Connector

What Connector does

Connector is a Dublin-based creative studio and influencer marketing agency founded in 2009, serving enterprise clients across technology, consumer goods, financial services, sports, and retail. The firm operates on a B2B professional services model with four interlocking service lines: influencer marketing (identification, engagement, reporting and due diligence), creative services (concepting, videography, content production and curation), paid media (planning, targeting, optimization and analytics), and strategy (audience insights, digital strategy, brand strategy and innovation workshops). Revenue is generated through project-based engagements and retainers, with no public pricing or SaaS offering.

The studio also builds bespoke digital products on a per-campaign basis rather than as a recurring SaaS platform. Documented builds include Ireland's first Facebook Messenger marketing bot (Ava Chatbot), a voting platform for Dr. Oetker's Faker to Baker competition, a Huawei x Secret Cinema app using the P20 Pro's camera, a web app for Huawei's All Points East festival developed in three days, a Castlepalooza virtual kingdom app for Sony Mobile, and the HONOR Pulse cross-platform salesforce app for HONOR. Technology choices are typically off-the-shelf (social platform APIs, web app frameworks, VR capture, basic chatbots) - the IP is creative concepting, rapid prototyping, and influencer network curation rather than proprietary models or platform code.

The business is privately held with no disclosed funding rounds, parent company, or external investors; ownership commentary suggests founder/independent control. The team consists of approximately 10 named professionals based at 18 Eustace St, Temple Bar, Dublin, covering creative strategy, account direction, creator partnerships, influencer marketing leadership, UX/motion design, integrated production and videography. Operationally, Connector has executed multi-country campaigns for Benecol across Ireland, the UK, Poland and France, while remaining anchored to a single Dublin office. Huawei is documented as a Flagship partner with 15+ campaigns spanning influencer marketing, experience design, VR and bespoke digital products.

Name

Connector

Legal name

Connector

Website

https://connector.ie

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Connector is a Dublin-based creative studio and influencer marketing agency founded in 2009, serving enterprise brands across tech, consumer goods, and financial services with influencer campaigns, creative production, paid media, and bespoke digital products.

Ownership category

akta.pro rank

Product category

Digital Marketing and Influencer Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Influencer marketing services
• Creative production services
• Paid media management
• Digital strategy consulting
• Experience design agency

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Influencer Marketing: Agency fees for influencer identification, engagement, and reporting services including due diligence
2. Creative Services: Fees for concepting, videography, content production, content curation and digital product development
3. Paid Media Services: Planning, targeting, optimisation and analytics for paid media campaigns
4. Strategy Consulting: Digital strategy, brand strategy, audience insights and innovation workshops

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Connector is an influencer marketing and creative studio delivering four integrated services: influencer marketing (identification, engagement, reporting and due diligence), creative services (concepting, videography, content production and curation), paid media management (planning, targeting, optimisation and analytics), and strategy consulting (digital strategy, brand strategy, audience insights and innovation workshops). The firm also develops bespoke digital products on a project basis, including chatbots, mobile apps, web apps, voting platforms, VR experiences and websites for specific client campaigns.

Product overview

Connector is an Influencer Marketing and Creative Studio offering a unified suite of marketing services rather than a software product platform. The core service offering encompasses four main areas: Influencer Marketing (identification, engagement, reporting, due diligence), Creative Services (concepting, videography, content production, curation), Paid Media (planning, targeting, optimisation, analytics), and Strategy (audience insights, digital strategy, brand strategy, innovation workshops). Additionally, Connector develops bespoke digital products for clients on a project basis, including chatbots, mobile apps, voting platforms, web apps, and websites. These digital products are created as one-off solutions for specific client campaigns rather than as repeatable SaaS offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services End-to-end influencer marketing services including identification, engagement, reporting and due diligence for enterprise brand campaigns. Aimed at major brand owners seeking authentic creator partnerships with measurable reporting.
• Creative Services Creative production services including concepting, videography, content production and content curation for brand campaigns. Aimed at enterprise clients requiring end-to-end creative execution alongside influencer and media planning.
• Paid Media Services Paid media services covering planning, targeting, optimisation and analytics across campaign activations. Aimed at enterprise clients needing media execution tightly integrated with creative and influencer work.
• Strategy Services Strategy consulting offering audience insights, digital strategy, brand strategy and facilitated innovation workshops. Aimed at enterprise clients undertaking digital transformation, employer branding and innovation capability programmes.
• HONOR Pulse Platform Bespoke digital platform built for HONOR's salesforce featuring training, quizzes, leaderboards, updates and assistance, available across OS App, Android App and Web. Aimed at sales enablement for HONOR's distribution channels.
• Ava Chatbot Facebook Messenger chatbot positioned as Ireland's first marketing innovation bot, designed as an expert that helps marketers evaluate and improve their innovation practices. Aimed at marketing professionals seeking self-service innovation guidance.
• Connector Innovation Game Team brainstorming card game for innovation workshops containing cards for innovators, creators, entrepreneurs, marketers and educators to inspire creativity in an interactive format. Aimed at enterprise teams undertaking facilitated innovation programmes.

Quantifiable outcome

• Increased brand awareness by 10% for Dr. Oetker Faker to Baker campaign
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• HuaweiflagshipGTM or Marketing PartnerMajor strategic partner for multiple campaigns including influencer marketing, digital products, experience design, VR experiences, and social content. Connector has executed 15+ Huawei campaigns including FreeBuds 3 launch, P20 Pro Secret Cinema, Jess Glynne gig, All Points East festival, VR Instagram Gallery, and pronunciation campaign #ItsWahWay.
• HONOR UKcoreGTM or Marketing PartnerManaged HONOR UK social media presence, achieving 4x engagement increase in 30 days and moving UK from worst to best performing HONOR market in Europe.
• Sony/Sony MobilecoreGTM or Marketing PartnerMultiple campaigns for Sony including Ireland's first Snapchat campaign (Scarechat), Love Illustrated, Make A Wish, Castlepalooza, and Secret Cinema activation.
• Volkswagen IrelandcoreGTM or Marketing PartnerAnnual #VWSnapshot social campaign running 2017-2019, driving 2,500+ entries per year and 25%+ Instagram growth.
• VodafonecoreGTM or Marketing PartnerPartner in Huawei x Dundrum Town Centre activation and Castlepalooza Sony Mobile partnership activation.
• EEminorGTM or Marketing PartnerPartner with Huawei for Secret Cinema Blade Runner promotion of Huawei P20 Pro.
• AwareminorStrategic or Co-development PartnerMental health organization partnered with Free Now for taxi driver mental health workshops and campaign.

Scale indicators33 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsu Creative Ireland: Irish operations of global advertising network Dentsu, offering full-service creative, media, and digital transformation at much greater scale. Competes for the same enterprise brand pitches but with broader geographic reach and procurement leverage.
• Havas Dublin: Irish arm of Havas Creative Network offering integrated advertising, media, and digital services globally. Larger incumbent competing for the same enterprise creative and influencer briefs across Irish and European clients.
• Publicis Dublin: Dublin presence of Publicis Groupe offering creative, media, digital, and influencer marketing at global scale. Established incumbent in the same Irish enterprise pitch landscape as Connector.

Direct peers

• Rothco: One of Ireland's leading creative agencies (now part of Accenture Song), Rothco operates from Dublin with a similar multi-disciplinary creative + digital + production offering for major global brands. Direct competitor for the same Huawei/Sony/VW-tier enterprise client briefs.
• Thinkhouse: Dublin-based creative and influencer marketing agency serving enterprise brands with integrated campaigns, influencer partnerships, and social content. Directly competes for similar Irish and European brand mandates.
• In the Company of Huskies: Irish creative agency offering advertising, design, content, and digital strategy services to enterprise clients from Dublin. Comparable full-service creative studio positioning in the same market.
• The Brill Building: Dublin-based creative agency working with enterprise brands on campaigns, content, and brand activations. Comparable scope of creative production and brand storytelling services for similar client tiers.
• Verve: Irish brand activation, influencer and experiential agency serving enterprise clients across Ireland and Europe. Directly comparable influencer + experiential + creative offering for similar client profile.

Emerging players

• Obviously: Global influencer marketing agency specializing in creator partnerships, brand campaigns, and end-to-end campaign management for enterprise clients. Directly comparable on the influencer marketing core service offering.
• Captiv8: Influencer marketing platform that combines a creator marketplace with managed campaign services for enterprise brands. Comparable creator-partnerships and brand-campaign execution model with more SaaS-oriented delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connector-ie

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connector