Yogist

What Yogist does

Yogist is a private corporate wellness company founded in 2015 in Paris by former management consultant Anne-Charlotte Vuccino, who developed the proprietary Yogist Method© after personal experience with yoga therapy. The company specializes in adapting Hatha Yoga — primarily chair-based and mat-based yoga, plus corporate meditation — for the office environment, with a methodology developed in collaboration with physiotherapists and ergonomists in occupational health medicine and explicitly stripped of esoteric elements (no Sanskrit, no chakras, no acrobatics). The core value proposition is that the method can be practiced in meeting rooms or at desks without equipment, without changing clothes, and without sweating, removing the practical barriers that limit adoption of conventional workplace fitness programs.

The product portfolio comprises in-person chair and mat yoga sessions, corporate meditation, discovery workshops (1h15), conference presentations and debate panels, short 'Doses de Inspiração' energizer sessions (10-30 minutes), a 15-tutorial e-learning program called 'Bem no Trabalho' delivered via corporate intranets, and a published book 'Como um Yogist'. Customers are large enterprises and multinationals; named clients include KPMG, BNP Paribas, Boston Consulting Group, AXA, Generali, Sodexo, Renault, BMW, Capgemini, LVMH, Siemens, Casino, General Electric, Accenture, Sanofi, SUEZ, Vinci, Cartier, and Manitou. The company operates through wholly-owned subsidiaries in Paris (headquarters), London, and São Paulo (YOGIST BRASIL YOGA CORPORATIVO LTDA, opened August 2017, led by Armelle Champetier), with 1-10 total employees and no disclosed institutional funding of substance (a 2020 SAP.iO accelerator entry is recorded with a $0 disclosed value).

Yogist generates revenue through recurring corporate yoga subscriptions (regular sessions priced bespoke by frequency and group size, capped at 25 participants per class), one-time professional services for corporate events, annual enterprise licenses for the e-learning program, and modest retail book sales. All pricing is custom and quote-based with no public price list; the GTM is enterprise field sales supplemented by event-driven engagements and earned media coverage across major French outlets (TF1, France 2, M6, RTL, Forbes France, Le Figaro). The company remains founder-controlled and privately held.

Name

Yogist

Legal name

YOGIST BRASIL YOGA CORPORATIVO LTDA

Website

https://yogist.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yogist is a private French-founded corporate wellness company that delivers proprietary chair-based and mat-based yoga, meditation, and a desk-side e-learning program to large enterprise clients across France, the UK, and Brazil via wholly-owned subsidiaries in Paris, London, and São Paulo.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Personal Care Services (8121)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Corporate/Workplace Yoga & Pilates (HSADACAJ)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Corporate yoga services
• Workplace wellness programs
• Occupational health yoga
• Employee stress management
• Corporate meditation services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Yoga Classes (Regular Sessions): Yogist delivers recurring collective yoga sessions at client companies — either chair-based or mat-based. Sessions last 30 minutes to 1 hour and are held in meeting rooms or office spaces. Pricing is bespoke based on frequency, group size (up to 25 participants per class), and format.
2. Corporate Events (Workshops, Conferences, Team-buildings): One-time or periodic event engagements including discovery workshops (1h15 sessions), conference presentations/debate panels, and 'Doses de Inspiração' (short 10-30 minute energizer sessions for event participants). Target unlimited participant numbers. Pricing is custom.
3. E-learning 'Bem No Trabalho' Program: A 15-episode video program delivered via corporate intranet for QVT (Quality of Life at Work) content. Targets mobile or distributed workforces and large organizations. Provided as a custom-priced enterprise license.
4. Book 'Como um Yogist' (Retail): Published book containing 60 exercises (under 5 minutes each), 10 body-area routines, preventive gestures, meditation introduction, and nutrition principles from yoga and Ayurvedic medicine. Available on Amazon.fr. Also serves as a brand-building and inbound lead tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yogist delivers workplace yoga and corporate wellness services to enterprise clients, built on the proprietary Yogist Method©. Core deliverables include recurring in-office chair-based and mat-based yoga sessions, corporate meditation, a "Bem no Trabalho" e-learning video program for distributed employees, and event-based engagements (discovery workshops, conferences, and short energizer sessions) for team-buildings and health days.

Product overview

Yogist is a corporate wellness company specializing in workplace yoga and stress management solutions. The company offers a portfolio of integrated services including chair-based yoga (Yoga na Cadeira), mat-based yoga (Yoga no Tapete), corporate meditation, and an e-learning program called 'Bem no Trabalho.' Additional offerings include discovery workshops, conferences, and inspirational sessions for corporate events. The company was founded in France in 2015 by Anne-Charlotte Vuccino and expanded to Brazil in 2017, operating in Paris, London, and São Paulo. Yogist's methodology was developed with physiotherapists and ergonomists specifically for office workers and is designed to be practiced at desks without special equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga na Cadeira (Chair Yoga) Yogist's signature chair-based yoga method, performed seated or standing using a chair/table for support. Designed to be practiced in meeting rooms, at desks, or during conferences, with no equipment, no change of clothes, and no sweating. Targets office workers suffering from back pain, neck strain, and stress, and is sold to enterprise clients as part of the Yogist Method©.
• Yoga no Tapete (Mat Yoga) Traditional mat-based yoga sessions held in meeting rooms or auditoriums, adapted to strengthen and relieve body parts stressed by prolonged sitting, including sciatic and back-pain prevention. Sold to enterprise clients as part of the Yogist corporate yoga program.
• Meditação Corporativa (Corporate Meditation) Workplace meditation program built on breathing exercises and mindfulness, aimed at improving concentration, calmness, focus, emotional management, and public speaking. Delivered to enterprise clients as a standalone or bundled offering within the Yogist Method©.
• Workshop de Descoberta (Discovery Workshop) A 1h15 introductory session that presents Yogist's approach and pedagogy, includes 10 posture exercises, a meditation introduction, and a relaxation session. Used as an entry point for team-building, health days, and corporate conventions, and frequently as the first engagement before a recurring contract.
• Conferências (Conferences) Presentations, debate panels, and roundtables delivered at corporate events on physical activity at work, yoga and meditation's impact on performance, quality of life at work, and healthy workplace gestures. Sold to enterprise clients as a one-off event engagement.
• Doses de Inspiração (Doses of Inspiration) Short 10–30 minute yoga and energizer sessions designed for large corporate events to activate and inspire participants, including ice-breakers, red thread sessions, and surprise interventions. Sold to enterprise clients for use at conventions, seminars, and team events.
• Programa E-learning Bem no Trabalho Digital e-learning program consisting of 15 five-minute video tutorials designed to be watched from a workstation. Covers each body part affected by sedentary work and stress (eyes, neck, wrists, lumbar region) and includes situation-specific exercises for fatigue, lack of concentration, and public speaking. Sold as an enterprise intranet license to organizations with mobile or distributed workforces.
• Livro 'Como um Yogist' Book by founder Anne-Charlotte Vuccino containing 60 desk exercises (under 5 minutes each), 10 body-area routines for stress relief, meditation guidance, and nutrition principles from yoga and Ayurvedic medicine. Sold at retail via Amazon.fr and used as a brand-building and inbound lead-generation asset.

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Gympass (Wellhub): Gympass/Wellhub is a corporate fitness and wellness benefits platform with strong presence in Brazil and Europe. Directly relevant to Yogist's geography and corporate customer base, though it offers gym-network access rather than instructor-led yoga.
• Virgin Pulse: Virgin Pulse is a large-scale corporate wellness platform serving global enterprises with benefits, engagement, and wellbeing programming. Broader and more established than Yogist, overlapping in workplace wellbeing offerings but with a much wider portfolio.
• Sodexo: Sodexo is a French-founded global corporate services and quality-of-life-at-work provider. Comparable to Yogist as a French-rooted enterprise offering wellness and quality-of-life services to multinational clients, but operating at vastly larger scale across multiple service lines.
• Limeade: Limeade is an employee experience and well-being platform for large enterprises, combining engagement surveys with wellness content. Comparable to Yogist in targeting enterprise HR, but operating at significantly larger scale across a broader well-being portfolio.

Direct peers

• Calm: Calm Business sells meditation, sleep, and mindfulness content to enterprises. Overlaps with Yogist's corporate meditation and stress-management proposition, with the difference being Calm's app-delivered model versus Yogist's instructor-led, desk-side delivery.
• Wellable: Wellable is a corporate wellness platform offering wellness challenges, content, and tracking to enterprise customers. Comparable to Yogist in targeting enterprise HR buyers with wellness programming, though more software-led and broader in scope.
• Wellbeats: Wellbeats delivers on-demand fitness, yoga, mindfulness, and nutrition content to corporate and healthcare clients. Closely parallels Yogist's mix of yoga, meditation, and digital content delivered to enterprise workforces.
• Headspace: Headspace offers 'Headspace for Work', a B2B subscription for mindfulness and meditation content sold to enterprise HR and benefits teams. Directly comparable to Yogist in delivering corporate mindfulness/well-being programs, with a much larger content library and employer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yogistbienoburo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogist