What Flexybox does

Flexybox (legal entity: Flexybox Danmark ApS) is a privately-held Danish software company founded in 2002 and headquartered in Svendborg, Denmark, operating with 11-50 employees. It provides a modular, cloud-based SaaS booking and management platform purpose-built for three vertical markets: activity centers (family entertainment centers, bowling, escape rooms, trampoline parks), restaurants and foodservice, and fitness centers. The platform comprises nine modular products — FlexyBook, FlexyCRM, FlexyPOS, FlexyInventory, FlexyPlan, FlexyLoyalty, FlexyMedia, FlexyTable, and FlexyMenu — that can be combined into a unified all-in-one suite tailored to each industry's workflows, or purchased à la carte by smaller customers.

Under the hood, the platform integrates booking, point-of-sale, customer/member management, workforce scheduling, inventory, loyalty, digital signage, and electronic menu functions into a single system, with branch-specific workflows (e.g., multi-activity booking for FECs, table-plan optimization and QR-code ordering for restaurants, door control and RFID access for fitness). It integrates with Nordic payroll systems (Danløn, Proløn, Dataløn) and payment providers (MobilePay, Apple Pay, credit-card terminals).

The company operates via wholly-owned subsidiaries Flexybox Deutschland GmbH (Flensburg, Germany) and Flexybox Nederland B.V. (Voorschoten, Netherlands), serving Denmark, Germany, and the Netherlands with localized websites in Danish, English, German, and Dutch. Revenue is generated primarily through subscription-based software licensing organized into tiers (Startup, Essentials, Full Service, Enterprise for fitness; quote-based pricing in the activity-center and restaurant verticals), supplemented by professional services for implementation, onboarding, training, and hardware configuration. Distribution is sales-led and consultative: a Head of Sales and Account Managers conduct remote presentations, supported by self-serve content including industry-specific product guides, blog articles, case studies, and email nurture. No external funding rounds, M&A, or inorganic growth events are disclosed; ownership appears to remain with founders/management.

Name

Flexybox

Legal name

Flexybox Danmark ApS

Website

https://flexybox.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Flexybox is a Danish SaaS provider of modular booking and management software for activity centers, restaurants, and fitness centers. Operating across Denmark, Germany, and the Netherlands, it delivers integrated subscription-based modules covering booking, POS, CRM, scheduling, inventory, and loyalty.

Ownership category

akta.pro rank

Headquarters

HQ city

Svendborg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software (SaaS): Modular subscription-based pricing model where customers can add products like FlexyBook, FlexyCRM, FlexyPOS, FlexyInventory, FlexyPlan, FlexyLoyalty, FlexyMedia, FlexyTable, and FlexyMenu. Pricing tiers available for different business sizes (Startup, Essentials, Full Service, Enterprise).
2. Professional Services: Implementation, setup, training, and onboarding services included in the go-to-market process. Dedicated onboarding team provides structured setup process including hardware and system requirements consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flexybox provides a modular cloud-based SaaS booking and management platform tailored for activity centers, restaurants, and fitness facilities. Customers subscribe to a core set of modules (FlexyBook, FlexyCRM, FlexyPOS) and add optional modules (FlexyInventory, FlexyPlan, FlexyLoyalty, FlexyMedia, FlexyTable, FlexyMenu) to consolidate booking, point-of-sale, CRM, scheduling, inventory, loyalty, digital signage, and table/menu management into a single integrated system. Implementation, onboarding, and training are delivered by a dedicated onboarding team, with the platform localized for Denmark, Germany, and the Netherlands.

Product overview

Flexybox is a modular all-in-one booking and management platform designed for activity centers, fitness facilities, and restaurants. The system comprises a core platform with integrated modules: FlexyBook serves as the primary booking engine for activities and resources; FlexyCRM handles member/customer management and billing; FlexyPOS processes point-of-sale transactions. Additional modules include FlexyPlan for workforce scheduling, FlexyInventory for stock management, FlexyLoyalty for customer retention programs, FlexyMedia for digital signage, FlexyTable for restaurant table reservations, and FlexyMenu for electronic menus. These modules are designed to work together within a unified ecosystem, allowing businesses to customize their solution based on industry-specific needs.

Differentiator

Problem solved

Functional benefit

Brands

• FlexyBook: Complete booking system for all types of activity and resource booking
• FlexyCRM
• FlexyPOS
• FlexyInventory
• FlexyPlan
• FlexyLoyalty
• FlexyMedia
• FlexyTable
• FlexyMenu

Products and services

• FlexyBook Complete booking system that handles all forms of activity and resource booking for activity centers, managing online reservations, activity scheduling, group and event bookings, and cross-activity bookings. Used by operators of family entertainment centers, multi-activity centers, bowling alleys, escape rooms, laser tag, mini golf, trampoline parks, and VR venues.
• FlexyCRM Management system for class scheduling, shift planning, door control, and member administration for fitness centers, including membership management, billing, and collections. Used by fitness operators including traditional gyms, reformer studios, yoga and Pilates studios, CrossFit boxes, cultural and sports centers, and sauna facilities.
• FlexyPOS Complete point-of-sale and cash register system with focus on high service levels and upselling, including digital customer and staff directories and staff administration. Used by restaurants, cafés, bars, activity centers, and fitness centers for processing sales.
• FlexyInventory Inventory management system that provides overview of stock levels and ordering of new items, with automatic stock updates and cost calculations. Used by restaurants and foodservice operators to manage stock alongside POS and purchasing workflows.
• FlexyPlan Shift scheduling system that optimizes time tracking, vacation planning, and payroll processing, with export to payroll systems. Used by restaurants, fitness centers, and activity centers to manage workforce schedules.
• FlexyLoyalty Custom loyalty app designed to inspire and retain customers with exclusive events and offers, also functioning as a personal training tool for fitness members. Used by restaurants, activity centers, and fitness operators to drive repeat visits and retention.
• FlexyMedia Digital signage management system for info and advertising screens that creates in-venue inspiration and drives upselling. Used by activity centers, restaurants, and fitness centers for in-venue digital displays.
• FlexyTable Online table booking system with graphical table plan and automatic optimization of table layout, designed to maximize capacity utilization and create the best total experience for restaurant guests. Used by restaurants, cafés, and bars for online reservations.
• FlexyMenu Electronic menu card that reduces wait times for service, with incentives for self-service and upselling, including online takeaway functionality. Used by restaurants, cafés, and bars for digital menu presentation and ordering.

Quantifiable outcome

• Reduced no-shows through automated email and SMS confirmations and reminders
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toast: Toast is a leading restaurant POS and management platform with online ordering, payments, and back-office software. It is a much larger, venture-backed incumbent that directly competes with Flexybox's restaurant/café vertical in Europe and beyond.
• Mindbody: Mindbody is a large, well-established SaaS platform for fitness, wellness, and beauty businesses with booking, CRM, and POS functionality. It is a broader incumbent with much greater scale than Flexybox but overlaps directly with Flexybox's fitness center segment.
• Resy: Resy is a major restaurant reservation and guest management platform owned by American Express. It competes with Flexybox's FlexyTable restaurant booking module as a much larger incumbent in the reservation space.

Direct peers

• Glofox: Glofox is a SaaS platform for fitness studios and gyms offering membership management, class booking, and branded apps. It competes head-on with Flexybox's fitness center offering, particularly for boutique studios and small chains.
• ClubReady: ClubReady is a SaaS platform designed for fitness clubs with member management, billing, scheduling, and access control. It directly overlaps with Flexybox's FlexyCRM and fitness vertical product capabilities.
• Resmio: Resmio is a European-based restaurant reservation and guest management SaaS serving DACH and other European markets. It directly competes with Flexybox's FlexyTable restaurant offering and is a closer geographic peer than US-centric competitors.
• Booksy: Booksy is a booking and business management SaaS for beauty, fitness, and wellness professionals, offering appointment scheduling, CRM, and payments. It overlaps with Flexybox's fitness segment and competes in adjacent booking-platform categories.
• SuperSaaS: SuperSaaS is a generic online appointment and resource booking SaaS used across multiple industries including sports, fitness, and activity centers. It competes with Flexybox's booking functionality, particularly for smaller customers seeking a lightweight solution.
• CenterEdge Software: CenterEdge provides integrated management software for entertainment venues, amusement parks, and family entertainment centers, including booking, POS, and access control. It is a direct competitor in the activity center vertical with comparable integrated capabilities.
• ROLLER: ROLLER is a global SaaS platform purpose-built for entertainment and leisure venues (bowling, trampoline parks, escape rooms, family entertainment centers), directly competing with Flexybox's activity center vertical. It is the closest direct competitor in the FEC/multi-activity center category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlexyBox
• LinkedInlinkedin.com/company/flexybox

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexybox