What Alex Coulombe does

Alex Coulombe ltée is a family-owned Quebec-based beverage bottler and distributor founded in 1905 as Liqueurs Coulombe and now in its fourth generation of Coulombe family leadership. The company serves as the exclusive Pepsi-Cola bottler and distributor for the Quebec City area under a relationship that has run continuously since 1935, and it has accumulated additional franchises and brand partnerships over time, including Seven-Up (1968), Crush (1979), Schweppes (2011), and the PepsiCo–Starbucks ready-to-drink coffee line.

The company bottles and distributes more than 300 products across 20+ brands from four Quebec locations: a Quebec City headquarters and main bottling facility at 2240 rue Cyrille-Duquet, plus branch distribution centers in Trois-Rivières (built 2012), Saint-Georges, and Rivière-du-Loup (acquired 2017 along with Drummondville in a territory exchange). Its core production technology includes a high-speed can filling line inaugurated in 2001 (72,000 units/hour, described at the time as the most modern in North America), a Blomax 20 SIG bottle blowing machine acquired in 2006, and modernized can-line equipment (2018). The company also operates a proprietary Montellier sparkling water brand bottled from an underground spring at Sainte-Brigitte-de-Laval since 1984 and nationally launched in 2016.

Revenue is generated through two primary streams: (1) beverage bottling and distribution to retail — large-surface grocery and mass-merchant accounts in Quebec served by a dedicated direct field-sales organization handling order placement, inventory management, and merchandising; and (2) 24/7 equipment service and repair for PepsiCo-branded fountains, refrigerators, and vending machines at commercial client locations. Brand mix includes distributed PepsiCo brands (Pepsi, Gatorade, 7UP, Mountain Dew, Schweppes, Starbucks RTD, Celsius, Rockstar, Bubly, Aquafina, evian, Crush, Dr Pepper) alongside Alex Coulombe's own brands (Montellier, Montellier Mocktail launched 2026, and Cristalline). The company has been recognized as 'meilleur embouteilleur au Canada' (best bottler in Canada) and describes itself as the market leader in its Quebec bottling and distribution territory.

Name

Alex Coulombe

Legal name

Alex Coulombe ltée

Website

https://pepsi-alexcoulombe.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

Alex Coulombe is a fourth-generation, family-owned Quebec beverage bottler and exclusive Pepsi-Cola distributor for the Quebec City area since 1935, operating 300+ SKUs across 20+ brands from four Quebec facilities plus a 24/7 equipment-service business.

Ownership category

akta.pro rank

Product category

Beverage Bottling and Distribution

NAICS

Beverage Manufacturing (3121), Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Beverage bottling services
• Beverage distribution services
• Carbonated soft drinks
• Bottled water manufacturing
• Fountain equipment service

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage bottling and distribution: Alex Coulombe bottles and distributes a wide variety of refreshing beverages including Pepsi, Gatorade, 7UP, Starbucks ready-to-drink beverages, and their own Montellier brand. The company serves as exclusive bottler and distributor for Pepsi-Cola products in the Quebec City area.
2. Equipment service and repair: The company provides 24/7 repair services for vending machines, refrigerators, and fountain dispensers to clients who hold their equipment. Service is available around the clock including evenings and weekends.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Alex Coulombe is a family-owned PepsiCo franchise bottler and distributor operating in Quebec. It bottles and distributes more than 300 beverage products across over 20 brands — including its own Montellier sparkling water, Montellier Mocktail, and Cristalline spring water brands, plus PepsiCo and partner brands such as Pepsi, Gatorade, 7Up, Mountain Dew, Schweppes, Starbucks RTD, Bubly, Aquafina, Rockstar, and others. The company also operates a 24/7 repair service for the fountain dispensers, refrigerators, and vending machines it places with commercial customers.

Product overview

Alex Coulombe is a family-owned Quebec-based beverage bottler and distributor that operates as a PepsiCo franchise bottler. The company offers a diverse portfolio of over 300 products spanning more than 20 brands, including its own brands (Montellier sparkling water, Montellier Mocktail, and Cristalline spring water) and distributed brands (Pepsi, Gatorade, 7Up, Starbucks RTD, Celsius, Schweppes, Rockstar, Ocean Spray, and many others). The company also provides equipment service including fountains, refrigerators, and vending machines with 24/7 repair support. Founded in 1905, Alex Coulombe serves the Quebec market from multiple locations including Quebec City, Trois-Rivières, Saint-Georges, and Rivière-du-Loup.

Differentiator

Problem solved

Functional benefit

Brands

• Montellier: Sparkling natural spring water sourced from an underground spring at Sainte-Brigitte-de-Laval, Québec, bottled in Québec since 1984. A flagship Quebec product with national distribution launched in 2016.
• Montellier Mocktail
• Cristalline

Products and services

• Montellier Sparkling Water
• Montellier Mocktail
• Cristalline Spring Water
• PepsiCo Brand Portfolio Distribution
• Starbucks Ready-to-Drink Coffee Beverages Distribution
• Juice and Iced Tea Brand Distribution (Oasis, Dole, Pure Leaf, Ocean Spray)
• Equipment Service and Repair (Fountains, Refrigerators, Vending Machines)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• PepsiCocoreChannel Partner/ Reseller/ DistributorAlex Coulombe is the exclusive bottler and distributor of Pepsi-Cola products for the Quebec City area since 1935. The partnership has continued for nearly 90 years, with the company distributing Pepsi, Gatorade, 7UP, Mountain Dew, and other PepsiCo brands.
• StarbuckscoreChannel Partner/ Reseller/ DistributorOver 20 years ago, Starbucks and PepsiCo created a North American partnership to launch refrigerated Starbucks coffee beverages. Alex Coulombe distributes over 40 ready-to-drink Starbucks beverages in their territory.
• Montellier (owned brand)coreOthersMontellier is Alex Coulombe's proprietary sparkling water brand sourced from Sainte-Brigitte-de-Laval, Quebec, bottled since 1984. The brand was launched nationally in 2016.
• Carnaval de QuébecmajorGTM or Marketing PartnerLong-term sponsorship partnership with Quebec City's major winter carnival event.
• Festival d'été de QuébecmajorGTM or Marketing PartnerSponsorship partnership with Quebec City's major summer music festival.
• Centre VidéotronmajorGTM or Marketing PartnerPartnership with the multipurpose arena in Quebec City for events and visibility.
• Community OrganizationsminorOthersSupport for humanitarian organizations including Fondation Maurice Tanguay, Moisson Québec Inc, Opération Enfant Soleil, Leucan, and others. Sports sponsorships include Je Cours QC, Granfondo Garneau-Québecor, and Fondation Roméo Dallaire.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Polar Beverages: Independently owned, fourth-generation New England bottler producing its own seltzer brands and co-packing for major beverage brands. Strongly comparable as a family-controlled regional bottler and co-packer with proprietary brands and a long-tenured operating history.
• Lassonde Industries: Quebec-headquartered beverage company that develops, produces, and markets fruit juices, drinks, and waters under its own brands (Oasis, Rougemont, Fruito) and co-packs for other marketers. Most direct regional comparable given Quebec base, beverage manufacturing profile, and own-brand plus co-pack structure.
• Refresco: Global independent beverage co-packer producing private-label and branded soft drinks, juices, water, and teas for retailers and brand owners across North America and Europe. Directly comparable contract manufacturing and bottling model serving consumer beverage brands at scale.
• Pepsi Bottling Ventures: The largest independent PepsiCo franchise bottler in the United States, bottling and distributing Pepsi, Gatorade, and other PepsiCo brands across the Carolinas, Mid-Atlantic, and Midwest. Directly comparable franchise bottling and distribution model and customer base (grocery, foodservice, convenience).

Emerging players

• Bec Soda: Quebec-based producer of sparkling water and kombucha beverages sold across Canadian retail and foodservice. Comparable as a Quebec-based sparkling water brand owner targeting similar retail and on-premise customers, though operating at a smaller, brand-led scale versus Alex Coulombe's bottler/distributor model.

Broad incumbents

• Primo Water Corporation: Vertically integrated North American water and beverage producer/distributor (formerly Cott) operating spring sourcing, bottling, and direct distribution of bottled water and other beverages. Comparable vertically integrated bottled water and beverage operator with proprietary spring sources.
• Keurig Dr Pepper Canada: Canadian arm of Keurig Dr Pepper, owner of competing CSD and mixer brands (Dr Pepper, Canada Dry, Schweppes) distributed through broader national retail and DSD networks. Overlapping portfolio and competing bottler relationships in Quebec make it a relevant incumbent competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PepsiAlexCoulombe
• LinkedInlinkedin.com/company/alex-coulombe-lt%C3%A9e
• Instagraminstagram.com/pepsi_alexcoulombe/?hl=fr-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex Coulombe