Star Oilco

What Star Oilco does

Star Oilco is a privately held, multi-generation family-owned petroleum distributor headquartered at 232 NE Middlefield Rd, Portland, Oregon, serving commercial and residential customers across Oregon and Washington since 1936. The company operates a multi-product fueling platform spanning cardlock fleet cards (delivered through the Pacific Pride and CFN national networks with PRIDE PAY mobile cardless payment), on-site wet-hose fleet refueling, bulk fuel delivery for on-road/off-road diesel, biodiesel (B5, B20, B99), renewable diesel (R99), ethanol blends, gasoline, kerosene, DEF, and Jet A aviation fuel sourced from BP and Phillips 66 terminals. It also rents and sells on-site fuel storage tanks (FuelCube, TransCube, EnviroCube) and runs a residential heating oil delivery business with Keep Full auto-fill and Equal Pay subscription programs.

Underlying the distribution operations is a Precision Fuel Management program that bundles Hydrotex PowerKleen additives, Donaldson Clean & Dry filtration, GPS tank mapping, and ASTM-compliant fuel quality testing, paired with a Zero Tolerance fuel-theft policy using driver-specific floating PIN codes on cardlock accounts. The company has expanded into common carrier fuel transport with bobtail and trailer capability, split-load options for renewable diesel and biodiesel blends, and flat-rate contracts without fuel surcharges, positioning itself as both a last-mile distributor and a wholesale hauler.

Revenue mechanics are transactional across most lines (OPIS wholesale index plus margin for cardlock, volume-tiered bulk pricing, per-gallon residential delivery) with subscription-style recurring revenue in residential heating oil (Equal Pay, Keep Full) and managed services for DEF auto-refill and fuel tank rentals. GTM combines direct enterprise field sales with named account reps and complimentary fuel audits, channel distribution through the Pacific Pride network, and direct-to-consumer residential delivery via phone, web forms, and online bill pay. The company is one of the largest biodiesel distributors in the Portland metro area, runs its own diesel fleet on biodiesel, and is positioned as a locally owned veteran-owned family business emphasizing sustainability compliance with Oregon's Clean Fuels Program and Portland's Renewable Fuel Standard.

Name

Star Oilco

Legal name

Star Oilco

Website

https://staroilco.net

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fuel Distribution Services

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)

Keywords

• Fleet fueling services
• Bulk fuel delivery
• Home heating oil
• Biodiesel distribution
• Commercial cardlock services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Product Sales: Sale of petroleum and biofuel products including diesel (on-road and off-road), biodiesel blends (B5, B20, B99), renewable diesel (R99), gasoline, kerosene, and Jet A aviation fuel. Transaction-based pricing with volume-based pricing for bulk customers.
2. Cardlock Services: Commercial cardlock fleet card services through Pacific Pride network, providing security, monitoring, and management for fleet operations. Fees based on wholesale index plus margin structure.
3. On-Site Fuel Tank Rental and Delivery: Rental and sale of stationary and transportable fuel storage tanks (FuelCube, TransCube, EnviroCube) combined with scheduled auto-fill fuel delivery services. Revenue from tank equipment sales/rentals plus recurring fuel delivery.
4. Wet-Hose/On-Site Fleet Refueling: Mobile fueling service delivering fuel directly to parked vehicles and equipment at customer locations overnight. Includes B5, B20 diesel, E10 gasoline, and DEF delivery as part of service.
5. Residential Heating Oil Delivery: Home heating oil delivery with Keep Full auto-fill programs, Equal Pay monthly payment plans, and senior/veteran discounts. Volume-based pricing with minimum 100-gallon deliveries.
6. Diesel Exhaust Fluid (DEF) Delivery: Bulk DEF delivery in 275-gallon totes with electronic tank monitoring and automatic refills. DEF consumed at 2-3% of diesel fuel usage rate.
7. Precision Fuel Management Services: Fuel quality testing, tank sampling, filtration system recommendations, and premium additive services. Initial testing provided at no cost; ongoing monitoring part of fuel quality assurance program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Star Oilco distributes petroleum products (diesel, gasoline, kerosene, Jet A, DEF) and biofuels (biodiesel B5/B20/B99, renewable diesel R99, ethanol blends) to commercial fleet operators and residential customers in the Pacific Northwest. Core services include Pacific Pride commercial cardlock accounts, on-site wet-hose fleet refueling, bulk fuel delivery, common carrier transport, fuel storage tank rentals, and home heating oil delivery with Keep Full and Equal Pay programs.

Product overview

Star Oilco is a petroleum products company serving the Pacific Northwest (Portland, OR and Vancouver, WA) that operates as a multi-service fueling platform with a portfolio of distinct products. The core offerings center on commercial fleet services (Cardlock Fuel Cards through Pacific Pride/CFN networks, On-Site Fuel Delivery, Bulk Fuel Delivery) and residential heating oil. The company differentiates through renewable fuel offerings including Renewable Diesel (R99), Biodiesel, and Ethanol fuels, positioning sustainability as a key differentiator. Supporting services include DEF delivery, Jet A aviation fuel, Common Carrier transport, Precision Fuel Management (fuel quality testing and filtration), and Generator Fuel Testing. The products share operational infrastructure (fuel trucks, storage tanks, delivery networks) but serve distinct market segments: commercial fleets, residential customers, and specialized markets (aviation, construction, agriculture). The Fuel Market Report provides market intelligence that supports competitive positioning across all product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Pride: Cardlock fuel services through Pacific Pride network for fleet management and commercial fueling.

Products and services

• Cardlock Fuel Cards Commercial fleet cardlock services providing security, monitoring, and management for vehicle fleets through Pacific Pride integration with nationwide access, driver PIN accountability, purchase limits, and real-time transaction monitoring.
• Diesel Fuel Storage Tanks On-site and transportable fuel storage solutions including FuelCube, TransCube, EnviroCube, and stationary steel tanks with double-wall construction, heavy-duty skid bases, and lockable equipment cabinets for construction, agricultural, and commercial fleet applications.
• On-Site Fuel Delivery (Wet-Hose Refueling) Mobile fleet fueling service delivering B5 Diesel, B20 Diesel, E10 Gasoline, and DEF directly to parked vehicles and equipment at customer locations throughout the Portland Metro area on nightly, weekly, or monthly schedules.
• Bulk Fuel Delivery Bulk fuel delivery services for on-road diesel, off-road dyed diesel, biodiesel, kerosene, and gasoline delivered to customer tanks across the Portland Metro region with quantities over 1,000 gallons per month and minimum 100-gallon deliveries for heating oil.
• Common Carrier Fuel Transport Customized fuel and oil delivery transport services using bobtail trucks and trailers with multiple stop loads, split-load capabilities for renewable diesel and biodiesel blends, and terminal load-outs under flat rate agreements without fuel surcharges.
• Precision Fuel Management Fuel quality management service combining ASTM test methods, GPS tank sampling and mapping, Hydrotex PowerKleen premium diesel additive, and Donaldson Clean & Dry filtration kit (4-micron particulate filter, in-line water filter, desiccant breather trap) to ensure optimal diesel engine performance.
• Generator Fuel Testing Quality assurance service for backup generator diesel fuel including tank sampling, on-site testing guidance, and fuel storage best practices for emergency preparedness and reliable standby power.
• Biodiesel Fuel Renewable fuel produced from animal fats, vegetable oil, or recycled restaurant grease and available in B5, B20, and B99 blends, with B100 reducing CO2 emissions by over 75% compared to petroleum diesel.
• Renewable Diesel (R99) Renewable diesel made from used cooking oil, animal fats, and plant oils meeting ASTM D975 specifications with up to 60% lower CO2 emissions and available as R99 (up to 99% renewable content) priced at parity with petroleum diesel.
• Ethanol Fuel Alcohol-based renewable fuel derived from corn and grain for gasoline engines, available in E10, E15, and E85 blends with E85 qualifying as an EPAct alternative fuel for flexible-fuel vehicles.
• Diesel Exhaust Fluid (DEF) Urea-based fluid required for Selective Catalytic Reduction (SCR) systems in modern diesel engines, delivered in 275-gallon totes with electronic tank monitoring and automatic refills throughout the Portland Metro area.
• Jet A Fuel Delivery Kerosene-based Jet A aviation fuel delivered to regional airports, private airstrips, airshows, firefighting operations, and agricultural aviation customers across Oregon and Washington, available seven days a week with flexible delivery windows.
• Home Heating Oil Delivery Residential heating oil delivery service offering B5, B20, and B99 biodiesel blends with Auto-Fill Keep Full scheduling, Equal Pay monthly payment plan ($0.20/gallon discount), and senior/military discounts ($0.05/gallon), delivered with ultra-low sulfur diesel blends.

Quantifiable outcome

• R99 renewable diesel currently priced at same cost as standard diesel, making it cost-effective for fleets to reduce carbon emissions
• +4 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pacific PridecoreChannel Partner/ Reseller/ DistributorStar Oilco provides cardlock services through Pacific Pride, a national commercial cardlock network with over 57,000 locations. They offer security, scalability and accountability features for fleet operations including PIN codes, purchase limits, and real-time transaction monitoring. The partnership provides mobile cardless pay through PRIDE PAY app.
• HydrotexcoreTechnology or IntegrationHydrotex and Star Oilco have joined forces to geographically map and sample diesel storage tanks across a two-state project. Hydrotex PowerKleen premium additive enhances ULSD fuel, restoring lubricity and reducing rust and corrosion. This partnership enables ASTM fuel testing and Precision Fuel Management services.
• Donaldson CompanycoreTechnology or IntegrationDonaldson filtration solutions combined with Star Oilco's Precision Fuel Management program. Donaldson Clean & Dry filtration kit (4-micron particulate filter, in-line water filter, desiccant breather trap) solves fuel quality issues associated with excessive particulate and water from pipeline delivery.
• BP (Aviation Fuel Supplier)minorOthersBP is one of the terminal sources for Jet A aviation fuel delivered by Star Oilco across Oregon and Washington. Fuel quality and consistency maintained through rigorous quality control standards at BP terminals.
• Phillips 66 (Aviation Fuel Supplier)minorOthersPhillips 66 is a terminal source for Jet A aviation fuel delivered by Star Oilco across Oregon and Washington. Ensures stable and dependable fuel supply chain for aviation customers.

Scale indicators6 records

Recent moves1 record

Direct peers

• Commercial Fueling Network (CFN): CFN is a national commercial fueling network whose cards Star Oilco accepts. It is a direct substitute for Pacific Pride for fleet customers, with a comparable value proposition (nationwide site access, transaction controls, fuel discounts), making it both a partner and a competing cardlock channel in the same geographies.
• Mansfield Energy: Mansfield Energy is a regional commercial fuel distributor offering bulk delivery, on-site fleet fueling, cardlock, and biofuels across multiple U.S. states. Highly comparable to Star Oilco in customer segments (construction, trucking, government) and product mix including biodiesel blends.
• Mirabito Energy Products: Mirabito is a Northeast-based fuel and energy distributor combining residential heating oil, propane, commercial cardlock, and on-site fleet fueling. Closely comparable in multi-segment strategy (residential + commercial + biofuels) and family/privately-held ownership profile.
• Pacific Pride: Pacific Pride operates the largest U.S. commercial cardlock network with 57,000+ sites and is both Star Oilco's primary channel partner and a direct competitor for fleet card business. Comparable product offering (cardlock with PIN security, transaction reporting, PRIDE PAY mobile) and overlapping fleet customer base in Oregon/Washington.

Broad incumbents

• World Fuel Services: World Fuel Services is a global Fortune 500 fuel distributor with significant aviation, marine, and land-fueling operations. Overlaps with Star Oilco on Jet A aviation fuel and bulk commercial fuel distribution, though it operates at vastly larger scale and across broader geographies.
• Love's Travel Stops: Love's is a major national truck stop and travel center chain with commercial cardlock fueling, bulk DEF, and fleet services. Comparable commercial-fleet customer base and product set, though operated through retail sites versus delivery/on-site fueling.
• TA TravelCenters of America: TA (now BP-owned) operates a nationwide travel center network with commercial fueling programs serving long-haul truck fleets. Comparable in commercial-truck fuel customer base and cardlock-style offering, though at much larger scale and through retail locations.
• Pilot Travel Centers: Pilot Flying J is the largest U.S. travel center/truck stop operator, offering commercial cardlock fueling, DEF, and on-site fleet services. Comparable in serving long-haul trucking and commercial fleet customers, though anchored around retail travel center sites rather than on-site/wet-hose delivery.

Regional players

• Griffith Energy Services: Griffith Energy is a Mid-Atlantic fuel and propane distributor combining residential heating oil with commercial fleet and cardlock services. Comparable multi-segment strategy (residential home heating + commercial fleet + tanks), but operating in Maryland/D.C./Virginia rather than Oregon/Washington.
• HOP Energy / HomeWorks Energy (parent: Ion Solar): HOP Energy is an East Coast residential and commercial heating oil and propane distributor with auto-fill delivery programs comparable to Star Oilco's Keep Full/Equal Pay heating oil offering. Similar family/regional distributor profile but operating primarily in the Northeast U.S. rather than Pacific Northwest.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StarOilCo
• YouTubeyoutube.com/channel/UCR9nMuIbZpWiAJ-_1Ynbljg
• Facebookfacebook.com/StarOilco
• LinkedInlinkedin.com/company/star-oilco
• Instagraminstagram.com/staroilcopnw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Oilco