Agillic A/S
- Company typePublic
- Founded1999
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Agillic A/S firmographics
Firmographics- Name
- Agillic A/S
- Legal name
- Agillic A/S
- Website
- http://www.agillic.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Agillic A/S industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)
Keywords
Where Agillic A/S is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Agillic A/S business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Annual Platform License: Clients pay an annual license for access to the Agillic platform with full functionality including AI features, real-time decisioning, and standard API integrations
- Transaction Fees: Additional fees for transactions sent including email, SMS, and other communication channels based on volume
- Integration Hub Add-on: Optional add-on for access to expanded integration capabilities beyond standard connectors
- Premium Support: Additional SLA tiers and bespoke support packages beyond standard support included in subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
| Usage-based | Pay-as-you-go | Transaction-based fees for message volume |
| Subscription | Annual | Integration Hub add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Agillic A/S product offering
Product offeringCore offering
Agillic sells a Nordic marketing automation SaaS platform that enables enterprises to deliver personalised 1:1 customer communication at scale across email, SMS, app push, print, web, and paid media channels from a single no-code interface. The core offering combines a visual Flow Designer, native content editor, headless personalisation content, real-time decisioning, and built-in AI capabilities (AI Copywriter and AI Translator), supported by an Integration Hub add-on unlocking 1,200+ pre-built connectors. The platform is delivered exclusively on EU-based, ISO 27001-aligned infrastructure with annual ISAE 3000 Type II audit verification of GDPR compliance.
Product overview
Agillic is a Nordic marketing automation platform delivered as a unified SaaS product with modular add-on capabilities. The core platform combines a no-code interface with flexible data modelling, headless content management, and omnichannel orchestration (email, SMS, app push, print, web, paid media, and point-of-sale). Key modules include Integration Hub (over 1,200 pre-built connectors), Decentralised Messaging (for distributed team access), Native Content Editor, Flow Designer, Advisor Portal, and built-in AI features (AI Copywriter, AI Translator) for content generation and localisation. Real-time decisioning enables immediate personalisation responses. Pricing is subscription-based on customer profiles and platform usage.
Differentiator
Problem solved
Functional benefit
Products and services
- Agillic Marketing Automation Platform Core Nordic marketing automation SaaS platform enabling 1:1 personalisation at scale across email, SMS, app push, print, web, and paid media channels from a single no-code interface, with visual Flow Designer, native content editor, headless personalisation content, real-time decisioning, and built-in AI content generation. Licensed annually to enterprise and mid-market organisations on a customer-profile and usage basis.
- Integration Hub Optional add-on module that unlocks access to over 1,200 integration endpoints with pre-built connectors for CDPs, CRM, e-commerce platforms, analytics, and other MarTech systems, enabling customised data flows and business logic without bespoke development. Sold separately from the base platform subscription.
- Decentralised Messaging Standalone paid capability that enables local teams, content editors, or franchise managers to send targeted communications through an organisation's own interfaces without accessing the full Agillic platform, while central teams retain full control over branding, governance, and segmentation.
Quantifiable outcome
- Danish Red Cross achieved 60% increase in SMS donations and 120% increase in email donations through personalised, timed communication
- +5 more outcomes
Companies that use Agillic A/S
Customer profileNamed customers33 records
Segments7 records
Ideal customer profiles4 records
Agillic A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability8 records
Feature7 records
Agillic A/S partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship and minor.
- AdformcoreNative two-way integration between Agillic and Adform for marketing automation and audience activation.
- Clerk.iocoreNative integration for web personalisation and product recommendations within Agillic flows.
- Firebase (Google)coreNative integration for mobile app push notifications and in-app messaging.
- Google AnalyticscoreAPI-based integration for analytics and campaign performance tracking.
- Google AdscoreNative integration for Google Ads audience activation and retargeting.
- Link MobilitycoreNative SMS gateway integration for mobile communication.
- Meta (Facebook/Instagram)coreNative integration for Meta audience activation, lookalike creation, and cross-channel orchestration.
- ZapiercoreNative integration enabling Agillic connections to thousands of apps and automation workflows.
- ZendeskcoreNative integration for customer service data synchronisation and support workflow automation.
- TealiumcoreAPI-based integration with Tealium CDP for customer data platform connectivity.
- AWS (Amazon Web Services)coreOptional cloud hosting infrastructure on AWS Ireland for enhanced scalability.
- GlobalConnectcoreNetwork and hosting sub-processor for Agillic's EU-based infrastructure.
- SAC-ITcoreHosting sub-processor for Agillic's EU-based infrastructure.
- Unit ITcoreHosting and backup sub-processor for Agillic's EU-based infrastructure.
- Code4NordcoreCode development sub-processor for Agillic based in Romania.
- s360flagshipGold solution partner operating across Denmark, Finland, Norway, and Sweden. Specialises in implementing and optimising the Agillic platform.
- Web2mediaflagshipGold solution partner based in Denmark. Certified in implementing and integrating the Agillic platform.
- BasflagshipGold solution partner based in Norway. Certified in implementing and optimising the Agillic platform.
- DwarfflagshipGold solution partner based in Denmark. Certified in implementing and optimising the Agillic platform.
- NexusOneflagshipGold solution partner based in Denmark. Certified in implementing and integrating the Agillic platform.
- MilttonminorSilver solution partner operating across Estonia, Finland, and Sweden.
- NetcompanyminorSilver solution partner based in Denmark. IT consulting and implementation services.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Agillic A/S competitors and assessment
Company assessmentDirect peers
- Voyado: Swedish customer-experience and marketing-automation platform focused on retail and e-commerce. Highly comparable to Agillic in target verticals (Nordic retail), omnichannel orchestration, and enterprise SaaS delivery, with similar headcount scale.
- APSIS: Nordic email and marketing-automation vendor serving enterprise customers in the Nordics. Directly comparable to Agillic on regional focus, channel mix (email-led personalisation), and mid-market / enterprise customer profile.
- Optimizely: Danish-headquartered digital experience platform with content, commerce, and marketing-automation capabilities. Comparable as a Nordic enterprise martech / DXP player with similar compliance positioning and overlapping enterprise customer base.
- Braze: Global cross-channel customer-engagement platform with email, SMS, push, and in-app messaging. Directly comparable to Agillic on omnichannel personalisation architecture and use-case overlap in media/subscription and gaming customers.
- Iterable: Cross-channel marketing automation platform built for enterprise B2C brands. Comparable on core personalisation, AI-driven segmentation, and SaaS delivery model, though Iterable operates at greater geographic scale than Agillic.
- Klaviyo: E-commerce-focused marketing-automation and customer-data platform. Comparable on AI-personalisation, transactional messaging, and retail-vertical focus; represents a fast-growing competitor at the high end of Agillic's retail and DTC customer set.
- ActiveCampaign: Mid-market marketing-automation and CRM platform with email, SMS, and automation workflows. Comparable to Agillic on no-code automation, AI features, and subscription-based pricing, though ActiveCampaign serves a broader international SMB base.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise marketing-automation suite within the Salesforce CRM platform. Overlaps Agillic on email, journey orchestration, and personalisation, and is the dominant incumbent against which Agillic must position on EU data residency and vertical depth (per board member's Salesforce background).
- HubSpot: Broad CRM platform with marketing-automation, email, and AI personalisation tools. Comparable to Agillic on SMB-to-mid-market marketing automation, though bundled into a wider CRM/Service/Sales suite rather than a specialised martech vendor.
- Adobe Marketo Engage: Enterprise B2B/B2C marketing-automation platform within the Adobe Experience Cloud. Comparable on advanced personalisation, journey orchestration, and AI-driven segmentation, with a much larger enterprise footprint and broader international presence than Agillic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Agillic A/S social profiles
Digital presenceAgillic A/S compliance and trust
Trust signalCompliance5 records
Agillic A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agillic A/S leadership team
Management profileNumber of profiles
Profiles10 records
Agillic A/S funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agillic A/S M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agillic A/S
What does Agillic A/S do?
Agillic sells a Nordic marketing automation SaaS platform that enables enterprises to deliver personalised 1:1 customer communication at scale across email, SMS, app push, print, web, and paid media channels from a single no-code interface. The core offering combines a visual Flow Designer, native content editor, headless personalisation content, real-time decisioning, and built-in AI capabilities (AI Copywriter and AI Translator), supported by an Integration Hub add-on unlocking 1,200+ pre-built connectors. The platform is delivered exclusively on EU-based, ISO 27001-aligned infrastructure with annual ISAE 3000 Type II audit verification of GDPR compliance.
Is Agillic A/S a public or private company?
Agillic A/S is a public company. It is classified as public and is currently operating.
When was Agillic A/S founded?
Agillic A/S was founded in 1999. It employs 51 to 100 people.
Where is Agillic A/S based?
Agillic A/S is headquartered in Copenhagen, Denmark, in the Europe region.
How does Agillic A/S make money?
Four revenue lines are on record. Annual Platform License is the primary driver. The others are transaction Fees, integration Hub Add-on and premium Support.
Who are Agillic A/S's main competitors?
Direct peers on record are Voyado, APSIS, Optimizely, Braze, Iterable, Klaviyo and ActiveCampaign. Broad incumbents are Salesforce Marketing Cloud, HubSpot and Adobe Marketo Engage.
Does Agillic A/S have an API?
Yes. Agillic offers a robust API framework enabling integrations through standard APIs and webhooks. The platform provides native API-based integrations with various systems and supports custom integrations. With over 1,200 integration endpoints available through the Integration Hub, developers can build custom integrations without bespoke development. Agillic's API enables data flows between the platform and third-party systems including CRM, e-commerce, analytics, CDPs, and other MarTech tools. The platform supports two-way data synchronisation and real-time data activation. Agillic also supports Model Context Protocol (MCP) for AI model interactions. Developer documentation is at developers.agillic.com.
What industry is Agillic A/S in?
Agillic A/S's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5132 and its SIC code is 7372.