What Web2media does

Web2Media ApS is a Denmark-based, full-service digital marketing agency founded in 2011 and headquartered in Aarhus. The firm delivers integrated digital marketing services across three practice areas: Digital Marketing (Paid Social, Paid Search, SEO, Creative), Business & Strategy (International Growth, Customer Experience, Media Strategy, Digital Consultancy), and Marketing Technology (Marketing Automation, Data Consultancy, Feeds). The agency serves B2C and B2B clients, primarily mid-market and enterprise accounts in Denmark and selected European markets, with named customers spanning retail, fashion, automotive, paints/coatings, e-commerce, publishing, and consumer goods.

The agency's technology stack spans advertising platforms (Google Ads, Meta Ads, programmatic), marketing automation platforms (Agillic, HubSpot, Klaviyo, Voyado, ActiveCampaign, Customer.io), feed management (Channable Gold Partner), analytics and measurement (Google Meridian Marketing Mix Modeling, Customer Data Platforms), and Creative AI tooling for image and video production. The proprietary REAN framework (Reach, Engage, Activate, Nurture) structures their integrated customer journey approach, and they differentiate through a cross-disciplinary team model where Paid Search, Paid Social, SEO, Data, Marketing Automation, and Strategy specialists operate as one unit rather than siloed departments.

Web2Media operates a professional services revenue model, billed primarily through ongoing retainers, project-based engagements, and hourly consulting at 1,250 DKK ex. VAT per hour (2025 rate). Distribution is direct, consultative enterprise sales with dedicated advisors; international reach is extended through the Dall Int. alliance (463 specialists across 47 languages, of which Web2Media is co-founder and exclusive Danish partner) and through its status as the first Google International Growth Certified Partner worldwide. The company is privately held and founder-owned with no disclosed external investment, and reports 80+ specialists (versus the 11–50 firmographic band, which appears stale).

Name

Web2media

Legal name

Web2Media ApS

Website

https://web2media.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Web2Media is a Denmark-based full-service digital marketing agency with 80+ specialists serving mid-market and enterprise B2C/B2B clients across Paid Search, Paid Social, SEO, Creative AI, Marketing Automation, and Data Consultancy through retainer and project engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting and Agency Services: Web2Media provides comprehensive digital marketing services including Paid Social, Paid Search, SEO, Creative, Marketing Automation, Data Consultancy, Feeds, International Growth, Customer Experience, Media Strategy, and Digital Consultancy. Services are delivered through ongoing retainer relationships, project-based engagements, and hourly consulting arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Web2Media is a full-service digital marketing agency that plans, executes, and optimizes paid media, SEO, creative, and marketing automation programs for B2B and B2C clients. Its delivery is structured around an internal REAN framework, with separate practice areas covering Paid Social, Paid Search, SEO, Creative, Marketing Automation, Data Consultancy, Feeds, International Growth, Customer Experience, Media Strategy, and Digital Consultancy.

Product overview

Web2Media is a full-service digital marketing agency offering a comprehensive portfolio of services organized into three main categories: Digital Marketing (Paid Social, Paid Search, SEO, Creative), Business & Strategy (International Growth, Customer Experience, Media Strategy, Digital Consultancy), and Marketing Technology (Marketing Automation, Data Consultancy, Feeds). The agency specializes in marketing automation platforms including Agillic, HubSpot, ActiveCampaign, Voyado, Klaviyo, and Customer.io. Creative services incorporate AI-powered production for product imagery and video generation. Data consultancy covers analytics, tracking, cloud architecture, and Google Meridian marketing mix modeling. Feed optimization services include Channable Gold Partnership. The REAN model (Reach, Engage, Activate, Nurture) structures their customer journey approach.

Differentiator

Problem solved

Functional benefit

Brands

• Dall Int. An international network alliance of independent, specialized agencies covering Europe's key markets. Web2Media is co-founder and exclusive Danish partner. The network includes 463 specialists across Europe, 451 certifications, 73 awards, and 47 languages spoken.

Products and services

• Paid Social Paid social media campaign planning, buying, and optimization across social platforms, delivered as a managed service for B2B and B2C clients.
• Paid Search Paid search (PPC) campaign strategy, execution, and optimization across search engines, offered as a managed service to Danish and international clients.
• SEO Search engine optimization services covering technical, on-page, and off-page SEO delivered as ongoing engagements.
• Creative Digital creative production for paid, owned, and social channels, supporting campaign assets across formats and markets.
• Marketing Automation Implementation and management of marketing automation workflows for lead nurturing, customer journeys, and retention programs.
• Data Consultancy Data strategy and analytics consulting covering measurement, attribution, and reporting frameworks for digital marketing programs.
• Feeds Product feed management for e-commerce, including feed optimization and feed-based advertising operations.
• International Growth Cross-border digital marketing services supporting clients expanding into international markets, leveraging Google International Growth Certified Partner status.
• Customer Experience Customer experience design and optimization across digital touchpoints, supporting conversion and retention outcomes.
• Media Strategy Media strategy and planning services covering channel mix, budget allocation, and audience strategy.
• Digital Consultancy Higher-level digital consultancy covering digital transformation, marketing maturity, and omnichannel strategy.

Quantifiable outcome

• +82% conversions and +65% revenue on Google Ads with -1% spend reduction for Bog & idé
• +13 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Dall Int.coreStrategic or Co-development PartnerWeb2Media is co-founder and exclusive Danish partner in Dall Int., a strategic alliance of independent specialized agencies covering Europe's key markets. The network shares knowledge, data, and experiences while collaborating on client cases and solutions requiring local insight and international reach. Network spans 463 specialists, 451 certifications, 73 awards, and 47 languages.
• GooglecoreStrategic or Co-development PartnerWeb2Media is the first bureau in the world to achieve Google's International Growth Certified Partner status. This certification recognizes their structured and data-driven approach to international scaling, achieved through customized training programs and documented success abroad. Provides access to country-specific market insights and direct collaboration with Google's international specialists.
• ChannablecoreTechnology or IntegrationWeb2Media is a Channable Gold Partner with documented experience and technical expertise in setting up and optimizing product feeds. This enables helping clients get products distributed to the right channels with the best data and strongest results.
• AgilliccoreTechnology or IntegrationSpecialized marketing automation platform partner for scalable 1:1 communication across channels, ideal for large brands with complex needs. Web2Media has implemented Agillic for clients including Det Nordjyske Mediehus.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MediaMonks (S4 Capital / Monks): MediaMonks/Monks is a global digital-first agency and production network offering creative, media, and technology services. It competes with Web2Media in integrated paid media, creative production, and content at scale, with a strong AI/Creative production emphasis similar to Web2Media's positioning.
• Precis Digital: Precis Digital is a Stockholm-based digital marketing agency with a strong focus on programmatic, paid social, and data-driven performance marketing across the Nordics. It is a strong regional comparable to Web2Media in paid media and data capabilities.
• Dept Agency: Dept is a large, full-service digital agency headquartered in Amsterdam with a strong presence across Europe. It directly competes with Web2Media in integrated digital marketing (paid media, SEO, creative, data, technology), but at significantly larger scale and with a global footprint.
• IIH Nordic: IIH Nordic is a digital performance agency headquartered in Copenhagen and Stockholm, covering paid media, SEO, programmatic, and analytics. It competes directly with Web2Media for Nordic and pan-Nordic enterprise performance marketing clients.
• s360: s360 is a Danish digital marketing agency offering paid media, SEO, data, and e-commerce services. It is a close Danish peer to Web2Media in mid-market and enterprise digital performance marketing.
• Kunde & Co: Kunde & Co is one of Denmark's largest independent full-service digital marketing agencies. It is a direct Danish competitor to Web2Media in integrated digital marketing, CRM, and e-commerce services for enterprise clients.
• Reload: Reload is a Copenhagen-based digital performance agency specializing in paid media, SEO, and digital strategy. It directly competes with Web2Media in the Danish mid-market and enterprise performance marketing segment.
• Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing agency offering paid media, SEO, creative, and data/analytics services. It is a direct competitor in integrated performance marketing and shares Web2Media's brand-performance positioning for enterprise clients.

Broad incumbents

• Publicis Groupe: Publicis is a global advertising holding company with extensive media, creative, and data capabilities across Europe. It competes with Web2Media for large multinational clients, especially those seeking an integrated single-vendor solution across many markets.
• Dentsu: Dentsu is a global advertising and media services holding company with strong capabilities in paid media, data, and creative across Europe. It competes with Web2Media for large clients with international media-buying and integrated marketing needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Web2Media
• LinkedInlinkedin.com/company/2807617

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web2media