What Neemo does

Neemo is a Brazilian private for-profit software company founded in 2010, headquartered in Garça, Brazil. Its web domain neemo.com.br routes to the TOTVS Linx platform, which Neemo is associated with as a software and delivery-platform pioneer focused on joint growth with its customers. The underlying platform is a comprehensive retail management software suite serving more than 60,000 client companies across Brazil and Latin America through a platform-plus-modules architecture: a core POS/retail management system plus specialized vertical solutions for pharmacies, food service, fashion and footwear, automotive, fuel stations, electronics, eyewear, home goods, perfumery, bookstores and convenience stores. Beyond retail, the company operates adjacent-vertical subsidiaries including Sponte (education), Clinicweb (healthcare) and Equals (financial reconciliation), as well as a connectivity stack spanning SDWAN, VOIP, WiFi, SMS and network monitoring, and an e-commerce ecosystem anchored by Linx Commerce (a self-serve e-commerce platform), Plugg.to (a multi-marketplace integration hub) and Linx OMS (omnichannel order management).

The technology stack is cloud-based and built around a Brazilian-retail-specialized core: integrated POS, e-commerce, fiscal compliance (Fiscal Flow, Certificado Digital), Pix and QR payment acceptance, CRM and loyalty (Linx Reshop), HR (Linx People) and connectivity services. Since being acquired by TOTVS, Brazil's largest enterprise software company, Neemo operates as TOTVS Linx within the broader TOTVS ecosystem. The business model combines tiered monthly subscription pricing scaled to customer monthly revenue (ranging from under BRL 10,000 to above BRL 400,000 per month), transaction fees on Pix/QR payment processing, and recurring connectivity subscriptions. Go-to-market blends enterprise field sales (with a 1-hour callback promise), a two-tier partner channel (Digital Partners for mid-market and Service Partners for SMB), self-serve channels (Linx Commerce, Plugg.to), and the NAPSE LATAM partnership for cross-Americas distribution. Marquee customer logos include Magazine Luiza, Via Varejo, Volkswagen, Toyota, Shell, Ipiranga, Samsung, Natura, Havaianas, Bob's, Giraffas and Habib's, with documented outcomes such as 1,400% online sales growth at Tip Top and 15% revenue gains at Mercadão dos Óculos and Taco Jeans.

Name

Neemo

Legal name

Linx S.A.

Website

https://neemo.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industries

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG), IT Operations Management (ITOM) Platforms (HDAEALAC), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Retail management software
• Point of sale systems
• E-commerce platforms
• Fiscal compliance software
• Payment processing solutions

Headquarters

HQ city

Garça

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Recurring subscription revenue from POS systems, ERP, e-commerce, and other software solutions sold to retail businesses on a subscription basis.
2. Payment Processing: Transaction fees from Pix and QR code payment solutions at retail counters.
3. Connectivity Services: Additional services including Linx Monitoria, Linx Conexao, Linx Safenet, SDWAN, Linx Wifi, Linx VOIP, Linx SMS, and Linx Gestao de Fluxo.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Neemo is a Brazilian software company pioneering the development of applications, software, and delivery platforms aimed at joint growth with customers. Its portfolio encompasses point-of-sale systems, e-commerce platforms, marketplace integration, payment processing (Pix/QR), fiscal compliance, CRM/loyalty, HR, and connectivity solutions tailored to multiple retail verticals including food service, pharmacy, fashion, fuel stations, electronics, and eyewear.

Product overview

Linx (TOTVS Linx) is a comprehensive retail management software platform serving more than 60,000 companies across Brazil and Latin America. The platform operates on a platform-plus-modules architecture, combining a core retail management system with specialized vertical solutions for different retail segments (automotive, food service, pharmacies, fashion, electronics, fuel stations, cosmetics, bookstores, convenience stores, and more). The ecosystem includes e-commerce (Linx Commerce), marketplace integration (Plugg.to), CRM and loyalty (Linx Reshop), HR management (Linx People), payment solutions (Pix e QR Linx), fiscal management (Fiscal Flow, Certificado Digital), and connectivity solutions (Linx Monitoria, Linx Conexão, Linx Safenet, Linx VOIP, Linx Wifi, Linx SMS). With over 3,000 employees and 12 offices in Brazil, Linx serves major retail chains including Magazine Luiza, Via Varejo, Shell, Volkswagen, Toyota, and Natura.

Differentiator

Problem solved

Functional benefit

Brands

• TOTVS Linx: Current brand name following acquisition by TOTVS

Products and services

• Linx (TOTVS Linx) Retail Management Platform Comprehensive retail management software platform offering point-of-sale, inventory management, CRM, e-commerce, and fiscal operations for retail businesses across Brazil.
• Linx Commerce E-commerce platform enabling retailers to operate online stores with omnichannel commerce capabilities.
• Plugg.to Marketplace hub integration that connects retailers to multiple online marketplaces for expanded distribution.
• Linx Reshop CRM and customer loyalty platform designed to drive customer retention and engagement for retail businesses.
• Linx People Human resources management solution tailored for retail operations.
• Pix e QR Linx Payment solution enabling QR code and Pix instant payment transactions at retail checkout counters.
• Fiscal Flow Tax and fiscal management and compliance solution for retail operations in Brazil.
• Certificado Digital Digital certificate solution for issuing compliant electronic fiscal documents in Brazil.
• Linx OMS Order management system supporting omnichannel retail operations, including Click & Collect and Ship From Store fulfillment.
• Gestão de Redes (SDWAN) Software-defined wide area network (SD-WAN) management for retail chain connectivity.
• Linx VOIP Voice over IP (VoIP) communication solution for retail businesses.
• Sistema para Bares e Restaurantes POS and management system specialized for bars, restaurants, and food service establishments.
• Sistema para Farmácias Retail management solution for pharmacies and drugstores featuring pharmaceutical compliance and prescription tracking.
• Sistema para Postos de Combustíveis Fuel station management solution with forecourt control, fuel inventory, and integrated retail operations.
• Sistema para Óticas Optical retail management solution for eyeglasses and eyewear stores with prescription and lens handling.
• NAPSE LATAM Expansion LATAM expansion and cross-border retail technology distribution across more than 5 countries in the Americas.

Quantifiable outcome

• Tip Top increased online sales by 1400% using integrated solutions
• +4 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• NAPSEcoreChannel Partner/ Reseller/ DistributorNAPSE (napse.global) is a LATAM-focused partnership enabling Linx to expand distribution across more than 5 countries in the Americas. NAPSE represents the company's core LATAM expansion strategy.
• TOTVSflagshipStrategic or Co-development PartnerLinx is now part of the TOTVS ecosystem, Brazil's largest enterprise software company. The website shows Linx branding alongside TOTVS logo indicating a strategic acquisition/partnership. TOTVS Linx slogan appears: 'Tem solucao pra tudo, tem TOTVS Linx pra tudo' (There's a solution for everything, there's TOTVS Linx for everything).
• Plugg.tocoreTechnology or IntegrationPlugg.to is a marketplace hub integration allowing retailers to connect to multiple online marketplaces. Featured in customer case studies (Grupo Boticario) as an integrated solution.
• Digital PartnerscoreChannel Partner/ Reseller/ DistributorCertified partner network for digital implementation and resale of Linx solutions, with dedicated portal at linx-digital-partners.com
• Service PartnerscoreChannel Partner/ Reseller/ DistributorService partner network for implementation and support of Linx solutions across Brazil, with dedicated portal at linx-service-partners.com

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VTEX: Brazilian-headquartered, publicly traded digital commerce platform serving retail brands across LATAM with storefront, OMS and marketplace integrations — directly comparable to Linx Commerce + Plugg.to + Linx OMS stack in the same geographies.
• Bluesoft Sistemas: Brazilian retail/POS and ERP software provider serving SMB and mid-market retailers with comparable vertical offerings (e.g., foodservice, fashion, fuel), making it a direct competitor in Linx's core segments.

Broad incumbents

• TOTVS: Parent of Linx and Brazil's largest enterprise software company; offers overlapping ERP, retail and fiscal modules that compete with Linx-adjacent solutions while also creating internal product overlap that must be managed.
• Oracle NetSuite: Cloud ERP platform widely used by multi-unit retailers for inventory, financial and omnichannel operations; overlaps with Linx's ERP, fiscal and OMS capabilities at the enterprise and upper mid-market tiers.
• SAP (SAP Business One / S/4HANA Retail): Global ERP and retail suite with strong footprint in larger Latin American retailers, offering overlapping POS, inventory and omnichannel capabilities that compete with the Linx platform.
• Salesforce Commerce Cloud: Enterprise omnichannel commerce cloud widely used by global and LATAM retailers; competes with Linx Commerce + Linx OMS for digital-first and large enterprise retail accounts.
• Shopify: Cloud commerce platform with growing POS and omnichannel capabilities; competes with Linx Commerce/Plugg.to particularly in the SMB and mid-market retail segment.
• Diebold Nixdorf: Global provider of retail POS hardware and software used by large retail networks; competes with Linx in enterprise retail and connected commerce deployments across LATAM.

Emerging players

• Stone Co. Brazilian payments and POS hardware/software provider expanding into integrated commerce for SMB retail and food service; competes with Linx POS and Pix e QR payment stack in Brazilian SMB.
• Cielo: Largest Brazilian card acquirer increasingly bundled with POS software and value-added services for retail; overlaps with Linx payment and connectivity stacks at the checkout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/linxretail
• Facebookfacebook.com/linxretail
• LinkedInlinkedin.com/company/linxretail
• Instagraminstagram.com/linxretail
• Xx.com/neemomobile

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neemo