Lubbock Meals on Wheels

What Lubbock Meals on Wheels does

Lubbock Meals on Wheels is a private non-profit organization founded in 1982 and headquartered at 2304 34th Street in Lubbock, Texas. The organization delivers nutritious meals to homebound, elderly, and disabled individuals within Lubbock and Wolfforth city limits, serving over 1,050 people daily with hot lunches, over 840 people with breakfast three days per week, and 675 clients with weekend meal sacks. The service is run on a community-led model with 80+ daily volunteer drivers using their own vehicles, organized into routes of 10-16 clients each delivered between 10:45am and Noon. The organization is explicitly not government funded and not a United Way agency, relying entirely on local donations and private grants from individuals, churches, civic clubs, businesses, schools, foundations, and special events.

The organization's core service is hot meal delivery — each meal includes an entrée, two sides, bread/dessert, with accommodations for sugar-free, soft, bland, and vegetarian diets. Beyond meals, the organization operates a Pet Program feeding over 520 companion animals, a Birthday Surprise program delivering cakes donated by local bakeries, Fresh Flowers on Fridays via Lubbock Wholesale Florist, emergency meal boxes, and holiday meal distributions. Revenue is generated through voluntary client contributions (no one is denied service for inability to pay), fundraising events (Mardi Gras, Oktoberfest, Big Wheels Deliver Meals, Easy As Pie, Christmas Tributes), and product sales including housemade quiche ($15.50 each), locally grown pecans ($10/lb), memorial bricks ($100), and engraved plates ($250). The organization has a 40+ member corporate volunteer program and partnerships with 18 community organizations including Rotary Club, Junior League, National Charity League, and TTU student ambassadors.

Name

Lubbock Meals on Wheels

Legal name

Lubbock Meals on Wheels

Website

https://lubbockmealsonwheels.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubbock Meals on Wheels is a 501(c)-style private non-profit founded in 1982 that delivers hot meals to homebound seniors and disabled adults in Lubbock and Wolfforth, Texas, serving over 1,050 people daily through 80+ volunteers, funded entirely by local donations and private grants without government or United Way support.

Ownership category

akta.pro rank

Product category

Senior Home-Delivered Meal Services

NAICS

Community Food Services (62421), Community Food Services (624210)

akta.pro primary industry

Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)

akta.pro secondary industry

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

Keywords

• Home-delivered meals
• Senior meal services
• Nonprofit nutrition programs
• Homebound care services
• Volunteer meal delivery

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Grants: Supported entirely by local donations and private grants from individuals, churches, civic clubs, businesses, schools, foundations, and special events. No government funding or United Way support.
2. Product Sales: Sale of quiche (ready-to-bake, $15.50 each or two for $30), pecans ($10/lb), and commemorative items (memorial bricks $100, engraved plates $250).
3. Memorial and Tribute Donations: Donations in honor or memory of loved ones, pets, with acknowledgment cards sent and recognition in quarterly newsletter.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lubbock Meals on Wheels prepares and home-delivers nutritious hot meals to homebound, elderly, and disabled individuals within Lubbock and Wolfforth city limits. The core service includes a daily hot lunch (entrée, two sides, bread/dessert) with dietary options (sugar-free, soft, bland, vegetarian), supplemented by a Monday/Wednesday/Friday breakfast program, weekend frozen-meal sacks, a Pet Program feeding 520+ companion animals, emergency meal boxes, holiday meals, fresh flowers on Fridays, and birthday cake deliveries. Fundraising product lines (quiche, pecans, memorial bricks, engraved plates) are also sold to support the mission.

Product overview

Lubbock Meals on Wheels is a non-profit meal delivery service organization, not a technology product company. The organization offers a single integrated service focused on delivering nutritious meals to homebound seniors. Services include hot meal delivery (the core offering), breakfast delivery (Monday, Wednesday, Friday), and weekend meal sacks. Additional client services include a Pet Program feeding over 520 pets, emergency meal boxes, holiday meals, fresh flowers on Fridays, and birthday cake deliveries. The organization also sells fundraising products including housemade quiche and pecans, as well as memorial bricks and engraved plates.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Meal Delivery Daily home-delivered hot nutritious lunch (entrée, two sides, bread/dessert) to homebound, elderly, or disabled individuals in the Lubbock and Wolfforth area, with options for sugar-free, soft, bland, and vegetarian diets.
• Breakfast Program Breakfast delivered Monday, Wednesday, and Friday along with the hot lunch. Available to all program clients with no special diet restrictions.
• Weekend Meal Sacks Weekly delivery of frozen meals and easy-to-prepare items (soup, cereal, oatmeal, crackers) to 675 clients who have no access to food or assistance over the weekend.
• Pet Program Dry dog and cat food delivered every other week to pets of clients who are unable to provide pet food; the program currently feeds over 520 dogs and cats and can also assist with limited veterinary care and boarding.
• Emergency Meals Emergency meal boxes containing shelf-stable food items for two meals, distributed to all clients each fall for use when regular hot meal delivery is not possible.
• Holiday Meals Extra food and fresh fruit sent to clients prior to holidays when Lubbock Meals on Wheels is closed.
• Fresh Flowers on Fridays Fresh flowers donated by Lubbock Wholesale Florist, delivered to clients on Fridays as available.
• Birthday Surprise (Cake and Card) Birthday cake and card delivered to clients. Cakes provided by Crumbl Cookies, Nothing Bundt Cakes, Sweet Creations, and United Supermarket on 4th & Slide.
• Housemade Quiche 10-inch, ready-to-bake housemade quiche sold in seven varieties (Chicken & Broccoli, Veggie Medley, Mexicana, Green Chili Chicken, Ham & Cheese, Italian Sausage, Spinach & Bacon, Southwest Cheeseburger) at $15.50 each or two for $30.00 plus tax.
• Pecans Locally grown, shelled pecan halves or pieces sold year-round at $10.00 per one-pound package.
• Memorial Bricks Memorial brick with professional engraving of up to 3 lines of text, 15 characters per line, displayed in front of the LMOW office; $100 donation.
• Engraved Memorial Plates 9-inch round engraved plate displayed in the J.T. & Margaret Talkington Volunteer Center; up to four lines with 20 characters per line; $250 donation.
• Pet Memorials & Tributes Donations accepted in honor or memory of pets, with proceeds benefiting the Pet Program; acknowledgment cards sent and recognition in the quarterly newsletter.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sonic RestaurantscoreStrategic or Co-development Partner · 19 September 2025Sonic Restaurants partners with Lubbock Meals on Wheels for the annual Big Wheels Deliver Meals event, donating more than 1,000 meals to feed clients, celebrities, and drivers. Local celebrities and community leaders volunteer to deliver LMOW routes during this event.
• Rotary Club of Metropolitan LubbockcoreStrategic or Co-development PartnerAnnual Oktoberfest fundraiser benefits Lubbock Meals on Wheels and other non-profits supported by the club. 8th Annual event includes German food, open bar, entertainment, and silent auction.
• United SupermarketscoreGTM or Marketing PartnerPartners with LMOW for the annual 'Feed a Friend...It's as Easy As Pie' fundraiser. Customers donate $5 to receive a coupon for a free Mrs. Smith's pie at United, Amigos, Market Streets locations.
• Mrs. Smith'sminorGTM or Marketing PartnerPie donations for Easy As Pie fundraiser, providing free pies to donors at United Supermarkets locations.
• Crumbl Cookies, Nothing Bundt Cakes, Sweet Creations, United Supermarket on 4th & SlideminorGTM or Marketing PartnerLocal businesses donate birthday cakes for the Birthday Surprise program that provides cakes and cards to clients on their birthdays.
• Lubbock Wholesale FloristminorGTM or Marketing PartnerDonates fresh flowers delivered to clients on Fridays as available.
• 40+ Local Businesses (Corporate Volunteer Program)coreChannel Partner/ Reseller/ DistributorOver 40 local businesses allow employees to deliver meals during lunch hour through the Corporate Volunteer Program. Companies include Alliance Credit Union, Amazon, Atmos Energy, City Bank, H-E-B, Lubbock National Bank, United Supermarkets, Walmart, and others.
• 18 Community OrganizationscoreChannel Partner/ Reseller/ DistributorGroups and organizations volunteer to deliver routes. Includes Rotary Club of Metropolitan Lubbock, Junior League of Lubbock, National Charity League of Lubbock, Lubbock County 4-H, Sunset Church of Christ, TTU College of Arts & Sciences Student Ambassadors, and others.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meals on Wheels America: National umbrella and advocacy organization for the Meals on Wheels network, of which Lubbock Meals on Wheels is an affiliate member. Directly comparable as the coordinating body for the same home-delivered meal mission to seniors.
• Mom's Meals (PurFoods): National for-profit provider of refrigerated, home-delivered meals tailored for seniors and individuals with chronic conditions, often reimbursed through Medicare Advantage plans. Directly comparable offering and target population to LMOW's core meal service.
• BistroMD / Silver Cuisine: Direct-to-consumer prepared meal delivery service with a senior-focused line (Silver Cuisine). Comparable in delivering fully prepared meals to homebound or convenience-seeking older adults nationwide.
• Magic Kitchen: National prepared-meal delivery company shipping frozen, single-serve senior-friendly meals directly to homes. Comparable in solving the same inability-to-prepare-meals problem for elderly and homebound customers.
• Project Angel Food: Los Angeles-based nonprofit delivering medically tailored meals to homebound individuals living with serious illness. Comparable mission-driven, home-delivered meal model targeting vulnerable populations, though with a more medical nutrition focus.

Broad incumbents

• Visiting Angels: Large national franchisor of non-medical in-home care services for seniors, including meal preparation as part of personal care offerings. Comparable because it addresses the same inability to prepare meals and the same companion-care need, but at broader scope and for-fee.
• Comfort Keepers: National franchised provider of in-home care services including meal preparation, companionship, and personal care for seniors. Comparable target customer and partial service overlap with LMOW's wraparound companion-care model.
• Interim HealthCare: National home health and personal care franchise including non-medical services like meal preparation and companionship for elderly clients. Comparable in addressing seniors' daily living support needs, with broader clinical capability.

Emerging players

• Papa: Tech-enabled startup pairing older adults with 'Papa Pals' for companionship, errands, and assistance—including meal-related support—often reimbursed through Medicare Advantage. Comparable emerging companion-care model targeting social isolation in seniors.

Regional players

• South Plains Food Bank: Regional food bank serving the same Lubbock/South Plains geography as Lubbock Meals on Wheels. Comparable mission of alleviating food insecurity in the same community, though via pantry distribution rather than home-delivered prepared meals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LubbockMOW
• Xx.com/LubbockMOW
• LinkedInlinkedin.com/company/lubbock-meals-on-wheels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubbock Meals on Wheels