What infolox GmbH does

infolox GmbH is a German B2B Product Experience Management solutions provider headquartered in Lindau on Lake Constance, with a regional branch office in Lünen (Ruhr area). Founded in 2003, the firm operates as a full-service omnichannel system integrator serving industrial manufacturers and technical trading companies in the DACH region. Its reference customer base spans well-known German Mittelstand and industrial brands including SICK AG, Kärcher, KERMI, SMC, SAMSON AG, Miltenyi Biotec, BINDER, Wakol, and KLOCKE.

The company's core offering is the Product Experience Platform (PXP), a composable, API-driven, headless architecture that integrates certified PIM/DAM systems (Viamedici EPIM, Pimcore Enterprise, prodexa, Contentserv, Picturepark) with Headless CMS platforms (Payload, Storyblok, Ibexa) and headless e-commerce engines (Sylius, Shopware). The proprietary PXP Control Cockpit serves as the central integration hub, while the PIM2PDF Library (20+ years of accumulated display components) and the QR-Code-Manager for print-to-digital linking provide differentiated domain tooling. infolox positions itself as a "Best of Breed" integrator rather than a single-vendor reseller, holding long-standing certified partnerships with Viamedici, Storyblok, Pimcore, Sylius, and others.

infolox generates revenue through project-based professional services (strategy consulting, concept/UX-UI design, implementation/integration) supplemented by recurring managed services / Application Service Providing for cloud-hosted solutions. Pricing is quote-driven and not publicly disclosed; a free Omnichannel-Potenzial-Analyse (OPA) is offered as a lead generation entry point. The firm employs 11-50 staff, including 10 certified PIM consultants with 15+ years of average experience, and is led by three Managing Directors (Stefan Bauhuis, Dr. Gunnar Fuelle, Alexander Pircher). The company is privately held with no external funding, parent company, or public listing identified.

Name

infolox GmbH

Legal name

infolox GmbH

Website

https://infolox.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

infolox GmbH is a German B2B Product Experience Management solutions provider offering consulting, implementation, and managed services for composable PIM/DAM, Headless CMS, and e-commerce platforms, serving industrial manufacturers and technical trading companies in the DACH region.

Ownership category

akta.pro rank

Product category

B2B Omnichannel Integration Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)

Keywords

• Product information management
• Digital asset management
• B2B ecommerce platforms
• Headless content management
• Omnichannel product experience

Headquarters

HQ city

Lindau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Full-cycle consulting and implementation services including strategy consulting, concept/UX-UI design, implementation/integration, and ongoing application service providing and DevOps. Project-based engagements from analysis through operation.
2. Managed Services / Application Service Providing: Ongoing operational support and hosting services for deployed PIM, DAM, CMS, and E-Commerce solutions in the cloud.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

infolox GmbH is a B2B omnichannel system integrator that delivers consulting, implementation, integration, and managed operation of Product Experience Platforms (PXP) combining PIM/DAM systems, Headless CMS, and E-Commerce. The company provides the proprietary PXP Control Cockpit integration hub, the Omnichannel-Box bundled solution, the QR-Code-Manager, and the PIM2PDF library, alongside end-to-end professional services from strategy through ASP/DevOps operations for industrial manufacturers and technical trading companies in the DACH region.

Product overview

infolox GmbH is a B2B Product Experience Management solution provider offering a modular Composable Content & Commerce platform architecture. Their core offering centers on the Product Experience Platform (PXP) / Omnichannel-Box, which integrates PIM/DAM systems (Viamedici EPIM, Pimcore, prodexa, Contentserv, Picturepark), Headless CMS platforms (Payload, Storyblok, Ibexa), and E-commerce solutions (Sylius, Shopware) with search technologies (ElasticSearch, Solr). The PXP Control Cockpit serves as the central management interface connecting all components. Additional services include Print-Publishing automation via InDesign integration (ixConnect, viaConnect), QR-Code-Manager for print-digital linking, and the Omnichannel-Potenzial-Analyse (OPA) for strategy assessment. They provide end-to-end services from strategy consulting through implementation, integration, and Application Service Providing (ASP/DevOps) operations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 80% reduction in catalog production effort through automation
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• ViamedicicoreTechnology or IntegrationLeading PIM software vendor partnership spanning 20+ years. infolox is one of Viamedici's most experienced implementation partners, having implemented over 20 Viamedici EPIM customer projects. The partnership focuses on providing complete omnichannel solutions with PIM, CMS, and Shop from a single source. Jürgen Müller (Viamedici CEO) has publicly praised infolox as one of the best B2B omnichannel agencies.
• StoryblokcoreTechnology or IntegrationStrategic partnership where infolox has certified Storyblok as an essential component in their B2B Product Experience Platforms. infolox expanded its Headless CMS portfolio through this partnership.
• PimcorecoreTechnology or Integrationinfolox certified Pimcore in the Enterprise version as Product Information Management (PIM) and Digital Asset Management (DAM) system for its Product Experience Platform (PXP) and PXP-Cloud. Part of infolox's Best of Breed PXP approach.
• Payload CMScoreTechnology or IntegrationPayload is featured as a key component in infolox's Product Experience Platform (PXP) architecture, combining Pagebuilder/Sitebuilder functionality with headless CMS capabilities.
• SyliuscoreTechnology or IntegrationHeadless E-Commerce system used in infolox's PXC (Product Experience Components) for B2B Content & Commerce solutions. Referenced in Bytec project implementation.
• prodexa (formerly jCatalog)coreTechnology or IntegrationPIM system integrated in infolox's PXP solutions. Used in Bytec project with PIM 8 and referenced in Ascherl project as leading PIM solution.
• ContentservcoreTechnology or IntegrationPIM/DAM system offered as part of infolox's technology portfolio for Product Experience Platforms. Used in Tintometer project.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arvato Systems: Bertelsmann-owned German IT services provider with significant PIM, integration and digital experience capabilities; a larger incumbent that pursues similar enterprise B2B digital transformation mandates in the DACH market.
• Capgemini Engineering: Global IT services giant with established digital customer experience and PIM/integration practices; a broader incumbent competing for the same large enterprise digital transformation budgets in DACH.
• OSF Digital: Global commerce and digital transformation integrator with strong B2B commerce and PIM credentials; comparable in that it acts as a multi-vendor implementation partner for enterprise composable commerce projects.
• T-Systems: Deutsche Telekom's enterprise IT services arm with substantial PIM, integration and digital commerce capabilities; a broad incumbent competing for large DACH enterprise digital experience transformation deals.
• Reply S.p.A. Italian-headquartered European digital services group with dedicated commerce and experience design practices; competes with infolox for European B2B PIM and composable commerce transformation work at larger enterprise scale.
• valantic GmbH: Larger German digital transformation and consulting firm with deep PIM, commerce and customer experience practices; competes for the same DACH enterprise B2B PIM/commerce RFPs but with a much broader portfolio and headcount.

Direct peers

• elaboratum GmbH: Munich-based consultancy and implementation partner for Composable Commerce, PIM and headless CMS projects; competes for the same DACH enterprise PIM and headless commerce engagements infolox services.
• divante (Vestor Partners): Polish/European Composable Commerce and PIM implementation agency operating with a similar best-of-breed PWA/headless philosophy; comparable in service model (vendor-agnostic integration partner) and customer segment (mid-market and enterprise B2B).
• neteleven GmbH: German digital agency specializing in PIM, e-commerce and composable content & commerce solutions for B2B manufacturers; directly comparable in customer segment (DACH Mittelstand), service portfolio (PIM/DAM/CMS/E-Commerce consulting + implementation), and composable architecture stance.

Emerging players

• Pimcore Implementation Partners (channel): Pimcore's global partner network of certified PIM/DAM implementation agencies; partially overlaps with infolox's Pimcore-certified PIM/DAM practice and competes for Pimcore-based enterprise deployments in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infolotse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about infolox GmbH