The Shropshire Agency

What The Shropshire Agency does

The Shropshire Agency (also operating as Shropshire Insurance Agency and Shropshire Insurance of Texas) is a privately held, family-owned independent insurance agency headquartered at 5812 66th St., Lubbock, TX 79424. Founded in 1953 and led since 1996 by Principal Jeff Shropshire, the firm has operated continuously for over 70 years and currently fields a small team (sources cite a 7-person team within an 11-50 employee firmographic band) including personal lines, commercial lines, underwriting support, and account management staff.

The agency distributes a broad portfolio of personal and commercial insurance products sourced through its carrier partnerships rather than proprietary technology. Personal lines include homeowners, renters, umbrella, auto, motorcycle, RV, boating, and classic-car coverage; commercial and specialty lines span business liability, commercial property, commercial auto, contractors, errors and omissions, workers compensation, restaurant, farm and ranch, landlord liability, cyber liability, church, nonprofit, and private/charter school coverage. Underlying technology consists of carrier-provided platforms (from partners such as GEICO, Progressive, Nationwide, The Hartford, Travelers, CNA, Foremost, Hanover, State Auto, Texas Mutual, National General, Bristol West, Safeco, RLI, and Accident Fund) used for quoting, policy management, and claims processing; the agency has no proprietary software product, public API, or mobile app.

Revenue is generated through insurance commissions earned on policies placed with the multiple carriers the agency represents, with no publicly disclosed pricing or premium tiers. Distribution is sales-led and multi-channel: phone (806-763-7311), website self-serve quote requests, in-person consultations at the Lubbock office, plus content and referral channels including a blog, YouTube channel, the "Risk Raiders" podcast co-hosted by Jeff Shropshire, a monthly Hometown Magazine, a Concierge local-business referral directory, a Rewards referral program, and a quarterly Community Cause giving initiative. Customers are primarily Lubbock-area and statewide Texas individual consumers, families, small-to-medium businesses, farms and ranches, churches, nonprofits, and private/charter schools; the agency has no external investors, no parent company, and no evidence of M&A activity.

Name

The Shropshire Agency

Legal name

Shropshire Insurance Agency

Website

https://shropshireinsurance.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

The Shropshire Agency is a family-owned, independent insurance agency based in Lubbock, TX, serving Texas individuals, families, small businesses, farms, churches, nonprofits, and schools across 15+ carrier partnerships spanning home, auto, commercial, and specialty coverage lines.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Insurance brokerage services
• Property and casualty insurance

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: The agency earns commissions from multiple insurance carriers for policies sold and serviced. As an independent agency, they represent multiple insurance companies and earn commissions based on the premiums of policies placed with each carrier.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Shropshire Agency is an independent insurance agency that sells and services personal, commercial, and specialty insurance policies on behalf of multiple insurance carriers (GEICO, Progressive, Nationwide, The Hartford, Travelers, CNA, and others). It provides advice-based brokerage, quote comparison, bundling, and ongoing policy servicing for individuals, families, businesses, farms, churches, nonprofits, and schools in Lubbock and across Texas. Revenue is earned through carrier commissions on the premiums of policies the agency places.

Product overview

The Shropshire Agency is an independent insurance agency offering a comprehensive portfolio of insurance products and services through multiple carrier partnerships. The agency provides personal lines (homeowners, renters, umbrella, auto, motorcycle, RV, boating, classic car), commercial lines (business liability, commercial property, commercial auto, contractors, workers compensation, restaurant, farm & ranch, landlord liability, errors & omissions), and specialty coverage (cyber liability, church, non-profit, private/charter school). The agency differentiates through independent representation of multiple carriers, concierge referral services for local businesses, community cause programs, and rewards programs. Insurance products are offered as individual policies that can be bundled for savings, with no unified software platform or digital product.

Differentiator

Problem solved

Functional benefit

Brands

• Risk Raiders: A Texas-based podcast co-hosted and co-owned by Jeff Shropshire that uses real-life stories to explore how people, families, and businesses face risk in everyday life. Produced independently from Shropshire Insurance of Texas.

Products and services

• Homeowners Insurance Homeowners insurance provides financial protection against unexpected disasters, covering losses to home, personal belongings, and detached structures, as well as liability for injuries on the property. Targeted at homeowners in Lubbock and across Texas.
• Renter's Insurance Renter's insurance protects tenants' personal belongings and provides liability coverage for injuries or property damage occurring in rented premises. Targeted at individuals renting homes or apartments.
• Umbrella Insurance Umbrella insurance provides excess liability protection over existing auto and homeowners policies, covering amounts exceeding standard policy limits up to typically $5 million. Targeted at individuals and families seeking additional liability coverage.
• Auto Insurance Auto insurance protects against financial costs of auto accidents, weather events, vandalism, or other covered losses to vehicles. Targeted at personal vehicle owners in Texas.
• Boating Insurance Boating insurance (marine insurance) covers personal watercraft, boats, motors, trailers, and provides liability protection for water-related activities. Targeted at boat and personal watercraft owners.
• Classic Car Insurance Specialized insurance for antique, collector, and classic cars that provides coverage recognizing their collectible value rather than standard market valuation. Targeted at classic and collector vehicle owners.
• Motorcycle Insurance Motorcycle insurance provides financial protection against accidents, theft, or damage to motorcycles, typically at lower premiums than car insurance. Targeted at motorcycle owners.
• RV Insurance Recreational vehicle insurance combines vehicle protection with living area coverage, protecting RVs both on the road and while parked or camping. Targeted at RV owners.
• Business Liability Insurance Business liability insurance covers legal fees and protects businesses from potential customer lawsuits, including personal liability, professional liability, and public liability coverage. Targeted at small and medium business owners.
• Commercial Property Insurance Commercial property insurance protects business physical assets including buildings, equipment, inventory, and furniture against loss or damage. Targeted at small and medium business owners.
• Commercial Auto Insurance Commercial auto insurance covers business vehicles and extends liability protection to businesses when employees use company vehicles for business purposes. Targeted at business owners with company vehicles.
• Contractors Insurance Contractors insurance provides coverage for construction trades including builders, carpenters, plumbers, electricians, and other trade professionals against job site risks. Targeted at contractors and trade professionals.
• Errors & Omissions Insurance Errors and omissions (E&O) insurance protects service businesses from claims of negligent acts, errors, or omissions that result in financial loss for clients. Targeted at professional service businesses.
• Farm & Ranch Insurance Farm and ranch insurance protects agricultural operations including farm homes, buildings, machinery, equipment, livestock, and farming operations. Targeted at farm and ranch operators in West Texas.
• Landlord Liability Insurance Landlord liability insurance protects property owners from lawsuits related to tenant injuries, property damage, and rental property risks. Targeted at landlords and rental property investors.
• Restaurant Insurance Restaurant insurance combines property, liability, workers compensation, vehicle, and business interruption coverage specifically for food service businesses. Targeted at restaurant owners and food service operators.
• Workers Compensation Insurance Workers compensation insurance covers medical costs and lost wages for employees injured or ill on the job, as required by state law. Targeted at Texas employers across industries.
• Cyber Liability Insurance Cyber liability insurance protects businesses against costs associated with data breaches, cyber attacks, ransomware, and privacy liability. Targeted at small and medium businesses handling sensitive data.
• Church Insurance Church insurance provides specialized coverage for religious organizations including property, crime, liability, employment practices, and pastoral liability. Targeted at religious organizations and congregations.
• Non-profit Insurance Non-profit insurance provides coverage tailored for charitable organizations to protect against unique risks faced by non-profits. Targeted at nonprofit and charitable organizations.
• Private and Charter School Insurance School insurance provides coverage for private and charter educational institutions including property, general liability, educators professional liability, and cyber liability. Targeted at private and charter schools.
• Concierge Program A referral program that connects clients with vetted local businesses across categories including auto services, home services, professional services, real estate, and shopping. Targeted at existing clients seeking trusted local service providers.
• Rewards Program Referral rewards program that incentivizes clients to recommend the agency to friends and family. Targeted at existing clients who refer new prospects.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• GEICOcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and home insurance products through the agency. GEICO is one of the largest auto insurers in the US.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance and other personal lines coverage through the agency.
• NationwidecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products including auto, home, and business coverage.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing business and personal insurance products. The Hartford is known for small business and commercial insurance.
• TravelerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and personal insurance products including business liability, property, and auto coverage.
• CNAcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in commercial insurance including business liability, property, and professional coverage.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance including landlord, mobile home, and motorhome coverage.
• Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and business insurance products.
• State AutocoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products.
• Texas MutualcoreChannel Partner/ Reseller/ DistributorTexas-based insurance carrier partner providing workers compensation insurance to Texas businesses.
• National GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance and other personal lines coverage.
• Bristol WestcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance products.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal insurance products including home and auto coverage.
• RLIcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products including commercial lines coverage.
• Accident FundcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing workers compensation coverage.
• Habitat for Humanity - LubbockminorStrategic or Co-development PartnerCommunity Cause beneficiary partner. The agency supports Lubbock Habitat for Humanity through their quarterly community giving program, helping provide homes for local families.
• High Point VillageminorStrategic or Co-development PartnerNonprofit partner and Community Cause beneficiary supporting individuals with intellectual and developmental disabilities in the Lubbock area.
• Lubbock Meals on WheelsminorStrategic or Co-development PartnerCommunity Cause beneficiary providing meals to homebound seniors in Lubbock.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Risk Placement Services (RPS): Wholesale insurance brokerage and binding authority platform placing personal, commercial, and specialty lines with retail-agent partners. Comparable to The Shropshire Agency as an intermediary in the insurance distribution chain, though operating on the wholesale side.
• The Liberty Company Insurance Brokers: Independent insurance brokerage representing multiple carriers across personal, commercial, and specialty lines. Comparable business model (multi-carrier independent agency) and similar niche specialization strategy, with a broader U.S. footprint.
• Heffernan Insurance Brokers: Independent insurance brokerage offering personal, commercial, and employee benefits lines through multi-carrier representation. Comparable to The Shropshire Agency in independent model and product breadth, though anchored in California rather than Texas.
• Higginbotham: Texas-rooted, employee-owned independent insurance brokerage offering personal, commercial, and specialty lines through multiple carrier appointments. Closely comparable to The Shropshire Agency in independent-agency model, multi-line scope, and Texas geographic anchor, though at significantly larger scale.
• InsurMark: Independent insurance agency platform serving personal and commercial lines through carrier partnerships. Comparable independent-brokerage model and multi-line product scope to The Shropshire Agency.

Broad incumbents

• AssuredPartners: Large U.S. insurance brokerage platform aggregating independent agencies across personal, commercial, and specialty lines. Comparable in independent-agency model and multi-carrier distribution, but operates nationally at much greater scale with PE backing.
• Acrisure: Global insurance brokerage and fintech platform that has aggregated hundreds of independent agencies. Overlaps with The Shropshire Agency in independent-agency representation and multi-line distribution, but at vastly larger scale and broader geographic reach.
• Alliant Insurance Services: Diversified insurance brokerage offering personal, commercial, and specialty lines plus employee benefits. Comparable multi-line independent-brokerage model, though at materially larger scale and broader geographic footprint.
• NFP (an Aon company): Insurance brokerage and advisory firm offering personal, commercial, and benefits solutions across the U.S. Comparable independent-brokerage distribution model, though substantially larger and now part of Aon.

Emerging players

• Jencap Group: Specialty insurance wholesaler providing commercial lines solutions to retail agents. Comparable to The Shropshire Agency as an insurance intermediary focused on commercial/specialty distribution, but operates upstream of retail agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@ShropshireInsuranceofTexas1953
• Facebookfacebook.com/shropshireinsurance
• LinkedInlinkedin.com/company/shropshire-insurance-agency/posts
• Xx.com/shropagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shropshire Agency