Cross & Crown

What Cross & Crown does

Cross & Crown (legal name: Cross and Crown Productions Inc.) is a privately held, founder-owned full-service marketing agency established in 2004 and headquartered in Chambersburg, Pennsylvania. The firm operates with a 15-20 person specialist team spanning branding, digital marketing, video production, and web design/development, organized around four service lines — Branding & Identity, Digital Marketing, Video, and Web — and delivered through custom project engagements rather than self-service platforms. Its technology footprint consists of industry-standard agency tools; no proprietary platform is disclosed, though it productizes tiered managed hosting and support plans (PrimePro, ElitePro, BasePro) that retain clients post-launch. AI appears only as an advisory optimization service (AI search visibility) rather than a core technological competency, with no proprietary models, data assets, or patents disclosed.

The agency's revenue model is professional services: project-based fees for branding, website and e-commerce builds, video (including drone videography), and digital marketing campaigns including SEO, social, email, and paid digital. Pricing is custom-quoted and not publicly disclosed. Cross & Crown pursues a consultative, sales-led go-to-market — clients are acquired through website contact forms, RFPs, and direct consultations — and operates regionally across the Mid-Atlantic with a notable concentration in Pennsylvania. Customer mix spans nonprofits and mission-driven organizations (Appalachian Trail Conservancy, Natural Lands, The Signatry, Catalina Island Conservancy), small-to-mid-market businesses in construction and manufacturing (David H. Martin Excavating, Y.B. Welding, Volvo Construction Equipment), government (County of Lancaster), and faith-based institutions. The firm has remained bootstrapped and founder-led throughout its 20-year history, with no external equity, debt, or M&A activity disclosed.

Name

Cross & Crown

Legal name

Cross and Crown Productions Inc.

Website

https://cacpro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross & Crown is a privately held, full-service marketing agency in Chambersburg, PA offering branding, digital marketing, video production, and web design services to nonprofits, mid-market businesses, government, and faith-based organizations across the Mid-Atlantic US.

Ownership category

akta.pro rank

Headquarters

HQ city

Chambersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Project-based service fees for branding, digital marketing, video production, and web design/development services. Services are delivered as discrete projects rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cross & Crown is a full-service creative marketing agency that delivers branding and identity, digital marketing (SEO, social media, paid media), video production, and web design and development to organizational clients. The agency also offers managed web hosting and ongoing site support plans. Services span strategy, creative, production, and post-launch support for nonprofits, businesses, and government entities.

Product overview

Cross & Crown is a full-service marketing agency offering four interconnected service lines: Branding & Identity (brand strategy, logo design, messaging, and style guides), Digital Marketing (content marketing, SEO, social media, email marketing, digital advertising, and AI strategy), Video (creative storytelling, videography, drone footage, motion graphics, and photography), and Web (custom web design, e-commerce, managed hosting, mobile and web apps, and UI/UX design). A managed web hosting and support tier (PrimePro, ElitePro, BasePro, and Hosting Customer plans) provides ongoing maintenance for client websites post-launch. Together, these services form an integrated marketing agency offering, with web design as the core digital delivery vehicle and branding, video, and digital marketing as complementary capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Identity

Quantifiable outcome

• 220% increase in Facebook profile visits for Y.B. Welding
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elevation Marketing: Maryland-based B2B marketing agency offering branding, web design, video, and digital marketing—comparable on integrated services and Mid-Atlantic geographic footprint.
• SmartSites: New Jersey-based full-service digital agency delivering web design, SEO, PPC, and digital marketing to SMB and mid-market clients, closely mirroring Cross & Crown's integrated offering and customer segments.
• WebFX: Pennsylvania-based, full-service digital marketing agency offering SEO, web design, video, and content marketing—directly comparable on geography, services, and client profile to Cross & Crown.
• Big Drop Inc: Digital creative agency delivering web design, branding, and digital marketing for SMBs and nonprofits—comparable on integrated creative services and nonprofit/faith-based clientele.
• R2i: Mid-Atlantic digital marketing agency delivering web, content, video, and branding services—comparable on integrated full-service model and regional client base.
• Blue Corona: Digital marketing agency offering SEO, web design, and analytics with a comparable SMB-to-mid-market focus and integrated digital services stack.
• Adage Technologies: Mid-Atlantic digital agency offering web design, branding, and digital marketing for nonprofits and SMBs—comparable on integrated creative/digital stack and mission-driven vertical focus.
• Klunk | Millian: Mid-Atlantic-based marketing and branding agency serving nonprofits and mission-driven organizations—directly comparable on regional Mid-Atlantic presence and nonprofit vertical specialty.
• Thrive Internet Marketing Agency: National full-service digital marketing agency providing web design, SEO, social media, video, and branding—comparable in integrated services and SMB-to-mid-market positioning.

Regional players

• Sagapixel: Pennsylvania-based web design and digital marketing agency serving healthcare, nonprofit, and SMB clients—comparable on Mid-Atlantic location, integrated services, and nonprofit vertical exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cacpro
• Facebookfacebook.com/cacpro
• LinkedInlinkedin.com/company/cross-and-crown-productions-inc.
• Instagraminstagram.com/cacprodesign
• Xx.com/cacpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross & Crown