C + TC Design Studio

What C + TC Design Studio does

C+TC Design Studio is a privately held architecture and interior design firm founded in 1987 and headquartered at 2700 Apple Valley Road NE, Suite 85, Atlanta, Georgia. The firm operates with 11-50 employees and is led by three principals: Billie P. Thorne (ASID, ISHC), William E. Cox (AIA, LEED AP, ISHC), and founding/consulting principal James F. Culpepper (AIA, LEED AP). C+TC is licensed across multiple US states and serves two primary verticals: hospitality (luxury and upscale hotels and resorts) and senior living (independent living, assisted living, and memory care communities). Its named-client roster includes Marriott, Hilton, Omni, IHG, Ritz-Carlton, Hyatt, Intercontinental, Kimpton, Regent, Fairmont, Westin, and Wyndham on the hospitality side, and All Seasons, Atria Senior Living, and Longview on the senior living side. Notable projects span the Omni Hotel at The Battery Atlanta, multiple Westin properties, the voco Sarasota conversion, the 350-room Santa Barbara Beach & Golf Resort in Curacao, and the Primland Resort in Virginia.

The firm offers three interconnected service lines: Architecture Services (new construction and renovation design for hospitality and senior living), Interior Design Services (space planning, FF&E specification, and design oversight), and an Integrated Design offering that bundles both disciplines under a single engagement. Revenue is generated through professional-services fees, quote-based and project-specific, with no publicly disclosed pricing. Go-to-market is enterprise field sales via direct engagement with hotel brands, senior living operators, and property developers, supplemented by industry referrals and presence at events such as The Lodging Conference. Marketing is supported by a website, Instagram, and Facebook.

C+TC's core technology and differentiation is human-led integrated design delivery rather than software or platform technology. There is no disclosed proprietary technology, AI/ML capability, API, or productized offering beyond its professional design services. The firm is privately held with no venture or private equity investment disclosed, no parent company, no subsidiaries, no M&A history, no funding rounds, and no publicly disclosed revenue.

Name

C + TC Design Studio

Legal name

C+TC Design Studio

Website

https://ctcdesignstudio.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

C+TC Design Studio is a privately held Atlanta-based architecture and interior design firm founded in 1987, serving luxury hospitality brands (Marriott, Hilton, Omni, Westin, IHG) and senior living operators (All Seasons, Atria, Longview) with integrated, project-based design services.

Ownership category

akta.pro rank

Product category

Hospitality Architecture and Interior Design Services

NAICS

Architectural Services (541310), Interior Design Services (541410)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Hospitality architecture design
• Senior living design
• Hotel interior design
• Integrated architecture interiors
• Hospitality renovation design

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture Services: Custom architectural design services for hospitality and senior living projects, including new construction and renovations. Fees are typically project-based and quoted based on scope, complexity, and project requirements.
2. Interior Design Services: Comprehensive interior design services including space planning, FF&E specification, and design oversight for hospitality and senior living environments. Revenue generated through professional design fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

C+TC Design Studio provides architecture and interior design services exclusively for the hospitality and senior living sectors. The firm delivers new construction design, renovation design, and brand conversion projects for major hotel flags and senior living operators. Its distinguishing offering is an integrated design approach that combines architecture and interior design under one team, eliminating the translation gaps that typically arise when these disciplines are outsourced to separate firms.

Product overview

C+TC Design Studio is an architecture and interior design firm offering a unified service portfolio for the hospitality and senior living industries. The company provides three interconnected core offerings: Architecture Services (encompassing new construction and renovation design for hospitality and senior living facilities), Interior Design Services (creating functional and aesthetic interior environments), and Integrated Design (a combined approach that merges both disciplines for seamless project delivery). The integrated design approach is the firm's distinguishing strength, allowing clients to receive a customized, cohesive design from a single firm rather than coordinating multiple vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Architectural design services for hospitality and senior living projects, including new construction and renovations, with a focus on bridging form and function to create buildings that fulfill operational needs while promoting beauty. Delivered for hotel brand operators, ownership groups, developers, and senior living operators.
• Interior Design Services Interior design services for hospitality and senior living spaces, creating creative, inclusive, inspiring, and collaborative environments that optimize functionality and enhance user experience. Includes space planning, FF&E specification, and design oversight.
• Integrated Design A holistic, combined service offering that brings together the firm's Architecture Services and Interior Design Services under a single project team, providing a full-service design solution that ensures cohesion and continuity from project start to finish and eliminates gaps in translation between the two disciplines.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hirsch Bedner Associates (HBA): One of the largest hospitality interior design firms globally, serving luxury and upscale hotel brands and senior living operators. Comparable to C+TC in target verticals (hospitality and senior living interior design) and enterprise brand client base.
• Stonehill & Taylor: Architecture and interior design firm focused on hospitality and mixed-use developments for major brand operators. Directly comparable to C+TC in integrated service model and hospitality client roster.
• The Gettys Group: Hospitality interior design and procurement firm serving luxury and upscale hotel brands. Comparable to C+TC in vertical specialization, enterprise brand clients, and design-led service model.
• WATG (Wimberly Allison Tong & Goo): Global hospitality-focused architecture and interior design firm with a multi-decade track record serving luxury hotel brands and resort developers. Directly comparable to C+TC in client type (major hotel flags), service offering (integrated architecture + interiors), and project scope.
• ForrestPerkins: Boutique interior design firm specializing in luxury hospitality, with a longstanding reputation for serving premier hotel brands. Mirrors C+TC's boutique scale, hospitality focus, and brand-standards expertise.
• SB Architects: Architecture firm specializing in hospitality, resort, and mixed-use projects for major hotel brands and developers. Comparable to C+TC in hospitality focus and luxury resort project experience.

Broad incumbents

• CallisonRTKL: Global architecture and design firm with a hospitality and mixed-use practice serving major brands. Comparable to C+TC in hospitality focus but operates at significantly larger scale and broader scope.
• Leo A Daly: Large multi-discipline architecture, engineering, and planning firm with a hospitality and senior living portfolio. Overlaps with C+TC in client verticals but competes from a much broader service portfolio and geographic footprint.
• Gensler: Global architecture and design firm with a dedicated hospitality practice serving major hotel brands and senior living operators. Overlaps with C+TC in target verticals but operates at much larger scale across many sectors.

Emerging players

• Hart Howerton: Design firm with integrated architecture, master planning, and interior design practices serving hospitality, residential, and senior living clients. Comparable to C+TC in multi-disciplinary approach and senior living exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ctc.designstudio
• Instagraminstagram.com/ctc_designstudio
• LinkedInlinkedin.com/company/cmmi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C + TC Design Studio