Bare Tree Media
Bare Tree Media is a Boston-based full-service creative studio and digital publisher that creates animation, AR effects, branded stickers, and digital publishing content for entertainment studios, consumer brands, sports teams, and IP owners across platforms including TikTok, Snapchat, Meta, Samsung, and iMessage.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bare Tree Media does
Bare Tree Media is a Boston-based full-service creative studio and digital publisher founded in 2011 that produces animation, motion graphics, augmented reality effects, and branded digital content for major entertainment studios, consumer brands, sports organizations, and nonprofits. The company's core service lines include Animation & Video (2D/3D animation, motion graphics, Lottie, marketing videos, social promos, movie clip GIFs), Augmented Reality (face filters, world effects, portals, and mini-games for Snapchat, Meta, and TikTok), Digital Publishing (Samsung themes, social stickers, digital collectibles, Facer smartwatch faces), and IP Licensing Services (working with 25+ IP owners including Disney, Warner Bros., DreamWorks, Sanrio, and Nickelodeon to extend brands into digital categories). Underlying technology relies on platform-provided toolkits (Lens Studio, Spark AR, Effect House) and standard 3D/animation tools (Maya), with publishing distributed through iMessage App Store, Samsung Galaxy Store, GIPHY (which fans out to Instagram, WhatsApp, Snapchat, X), LINE, Viber, Google Play, and Facer.\n\nThe business model is primarily a project-based professional services model: enterprise brands engage Bare Tree Media for custom creative campaigns on a quote basis, with pricing varying by project scope and complexity. Revenue streams include (1) billable creative services (animation, AR, motion graphics), (2) IP licensing work designing and publishing digital content for rights holders, (3) direct digital content sales through app stores and platform marketplaces, and (4) branded virtual goods for marketing activations. Go-to-market is consultative enterprise field sales combined with platform-driven marketplace distribution: official partner status with TikTok (Official Branded Effect Partner), Snap (Lens Creative Partner), and direct publishing relationships with Apple, Samsung, and GIPHY provide both lead generation and distribution. The company is privately held and founder-controlled (Bob Ferrari as President/CEO), with no disclosed institutional investment beyond a 2013 Betaspring seed, and operates with a small team of 11-50 employees from its Boston headquarters serving clients across the U.S. with a footprint in Asian and European markets through LINE, Viber, and global IP relationships.
Bare Tree Media firmographics
Firmographics- Name
- Bare Tree Media
- Legal name
- Bare Tree Media Inc.
- Website
- https://baretreemedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bare Tree Media is a Boston-based full-service creative studio and digital publisher that creates animation, AR effects, branded stickers, and digital publishing content for entertainment studios, consumer brands, sports teams, and IP owners across platforms including TikTok, Snapchat, Meta, Samsung, and iMessage.
- Ownership category
- akta.pro rank
Bare Tree Media industry classification
Industry- Product category
- Creative & Digital Content Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- White-Label/Hosted Publishing Platforms (MPACAIAJ)
Keywords
Where Bare Tree Media is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bare Tree Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Services / Professional Services: Billable creative services including animation, motion graphics, AR effects, and digital content creation for marketing campaigns. Project-based pricing with enterprise clients.
- IP Licensing Services: Revenue from designing and publishing branded content for licensed IP properties. Content published as mobile messaging stickers, themes, smartwatch faces, digital collectibles, and branded virtual goods.
- Digital Content Sales: Direct sales of licensed digital content (stickers, themes, collectibles) through mobile app stores and platform marketplaces. Offers both promotional (free) and paid content for licensed IP.
- Branded Virtual Goods: Branded digital goods created for marketing campaigns, including custom emojis, hashmojis, branded likes, and AR effects for brand promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services for brands |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels6 records
Bare Tree Media product offering
Product offeringCore offering
Bare Tree Media is a full-service creative studio and digital publisher that designs and produces branded animated digital content (2D/3D animation, motion graphics, marketing videos, GIFs, promotional videos), augmented reality effects (Snapchat lenses, Instagram/Facebook Spark AR, TikTok Branded Effects), mobile messaging stickers (iMessage, GIPHY, LINE, Viber), Samsung Galaxy themes, smartwatch faces via Facer, and digital collectibles for major entertainment studios, sports teams, consumer brands, licensed IP owners, and nonprofits. The studio also manages IP licensing for 25+ brand partners, publishing licensed character content across leading messaging and digital platforms.
Product overview
Bare Tree Media is a full-service creative studio and digital publisher offering animation and video production, augmented reality effects, digital publishing, and IP licensing services. The company operates as a studio with interconnected service lines: Animation & Video Services (2D/3D animation, motion graphics, Lottie, GIFs) and Illustration & Design serve as creative foundations, feeding into specialized products like Mobile Messaging Stickers, Samsung Themes, and Smartwatch Faces published through Digital Publishing, and AR Effects created for Snapchat, Instagram, Facebook, and TikTok. IP Licensing Services partners with over 25 brands to expand content across platforms including iMessage, GIPHY, LINE, Viber, Facer, and X (Twitter). The portfolio includes TikTok Branded Effects, X Hashmojis, and Custom Likes for marketing campaigns. The company has worked with major entertainment studios including Disney, Warner Bros., DreamWorks, and Netflix on film marketing campaigns for franchises such as Star Wars, Marvel, Dune, and The Mandalorian.
Differentiator
Problem solved
Functional benefit
Brands
- T-Mojis App: Custom sticker app created by the company
- BoJack HorseApp
- Dungeon Scrawlin
Products and services
- Animation & Video Services Full-service animation and video production including 2D animation, motion graphics, 3D animation, marketing videos, social promos and ads, Lottie animation, and movie clip GIFs for brand, entertainment, sports, and nonprofit clients.
- Augmented Reality (AR) Effects AR experiences for Snapchat, Facebook, Instagram, and TikTok including face filters, world effects, portals, and AR mini-games. End-to-end services include ideation, strategy, UX wireframes, asset creation, coding and development, and publishing guidance.
- Digital Publishing Publishing of branded digital content across mobile and web platforms, including Samsung themes, social stickers, digital collectibles, and smartwatch faces for Facer, with platform publishing expertise across iMessage, GIPHY, LINE, Viber, Facer, and Quidd.
- IP Licensing Services Licensing management services partnering with over 25 IP owners to expand branded content into digital categories including mobile messaging stickers, mobile themes, smartwatch faces, digital collectibles, and branded virtual goods.
- Mobile Messaging Stickers Custom mobile messaging sticker packs available on iMessage, GIPHY, LINE, Viber, and emojiTap, including custom illustration, animation, and existing asset transformation options for brands and licensed IP.
- TikTok Branded Effects AR branded effects created as an Official Branded Effect Partner on TikTok, including profile frames, super likes, shake surprises, and Easter egg comment animations for brand marketing campaigns.
- Snapchat Lens Studio Effects Branded AR lenses and filters created using Snapchat Lens Studio for campaigns reaching Snapchat's daily active users.
- Samsung Themes Custom mobile themes for Samsung Galaxy devices available on the Samsung Galaxy mobile store, offered as promotional or licensed IP for sale.
- Smartwatch Faces (Facer) Custom smartwatch face designs for Apple Watches and Samsung Galaxy Watches, published through partnerships with third-party smartwatch publishers like Facer.
- Digital Collectibles Standard off-chain digital collectibles available for purchase with iTunes or Google Play accounts, with blockchain NFT options also available for brands, distributed via partnerships with platforms like Quidd.
- X (Twitter) Hashmojis Custom branded hashtags that append emojis to specific hashtags when used on X (formerly Twitter), created through direct partnership with X for brand marketing campaigns.
- X (Twitter) Custom Likes Animated custom branded likes that replace standard heart animations for specific hashtag campaigns on X, featuring limited-edition 24-hour campaign activations.
Quantifiable outcome
- Amazon Prime Video's Paper Girls TikTok Branded Effect achieved over 56.4M views and 914 official video creations.
- +3 more outcomes
Companies that use Bare Tree Media
Customer profileNamed customers39 records
Segments5 records
Ideal customer profiles5 records
Bare Tree Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bare Tree Media partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered strategic, core and minor.
- Soundwave DigitalstrategicPartnership announced October 2024. Details of collaboration not specified but announced via BTM x Soundwave Digital Partnership.
- SanriocorePartnership announced August 2021. Creates digital content for Sanrio properties including Hello Kitty and other character brands.
- TikTokcoreOfficial Branded Effect Partner for TikTok. Creates custom AR effects (Branded Effects) for brand marketing campaigns on TikTok. Bare Tree Media's AR Manager Vedika Bhasin participated in AWE 2023 Fireside Chat with TikTok's EH Community Lead Greg Feingold about Effect House and AR updates.
- Snap Inc.coreSnapchat Lens Creative Partner. Co-hosted Lens Fest Extended AR Meetup and workshop at Snap Inc. Offices in NYC with guest speaker Maya Pruitt on ML models for object tracking.
- Meta/FacebookcoreCreates AR effects for Facebook, Instagram, and Messenger using Meta Spark AR. AR Manager Vedika Bhasin represented Bare Tree Media at Meta Connect 2023 keynote discussing AR for the future and branded content.
- GIPHYcorePrimary distribution partner for stickers and GIFs. GIPHY integration reaches Instagram, WhatsApp, Snapchat, Twitter/X and other platforms. Created Michelob Ultra Turkey Trotter GIFs promoted on GIPHY.
- SamsungcoreDesigns and publishes custom mobile themes and branded content for Samsung Galaxy mobile users through the Samsung Galaxy mobile store.
- FacerminorPublishes custom smartwatch face designs through Facer partnership for Apple Watches and Samsung Galaxy Watches.
- QuiddminorPartnered on branded digital collectibles through Quidd platform.
- LINEminorAsian messaging platform partner for stickers and emojis, particularly serving markets in Japan and Taiwan.
- ViberminorMessaging platform partner for sticker distribution on Viber.
- Apple (iMessage)corePublishes sticker packs and apps through Apple's iMessage App Store for iPhone users.
- AzerionminorWelcomed Teletubbies into the metaverse through Azerion platform for digital content and metaverse experiences.
- Amazon Prime VideostrategicCreated TikTok Branded Effect for Paper Girls 2022 release with over 56.4M views and 914 official video creations.
- Planters (Masterfoods)strategicCreated TikTok Branded Effect for CashewOKE flavored cashews launch with over 55.6M views.
- Macy'sstrategicCreated TikTok Branded Effect for Macy's Gift Finder holiday campaign with over 54.8M views.
- The Ad ClubminorParticipation in The Ad Club Media Innovation Day 2024 as a presenter/attendee.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bare Tree Media competitors and assessment
Company assessmentDirect peers
- Psyop: Creative production studio with deep VFX, animation, AR, and interactive content capabilities serving major brands; comparable production-led model with similar AR offerings.
- B-Reel: Award-winning creative studio producing AR experiences, interactive campaigns, and digital content for major entertainment and tech brands; closely comparable boutique creative-production model.
- Jam3: Creative agency known for interactive, AR, and digital brand experiences for Nike, Google, and Adidas; comparable AR- and digital-content capability stack and major-brand client base.
- Buck: Design and animation studio producing brand films, motion graphics, and visual experiences for entertainment and consumer brands; overlapping motion/animation/AR capability for major clients.
- Tool of North America: Independent creative studio producing AR effects, motion graphics, and branded digital content for major entertainment and consumer brands; comparable boutique model with AR and platform-publishing capabilities.
- North Kingdom: Interactive creative studio producing AR, motion, and digital brand experiences for entertainment and consumer brands; comparable boutique digital-content production model.
Emerging players
- JibJab: Digital media company specializing in personalized animated content and branded entertainment; partial overlap with Bare Tree's animated sticker and messaging-content capabilities.
Broad incumbents
- The Mill: Global creative technology and VFX studio delivering advertising, AR/VR, animation, and motion content for major brands at greater scale; broader portfolio but overlapping AR and branded-content offerings.
- MediaMonks: Global creative production company under S4 Capital handling end-to-end advertising and content production at scale; broader portfolio including AR and digital content services that overlap with Bare Tree's offerings.
- R/GA: Global creative agency with digital, AR/VR, and brand experience capabilities; larger incumbent but overlapping AR and branded-content production for major enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bare Tree Media social profiles
Digital presenceBare Tree Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bare Tree Media leadership team
Management profileNumber of profiles
Profiles6 records
Bare Tree Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bare Tree Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bare Tree Media
What does Bare Tree Media do?
Bare Tree Media is a full-service creative studio and digital publisher that designs and produces branded animated digital content (2D/3D animation, motion graphics, marketing videos, GIFs, promotional videos), augmented reality effects (Snapchat lenses, Instagram/Facebook Spark AR, TikTok Branded Effects), mobile messaging stickers (iMessage, GIPHY, LINE, Viber), Samsung Galaxy themes, smartwatch faces via Facer, and digital collectibles for major entertainment studios, sports teams, consumer brands, licensed IP owners, and nonprofits. The studio also manages IP licensing for 25+ brand partners, publishing licensed character content across leading messaging and digital platforms.
Is Bare Tree Media a public or private company?
Bare Tree Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bare Tree Media founded?
Bare Tree Media was founded in 2014. It employs 11 to 50 people.
Where is Bare Tree Media based?
Bare Tree Media is headquartered in Boston, United States, in the North America region.
How does Bare Tree Media make money?
Four revenue lines are on record. Creative Services / Professional Services are the primary driver. The others are IP Licensing Services, digital Content Sales and branded Virtual Goods.
Who are Bare Tree Media's main competitors?
Direct peers on record are Psyop, B-Reel, Jam3, Buck, Tool of North America and North Kingdom. JibJab is listed as an emerging player. Broad incumbents are The Mill, MediaMonks and R/GA.
Does Bare Tree Media have an API?
No public API is recorded for Bare Tree Media.
What industry is Bare Tree Media in?
Bare Tree Media's product category is Creative & Digital Content Services. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPACAIAJ, White-Label/Hosted Publishing Platforms. Its NAICS code is 516210 and its SIC code is 7812.