Madame la Presidente

What Madame la Presidente does

Madame la Presidente is a French direct-to-consumer hair wellness brand founded in 2017 by Meriem Khali-Malone and headquartered in La Courneuve, France. It serves consumers — primarily women with hair loss, density, breakage, and damage concerns, with secondary reach into men and children — through a catalog of food supplements (Resolution N°01, Hairboost gummies, MAMA prenatal/postnatal gummies, detox teas) and topical hair care products (anti-hair-loss serum, shampoo, mask, elixir, root oil, curl definer, hair milk, mist, pre-poo) built around a proprietary in-house complex called Capillum Fortis. Products are formulated and manufactured in French laboratories; Resolution N°01 contains 18 vitamins and minerals and is the flagship SKU.

The business operates as a pure-play DTC brand on Shopify, with no disclosed physical retail. The madamelapresidente.com international storefront and madamelapresidente.fr domestic storefront support multi-currency, multi-language checkout, Scalapay 3x installment payments, and shipping to 100+ countries. Pricing is structured around unit purchases (single units €10–€32) and discounted 3-month and 6-month replenishment packs (€64.50–€178.40, often with a free month), which function as quasi-subscriptions; curated Hair Routine bundles (Mega Packs at €113.80–€178.40) and accessories lift AOV. A 1-point-per-euro loyalty program and a referral/sponsorship program support retention and acquisition, complemented by a content blog, newsletter, and an interactive hair-diagnosis tool used as a top-of-funnel conversion asset.

The company is privately held and bootstrapped, with no disclosed institutional funding, M&A activity, or parent entity. The Petit Président sub-brand extends the platform into a children's segment. Award signals include the Victoires de la Beauté prize for Resolution N°01 and recurring editorial features in Cosmopolitan, Elle, Marie Claire, Gala, and Grazia. The cumulative customer base is claimed at over 240,000 since 2017.

Name

Madame la Presidente

Legal name

Madame La Présidente

Website

https://madamelapresidente.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Madame la Presidente is a French DTC hair wellness brand founded in 2017, selling food supplements and topical hair care built around the proprietary Capillum Fortis complex to women, men, and children across 100+ countries.

Ownership category

akta.pro rank

Product category

Hair Wellness and Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Kids Haircare (Shampoo, Styling, Detanglers) (CRABAJAJ), Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

Keywords

• Hair care supplements
• Anti-hair loss products
• Topical hair care
• Hair wellness brand
• Hair growth serums

Headquarters

HQ city

La Courneuve

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct-to-consumer sales of hair care products including food supplements (gummies, capsules), topical hair care (shampoos, serums, masks), styling products, and accessories. Revenue generated through one-time purchases and subscription-style bulk orders (3-month and 6-month supply options with discounted pricing).
2. Bundled Routines/Packs: Pre-configured product bundles and routines (e.g., Mega Packs, hair routines) sold as one-time purchases at discounted prices compared to individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Madame La Présidente sells branded hair wellness products directly to consumers online, combining ingestible food supplements (gummies, capsules, detox teas) with topical hair care (anti-hair loss serums, shampoos, masks, hair milks, curl definers, hair mists) and bundled hair routines. Products are organized by hair type and concern (smooth/wavy, curly, frizzy/coily, men, children) and feature the proprietary Capillum Fortis complex developed in French laboratories.

Product overview

Madame La Présidente is a French hair wellness brand founded in 2017 offering an IN & OUT approach that combines food supplements (gummies, capsules, detox teas) with external hair care products (serums, shampoos, masks, styling products). The core product lines include Resolution N°1 (flagship 18-vitamin food supplement), Hairboost gummies, MAMA prenatal/postnatal gummies, Resolution N°3 anti-hair loss serum, Resolution N°4 booster elixir, Resolution N°5 anti-hair loss shampoo, Resolution N°6 hair mask, Hair Milk hydrating care, Curl Definer for curly hair, and a complete Petit Président children's range. Products are organized by hair type (smooth/wavy, curly, frizzy/coily, men, children) and sold both individually and as curated routine bundles (Anti-chute Pack, Nouveau Départ, Curl Power, HydraPower, etc.). The brand serves over 240,000 customers across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Petit Président: Children's hair care range with gentle formulas designed for children's hair, including shampoo, conditioner, detangling spray, and routines for children aged 3 and above.

Products and services

• Resolution N°1 (Compléments Alimentaires Cheveux) Hair food supplement containing 18 vitamins and minerals, positioned as the brand's most comprehensive formula and best-seller for women seeking to address hair loss and density issues.
• Hairboost (Gummies Cheveux) Hair gummies food supplement designed to strengthen hair, reduce hair loss, and support hair growth.
• MAMA (Gummies Femmes Enceintes Allaitantes) Gummies specifically formulated for pregnant and breastfeeding women to support hair health during hormonal changes and postpartum recovery.
• Resolution N°3 (Sérum Anti-chute) Anti-hair loss serum using the Capillum Fortis complex to stimulate hair growth, strengthen the hair bulb, and improve scalp blood circulation.
• Resolution N°5 (Shampoing Anti-chute) Anti-hair loss shampoo suitable for all hair types that reduces hair loss and strengthens the hair fiber as part of the IN & OUT regimen.
• Resolution N°6 (Masque Cheveux) Hair mask designed to intensely nourish hair lengths and improve hair flexibility as a deeper conditioning step in the regimen.
• Resolution N°4 (Elixir Booster Cheveux) Roll-on hair booster elixir that stimulates hair growth and improves density, with positioning also suitable for beard application.
• Hair Milk (Soin Hydratant) Hydrating hair care product for moisturizing and softening hair without weighing it down.
• Curl Definer (Définisseur de Boucles) Styling hair care product specifically designed to define and enhance curls, leaving them bouncy and full of vitality.
• Hair Mist (Brume Parfumée) Scented hair mist that adds fragrance and a light finishing touch to hair.
• Pre-Poo (Soin Pré-Shampoing Nourrissant) Pre-shampoo nourishing treatment providing deep conditioning before washing.
• Resolution N°8 (Huile Racine) Root oil product for scalp and hair root care.
• Resolution N°2 (Thé Détox) Detox tea supplement positioned to support hair health from within as part of the IN approach.
• Power Detox (Tisane Détox Bio) Organic detox herbal tea for overall wellness supporting hair health.
• Petit Président (Gamme Enfants) Sub-brand of children's hair care products for ages 3 and up, including shampoo, conditioner, detangling spray, and complete routines formulated for young scalps.
• Hair Routine Bundles Pre-configured multi-product hair care routines combining supplements and topical products for specific needs such as Anti-chute, Nouveau Départ, Pousse, Curl Power, HydraPower, and others.
• MEGA PACK Bundles Value mega packs bundling the brand's flagship products, including MEGA PACK R1, MEGA PACK MAMA, MEGA PACK HAIR BOOST, MEGA PACK CURLPOWER, and MEGA PACK DÉCOUVERTE at discounted pricing.
• Hair Care Accessories Hair care accessories including Afro Comb, PSSHHIT hair spray bottle, satin hair scrunchies, and microfiber/satin reversible hair towels.

Quantifiable outcome

• 18 vitamins and minerals essential for hair health in Resolution N°1 formula

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ducray (Pierre Fabre): Pharmacy-distributed French hair care brand owned by Pierre Fabre with anti-hair-loss ranges (Anaphase+, Neoptide) including supplements and topicals; comparable hair loss proposition but sold through pharmacy/retail rather than DTC.

Regional players

• Phyto (Phyto Specific / Alès Groupe): Established French botanical hair care brand offering supplements (Phytocyane, Phytovolume) and topical treatments through salons and pharmacies; comparable product mix but distributed through professional channels rather than DTC.

Direct peers

• Fable & Mane: DTC Ayurvedic-inspired hair wellness brand combining oils, supplements, and ritual-driven hair care; comparable niche positioning to MLP around holistic hair wellness for women, with international e-commerce distribution.
• Function of Beauty: DTC personalized hair care brand with customizable shampoos, conditioners, and treatments sold via e-commerce; comparable to MLP's hair-diagnosis-driven personalization and online-only GTM model.
• Viviscal: Established hair growth supplement brand with both oral supplements and topical care products; comparable to MLP's Resolution N°1 hair supplement and topical regimen targeting women with thinning hair.
• Nutrafol: Leading DTC hair growth supplement brand combining nutraceuticals with topical products; the most direct comparable to Madame la Présidente's IN & OUT supplement-plus-topical model targeting women with hair thinning/loss.
• Vegamour: Plant-based hair wellness brand selling ingestible supplements alongside serums and shampoos for hair growth; directly comparable positioning to MLP's holistic IN & OUT approach with vegan/clean-leaning formulation.
• Briogeo: Clean-ingredient DTC hair care brand offering targeted treatments, masks, and serums for diverse hair types; comparable curated SKU strategy and treatment-led positioning versus MLP's Resolution N°x line.
• Mielle Organics: DTC hair care brand specializing in products for textured, curly, and coily hair with a strong focus on multicultural consumers; comparable to MLP's curl/frisé/crépu segments and women-of-colour hair concerns.

Emerging players

• Hers (Hims & Hers): DTC telehealth/wellness platform that has expanded into women's hair loss treatments (supplements + minoxidil topicals); comparable only on the women's hair loss use case overlapping MLP's primary segment, with much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lespresidentes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madame la Presidente