What Bristol Flyers does

Bristol Flyers is a professional basketball club founded in 2005 and operating since 2004 from Bristol, United Kingdom. It is one of nine franchises in the men's Super League Basketball (SLB) — Britain's top-flight basketball competition — and additionally fields a women's first team in WNBL Division One, a men's second team in NBL Division Two, junior teams across U12-U18 age groups, and partners with SGS College to run the SGS Basketball Academy (competing in EABL and AOC South West League). The club is wholly owned via Bristol Sport Limited, the privately-held sports group also controlling Bristol City FC and Bristol Bears Rugby; Stephen Lansdown CBE is the owner and the registered office sits at Ashton Gate Stadium. On-court performance has included a highest-ever 3rd-place league finish in 2022/23, a Cup Final appearance in 2020, and entry into the European North Basketball League (ENBL) for a fourth consecutive season.

The commercial product portfolio spans match-day ticketing (single-match and season tickets via the Fever platform from 2025/26 onward), an annual supporter membership (Adult, Under-19, Under-12 tiers, with a £10 Black Friday offer), VIP hospitality packages, official merchandise sold through the Bristol Sport Shop storefront, and bespoke B2B sponsorship packages sold direct by an in-house Commercial Manager. Sponsorship is organised in three tiers — Premium, Elite, and Supporting — with 25+ named partners including MPW Group, Thatchers, O'Neills, UWE Bristol, WeDoData, Nuffield Health, Kellaway, Aviva, and Irwin Mitchell. Digital fan engagement is delivered through the official iOS/Android mobile app, Flyers TV (in-house video/podcast content described as league-leading), DAZN broadcast distribution, and an email newsletter.

The Bristol Flyers Community charity is a wholly-affiliated registered entity delivering 16+ basketball programmes across 6+ Greater Bristol Hub locations — Holiday Camps, After-School Clubs, the Health Squad healthy-lifestyles programme for Year 5/6 pupils, and weekly Basketball Hubs — reaching 8,000+ participants per year and winning multiple Parliamentary Awards since 2008. Revenue is generated from nine distinct streams (transactional ticketing, recurring subscriptions, sponsorship/advertising, hardware merchandise, VIP, affiliate donations, community programme fees, and broadcast rights), with the home venue currently at SGS College Arena (~750 capacity, regularly sold out since 2019). A purpose-built ~5,000-seat Ashton Gate Sports & Convention Centre is planned adjacent to Ashton Gate Stadium, representing the principal forward growth vector.

Name

Bristol Flyers

Legal name

Bristol Sport Limited

Website

https://bristolflyers.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bristol Flyers is a Bristol-based professional basketball club competing in Super League Basketball and the European North Basketball League, operating men's, women's, junior, and academy teams within the Bristol Sport group owned by Stephen Lansdown CBE. The club sells match-day tickets, memberships, sponsorship, merchandise, and community programmes, with plans to relocate to a ~5,000-seat Ashton Gate venue.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Professional basketball club
• Basketball merchandise sales
• Youth basketball development
• Community basketball programmes
• Sports sponsorship packages

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Match-Day Ticket Sales: Per-game ticket revenue across SLB league, ENBL European fixtures, Trophy and Play-Off games. Sold via Fever ticketing platform. Members receive £3 off SLB and ENBL game tickets.
2. Season Tickets: Recurring season-long ticket product for all home league games. Registration for 2026/27 currently open due to frequent sell-outs.
3. Memberships: Annual supporter membership tiers (Adult, Under-19, Under-12) at £10 Black Friday offer price; benefits include ticket discounts, ticket priority for play-offs, free tickets for U12/U19, and 5% off merchandise.
4. Corporate Sponsorships: Bespoke B2B sponsorship packages: Gameday (£1,500+VAT), Player (Cat A £1,400+VAT, Cat B £1,200+VAT), Venue Branding wall stickers (£3,000-£5,000+VAT), Kit, Digital Advertising, and Bespoke Video (£2,000-£4,000+VAT). Tiered partner structure: Premium, Elite, Supporting.
5. Merchandise Sales: Online Flyers Shop selling official kits, training wear, and fan essentials. Examples: 25/26 Home Jersey Youth £25.20; Away Jersey Adult/Women £50; Away Jersey Youth £42. Members get 5% off.
6. VIP & Hospitality Packages: Premium Courtside (welcome drink, VIP room access, private bar, premium seating) and Courtside (courtside seat only) VIP packages.
7. Community Donations & Fundraising: One-off and regular donations, monthly givers (£5/month), corporate partnerships, major gifts, easyfundraising referral commission, and event fundraising for the Bristol Flyers Community charity.
8. Community Programmes Revenue: Paid community programmes: Holiday Camps, Basketball Hubs, After-School Clubs, and Inter-School Events booked via abler.io. First Basketball Hub session is free to drive acquisition.
9. Broadcast & Media Rights: League-level broadcast distribution via DAZN; club produces significant owned digital video content monetised through partner integrations and visibility.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

Bristol Flyers is a professional basketball club based in Bristol, UK, operating Men's and Women's first teams in Super League Basketball (SLB) and the European North Basketball League (ENBL), plus Men's Second Team, Junior Teams (U12-U18) and the SGS Basketball Academy. The club sells match-day tickets, season tickets, supporter memberships, VIP hospitality packages, official merchandise, and corporate sponsorship packages, and runs a registered charity (Bristol Flyers Community) delivering basketball programmes to over 8,000 participants annually across Greater Bristol.

Product overview

Bristol Flyers operates a multi-product portfolio centred on its professional basketball club competing in Super League Basketball (SLB) and the European North Basketball League (ENBL). The portfolio combines on-court products — the Men's First Team (Bristol Flyers), the Women's First Team (Flyers Women in WNBL Div 1), the Men's Second Team (NBL Division Two), Junior Teams (U-12 to U-18) and the SGS Basketball Academy — with digital and commercial products including the official Bristol Flyers Mobile App, the Fever Ticketing Platform, Flyers TV (video and podcast platform), the Bristol Flyers Shop, the Membership programme and VIP Tickets. Off-court, Bristol Flyers Community is the registered charity delivering Community Hubs, Holiday Camps and the Health Squad programme across Greater Bristol. Together, these products cover elite performance, youth development, fan engagement, hospitality and community impact, all delivered under the Bristol Sport stable alongside Bristol City FC and Bristol Bears.

Differentiator

Problem solved

Functional benefit

Brands

• Flyers Community: The club's official charity delivering life-changing basketball programmes within the community of Greater Bristol.
• Flyers TV

Products and services

• Match-Day Tickets (SLB, ENBL, Trophy, Play-Offs)
• Season Tickets
• Annual Supporter Membership
• VIP Hospitality Packages (Premium Courtside and Courtside)
• Mascot & Birthday Party Packages
• Official Merchandise (Kits, Training Wear, Fan Essentials)
• Commercial Sponsorship Packages
• Community Basketball Programmes (Hubs, Holiday Camps, Health Squad, After-School Clubs)
• Official Bristol Flyers Mobile App
• Flyers TV Digital Content Platform
• SGS Basketball Academy

Quantifiable outcome

• Long streak of home sell-outs since 2019 (almost every home game)
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

28 partnerships are on record, tiered flagship premium partner, flagship premium partner - kit supplier, premium partner, flagship premium partner - venue & academy partner, premium partner - data partner, elite partner, league broadcast partner (strategic), official equipment supplier, enterprise technology partner, promotional partner, flagship women's team partner - front of jersey sponsor, supporting partner, supporting technology partner, supporting technology partner (ticketing), supporting partner (performance tech), elite partner (travel), cross-team supporting partner (men's & women's), women's team partner and men's 2nd team partner.

• MPW Groupflagship premium partnerStrategic or Co-development PartnerPlumbing and heating firm. Listed as a Premium Partner on the Our Partners page with logo presence on the official website. Visible across site header, footer, and Become a Partner page.
• Thatchersflagship premium partnerStrategic or Co-development PartnerThatchers Cider. Listed as a Premium Partner on the Our Partners page with logo presence on the official website. Visible across site header, footer, and Become a Partner page.
• O'Neillsflagship premium partner - kit supplierOEM/ Whitelabel/ Licensing PartnerOfficial teamwear/kit supplier. Listed as a Premium Partner; produces 25/26 home and away kit celebrating 20 years of Flyers basketball. Listed on teamwear section of oneills.com.
• The Sales Trainerpremium partnerStrategic or Co-development PartnerSales training business. Premium Partner tier with logo presence across site header, footer, and Become a Partner page.
• SGS College (Sports Academies)flagship premium partner - venue & academy partnerStrategic or Co-development PartnerEducational partner hosting Bristol Flyers home games at SGS College Arena and operating the integrated SGS Basketball Academy (EABL/AOC South West League). SGS College WISE Campus is home to Men's First Team, Women's First Team, NBL Division Two Men's Second Team, Junior teams U12-U18, and Basketball Academy. Open to male and female players aged 16+ continuing further education.
• UWE Bristol (University of the West of England)premium partnerStrategic or Co-development PartnerLocal university partner. Premium Partner tier with logo presence across site header, footer, and Become a Partner page.
• WeDoDatapremium partner - data partnerStrategic or Co-development PartnerData partner supporting the club's "By the Numbers" statistical content series (e.g., April and May 2026). Also supports Flyers Women's section. Premium Partner tier with logo presence across site.
• Nuffield Healthelite partnerStrategic or Co-development PartnerHealth and wellbeing partner. Elite Partner tier; co-brands the "Nuffield Health Road to Recovery" feature series (e.g., Milos Dugalic fractured ankle recovery). Logo on dedicated partner page.
• Kellawayelite partnerStrategic or Co-development PartnerRegional professional services firm. Listed as an Elite Partner with logo on dedicated partner page.
• Clifton Coffeeelite partnerStrategic or Co-development PartnerCoffee supplier partner. Listed as an Elite Partner with logo on dedicated partner page.
• DAZNleague broadcast partner (strategic)Technology or IntegrationOfficial broadcast partner of Super League Basketball. All Bristol Flyers League and Trophy games broadcast live on DAZN. Logo featured on club homepage.
• Moltenofficial equipment supplierOEM/ Whitelabel/ Licensing PartnerOfficial basketball equipment supplier (via playwiththebest.com). Molten match balls used in Bristol Flyers games. Logo featured on site footer.
• Xledgerenterprise technology partnerTechnology or IntegrationCloud ERP/finance platform. Bristol Flyers (alongside Bristol Sport) is "Empowered by xledger" with dedicated xledger.com partnership page. Powers back-office financial operations.
• Watches of Bathpromotional partnerGTM or Marketing PartnerLocal watch retailer partner supporting Bristol Flyers promotions (e.g., "Watches of Bath halfcourt challenge"). Logo featured prominently on site header.
• Capital Resourcing Group (CRG)flagship women's team partner - front of jersey sponsorStrategic or Co-development PartnerFront-of-jersey sponsor and principal partner of Bristol Flyers Women's team. Supporting club partners include 5Kind, DTM Fuel, Everlast Gyms, Phoenix Life and Wellbeing Coaching, WoB Competitions and WeDoData.
• Avivasupporting partnerStrategic or Co-development PartnerMajor insurance company listed as a Supporting Partner. Logo on dedicated partner page.
• Irwin Mitchellsupporting partnerStrategic or Co-development PartnerLaw firm listed as a Supporting Partner. Logo on dedicated partner page.
• HTP Groupsupporting partnerStrategic or Co-development PartnerSupporting Partner featured in bespoke digital video content (Bristol Flyers team filmed a video for HTP Group). Logo on dedicated partner page.
• HUDLsupporting technology partnerTechnology or IntegrationSports performance analysis platform listed as a Supporting Partner. Logo on dedicated partner page.
• Fever Pitchsupporting technology partner (ticketing)Technology or IntegrationTicketing partner (reachfeverpitch.com) used as the club's ticketing platform from 2025/26 season. Logo on dedicated partner page.
• Better Guardssupporting partner (performance tech)Technology or IntegrationPerformance/equipment partner (betterguards.de). Logo on dedicated partner page.
• Turners Coachwayselite partner (travel)Strategic or Co-development PartnerCoach travel partner supporting team transport for away fixtures. Elite Partner tier with logo on dedicated partner page.
• ATS Controlselite partnerStrategic or Co-development PartnerBuilding controls company (atscontrols.co.uk). Elite Partner with logo on dedicated partner page.
• Everlast Gymscross-team supporting partner (men's & women's)Strategic or Co-development PartnerFitness partner supporting both Bristol Flyers Men's and Women's teams. Logo on dedicated partner page and in both partner sections.
• DTM Fuelwomen's team partnerStrategic or Co-development PartnerFuel partner supporting Bristol Flyers Women's team. Logo in Flyers Women's Partners section.
• Phoenix Wellbeing Coachingwomen's team partnerStrategic or Co-development PartnerWellbeing partner supporting Bristol Flyers Women's team. Logo in Flyers Women's Partners section.
• Ball Park Eventsmen's 2nd team partnerStrategic or Co-development PartnerEvents partner supporting Bristol Flyers Men's 2nd Team. Logo in Men's 2nd Team Partners section.
• Bottoms Up Bristolmen's 2nd team partnerStrategic or Co-development PartnerVenue partner supporting Bristol Flyers Men's 2nd Team. Logo in Men's 2nd Team Partners section.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• London Lions: Another SLB men’s franchise competing in the same top-flight British basketball league; directly comparable league product, fan-engagement model, and sponsorship structure.
• Newcastle Eagles: Long-established SLB franchise with strong community programmes and corporate sponsorship model — closely comparable professional basketball club operations in British basketball.
• Leicester Riders: SLB franchise with integrated men’s/women’s teams and a well-developed community/youth pathway — directly comparable on-court product and off-court programming.
• Sheffield Sharks: Historic SLB franchise operating professional men’s basketball with comparable ticketing, membership and commercial sponsorship offerings.
• Manchester Basketball (Manchester Giants): SLB men’s franchise sharing the same UK league structure, ticketing/merchandise operations and corporate sponsorship packaging as Bristol Flyers.
• Surrey Scorchers: SLB men’s franchise with similar scale, regional fan base, and reliance on ticketing plus sponsorship revenue streams.
• Caledonia Gladiators: SLB men’s franchise competing in the same league, comparable community programmes and matchday hospitality products.

Broad incumbents

• Bristol City FC: Sibling club in the Bristol Sport Limited stable; overlaps on commercial partnerships, fan base and shared digital infrastructure, but operates in a much larger EFL Championship market.
• Bristol Bears: Sibling club under Bristol Sport Limited sharing headquarters, sponsorship portfolio and digital platforms — comparable governance and commercial structure but operates in professional rugby with a different audience scale.

Others

• DAZN (broadcast partner): Official SLB broadcast partner that distributes all Bristol Flyers league and trophy games live; relevant ecosystem participant rather than a direct competitor, but materially shapes the club’s media reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BristolFlyers
• Facebookfacebook.com/BristolFlyers
• LinkedInlinkedin.com/company/bristolflyers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bristol Flyers