What Equipsuper does

Equip Super is a profit-to-member Australian industry superannuation fund, established in 1926 and managed by Togethr Trustees Pty Ltd (AFSL 246383), headquartered in Melbourne. It serves individual Australians across accumulation and retirement phases, offering a Super Account, Transition to Retirement (TTR) Income Account, Retirement Income Account (account-based pension), and MyPension, alongside 11 investment options ranging from a default MySuper lifecycle option to sector-specific exposures (Australian Shares, Overseas Shares, Diversified Fixed Interest, Cash) and risk-graded diversified options (Growth Plus, Growth, Balanced Growth, Balanced, Capital Stable, Index Diversified). The fund also distributes insurance through super (life, TPD, income protection) underwritten by MetLife Insurance Limited, and provides in-house financial advice via the related entity Togethr Financial Planning Pty Ltd, with a dedicated Retirement Centre for retirees. Member-facing technology consists of a website (equipsuper.com.au), a mobile app (Android), retirement and drawdown calculators, a Knowledge Hub with interactive learning modules, and 360Health Virtual Care integrated with super/insurance benefits.

The business model is fee-based subscription revenue: Equip Super charges percentage-based administration and investment fees on member superannuation balances, billed monthly. As a profit-to-member mutual, surplus is retained for member benefit rather than distributed to shareholders, and the fund positions competitive fees as a core value proposition. Distribution is direct-to-consumer via digital self-service, employer SuperStream contributions, workplace seminars, and phone/advice channels; there is no retail intermediary model. Customer segments span working Australians, pre-retirees and retirees, employers (contribution management), self-employed members, and SMSF members considering transfer to an industry fund.

Operationally, Equip Super is regulated by APRA and governed by a board that includes employer, member, and independent directors; in 2024 it added Rob Purcell as Employer Director and Deirdre Wroth as Independent Director. The fund has held the SuperRatings Platinum Performance rating for 20 consecutive years and holds Chant West Gold ratings for both super and pension (2026). On 2 December 2024, Equip Super acquired Telstra Super, materially expanding its AUM and member base. Geographic scope is Australia-only, with explicit restrictions on serving non-Australian residents.

Name

Equipsuper

Legal name

Togethr Trustees Pty Ltd

Website

https://equipsuper.com.au

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Equip Super is a profit-to-member Australian industry superannuation fund serving individual Australians with accumulation accounts, retirement income products, 11 investment options, insurance through super, and in-house financial advice, regulated by APRA and managed by Togethr Trustees.

Ownership category

akta.pro rank

Product category

Superannuation / Retirement Fund

NAICS

Pension Funds (52511), Insurance and Employee Benefit Funds (5251)

SIC

Investment Advice (6282), Finance Services (6199), Life Insurance (6311)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Superannuation fund
• Retirement income products
• Industry super fund
• Account-based pension
• Financial advice services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Superannuation fees (administration and investment): Equip Super generates revenue through percentage-based fees charged on member superannuation balances. As a profit-to-member fund, revenues are used to benefit members rather than distributed to shareholders. The fund has a history of competitive/lower fees as a key value proposition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Equip Super is a profit-to-member Australian industry superannuation fund that accumulates member super contributions and pays retirement income. Its core offerings are accumulation superannuation accounts (with MySuper and 10 diversified/sector-specific investment options), account-based retirement income products (Retirement Income Account, Transition to Retirement Income Account, MyPension), insurance through super (life, TPD, income protection via MetLife), and member advice services (super advice, check-ins, comprehensive financial planning) delivered in-house and via related entity Togethr Financial Planning.

Product overview

Equip Super is a profit-to-member industry superannuation fund offering a comprehensive suite of retirement products and financial services. The core offerings include superannuation accumulation accounts and retirement income products: the Retirement Income Account (account-based pension) and Transition to Retirement (TTR) Income Account for those approaching or in retirement. The fund provides 11 investment options ranging from high-growth to capital-stable, including MySuper as the default option, plus sector-specific options for Australian Shares, Overseas Shares, Diversified Fixed Interest, and Cash. Member services include no-cost super advice, fee-based comprehensive financial planning, retirement check-ins, and the Retirement Centre for personalised support. Additional offerings include insurance through super (life, TPD, income protection), 360Health Virtual Care, SMSF wind-up assistance, and digital tools including calculators (retirement lifestyle, drawdown, TTR) and a Knowledge Hub with interactive learning modules. The fund operates as a unified platform where members can manage contributions, investments, insurance, and retirement income from a single account.

Differentiator

Problem solved

Functional benefit

Brands

• MySuper: Default superannuation investment option for members who have not made an investment choice.
• Transition to Retirement Income account
• Retirement Income account
• MyPension

Products and services

• Super Account (Accumulation Phase) A standard superannuation account for members still in the accumulation phase, accepting contributions (employer, salary sacrifice, personal), supporting investment selection across multiple options, and bundling insurance cover. Targeted at working Australians building retirement savings.
• Retirement Income Account An account-based pension that converts superannuation savings into a regular tax-free income stream in retirement, with flexible withdrawal amounts subject to minimum drawdown requirements. Targeted at members aged 65 and older or those who have retired.
• Transition to Retirement (TTR) Income Account A Transition to Retirement Income account for members aged 60-64 still working, enabling tax-effective income drawdowns of 4-10% of balance annually while super continues to grow. Supports reducing work hours without reducing income.
• MyPension A retirement income product within Equip Super's retirement income product suite, providing members with pension-style income in retirement.
• Insurance through Super Insurance cover bundled with the superannuation account, including life insurance, total and permanent disability (TPD), and income protection, with eligibility criteria applying. Underwritten by MetLife Insurance Limited.
• Super Advice Personal advice and recommendations on Equip Super account topics including investment selection, contributions, and retirement account conversion, provided at no extra cost to members by in-house planners from Togethr Financial Planning.
• Super Check-in A 15-minute phone-based super health check for members aged 18-55, providing a quick account review and guidance on optimising super contributions, investments, and insurance.
• Retirement Check-in A quick check-in service for members aged 55+ with Equip Super's Retirement Specialists to review retirement planning, account status, and next steps toward retirement income.
• Comprehensive Financial Advice Tailored financial plans covering tax-effective contribution strategies, broad investment portfolio advice, retirement planning, and estate planning. Available to members and non-members on a fee-for-service basis with an obligation-free initial appointment.
• Retirement Centre Dedicated retirement support team providing personalised one-on-one guidance, retirement planning assistance, and connections to financial planning services at no extra cost to members.
• 360Health Virtual Care Virtual healthcare service integrated with superannuation and insurance offerings, providing members with access to virtual health consultations and support services.
• SMSF Wind-up Service Assistance for members considering winding up their self-managed super fund (SMSF) and transferring balances to Equip Super, including guidance on the ATO wind-up process.
• Equip Super Mobile Application Mobile application that enables members to access the Equip Super website and manage their super account from a handheld mobile device (Android via Google Play).

Quantifiable outcome

• SuperRatings Platinum Performance rating for 20 consecutive years
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MetLife Insurance LimitedcoreOthersMetLife Insurance Limited (ABN 75 004 274 882 AFSL No. 238096) is the insurer for Equip Super's insurance products including life insurance and total and permanent disability (TPD) cover. Eligibility criteria applies for insurance through Equip Super.
• Togethr Financial Planning Pty LtdcoreOthersTogethr Financial Planning Pty Ltd (ABN 84 124 491 078 AFSL 455010) is a related entity of Togethr (the trustee of Equip Super) that provides financial planning services to Equip Super members. Financial advice may be provided to members by this entity.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hostplus: Industry super fund for hospitality, tourism, sport and recreation, opened to all Australians. Comparable member-owned fund with accumulation, pension products, advice and insurance offerings similar to Equip Super.
• AustralianSuper: Australia's largest profit-to-member industry super fund, offering accumulation, retirement income, advice and insurance. Closely comparable to Equip Super in structure, target audience (working Australians and retirees), and product suite.
• Aware Super: Industry super fund formed from the merger of First State Super and VicSuper, now open to all Australians. Comparable member-owned fund with pension products, advice and insurance comparable to Equip Super's suite.
• Cbus Super: Industry super fund for the building, construction and allied industries, now open to all Australians. Comparable member-owned fund with accumulation, pension, advice and insurance offerings similar to Equip Super.
• HESTA: Industry super fund for health and community services, opened to all Australians. Comparable profit-to-member fund with retirement income products, advice and insurance that mirror Equip Super's offering.
• UniSuper: Industry super fund for the higher education and research sector, with accumulation, defined-benefit and retirement income products. Comparable industry fund with similar member-owned structure and advice services.
• Rest Super: Industry super fund originally for the retail industry, now open to all Australians. Comparable profit-to-member fund offering accumulation, retirement income, advice and insurance aligned with Equip Super's product set.
• Australian Retirement Trust: Industry super fund formed by the merger of Sunsuper and QSuper, serving public-sector and general members. Comparable profit-to-member fund with similar accumulation, retirement income, advice and insurance offerings.

Broad incumbents

• BT Super (Westpac Group): Retail superannuation and Panorama investment platform owned by Westpac. Comparable in offering accumulation and retirement products with advice, but operates as a for-profit bank-owned platform rather than a member-owned fund.
• MLC Limited (Insignia Financial): Large retail super and investment platform operator inside Insignia Financial. Overlaps with Equip Super across accumulation, retirement income and advice but as a for-profit platform rather than a profit-to-member industry fund.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/equipsuper
• Facebookfacebook.com/equipsuper
• LinkedInlinkedin.com/company/equipsuper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipsuper