What Seedorff Masonry, Inc. does

Seedorff Masonry, Inc. (SMI) is a privately held, full-service specialty masonry construction contractor founded in 1957 in Strawberry Point, Iowa, and ranked by Engineering News-Record as the 5th largest masonry contractor in the United States (2015). The company delivers brick, block, stone, and cast stone construction for commercial, healthcare, higher-education, government/civic, sports, hospitality, and corporate clients, primarily as a subcontractor to general contractors and construction managers across the upper Midwest. Its service portfolio spans pre-construction consulting (design review, building envelope analysis, material selection), new-construction execution with BIM coordination, masonry restoration (including drone-based 3D modeling via RTK-GPS photogrammetry and aerial thermal inspections), and a custom unitized rainscreen system co-developed with Architectural Wall Systems for projects such as the University of Missouri New Patient Tower. SMI operates from four staffed regional offices (Strawberry Point, Des Moines/Grimes, Omaha/Gretna in a shared 40,000 sqft fabrication facility with AWS, and Quad Cities) and maintains internal training via Seedorff University, supported by apprenticeship pipelines to Bricklayers & Allied Craftworkers Locals 3 and 15.

SMI's business model is project-based subcontracting: revenue is generated through one-time construction contracts for new building envelopes and professional-services fees for restoration, assessment, and pre-construction consulting, all bid on a project-by-project basis with public pricing not disclosed. Reported fully-loaded craft labor costs range from $25 to $48 per hour, and the firm employs between 101 and 250 people across roles including bricklayers, laborers, equipment operators, truck drivers, mechanics, safety inspectors, estimators, and project managers. Capital intensity is meaningful — rough terrain cranes, forklifts, scaffold systems, two mobile service trucks, and the shared 40,000 sqft Gretna fabrication shop — and safety performance is institutional, with an Experience Modification Rating of 0.60 and a 2008 AGC National Safety Excellence Award (First Place).

Customer concentration is heavily weighted toward repeat institutional clients in the upper Midwest: the University of Iowa appears on multiple high-profile projects (Stanley Museum of Art; Elizabeth Catlett Residence Hall, 500,000+ brick / 30,000+ CMU / 8,000+ sqft limestone; Madison Street Residence Hall; Kinnick Stadium West Concourse); Iowa State University (Gerdin Business Building; the Breaking Barriers sculpture at Jack Trice Stadium); Principal Financial Group (1.2M sqft, $284M campus renovation); Douglas County Justice Center; U.S. Courthouse-Cedar Rapids; VA Ambulatory Care Center-Omaha; Grinnell College; TD Ameritrade Park; and Steelhouse Omaha. The company leverages industry partnerships with the Masonry Institute of Iowa, Master Builders of Iowa, AGC of America, and Brick Industry Association for both go-to-market (continuing education, Golden Trowel Awards) and workforce development (MBI-WORKS Endowment grants: $15,000 in 2019 and $25,500 in 2021).

Name

Seedorff Masonry, Inc.

Legal name

Seedorff Masonry, Inc.

Website

https://seedorff.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Seedorff Masonry, Inc. is a privately held Midwest specialty masonry contractor founded in 1957, ranked the 5th largest masonry contractor in the US by ENR. It delivers brick, block, stone, and panelized building-envelope construction, restoration, and pre-construction services to commercial, higher-education, government, and healthcare clients.

Ownership category

akta.pro rank

Product category

Commercial Masonry Construction Services

NAICS

Masonry Contractors (238140), Masonry Contractors (23814)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Masonry Repointing & Mortar Joint Repair (HSAGALAH)

akta.pro secondary industry

Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)

Keywords

• Commercial masonry construction
• Brick and stone installation
• Building envelope services
• Masonry restoration services
• Pre-construction consulting

Headquarters

HQ city

Strawberry Point

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Masonry Construction Services: Full-service masonry construction including new building envelope installation, CMU, brick, stone, and cast stone work for commercial projects. Revenue is generated through project-based contracts with general contractors, construction managers, and direct clients.
2. Masonry Restoration Services: Inspection, assessment, repair, and restoration services for existing masonry structures including historic preservation. Services include 3D modeling, report generation, and tailored proposal development for capital budgeting.
3. Pre-Construction Consulting: Design review, building envelope analysis, and material selection consulting services to enhance project design and ensure long-term performance of masonry assemblies.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seedorff Masonry, Inc. provides full-service masonry construction, including new building envelope installation, CMU, brick, stone, and cast stone work for commercial projects. The firm also delivers masonry restoration (inspection, assessment, 3D modeling, repair) and pre-construction consulting (design review, building envelope analysis, material selection) for general contractors, construction managers, architects, and public owners in the upper Midwest.

Product overview

Seedorff Masonry, Inc. (SMI) is a full-service masonry construction company offering a comprehensive suite of services centered on masonry construction, restoration, and workforce development. The core offering consists of masonry construction services for commercial, healthcare, educational, government, and sports facilities. Supporting the core construction services are pre-construction consulting (design review, building envelope analysis, material selection), construction management and execution, and masonry restoration services (including drone-based inspection and 3D modeling capabilities). Seedorff University provides internal continuing education and training programs for employee development.

Differentiator

Problem solved

Functional benefit

Products and services

• Masonry Construction Services Full-service masonry construction services including new building envelope installation, CMU, brick, stone, and cast stone work for commercial projects across the upper Midwest.
• Pre-Construction Services Early-involvement services including design review, building envelope analysis, and material selection to ensure best value and long-term performance of masonry assemblies.
• Construction Services Project execution services including pre-planning, BIM coordination, estimating, project management, field supervision, and quality control from start to finish.
• Masonry Restoration Services Inspection, assessment, report generation, proposal development, and execution of repairs to renew, restore, or repurpose existing masonry structures, including drone-based inspection with visual and thermal cameras and 3D building modeling.

Quantifiable outcome

• EMR of 0.60 - significantly below industry average indicating superior safety performance
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MBI-WORKS EndowmentcoreStrategic or Co-development Partner · 1 January 2021SMI was awarded $25,500 from the MBI-WORKS Endowment for workforce recruitment initiatives in Delaware County through the Skilled Craft Integration Program. The endowment, focused on addressing commercial construction workforce needs, operates as a charitable 501(c)(3) with a $5 million fund. SMI's contribution included $23,500 match and overall program budget exceeded $90,000 including in-kind donations.
• West Delaware Community School DistrictcoreStrategic or Co-development Partner · 1 January 2021Partnership with West Delaware Community School District for the Skilled Craft Integration Program - a one-of-a-kind interactive experience for students accommodating in-person, virtual, and hands-on learning. Students participate in a legacy class project to showcase learned skills and create a training center built by the students themselves.
• The Foundation for the Future of Delaware CountycoreStrategic or Co-development Partner · 1 January 2021Partnership with The Foundation for the Future of Delaware County (FFDC) for the Skilled Craft Integration Program. Combined partnership aims to position careers in construction as a first choice for students, with the goal of developing a program model that can be replicated throughout Iowa.
• Masonry Institute of IowacoreStrategic or Co-development Partner · 9 December 2019SMI partnered with the Masonry Institute of Iowa through the MBI-WORKS Endowment to receive $15,000 for the Building Bricklayers Campaign. The focus was to provide curriculum for instructors and support programs to educators. Funds were used to purchase technology and supplies to jumpstart the program. MII is a key industry organization that SMI collaborates with for continuing education seminars, Masonry in Design Awards (Golden Trowel), and HS Masonry Days.
• Architectural Wall SystemscoreStrategic or Co-development PartnerSMI and Architectural Wall Systems (AWS) share a combined 40,000 sqft regional office and fabrication shop facility in Gretna, NE. The partnership manifests a unified mission to 'Build Better' with state-of-the-art open-format fabrication and maintenance shop. SMI and AWS work together on exterior envelope projects including the University of Missouri New Patient Tower using a custom unitized rainscreen system. The facility features a building facade showcasing both companies' craftsmanship.
• Master Builders of Iowa (MBI)coreStrategic or Co-development PartnerSMI collaborates with MBI through cooperative efforts including continuing education seminars, presentations, and panel discussions. SMI participated in the MBI Annual Winter Conference where Mark Guetzko, CEO of Seedorff Holdings, Inc. spoke about workforce development initiatives. MBI-WORKS Endowment is administered through Master Builders of Iowa.
• AGC of AmericaminorStrategic or Co-development PartnerSMI collaborates with AGC of America through continuing education programs and won the National Safety Excellence Award - First Place in the Specialty Contractor Division (300,001-700,000 manhours) in 2008.
• Local High SchoolscoreStrategic or Co-development PartnerSMI hosts High School Masonry Days at their Strawberry Point facility, partnering with local high schools. Events include stations for bricklaying, pier building, block, safety, stone, estimating, apprenticeship, and more. Over 30 students attended Spring 2019 event; over 80 students from 7 schools attended Fall 2019 event.
• Bricklayers and Allied Craftworkers Local 3 (Iowa)minorStrategic or Co-development PartnerSMI refers potential employees to Bricklayers and Allied Craftworkers Local 3 of Iowa for apprenticeship training. Local 3 represents trowel trades across most of Iowa and provides training via apprenticeship program.
• Bricklayers and Allied Craftworkers Local 15 (MO/KS/NE)minorStrategic or Co-development PartnerSMI refers potential employees to Bricklayers and Allied Craftworkers Local 15 for apprenticeship training. Local 15 represents Nebraska, Eastern Iowa, Kansas and Western Missouri.
• BNIM (Architect)minorImplementation/ SI/ Consulting PartnerSMI worked with BNIM on the Iowa State University Gerdin Business Building expansion and the University of Iowa Stanley Museum of Art. SMI collaborated with BNIM on exterior envelope design and construction.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Western Specialty Contractors: Western Specialty Contractors is a larger, multi-trade specialty contractor with a significant masonry restoration practice serving commercial, institutional, and infrastructure clients nationally. Comparable to SMI in masonry restoration services and building envelope scope, though broader in trade coverage and geographic reach.
• Lithko Contracting: Lithko Contracting is a national specialty concrete subcontractor performing foundation, structural, and exterior concrete work for commercial buildings. Comparable to SMI as a specialty trade contractor delivering building exterior/structural scopes for institutional and commercial owners through regional offices.
• Pullman SST: Pullman SST is a structural concrete and specialty subcontractor serving commercial and infrastructure projects across multiple regions. Comparable to SMI as a specialty trade contractor delivering structural building scopes with regional offices, though focused on concrete rather than masonry.

Direct peers

• C.A. Lindman Masonry: C.A. Lindman Masonry is a commercial masonry contractor performing brick, stone, and block work on institutional, educational, and commercial buildings. Directly comparable to SMI in craft mix (brick/block/stone), customer segments (higher education, healthcare, civic), and subcontractor delivery model.
• Telligent Masonry: Telligent Masonry is a commercial masonry contractor serving institutional and commercial construction projects across multiple states. Comparable to SMI as a similarly positioned specialty masonry subcontractor working on universities, healthcare facilities, and commercial buildings.
• B&D Masonry Contractors: B&D Masonry Contractors is a commercial masonry contractor performing brick, block, and stone work on commercial, institutional, and industrial projects. Directly comparable to SMI as a regional specialty masonry contractor serving similar end markets with similar scope of services.
• John J. Audubon Masonry: John J. Audubon Masonry is a commercial masonry contractor providing brick, block, stone, and restoration services for institutional and commercial clients. Comparable to SMI in craft offerings (new construction plus restoration), customer segments, and subcontractor-based delivery.

Others

• Architectural Wall Systems: Architectural Wall Systems is a unitized panel and building envelope fabricator that shares SMI's Omaha facility and collaborates with SMI on custom rainscreen projects (e.g., University of Missouri New Patient Tower). Comparable as a strategic co-development partner rather than competitor, jointly delivering higher-margin technical envelope work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/seedorff-masonry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seedorff Masonry, Inc.