Yrs Truly
YRS TRULY is a London-based award-winning creative agency specializing in marketing services for the video games industry, delivering creator campaigns, social media management, and experiential activations for major publishers and developers across European and North American markets.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yrs Truly does
YRS TRULY is a London-based creative marketing agency specialized in serving the video games industry, founded in 2018. The agency delivers end-to-end campaign services to video game publishers and developers — including creative campaigns, creator/influencer partnerships, social media management, video production, and experiential activations — with operational coverage across the UK, Germany, France, Spain, Italy, Poland, Ireland, and North America. Its service model is built on in-house creative and production teams, multi-language capability (11 languages), and established relationships with content creators across TikTok, Twitch, YouTube, and Instagram.
The agency operates as a professional services firm on a project/contract basis with enterprise clients, working on campaign briefs ranging from game launches to evergreen community engagement. Notable client engagements include long-running partnerships with Ubisoft UK (social media management since 2022), Wizards of the Coast (Magic: The Gathering and Dungeons & Dragons since February 2020), 2K (Borderlands 4, Civilization VII), PLAION (Kingdom Come: Deliverance II), Respawn Entertainment (Apex Legends), Bethesda (DOOM: The Dark Ages), and Kinetic Games (Phasmophobia), alongside other publishers including EA, Square Enix, Riot Games, Frontier Developments, Team17, and Remedy. Non-endemic work includes ASUS (Back to School campaign). Pricing is bespoke and not publicly disclosed; the agency operates a four-day workweek and is a certified B Corp (score 94.7), the first gaming marketing agency to achieve this among 1,100+ UK B Corps.
The core technology stack consists of standard marketing operations tooling — Google Analytics for site measurement, Mailchimp for newsletters, Google Sheets (encrypted, EU-stored) for CRM, Discord for creator coordination, and partnership with GETREKT for bespoke Twitch overlays. There is no proprietary platform or disclosed productized SaaS offering; the value proposition is delivered through people, creator relationships, and creative production rather than technology IP.
Yrs Truly firmographics
Firmographics- Name
- Yrs Truly
- Legal name
- YRS TRULY LTD
- Website
- https://yrstruly.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YRS TRULY is a London-based award-winning creative agency specializing in marketing services for the video games industry, delivering creator campaigns, social media management, and experiential activations for major publishers and developers across European and North American markets.
- Ownership category
- akta.pro rank
Yrs Truly industry classification
Industry- Product category
- Gaming Marketing Services
- NAICS
- Media Representatives (541840), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Yrs Truly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yrs Truly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing Services: Provides campaign management services to publishers and developers including creative campaigns, influencer partnerships, launch campaigns, content creation, social strategy, and video production. Operates on a project/contract basis with major gaming industry clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Campaign Executive role |
| Other | Annual | Campaign Manager role |
| Other | Annual | Project Manager role |
| Other | Annual | Social Media Assistant role |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Yrs Truly product offering
Product offeringCore offering
YRS TRULY is a London-based creative marketing agency serving the video games industry. It plans and executes multi-phase marketing campaigns for game publishers and developers, covering creative campaigns, influencer and creator partnerships, social media strategy and content, video production, and in-person events and activations across UK, European and North American markets.
Product overview
YRS TRULY is an award-winning gaming marketing agency based in East London, offering a unified suite of marketing services for the games industry. The core offering spans three integrated service pillars: Creative campaigns (including interactive activations, events, and launch campaigns), Creator partnerships (influencer and creator campaign management across Twitch, YouTube, TikTok, Twitter, and Instagram), and Social media management (content strategy, creation, and posting). The agency also produces periodic research reports such as the Gaming Content Creator Report. Services are delivered through in-house creative and production teams, with operations across the UK, Germany, France, Spain, Italy, Poland, Ireland, and North America. The company is B Corp certified and operates a four-day workweek.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Campaigns Full-service creative campaign development for video game publishers and developers, including interactive activations, launch campaigns, earned and paid creator coverage, and events and experiences.
- Creator Partnerships Influencer partnership management and creator campaign execution across Twitch, YouTube, TikTok, Twitter, and Instagram for video game clients.
- Social Media Management Social media strategy, content creation, scheduling, and posting across gaming and entertainment social platforms for game publisher clients.
- Video Production In-house video production for campaign content, including UGC-style video ads, short-form content, custom Twitch overlays, and VODs.
- Gaming Content Creator Report Annual research publication surveying gaming content creators, used as a thought leadership and lead-generation asset for YRS TRULY's creator partnership services.
Quantifiable outcome
- Over 27 million views for Borderlands 4 campaign with 6.07% average engagement rate
- +9 more outcomes
Companies that use Yrs Truly
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Yrs Truly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Yrs Truly partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Respawn EntertainmentcoreYRS TRULY serves as the European agency for Apex Legends Creator Programme, helping Respawn launch Apex Season 24 in the UK and supporting the Apex Legends Creator Hub. The partnership includes surveying creator hub members, managing creator relationships, and campaign execution for game launches.
- PLAIONcoreWorking with PLAION UK on Kingdom Come: Deliverance II campaign - a three-phase campaign targeting new audiences, core audiences, and launch support. The campaign won Campaign of the Year at MCV/DEVELOP Awards 2025.
- 2KcoreYRS TRULY delivered Borderlands 4 UK launch campaign and Civilization VII campaign for 2K. The agency manages multi-phase creator-driven campaigns, including support for studio visits, Gamescom participation, and regional summits.
- Bethesda SoftworkscoreCreative campaign for DOOM: The Dark Ages including The Slayeux Tapestry - an eleven-metre recreation of the Bayeux Tapestry in partnership with Simon de Thuillières, Hawthorne & Heaney, and Royal Armouries in Leeds.
- Royal ArmouriesminorPartnered with Royal Armouries in Leeds for week-long exhibition of The Slayeux Tapestry in the Hall of Steel, featuring The Dutch Giant in DOOM Slayer cosplay. Exhibition led to 27% increase in forecasted visitor numbers.
- Clean CreativesminorClean Creatives pledge partner, committing to not work with fossil fuel advertisers.
- Kinetic GamescoreHandled the console launch campaign for Phasmophobia, a horror game from Kinetic Games. The agency focused on awareness-building and evergreen content, working with 42 creators across UK, France, Germany and United States.
- Planet DoughnutminorCollaborated with independent bakery Planet Doughnut to develop custom Apex-inspired doughnuts for Apex Legends Season 24 Doughnut Drop activation.
- Conscious Advertising NetworkminorMember of Conscious Advertising Network, demonstrating commitment to ethical advertising practices.
- Ubisoft UKcoreSince 2022, YRS TRULY has worked closely with Ubisoft UK to maintain social media presence across Twitter, TikTok and Instagram. The agency creates content that Ubisoft fans love and finds ways to reach new and existing audiences in the UK.
- Wizards of the CoastcoreFive-year partnership (since February 2020) working on Magic: The Gathering and Dungeons & Dragons campaigns. Partnership built on good communication, flexibility, collaboration, proximity to audience, and being nice to work with.
- Association for UK Interactive Entertainment (Ukie)minorMember of Ukie, the Association for UK Interactive Entertainment, the trade body for the UK's games and interactive entertainment industry.
Scale indicators19 records
Yrs Truly competitors and assessment
Company assessmentDirect peers
- Diva Creative: UK-based creative agency focused on the games industry, providing campaigns, content, and influencer work for publishers and developers. Direct peer targeting the same AAA publisher client base.
- Reverb Communications: Long-standing games PR and influencer marketing agency serving publishers and platform holders. Direct peer in gaming influencer marketing and campaign execution.
- Ayzenberg Group: US-based creative agency exclusively serving video game publishers and entertainment brands. Closest direct peer: also a specialist gaming marketing shop combining creative, influencer, and community programs for AAA publishers.
- Warrior9: Gaming-focused marketing and creative agency serving publishers with campaign, content, and influencer services. Direct peer competing for similar game launch briefs.
- Big Bubble: UK gaming-specialist marketing and PR agency in London. Direct peer serving the same publisher audience with influencer and PR services across Europe.
- Evolved (formerly Evolve PR): Public-relations and influencer agency dedicated to video games and entertainment. Direct peer offering influencer campaigns and PR for publishers and platforms.
Broad incumbents
- Cashmere Agency: Multi-disciplinary creative agency with a dedicated gaming and entertainment practice serving publishers and entertainment brands. Broader scope than YRS TRULY but competes for gaming creative budgets.
- We Are Social: Global social media marketing agency with significant gaming and entertainment client roster. Competes on social-led gaming campaigns but is not gaming-exclusive.
- WPP (Ogilvy/GroupM gaming practices): Global holding company with dedicated gaming marketing capabilities across Ogilvy and GroupM networks. Incumbent that competes for enterprise gaming marketing budgets, though not gaming-exclusive.
Emerging players
- Storymob: Influencer-marketing agency with gaming clientele. Comparable specialist influencer capability but more limited geographic footprint; overlaps with YRS TRULY on creator-led campaigns.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yrs Truly social profiles
Digital presenceYrs Truly compliance and trust
Trust signalCompliance4 records
Yrs Truly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yrs Truly leadership team
Management profileNumber of profiles
Profiles14 records
Yrs Truly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yrs Truly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yrs Truly
What does Yrs Truly do?
YRS TRULY is a London-based creative marketing agency serving the video games industry. It plans and executes multi-phase marketing campaigns for game publishers and developers, covering creative campaigns, influencer and creator partnerships, social media strategy and content, video production, and in-person events and activations across UK, European and North American markets.
Is Yrs Truly a public or private company?
Yrs Truly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yrs Truly founded?
Yrs Truly was founded in 2018. It employs 11 to 50 people.
Where is Yrs Truly based?
Yrs Truly is headquartered in London, United Kingdom, in the Europe region.
How does Yrs Truly make money?
One revenue line is on record: marketing Services.
Who are Yrs Truly's main competitors?
Direct peers on record are Diva Creative, Reverb Communications, Ayzenberg Group, Warrior9, Big Bubble and Evolved (formerly Evolve PR). Broad incumbents are Cashmere Agency, We Are Social and WPP (Ogilvy/GroupM gaming practices). Storymob is listed as an emerging player.
Does Yrs Truly have an API?
No public API is recorded for Yrs Truly.
What industry is Yrs Truly in?
Yrs Truly's product category is Gaming Marketing Services. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 541840 and its SIC code is 7311.