Synovial LLC

Name

Synovial LLC

Legal name

Halstrum, LLC

Website

https://lubrisyn.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Joint Health Supplements

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Joint & Mobility Supplements (HLAMALAA)

akta.pro secondary industries

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

Keywords

• Hyaluronic acid supplements
• Equine joint supplements
• Pet joint supplements
• Animal health products
• Topical wound gel

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales: Direct sales of high-molecular-weight hyaluronic acid joint supplements in liquid form for pets, horses, livestock, and people. Products include original LubriSyn and LubriSyn+MSM formulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Synovial LLC (dba LubriSyn / LubriSynHA) manufactures and sells oral liquid hyaluronic acid (HA) joint supplements under the LubriSyn brand, formulated as LubriSyn Original (high-molecular-weight HA) and LubriSyn+MSM (HA + MSM), targeted at pets, horses, livestock, and people. The portfolio also includes LubriSyn HA Topical Advanced Wound Gel for wound care. Products are NSF certified, made in an FDA-approved facility in the USA, vegan, gluten-free, and BPA-free, and are sold direct-to-consumer online and through retailers, veterinary distributors, and equestrian specialty resellers across North America.

Product overview

LubriSyn offers a family of premium hyaluronic acid (HA) joint supplements and topical wound care products. The core product line consists of two oral liquid supplement formulations — Original LubriSyn (high-molecular-weight HA only) and LubriSyn+MSM (HA combined with MSM for dual-action anti-inflammatory support) — plus an Advanced Wound Gel for topical wound care. Products target four segments: Pets (dogs and cats), Horses, Livestock, and People. All supplements are bioidentical, vegan, gluten-free, and manufactured in an FDA-approved facility in the USA. The portfolio centers on preventive and proactive joint health through daily liquid HA supplementation.

Differentiator

Problem solved

Functional benefit

Products and services

• LubriSyn Original Premium oral liquid joint supplement formulated with high-molecular-weight hyaluronic acid (HA) to support joint comfort, mobility, and synovial fluid cushioning in dogs, cats, horses, livestock, and humans.
• LubriSyn+MSM Enhanced oral liquid joint supplement that combines high-molecular-weight hyaluronic acid with MSM (methylsulfonylmethane) for dual-action joint support, providing HA lubrication plus anti-inflammatory benefits to reduce stiffness and discomfort.
• LubriSyn HA Topical: Advanced Wound Gel with HA Antiseptic and antibacterial topical wound gel formulated with hyaluronic acid to help remove dirt and grime from wounds while supporting tissue regeneration, marketed for inclusion in first-aid kits.

Quantifiable outcome

• Some users notice benefits within the first week of use
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Noble Distributors CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Canadian distributor for LubriSyn products, enabling distribution to Canadian customers alongside Greenhawk Equestrian.
• Greenhawk EquestriancoreChannel Partner/ Reseller/ DistributorAuthorized Canadian distributor for LubriSyn products, serving the equestrian market in Canada.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Standard Process: Whole-food supplements brand sold primarily through chiropractic/practitioner channels, including human joint and mobility formulations. Comparable practitioner-channel positioning and nutraceutical category.
• Elanco Animal Health (Legend): Sells Legend (hyaluronic acid injection), the direct injectable HA alternative for equine joint care. A much larger incumbent whose equine HA product competes with LubriSyn's oral HA at the prescriber level.

Direct peers

• Jarrow Formulas: Human supplement brand with a signature hyaluronic acid SKU and broader joint-health product line. Directly comparable to LubriSyn's human vertical in product (oral HA) and positioning (science-backed joint support).
• Ark Naturals: Manufacturer of premium pet supplements including joint and mobility lines. Comparable pet-owner target buyer, similar mass-retail distribution (Chewy, Amazon), and overlapping product positioning around preventive wellness.
• American Regent (Adequan): Manufactures Adequan (polysulfated glycosaminoglycan), the leading injectable joint therapy for horses. Comparable target buyer (equine veterinarian and trainer) and overlapping HA/GAG joint-health category, though Adequan is prescription-only.
• Platinum Performance: Premium equine and canine supplement platform targeting performance and wellness, with a comparable practitioner-recommended positioning and direct veterinary distribution model.
• Nutramax Laboratories: Maker of Cosequin and Dasuquin, the dominant glucosamine/chondroitin-based joint supplements for pets and horses. Directly comparable product positioning to LubriSyn across the same species and channels (vet clinics, retail, e-commerce).
• KineticVet: Veterinarian-formulated supplements for equine and small animal joint/tendon support. Highly comparable as a vet-founded, multi-species joint-health brand sharing distribution through equine and vet-supply retailers.

Emerging players

• Pet Honesty: Fast-growing DTC pet supplement brand with joint-and-hip chews among its core SKUs, distributed heavily on Amazon and Chewy. Same shelf competition as LubriSyn for the pet-owner buyer.
• SmartPak: Equine supplement retailer and SmartSupplement of its own private-label products. Comparable equine customer base, and SmartPak is both a key LubriSyn distribution partner and a competing supplement brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lubrisynha6934
• Facebookfacebook.com/lubrisynhu
• LinkedInlinkedin.com/company/halstrum-llc
• Instagraminstagram.com/lubrisynha
• Xx.com/lubrisynha

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synovial LLC