Alwel

What Alwel does

Alwel is a Dutch social housing corporation (woningcorporatie) headquartered in Roosendaal that manages approximately 25,000 rental homes, parking spaces, and other properties across the municipalities of Breda, Etten-Leur, and Roosendaal in West-Brabant. The company operates under Dutch Housing Act authorization, with housing allocation governed by the Klik voor Wonen regional registry. Its product portfolio spans regulated social rent units (Beekhof social rent: €713–€933/month), mid-market housing (from €1,228/month), free-sector rentals (€950–€1,200/month at Philipslaan), KoopGarant affordable purchase with buyback guarantee, Friends Wonen shared housing for young adults, Flexwoningen for urgent seekers, and specialized senior and autism-supportive housing. Its primary digital product is the Mijn Alwel self-service portal handling repairs, payments, and tenant communications, supplemented by solar panel monitoring (via Invrida) and energy consumption displays.

The company's revenue model is dominated by recurring monthly rental income from the ~25,000-unit portfolio, billed on the 1st of each month under government-regulated pricing (woningwaardering point system), with separate billing for service costs (parking €25/month, solar monitoring €4.50/month). Secondary revenue streams include one-time KoopGarant property sales through Alwel Makelaardij, commercial space rentals, and VVE (owners' association) management. Distribution combines the Klik voor Wonen allocation platform, the Mijn Alwel portal, three walk-in offices, an in-house contact center with 24/7 emergency line, and direct WhatsApp/email support.

Alwel's strategic activity centers on large-scale portfolio renewal: it executed the Josephwijk redevelopment in Roosendaal (200 new homes, completed July 2026), opened Liniehof in Breda (51 social rental units, July 2026), and acquired 293 homes from Mooiland in June 2024. An annual maintenance and energy-efficiency program targets 689 homes in 2025 across the three municipalities. Construction is delivered through framework partnerships with Heijmans, Zwaluwe Bouw, Coen Hagedoorn Bouw, NBU, and Ouwehand. The company also collaborates with welfare organizations (Surplus, Stichting WIJ) and tenant associations (HBV) on community programs, and runs strategic performance agreements (prestatieafspraken) with all three municipalities.

Name

Alwel

Legal name

Alwel

Website

https://alwel.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Alwel is a Dutch social housing corporation managing approximately 25,000 rental homes across Breda, Etten-Leur, and Roosendaal, serving income-qualifying tenants, mid-market renters, and first-time buyers through regulated rental, KoopGarant, Friends Wonen, and Flexwoningen programs.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), New Housing For-Sale Builders (236117), Residential Building Construction (2361), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

akta.pro secondary industries

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Social housing
• Affordable rentals
• Property management
• Tenant services
• Starter homes

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rent: Monthly rental income from approximately 25,000 social housing units, parking spaces, and commercial properties in Breda, Etten-Leur, and Roosendaal. Rent is paid monthly by the 1st, with service costs billed separately. Government-regulated pricing for social housing.
2. Property Sales (KoopGarant): Sale of newly built properties under KoopGarant scheme, allowing affordable homeownership with buyback guarantees. Properties sold include apartments in projects like Spoor 3, KlaversJansen, and Fonkel. Revenue from one-time property sales.
3. Mid-Market and Free Sector Rentals: Rental income from mid-market housing (above social housing thresholds) and free sector properties, such as Beekhof mid-rent units (from €1,228.08/month) and Philipslaan apartments (€950-€1,200/month).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alwel is a Dutch social housing corporation that owns, develops, and manages approximately 25,000 rental homes across the Breda, Etten-Leur, and Roosendaal region. It provides social-rent housing, mid-market rentals, free-sector rentals, and KoopGarant affordable-purchase homes, supported by tenant services delivered through the Mijn Alwel portal and local offices.

Product overview

Alwel is a Dutch social housing corporation (woningcorporatie) managing approximately 25,000 homes, parking spaces, and other properties across Breda, Etten-Leur, and Roosendaal. The company's product portfolio centers on the Mijn Alwel tenant self-service portal as its primary digital offering, enabling residents to manage repairs, payments, and communications online. Core housing services include social rental properties, flexible housing (flexwoningen), Friends Wonen shared housing for young adults, and KoopGarant affordable purchase programs. Alwel provides comprehensive tenant services through repair request handling, rent payment processing, sustainability upgrades (zonnepanelen, insulation), and large-scale maintenance projects. The company operates specialized divisions including Alwel Makelaardij for property sales and Alwel Diensten for additional services. Projects span new construction, major maintenance and energy efficiency upgrades, and community-focused initiatives like Samen Thuis. The business model combines property management, new development, sustainability improvements, and tenant support services.

Differentiator

Problem solved

Functional benefit

Brands

• Friends Wonen: A housing concept for young starters where three friends share a house together.
• Alwel Belicht
• Mijn Alwel

Products and services

• Social rental housing Regulated, income-tested rental homes allocated via the regional housing system to low and middle-income households. This is Alwel's primary offering and forms the bulk of its approx. 25,000-home portfolio in Breda, Etten-Leur, and Roosendaal.
• Mid-market rental housing (middenhuur) Rental homes priced in the regulated mid-market segment, targeted at households who earn above social-rent thresholds but cannot access free-sector rents. Part of Alwel's broader portfolio in West Brabant.
• Free-sector rental housing Market-rate rental homes owned and managed by Alwel, providing an additional segment beyond regulated social and mid-market rentals.
• KoopGarant starter homes Affordable-purchase starter homes sold under the KoopGarant scheme, enabling first-time buyers to enter ownership at below-market prices. Sold by Alwel to qualifying individual buyers.
• Friends Wonen shared housing Shared-housing concept for tenants seeking co-living arrangements, providing a differentiated rental format within Alwel's portfolio.
• Flexwoningen (flex housing) Temporary and flexible rental housing units offered to tenants who need short-term accommodation, broadening Alwel's rental offering beyond standard indefinite contracts.
• Samen Thuis senior community living Community-living concept tailored to senior tenants, supporting aging in place within Alwel's portfolio.

Quantifiable outcome

• 96% resident approval for DesDia renovation and sustainability plan
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SurpluscoreStrategic or Co-development Partner · 1 March 2024Welfare organization providing social work and community support. Partner in Samen Thuis pilot at Heksenwiel woongebouw in Breda, aimed at enabling elderly residents to live independently through community support. Also involved in Kesterenhof project for senior housing with care services.
• Stichting WIJcoreStrategic or Co-development Partner · 1 March 2024Social welfare organization. Co-developer of Samen Thuis pilot project with Alwel and Surplus, creating a community where residents support each other for independent living.
• Gemeente BredacoreStrategic or Co-development PartnerMunicipal government. Partner in multiple projects including performance agreements (prestatieafspraken) for housing, sustainability, and neighborhood development. Collaborates on spatial planning and affordable housing initiatives.
• Gemeente Etten-LeurcoreStrategic or Co-development PartnerMunicipal government. Partner in performance agreements and Het Turfschip facility management transition to Sportfondsen. Joint initiatives on housing and neighborhood development.
• Gemeente RoosendaalcoreStrategic or Co-development PartnerMunicipal government. Major partner in ambitious development plans including ~2,000 additional homes over next decade. Joint initiatives on housing, sustainability, and urban renewal.
• HuurdersBelangenVereniging (HBV) / HuurdersorganisatiescoreStrategic or Co-development PartnerTenant interest organizations representing renters in Alwel's properties. Partners in performance agreements and major renovation projects. HBV Etten-Leur specifically involved in energy display pilot projects and tenant representation.
• Zwaluwe BouwcoreImplementation/ SI/ Consulting PartnerConstruction company executing major maintenance and sustainability renovations. Works on projects including Kasteellaan/Kerkstraat/Antoniusstraat (26 homes), Banakkers (222 homes), and Lange Schoor/Wildbaan (78 homes) in Etten-Leur.
• HeijmanscoreImplementation/ SI/ Consulting PartnerMajor construction and infrastructure company. Partner for Oliemolen project (105 homes renovation in Roosendaal) and Kalsdonk project (71 homes). Also involved in Langdonk neighborhood improvement.
• Coen Hagedoorn BouwcoreImplementation/ SI/ Consulting PartnerConstruction company. First chain collaboration (ketensamenwerking) partner for renovation of 133 homes in Etten-Leur Centrum West. Also works on Biesdonk project and Bloemenflats.
• Nederlandse Bouw Unie (NBU)coreImplementation/ SI/ Consulting PartnerConstruction company building 30 rental apartments at Vijfhuizenweg in Etten-Leur. Apartments completed January 2026.
• Ouwehand Bouwen & OntwikkelencoreImplementation/ SI/ Consulting PartnerDevelopment and construction company. Partner in Kesterenhof project at Muizenberglaan, Breda - a 104-unit senior living complex developed with Alwel and Surplus.
• Blind Walls GalleryminorStrategic or Co-development PartnerStreet art organization. Collaborated on murals at Liniehof in Breda, with artist DZIA creating works referencing the site's history as former Harley-Davidson factory.
• SportfondsencoreStrategic or Co-development PartnerSports and recreation management company. Took over management of Het Turfschip multifunctional building in Etten-Leur from H-int MFA starting January 2025. Partnership with municipality and Alwel.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eigen Haard: Amsterdam-based woningcorporatie with a comparable mandate (social rent, KoopGarant-style sales, neighborhood renewal) but operating at much larger scale than Alwel in a higher-pressure market.
• Ymere: One of the largest Dutch woningcorporaties (Amsterdam/Flevoland region, ~75,000 homes), offering the same social housing, mid-market rent, and sustainability programs as Alwel but at significantly greater scale and broader geographic reach.
• De Alliantie: National-scale woningcorporatie active across multiple Dutch regions with social rent, mid-market rent, and sustainability programs directly analogous to Alwel's offerings.
• Vestia: Large South Holland woningcorporatie operating the same social housing model as Alwel, with comparable tenant services and renovation programs, and a well-documented history of financial restructuring relevant to peer benchmarking.
• Rochdale: Amsterdam-focused woningcorporatie providing social housing, tenant services, and renovation/sustainability programs under the same national framework as Alwel, useful for benchmarking urban renewal approaches.

Direct peers

• Woonstad Rotterdam: Large Rotterdam-based woningcorporatie managing tens of thousands of social rental homes under the same national housing law and Klik-style allocation systems as Alwel, with comparable tenant services and renovation programs.
• Woonbron: Dutch woningcorporatie with a similarly large multifamily rental portfolio, operating under the same DAEB/woningwaardering framework as Alwel and competing for tenants in overlapping West-Brabant/Rotterdam regions.
• Mitros: Utrecht-area woningcorporatie of comparable scale (~30,000 homes) operating the same social housing mandate, mid-market rental, and large-scale renovation programs as Alwel.
• Portaal: Regional woningcorporatie active in Utrecht, Leiden, and Haarlem with a similar mix of social rent, mid-market, and KoopGarant-style products, making it directly comparable to Alwel's product portfolio and operating model.

Emerging players

• Woonzorg Nederland: Specialized Dutch housing corporation focused on senior/life-course housing; directly comparable to Alwel's Kesterenhof and Samen Thuis concepts for 55+ tenants in Breda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alwel.nl
• LinkedInlinkedin.com/company/alwel.nl
• Instagraminstagram.com/alwel_woningcorporatie
• Xx.com/alwelnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alwel