bag tag.
• GOLFvantage Membership Monthly subscription membership at $49.95/month providing guaranteed best rates (up to 40% off dynamically priced peak rates), 3-day advance tee times, free daily bag of range balls, and access to hundreds of golf courses and resorts globally through the GOLFvantage network with travel and VIP event benefits.
• Golf Instruction - Individual & Group Lessons Personalized golf instruction from six teaching professionals (PGA, LPGA, and former World Long Drive Champion), offering individual lessons, group clinics, and playing lessons, supported by Garmin Launch Monitor and V1 video analysis technology.
• Summer VGC Junior Golf Camps Three-level summer golf camps for children: Welcome to Golf (Ages 4-6) using SNAG equipment, Future Stars Golf Camp (Ages 7-9), and Elite Golfers Camp (Ages 10+) preparing for competitive golf at middle and high school level.
• Summer Skills Series at Verrado Three professionally instructed summer clinics targeting short game, full swing, and bunker play. Individual clinics $60 each or all three for $150.
• Founders & Victory Pro Shops Two on-site golf shops at Founders and Victory courses offering apparel, accessories, and club equipment from leading golf brands, including TaylorMade QI10 rental clubs.
• Verrado Golf Club Online Pro Shop Online pro shop offering expanded apparel, accessories, and branded merchandise year-round with custom Verrado logo embroidery and direct home shipping.
• Verrado Grille Full-service restaurant at the Founders Course with views of the White Tank Mountains and Sonoran Desert sunsets, offering formal dining Sunday-Thursday 8AM-8PM and Friday-Saturday 8AM-9PM.
• Cliff House Casual snack shack perched on a cliff at the Victory Course with panoramic views of rolling greens and the lake, offering fresh-made sandwiches and salads with locally sourced ingredients. Bar open 6AM-4PM; Kitchen 9:30AM-2:30PM daily.
• Weddings & Events Event venue with dramatic natural setting of the White Tank Mountains, offering the South Event Lawn (up to 300 guests), Banquet Room (60 people, expandable to 150), Boardroom, and Dining Room (up to 150 with dance floor) for weddings, rehearsal dinners, and social events.
• Social Events Event hosting service for birthdays, graduations, bridal showers, baby showers, and holiday gatherings at the club's picturesque venue.
• Golf Tournaments Tournament hosting service providing access to 36 holes of championship golf, elegant restaurant and banquet facilities, professional event planning, gourmet catering, and state-of-the-art facilities.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• TaylorMademinorOthersTaylorMade is the provider of rental club equipment at Verrado Golf Club. TaylorMade QI10 rental sets are available for $75 plus tax, including 2 sleeves of golf balls. Rentals must be requested when making a reservation.
• Ship SticksminorOthersVerrado Golf Club has partnered with Ship Sticks to offer hassle-free door-to-door shipping of golf clubs. Golfers can ship clubs to the club to eliminate airline check-in and baggage claim hassles. Contact golf shop at 623.388.3008 for details.
• GOLFvantagecoreStrategic or Co-development PartnerGOLFvantage is a global golf membership network. Verrado Golf Club participates as a GOLFvantage home club, offering members guaranteed best rates, 3-day advance tee times, and free daily range balls. Members earn monthly credits for travel and receive access to 100s of courses globally, VIP events, and exclusive member offers.
• Fairfield Inn & Suites by Marriott (Buckeye Verrado)minorOthersNew Marriott property located 2.4 miles from Founders Course. Recommended as a nearby hotel for guests looking to stay and play both Verrado courses. Official Marriott booking page at phxyf-fairfield-inn-and-suites-buckeye-verrado.
• Century Golf Partners ManagementcoreOthersCentury Golf Partners Management owns and operates Verrado Golf Club. They manage the privacy policy, data collection practices, and overall club operations. Headquarters at Three Lincoln Centre, 5430 LBJ Freeway, Suite 1400, Dallas, Texas 75240.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quintero Golf Club: Premier championship public golf course in Peoria, AZ designed by Rees Jones. Comparable as a high-end Phoenix-area daily-fee championship golf operation with similar pricing and clientele.
• Troon North Golf Club: Premier 36-hole daily-fee golf destination in Scottsdale, AZ featuring two championship courses (Monument and Pinnacle) in the Sonoran Desert. Directly comparable as a high-end Phoenix-area public golf operation competing for the same affluent Phoenix and destination-golfer demand.
• The Wigwam: Historic Arizona resort featuring 54 holes of championship golf plus lodging, dining, and event venues. Directly comparable multi-course operation with resort-style amenities and wedding/event business.
• TPC Scottsdale: Two 18-hole TPC championship courses including the famous Stadium Course, host of the PGA Tour's WM Phoenix Open. Direct competitor for premium Phoenix golf rounds, tournament bookings, and corporate events.
• We-Ko-Pa Golf Club: Two 18-hole championship courses (Saguaro and Cholla) in Fort McDowell, AZ. Comparable multi-course desert championship golf operation serving similar Phoenix-metro clientele and destination visitors.
• Grayhawk Golf Club: Semi-private 36-hole golf club in Scottsdale, AZ offering the Talon and Raptor courses. Comparable in operating model, membership tiers, and instruction programming for Phoenix-area golfers.

Broad incumbents

• Bandon Dunes Golf Resort: Multi-course destination golf resort in Bandon, OR. Comparable as a multi-course championship golf destination with lodging, F&B, and event components, though at a substantially larger scale.
• Pebble Beach Resorts: Iconic multi-course luxury golf resort on California's Monterey Peninsula including Pebble Beach Golf Links, Spyglass Hill, and The Links at Spanish Bay. Comparable as a multi-course championship destination with dining, retail, and event businesses.

Emerging players

• Topgolf: Technology-enabled golf entertainment company offering climate-controlled driving-range-based venues. While the operating model differs, Topgolf competes for the same casual and corporate-outing golf spend in the Phoenix market and represents a structurally adjacent emerging threat.

Regional players

• Estrella Mountain Ranch Golf Club: Public 18-hole golf course in the master-planned Estrella Mountain Ranch community in Goodyear, AZ, immediately adjacent to Buckeye. Highly comparable regional golf facility targeting the same west-Phoenix residential and passholder demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VerradoGolfClub
• Instagraminstagram.com/verrado_gc
• Xx.com/verradogolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verrado Golf Club