Commission Factory

What Commission Factory does

Commission Factory is a performance-based affiliate marketing network and platform operating across the Asia-Pacific region, headquartered in Sydney with offices in Malaysia and Singapore. Founded in 2011 by Zane McIntyre (CEO) and David Hayman (CTO), the company operates as the APAC-focused brand within the Awin Group — itself backed by Axel Springer and United Internet — and is structured as Commission Factory Pty Ltd under Australian law. The platform connects advertisers (online retailers and brands) with affiliates (publishers, cashback sites, influencers, content creators) through tracking technology, real-time reporting, and automated weekly commission payments. It serves 900+ advertiser brands across 557+ listed affiliate programs and processes up to AU$25 million in monthly sales volume through its Australia network alone, with 1,000+ new affiliates organically joining each month.

The core technology stack centers on the Commission Factory Platform, which differentiates through cookie-less, digital fingerprinting, and click-less tracking, real-time transaction reporting, weekly automated payouts supporting 165 currencies, and a public API. Product surface has evolved into modular layers: Nexus Pro provides AI-powered benchmarking with natural-language querying of vertical-level performance metrics; Dynamic Reports enable custom data exploration; and Smart Notifications allow configurable alerting. Service delivery is structured through tiered packages ranging from self-service (DIY) to full-service program management (Pro), plus short-term campaign packages (Launch, Recruitment, EOFY Booster, Golden Quarter). Distribution combines a self-serve dashboard, enterprise sales motion with dedicated APAC-based account managers, an agency multi-account channel, and mobile applications on iOS and Android.

Commission Factory's business model blends transactional and subscription revenue. The primary stream is a commission on affiliate transactions, typically 8-10% CPS, with the company acting as intermediary on payments to affiliates; affiliates themselves are not charged to join. Advertisers additionally pay for managed-service tiers and short-term packages, providing subscription-style recurring revenue. Customers include major enterprise brands (Samsung, lululemon, Coach, ASICS, News Corp Australia, Groupon) alongside cashback platforms (ShopBack), content publishers (Skimlinks, News Corp), digital agencies (Navigate Digital), and SMB retailers using the self-serve tier. Customer segments are horizontally segmented across Affiliates, Advertisers, and Agencies.

Name

Commission Factory

Legal name

Commission Factory Pty Ltd

Website

https://commissionfactory.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Commission Factory is a performance-based affiliate marketing network operating across APAC, connecting 900+ advertiser brands with thousands of affiliates via tracking technology, real-time reporting, and automated weekly payments. As the APAC brand within the Awin Group, it serves advertisers, publishers, and agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Affiliate Transactions: Commission Factory generates revenue primarily through commission fees paid by advertisers based on affiliate activity. The company is primarily a retail-focused network with most advertisers paying a percentage commission per sale (CPS), typically between 8% and 10% of sale value. Commission Factory does not charge fees to affiliates to join the network.
2. Service Packages: Tiered service packages (Lite, Plus, Pro) offered to advertisers requiring different levels of support, from self-service to full program management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Commission Factory operates an APAC-focused affiliate marketing network that connects online retailers and brands (advertisers) with publishers and influencers (affiliates). The platform provides cookie-less and digital fingerprinting tracking, real-time reporting, automated weekly commission payments in 165 currencies, and an advertiser/affiliate marketplace directory, supplemented by tiered managed-service packages (DIY, Lite/Plus, Pro) and an AI benchmarking module (Nexus Pro).

Product overview

Commission Factory is an affiliate marketing platform and network operating as part of the Awin Group, serving the Asia-Pacific region across Australia, Malaysia, New Zealand, and Singapore. The core offering is the Commission Factory Platform, a performance marketing solution that connects advertisers with affiliates through tracking technology, real-time reporting, and automated commission payments. The platform is enhanced by the Nexus Pro add-on module featuring AI-powered benchmarking insights and Dynamic Reports for custom data analysis. Service delivery is structured through tiered packages ranging from self-service (DIY) to full-service management (Pro), supplemented by focused short-term packages for launches, recruitment, and seasonal campaigns. The company also provides mobile applications for iOS and Android, a podcast, and maintains industry-specific blog content for client education.

Differentiator

Problem solved

Functional benefit

Brands

• Nexus Pro: AI-powered benchmarking and reporting platform for affiliate program performance analysis.
• Axis

Products and services

• Commission Factory Affiliate Marketing Platform Core performance/affiliate marketing platform connecting advertisers with publishers across Australia, Malaysia, New Zealand, and Singapore. Provides cookie-less and digital fingerprinting tracking, real-time reporting, automated weekly commission payments in 165 currencies, and a marketplace directory of affiliate programs for online retailers, brands, agencies, and publishers.
• Nexus Pro AI-powered analytics and benchmarking module within the Commission Factory platform that enables advertisers and agencies to compare program performance across network verticals using ROI, AOV, and conversion rate, with natural language querying capabilities.
• Advertiser Service Packages (DIY, Lite, Plus, Pro) Tiered managed service packages for advertisers: DIY (self-service with ticketed support), Lite/Plus (hybrid with dedicated account management and optimization), and Pro (full end-to-end program management with bespoke reporting). Designed for advertisers that want progressively more hands-on support from Commission Factory.
• Commission Factory Mobile Apps iOS and Android mobile applications that enable affiliates and advertisers to monitor stats, transactions, and manage their affiliate marketing activities on the go.

Quantifiable outcome

• Up to AU$25,000,000 in sales generated per month
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• Awin GroupcoreOthersCommission Factory is part of the Awin Group, a global affiliate network backed by Axel Springer and United Internet Groups. Awin Group encompasses Awin, ShareASale, Commission Factory, and SingleView brands. Commission Factory operates as the APAC-focused brand within this global network, sharing technology infrastructure, compliance frameworks, and operational practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Awin: Global affiliate marketing network that is the parent brand within the Awin Group alongside Commission Factory. Operates the same core technology stack and competes for the same advertisers globally, including APAC.
• ShareASale: Affiliate network and sister brand within the Awin Group. Operates a marketplace model connecting merchants with affiliates and overlaps with Commission Factory's core value proposition.
• Tradedoubler: European-headquartered affiliate and partner marketing network with growing APAC operations. Competes with Commission Factory on cross-border advertiser programs and multi-currency support.

Direct peers

• Impact: Global partner and affiliate marketing platform operating in APAC. Directly competes for advertiser and agency budgets in Australia, Singapore, and Malaysia with a comparable SaaS + network model.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks. Competes with Commission Factory for enterprise advertisers in APAC and offers similar tracking, reporting, and payment infrastructure.
• Rakuten Advertising: Global affiliate marketing network with presence in APAC. Competes directly with Commission Factory on brand-direct affiliate programs and cross-border advertiser campaigns.
• Involve Asia: APAC-focused affiliate and influencer marketing network headquartered in Kuala Lumpur. Directly competes in Southeast Asia, particularly Malaysia and Singapore, for the same regional advertiser budgets.

Emerging players

• PartnerStack: SaaS platform for partner and affiliate programs with growing APAC presence. Targets B2B SaaS and DTC brands with a self-serve model that overlaps Commission Factory's DIY tier.
• LinkMyDeals: APAC-focused cashback and coupon affiliate platform serving similar retail advertisers and publishers. Partial overlap with Commission Factory's cashback and loyalty affiliate segment (e.g., ShopBack).

Regional players

• Accesstrade: Asia-focused affiliate network with strong Southeast Asian coverage. Comparable performance-based model and advertiser/affiliate marketplace serving overlapping geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/commissionfactoryAPAC
• Facebookfacebook.com/commissionfactory
• LinkedInlinkedin.com/company/commission-factory
• Instagraminstagram.com/commfactory
• Xx.com/commissionfacto

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commission Factory