Mindwise

What Mindwise does

MindWise (legally Mind Wise New Vision) is a Northern Ireland mental health charity founded in 1970, headquartered at Pinewood House, 46 Newforge Lane, Belfast, and operating as a company limited by guarantee (registered charity NIC103469). It employs 51–100 staff and operates through a network of 30+ self-employed associate therapists, multiple supported housing facilities (eight sites including Abbeyside, Henry Gill Court, The Haven, Skegoneill, The Forge Kilkeel, Ben Crom, Milmount and Inverary House), a Belfast Resource Centre, and community venues across Northern Ireland. Its service portfolio spans talking therapies (counselling, CBT, psychodynamic therapy, coaching), advocacy and money advice, supported housing, employer wellbeing programmes, mental health first aid and bespoke workplace training (WorkWise), the WiseTalking pilot for ages 11–18, the Macmillan Psychosocial Service, and the NI Appropriate Adult Scheme.

The organisation's commercial revenue streams include self-funded talking therapies (minimum 7-session blocks), employer EAP agreements invoiced per intervention under 12-month contracts, the £2,300 Advanced Diploma in Mental Health and Wellbeing Coaching (EMCC-accredited, delivered with Kingstown College), and Mental Health First Aid training at £185–£200 per person. Statutory and grant funding flows from the NI Housing Executive (Intensive Tenancy Support Service), National Lottery People & Communities Fund (Wellness Service in Fermanagh/Omagh), multiple Health Trusts (including Belfast Trust's Fortwilliam Haven), Macmillan Cancer, and the AIB Community Fund. Direct Medics signed a four-year £200,000 corporate partnership in December 2025 for Insight Learning and Support training. Go-to-market is hybrid: GP referrals and self-referral online forms for individual therapy clients, sales-led 12-month employer agreements, and commissioned contracts with government and NHS bodies.

Underlying technology is light and off-the-shelf rather than proprietary: Powerdiary (online diary management with SMS) for therapist scheduling, Microsoft Forms for client intake and referral workflows, Zoom for virtual therapy and Diploma delivery, and Google Analytics for anonymous web analytics. MindWise has invested in cultural and reputational assets including the WiseMoves film series (2020) and Beyond Bridges poetry anthology (August 2025), and in February 2025 achieved a dual Gold standard — Investors in People Gold and Investors in Wellbeing Gold — alongside a 7th consecutive Investing in Volunteers Award. The organisation is currently executing its 'Braver & Bolder 2026-2031' five-year strategy built around four pillars: Human Rights, Trauma-Informed Practice, Recovery, and Client Engagement.

Name

Mindwise

Legal name

Mind Wise New Vision

Website

https://mindwisenv.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

MindWise is a Northern Ireland mental health charity delivering talking therapies, supported housing, advocacy, money advice, employer EAPs, and accredited coaching qualifications through 30+ associate therapists and commissioned services across the region.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

Keywords

• Mental health services
• Talking therapies
• Supported housing
• Mental health training
• Advocacy services

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Charitable Grants and Public Funding: MindWise receives funding from government bodies, trusts, and foundations including the National Lottery People & Communities Fund, Northern Ireland Housing Executive, and Health Trust commissions.
2. Self-Funded Talking Therapies: Individuals pay for counselling and CBT sessions privately. Minimum 7 sessions recommended with additional sessions available. Payment is made upfront in blocks.
3. Employer Wellbeing Services: Employers pay for Employee Assistance Programmes, coaching support, and tailored mental health workshops. No set monthly cost; invoiced per staff member intervention. Minimum 7 sessions of counselling/CBT included in agreements.
4. Corporate Social Value Training: MindWise delivers mental health awareness training workshops to businesses to help them meet Social Value obligations in public sector contracts.
5. Coaching Education Programmes: Professional Diploma in Mental Health and Wellbeing Coaching priced at £2,300 for the full course.
6. Corporate Partnerships: Four-year partnership with Direct Medics representing a £200,000 investment for mental health awareness training and support services.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

MindWise is a Northern Ireland mental health charity delivering Talking Therapies (counselling, CBT, psychodynamic therapy, and coaching), workplace mental health training programmes (WorkWise, Mental Health First Aid), an EMCC-accredited Advanced Diploma in Mental Health and Wellbeing Coaching, and specialist services including WiseTalking for young people aged 11-18, Family Wellness and Mums Wellness Projects, Macmillan psychosocial support, mental health and money advice, patient advocacy (NIAAS, Shannon Clinic, Ards), and supported housing across eight facilities. Services are accessed through self-referral, GP referral, employer EAP agreements, and public sector commissioning.

Product overview

MindWise is a Northern Ireland charity (operating as Mind Wise New Vision) providing comprehensive mental health services for over 50 years. The organisation offers a multi-service portfolio centred around Talking Therapies (counselling, CBT, psychodynamic therapy, and coaching), WorkWise employer mental health training programmes, and specialist services including WiseTalking for young people aged 11-18, Family Wellness and Mums Wellness Projects, and Macmillan Psychosocial Cancer Support. Core services span advocacy and money advice, supported housing (8 facilities), community care, and the Northern Ireland Appropriate Adult Scheme. The Advanced Diploma in Mental Health and Wellbeing Coaching, delivered with Kingstown College and EMCC-accredited, represents the organisation's educational offering. All services are delivered through an associate therapist network of over 30 professionals and are grounded in four strategic pillars: Human Rights, Trauma-Informed Practice, Recovery, and Client Engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Talking Therapies Communication-based mental health services including counselling, Cognitive Behavioural Therapy (CBT), psychodynamic therapy, and coaching delivered by qualified therapists and coaches to individuals aged 11+ for emotional, cognitive, and behavioural issues. Available via self-referral, GP referral, or employer EAP.
• Self-Funded Talking Therapies Private pay-for mental health support offering flexibility and autonomy. Clients choose therapists and access BACP accredited counsellors with a minimum 7 sessions including initial assessment, with no maximum session limit. Available in-person, at Belfast Head Office, or remotely via telephone/video.
• Employer Wellbeing Programme (EAP) Bespoke workplace wellbeing support packages for businesses including Employee Assistance Programmes (EAP), coaching support, and tailored mental health workshops. Designed to meet social value requirements and benefit employee health and wellbeing with no set monthly cost to employers.
• Mental Health and Wellbeing Coaching Personalised support, goal-setting, and empowerment coaching delivered by EMCC accredited coaches. 45-50 minute sessions available in-person or online, with no limit on session numbers. Delivered in 3-session blocks under self-funded or employer-supported models.
• WorkWise Mental Health Training Bespoke employer mental health training covering Basic Mental Health Awareness, Managing Stress and Building Resilience, Managing Team Resilience, and Managing Mental Health and Wellbeing at Work. Delivered by facilitators with extensive mental health knowledge and experience.
• Mental Health First Aid Training Accredited course training staff as Mental Health First Aiders to recognise common mental health issues and provide non-judgmental support. Three sessions equipping participants to help those experiencing mental health problems or crisis until professional help is received. Priced at £185 (early bird) or £200 per person.
• Advanced Diploma in Mental Health and Wellbeing Coaching EMCC-accredited professional qualification developed in partnership with Kingstown College. First Mental Health and Wellbeing Coaching qualification of its kind, combining coaching principles with mental health expertise. Delivered via Zoom, 2 sessions monthly over up to 15 days. Priced at £2,300.
• WiseTalking Confidential counselling and therapy pilot project for young people aged 11-18. Addresses anxiety, stress, low mood, school pressures, and relationships. Available face-to-face or online with trained child and adolescent therapists.
• Mental Health and Money Advice Service Financial advice and support service helping individuals with mental health issues manage debt, obtain benefits, and improve financial wellbeing. Recouped £3.69 million for clients in the last financial year through benefits obtained, debts managed, or written off for 256 individuals.
• Northern Ireland Appropriate Adult Scheme (NIAAS) Scheme providing appropriate adult support to vulnerable people accused of crimes in police custody. Raises awareness of mental health conditions and vulnerabilities in criminal justice settings.
• Shannon Clinic Patient Advocacy Service Advocacy service at Shannon Clinic supporting patients and raising awareness of mental health within clinical settings.
• Ards Advocacy Services Regional advocacy service covering the Ards area, providing support and representation for individuals engaging with mental health services.
• Supported Housing Services Multiple supported housing facilities across Northern Ireland including Abbeyside, Henry Gill Court, The Haven, Skegoneill, The Forge Kilkeel, Ben Crom, Milmount, and Inverary House. Provides housing with mental health support for independent living.
• Intensive Tenancy Support Service Partnership with Northern Ireland Housing Executive providing proactive, tailored support for tenants to sustain tenancies and live independently. Prevents tenancy breakdown and reduces homelessness risk. Supported 141 tenants between April 2024 and March 2026.
• Macmillan Psychosocial Service Specialist psychosocial support for individuals affected by cancer, delivered in partnership with Macmillan Cancer Support. Offers free coaching, individual sessions, family/friends support coaching, and peer group support.
• Family Wellness Project Support programme for families providing counselling, play therapy, parenting workshops, and peer support for children aged 5-12. Delivered in partnership with National Lottery People & Communities Fund across Fermanagh and Omagh areas.
• Mums Wellness Project Specialised support for new and expectant mothers offering counselling and peer support. Part of the Wellness Service funded by National Lottery under People & Communities Fund, operating across Fermanagh and Omagh.
• Bloom Programme Young people's mental health resilience programme delivered in schools and colleges across Northern Ireland. Part of WorkWise training offerings for empowering young people to develop resilience.
• Community Care and Support Service Community-based floating support providing assistance with daily living activities, health management, financial concerns, and navigation of wider life challenges. Includes Community Floating Support programme.
• Carers Support Service Support services for carers including Peer Recovery Groups and respite care. Available in partnership with South-Eastern Trust to support those caring for individuals with mental health issues.
• Belfast Resource Centre Day care and community facility providing structured activities and support for individuals with mental health needs in the Belfast area.

Quantifiable outcome

• £3.69 million recouped for clients through benefits, debt management, and write-offs
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Ulster University, Queen's University, Agnew Group, AJ ToysmajorStrategic or Co-development Partner · 16 February 2026Partnership behind Children's Mental Health Week NI 2026 at Ulster University York Street Campus. Hosted Dr Daniel LeGoff (LEGO-Based Therapy creator) for training sessions. Brought together educators, clinicians, youth workers, policymakers.
• Direct MedicscoreStrategic or Co-development Partner · 2 December 2025Four-year partnership (£200,000 investment) where MindWise provides Insight Learning and Support training to all Direct Medics staff. Partnership includes Mindful Tree activity for shared goal-setting and accountability. Focuses on mental health awareness, stigma reduction, and workplace culture of care.
• Ulster UniversitycoreStrategic or Co-development Partner · 20 January 2025MindWise is key project partner in CHOICE Project (Challenging Health Outcomes/Integrating Care Environments). CEO Anne Doherty chairs the Community Advisory Board. Project focuses on social prescribing and addressing health inequalities for individuals with severe mental illness. Funded by UKRI.
• RSC GroupminorGTM or Marketing Partner · 6 January 2025MindWise delivered mental health awareness workshop to RSC Group staff to help meet Social Value obligations in public sector contracts. Workshop explored prevalence of mental health issues and provided tools for positive action.
• Kingstown CollegecoreStrategic or Co-development PartnerJoint production of Advanced Diploma in Mental Health and Wellbeing Coaching - first EMCC-accredited qualification of its kind. Combines Kingstown's 20+ years coaching experience with MindWise's 40+ years mental health expertise.
• Macmillan CancercoreStrategic or Co-development PartnerPartnership providing free coaching support to people living with cancer diagnosis. Offers individual coaching, family/friends support coaching, and peer group support sessions. MindWise is part of Northern Ireland Psychological Care Programme.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Health Assured: Commercial Employee Assistance Programme provider serving UK employers with counselling, advice, and wellbeing services — comparable to MindWise's WorkWise EAP offering but operating as a scaled, for-profit incumbent.
• Samaritans: UK-wide charity delivering emotional support and crisis intervention. Comparable as a charity-funded mental health support provider, but operates at much larger scale and focuses on crisis listening rather than therapy or housing.

Direct peers

• YoungMinds: UK charity focused on children and young people's mental health. Directly comparable to MindWise's WiseTalking service for 11–18 year olds and Bloom in-schools resilience programme.
• Inspire (formerly known as NI Association for Mental Health): Northern Ireland-based mental health and wellbeing charity offering counselling, wellbeing programmes, and training — the closest same-geography, same-category peer to MindWise.
• Mind (UK mental health charity): UK-wide mental health charity providing information, advice, local services, and campaigning. Comparable as a charity competitor in mental health service delivery and policy advocacy, though Mind operates at significantly greater UK-wide scale.
• Rethink Mental Illness: National charity running housing services, community support, advice, and campaigning for people affected by mental illness — directly comparable to MindWise's combination of supported housing, advocacy, and recovery-focused services.
• Turning Point: UK social enterprise providing mental health, substance use, housing, and community services. Comparable as a multi-service mental health provider combining supported housing, advocacy, and clinical services.
• Aware (Depression & Bipolar Support): Northern Ireland charity providing support groups, education, and awareness programmes for depression and bipolar disorder — overlaps MindWise's local talking therapies, education, and awareness mission.

Others

• Macmillan Cancer Support: Major UK cancer charity that partners with MindWise on the Macmillan Psychosocial Service. Relevant as a partner-funder and adjacent in providing emotional and psychosocial support for those affected by serious illness.

Emerging players

• BetterHelp: Global online therapy platform offering 1:1 counselling by subscription. Comparable as a competitor in self-pay remote talking therapies, though operating at far larger scale and outside MindWise's NI geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MindWisenv
• LinkedInlinkedin.com/company/mindwise-new-vision
• Xx.com/mindwisenv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindwise