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NeigerDesign

Full company profile

uuid000fino

Namestring
NeigerDesign
Legal namestring
NeigerDesign Inc.
Websiteurl
neigerdesign.com
Company typeenum
Private
Founded yearint
1989
Descriptiontext

NeigerDesign Inc. is a privately held, full-service strategic marketing design agency founded in 1989 by Carol Neiger and headquartered in Evanston, Illinois, with additional offices in St. Louis, Missouri and Cape Girardeau, Missouri. The firm provides brand building services from strategy development through execution across brand identity, integrated marketing strategy, video production, website design and development, annual reports, internal communications, conference marketing, advertising, and digital marketing. Its core technology stack consists of standard creative and web production tooling, supplemented by HubSpot CRM and marketing automation (delivered to clients as a HubSpot Solutions Partner), Canva for branded template modules, and FlipSnack for digital flipbook delivery of annual reports.

The agency's customer base is concentrated in mission-driven and mid-sized organizations across five verticals: nonprofits, associations and foundations; healthcare and medical organizations; education institutions; B2B service companies; and selected industrial/manufacturing clients (e.g., SME's Smart Shop Essentials bi-monthly magazine). Named clients include Health-ISAC, AgeOptions, Chicago International Charter Schools, the American Academy of Implant Dentistry, the American Academy of Periodontology Foundation, Imago Relationships North America, A Greener Solution, the Society of Manufacturing Engineers, Sigma Alpha Epsilon, the Anixter Center, Professional Examination Service, the Adler Planetarium, the Evanston Public Library, and the Geospatial Professional Network. Multiple engagements span five-to-ten-plus year horizons, indicating high account-level retention.

NeigerDesign's revenue model is professional services, project-based and retainer-driven, with quote-based pricing and no public pricing disclosure. The firm has 11-50 employees, no disclosed funding, no parent company, and no M&A activity in the source data. The go-to-market motion is sales-led, combining direct outreach, referrals, and a public-facing portfolio of 50+ documented projects, supplemented by content marketing through the NeigerDesign Insights blog, white papers, case studies, and a Creative's Guide to Evanston community asset. HubSpot Solutions Partner status and CRM-linked marketing reflect investment in digital demand generation alongside the traditional relationship-driven sales channel.

Short descriptiontext

NeigerDesign is a privately held, full-service strategic marketing design agency founded in 1989, serving healthcare, nonprofit, education, association, and B2B clients with brand identity, website, annual report, video, and integrated marketing services from offices in Evanston, IL and Missouri.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersEvanston, United States
HQ citystring
Evanston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
branding agency, graphic design services, marketing communications, website development, annual report design
Industry4 codes
1Visual Identity & Brand Design Systems
CodeBPAFAEACPrimaryYes
2Creative & Brand Campaign Development
CodeBPAFAAABPrimaryNo
3Creative Concepting & Campaign Development
CodeBPAFAEADPrimaryNo
4Brand Guidelines, Governance & Brand Management
CodeBPAFAEAFPrimaryNo
NAICS code4 codes
  • Graphic Design Services54143
  • Advertising Agencies541810
  • Advertising Agencies54181
  • Advertising, Public Relations, and Related Services5418
SIC code3 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
Product category
Brand & Marketing Design Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Services - Strategic Design and Marketing
TypeProfessional Services
Description

NeigerDesign generates revenue as a professional services firm providing brand building from strategy development through actualization. Services span brand identity, integrated marketing strategy, video production, website design and development, annual reports, internal communications, conference marketing, advertising, and digital marketing. Revenue is project-based and retainer-driven, typical of full-service creative agencies.

neigerdesign.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

NeigerDesign is a full-service strategic marketing design agency providing brand building from strategy development through actualization. Core offerings include brand identity, integrated marketing strategy, website design and development, annual reports, magazine design, video production, print collateral, conference marketing, advertising, and digital marketing, primarily serving nonprofits, healthcare organizations, associations, education institutions, and B2B service companies.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 11% direct mail response rate for Lekotek, described as 'unheard of' by the client.
+2 more records
Product overview1 text field

NeigerDesign is an award-winning strategic marketing design agency offering a comprehensive suite of creative services since 1989. Their core offerings span Branding Services (brand identity, logo design, brand systems), Website Design & Development (including CMS-based sites and membership/social network platforms), Marketing & Advertising (campaigns, print ads, digital marketing, social media), Print Design & Production (annual reports, magazines, brochures, packaging), Video Production, and Conference Marketing. As a HubSpot Solutions Partner, they also provide HubSpot CRM & Marketing Platform Implementation to help clients unify their marketing operations. Their work primarily serves nonprofits, healthcare organizations, associations, B2B service companies, and educational institutions, with a focus on complex multi-phased communications programs and branding projects.

Product and service1 record
1Branding Services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1HubSpot
Strategic tierCoreTypeTechnology or Integration
Description

NeigerDesign is a certified HubSpot Agency Partner and HubSpot Solutions Partner. The partnership involves implementing and customizing HubSpot's CRM and marketing platform for clients (e.g., AgeOptions), using HubSpot for campaign tracking, user engagement monitoring, and custom reporting. The agency leverages HubSpot Academy achievements and displays the partnership badge on its website.

2Society of Manufacturing Engineers (SME)
Strategic tierOngoingTypeChannel Partner/ Reseller/ Distributor
Description

NeigerDesign partners with SME to produce Smart Shop Essentials bi-monthly magazine (translating technical content into engaging layouts with custom illustrations) and SME Media sales collateral (Media Planner and Media Programs booklet). The agency operates as an embedded extension of SME's internal editorial team, designing directly within SME's digital asset management system.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Barkley
TypeDirect peer
Description

Kansas City-based independent full-service advertising agency with deep brand strategy, advertising, and integrated marketing capabilities. Comparable as a Midwest-rooted full-service independent agency of similar mid-market scale.

2Big Duck
TypeDirect peer
Description

NYC-based branding and marketing agency specializing exclusively in nonprofit and social-purpose organizations. Highly comparable to NeigerDesign's nonprofit/association focus, brand identity, and integrated communications offering.

3Smith & Jones
TypeDirect peer
Description

Troy, NY-based healthcare marketing agency serving hospitals, health systems, and medical practices. Comparable in healthcare vertical focus, brand-and-campaign integration, and mid-sized independent positioning.

4BVK
TypeDirect peer
Description

Milwaukee-based full-service advertising agency with deep healthcare and consumer marketing expertise. Comparable in full-service offerings, healthcare vertical strength, and Midwest location.

5Carmichael Lynch
TypeBroad incumbent
Description

Minneapolis-based full-service creative agency part of the IPG network. Operates broadly across consumer, healthcare, and B2B with a stronger brand and advertising pedigree; comparable offering set but larger scale and broader client base.

6Legato Healthcare Marketing
TypeDirect peer
Description

Wisconsin-based healthcare-specialized marketing agency serving rural hospitals, clinics, and medical associations. Comparable in healthcare vertical, association marketing expertise, and independent mid-market scale.

7StoneArch
TypeDirect peer
Description

Minneapolis full-service creative agency with a strong healthcare and consumer health practice. Closely comparable in integrated brand-to-campaign work, healthcare specialization, and Midwest independent agency positioning.

8Hailey Sault
TypeDirect peer
Description

Minneapolis-based full-service marketing agency specializing in healthcare, hospital systems, and health-focused brands. Directly comparable in vertical specialization, integrated campaigns, and Midwest location.

9TOKY
TypeDirect peer
Description

St. Louis branding and digital agency serving consumer, nonprofit, and B2B clients. Comparable as a Midwest independent creative firm with similar branding-to-digital scope and overlapping geography (NeigerDesign has a St. Louis office).

10Risdall Marketing Agency
TypeDirect peer
Description

Minneapolis-based full-service marketing agency serving B2B, healthcare, and consumer clients. Comparable as a Midwest independent mid-sized agency with overlapping services in branding, digital, and integrated campaigns.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

NeigerDesign

Brand & Marketing Design Servicesneigerdesign.com

NeigerDesign is a privately held, full-service strategic marketing design agency founded in 1989, serving healthcare, nonprofit, education, association, and B2B clients with brand identity, website, annual report, video, and integrated marketing services from offices in Evanston, IL and Missouri.

What NeigerDesign does

NeigerDesign Inc. is a privately held, full-service strategic marketing design agency founded in 1989 by Carol Neiger and headquartered in Evanston, Illinois, with additional offices in St. Louis, Missouri and Cape Girardeau, Missouri. The firm provides brand building services from strategy development through execution across brand identity, integrated marketing strategy, video production, website design and development, annual reports, internal communications, conference marketing, advertising, and digital marketing. Its core technology stack consists of standard creative and web production tooling, supplemented by HubSpot CRM and marketing automation (delivered to clients as a HubSpot Solutions Partner), Canva for branded template modules, and FlipSnack for digital flipbook delivery of annual reports.

The agency's customer base is concentrated in mission-driven and mid-sized organizations across five verticals: nonprofits, associations and foundations; healthcare and medical organizations; education institutions; B2B service companies; and selected industrial/manufacturing clients (e.g., SME's Smart Shop Essentials bi-monthly magazine). Named clients include Health-ISAC, AgeOptions, Chicago International Charter Schools, the American Academy of Implant Dentistry, the American Academy of Periodontology Foundation, Imago Relationships North America, A Greener Solution, the Society of Manufacturing Engineers, Sigma Alpha Epsilon, the Anixter Center, Professional Examination Service, the Adler Planetarium, the Evanston Public Library, and the Geospatial Professional Network. Multiple engagements span five-to-ten-plus year horizons, indicating high account-level retention.

NeigerDesign's revenue model is professional services, project-based and retainer-driven, with quote-based pricing and no public pricing disclosure. The firm has 11-50 employees, no disclosed funding, no parent company, and no M&A activity in the source data. The go-to-market motion is sales-led, combining direct outreach, referrals, and a public-facing portfolio of 50+ documented projects, supplemented by content marketing through the NeigerDesign Insights blog, white papers, case studies, and a Creative's Guide to Evanston community asset. HubSpot Solutions Partner status and CRM-linked marketing reflect investment in digital demand generation alongside the traditional relationship-driven sales channel.

NeigerDesign firmographics

Firmographics
Name
NeigerDesign
Legal name
NeigerDesign Inc.
Website
https://neigerdesign.com
Company type
Private
Founded year
1989
Operating status
Operating
Headcount range
11–50 employees
Short description
NeigerDesign is a privately held, full-service strategic marketing design agency founded in 1989, serving healthcare, nonprofit, education, association, and B2B clients with brand identity, website, annual report, video, and integrated marketing services from offices in Evanston, IL and Missouri.
Ownership category
akta.pro rank

NeigerDesign industry classification

Industry
Product category
Brand & Marketing Design Services
NAICS
Graphic Design Services (54143), Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry
Visual Identity & Brand Design Systems (BPAFAEAC)
akta.pro secondary industries
Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

  • Branding agency
  • Graphic design services
  • Marketing communications
  • Website development
  • Annual report design

Where NeigerDesign is headquartered

Location

Headquarters

HQ city
Evanston
HQ country
United States
HQ region
North America

Offices3 records

Markets served

NeigerDesign business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Professional Services - Strategic Design and Marketing: NeigerDesign generates revenue as a professional services firm providing brand building from strategy development through actualization. Services span brand identity, integrated marketing strategy, video production, website design and development, annual reports, internal communications, conference marketing, advertising, and digital marketing. Revenue is project-based and retainer-driven, typical of full-service creative agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

NeigerDesign product offering

Product offering

Core offering

NeigerDesign is a full-service strategic marketing design agency providing brand building from strategy development through actualization. Core offerings include brand identity, integrated marketing strategy, website design and development, annual reports, magazine design, video production, print collateral, conference marketing, advertising, and digital marketing, primarily serving nonprofits, healthcare organizations, associations, education institutions, and B2B service companies.

Product overview

NeigerDesign is an award-winning strategic marketing design agency offering a comprehensive suite of creative services since 1989. Their core offerings span Branding Services (brand identity, logo design, brand systems), Website Design & Development (including CMS-based sites and membership/social network platforms), Marketing & Advertising (campaigns, print ads, digital marketing, social media), Print Design & Production (annual reports, magazines, brochures, packaging), Video Production, and Conference Marketing. As a HubSpot Solutions Partner, they also provide HubSpot CRM & Marketing Platform Implementation to help clients unify their marketing operations. Their work primarily serves nonprofits, healthcare organizations, associations, B2B service companies, and educational institutions, with a focus on complex multi-phased communications programs and branding projects.

Differentiator

Problem solved

Functional benefit

Products and services

  • Branding Services

Quantifiable outcome

  • 11% direct mail response rate for Lekotek, described as 'unheard of' by the client.
  • +2 more outcomes

Companies that use NeigerDesign

Customer profile

Named customers12 records

Segments4 records

Ideal customer profiles4 records

NeigerDesign technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

NeigerDesign partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and ongoing.

  • HubSpotcoreTechnology or IntegrationNeigerDesign is a certified HubSpot Agency Partner and HubSpot Solutions Partner. The partnership involves implementing and customizing HubSpot's CRM and marketing platform for clients (e.g., AgeOptions), using HubSpot for campaign tracking, user engagement monitoring, and custom reporting. The agency leverages HubSpot Academy achievements and displays the partnership badge on its website.
  • Society of Manufacturing Engineers (SME)ongoingChannel Partner/ Reseller/ DistributorNeigerDesign partners with SME to produce Smart Shop Essentials bi-monthly magazine (translating technical content into engaging layouts with custom illustrations) and SME Media sales collateral (Media Planner and Media Programs booklet). The agency operates as an embedded extension of SME's internal editorial team, designing directly within SME's digital asset management system.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

NeigerDesign competitors and assessment

Company assessment

Direct peers

  • Barkley: Kansas City-based independent full-service advertising agency with deep brand strategy, advertising, and integrated marketing capabilities. Comparable as a Midwest-rooted full-service independent agency of similar mid-market scale.
  • Big Duck: NYC-based branding and marketing agency specializing exclusively in nonprofit and social-purpose organizations. Highly comparable to NeigerDesign's nonprofit/association focus, brand identity, and integrated communications offering.
  • Smith & Jones: Troy, NY-based healthcare marketing agency serving hospitals, health systems, and medical practices. Comparable in healthcare vertical focus, brand-and-campaign integration, and mid-sized independent positioning.
  • BVK: Milwaukee-based full-service advertising agency with deep healthcare and consumer marketing expertise. Comparable in full-service offerings, healthcare vertical strength, and Midwest location.
  • Legato Healthcare Marketing: Wisconsin-based healthcare-specialized marketing agency serving rural hospitals, clinics, and medical associations. Comparable in healthcare vertical, association marketing expertise, and independent mid-market scale.
  • StoneArch: Minneapolis full-service creative agency with a strong healthcare and consumer health practice. Closely comparable in integrated brand-to-campaign work, healthcare specialization, and Midwest independent agency positioning.
  • Hailey Sault: Minneapolis-based full-service marketing agency specializing in healthcare, hospital systems, and health-focused brands. Directly comparable in vertical specialization, integrated campaigns, and Midwest location.
  • TOKY: St. Louis branding and digital agency serving consumer, nonprofit, and B2B clients. Comparable as a Midwest independent creative firm with similar branding-to-digital scope and overlapping geography (NeigerDesign has a St. Louis office).
  • Risdall Marketing Agency: Minneapolis-based full-service marketing agency serving B2B, healthcare, and consumer clients. Comparable as a Midwest independent mid-sized agency with overlapping services in branding, digital, and integrated campaigns.

Broad incumbents

  • Carmichael Lynch: Minneapolis-based full-service creative agency part of the IPG network. Operates broadly across consumer, healthcare, and B2B with a stronger brand and advertising pedigree; comparable offering set but larger scale and broader client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

NeigerDesign social profiles

Digital presence

NeigerDesign financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NeigerDesign leadership team

Management profile

Number of profiles

Profiles1 record

NeigerDesign funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NeigerDesign M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeigerDesign

What does NeigerDesign do?

NeigerDesign is a full-service strategic marketing design agency providing brand building from strategy development through actualization. Core offerings include brand identity, integrated marketing strategy, website design and development, annual reports, magazine design, video production, print collateral, conference marketing, advertising, and digital marketing, primarily serving nonprofits, healthcare organizations, associations, education institutions, and B2B service companies.

Is NeigerDesign a public or private company?

NeigerDesign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was NeigerDesign founded?

NeigerDesign was founded in 1989. It employs 11 to 50 people.

Where is NeigerDesign based?

NeigerDesign is headquartered in Evanston, United States, in the North America region.

How does NeigerDesign make money?

One revenue line is on record: professional Services - Strategic Design and Marketing.

Who are NeigerDesign's main competitors?

Direct peers on record are Barkley, Big Duck, Smith & Jones, BVK, Legato Healthcare Marketing, StoneArch, Hailey Sault, TOKY and Risdall Marketing Agency. Carmichael Lynch is listed as a broad incumbent.

Does NeigerDesign have an API?

No public API is recorded for NeigerDesign.

What industry is NeigerDesign in?

NeigerDesign's product category is Brand & Marketing Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54143 and its SIC code is 7311.

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