Telema
Telema is the largest EDI and e-invoicing operator in the Baltic States, providing subscription-based electronic document exchange between trading partners' ERP systems, serving retailers, FMCG suppliers, HoReCa operators, and B2B businesses across Estonia, Latvia, Lithuania, Finland, and Poland.
- Company typePrivate
- Founded1999
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Telema does
Telema is a Tallinn-headquartered Electronic Data Interchange (EDI) and e-invoicing operator founded in 1999, serving as the largest EDI platform in the Baltic States with operations in Estonia, Latvia, Lithuania, Finland, and Poland. The company runs a modular B2B platform built on a proprietary XML document standard (Telema eDoc) supporting trade document exchange — invoices, purchase orders, despatch advices, receiving advices, and return announcements — with ISO 27001 certified infrastructure, 99.9% SLA, and integrations to 70+ certified ERP and software partners including Microsoft Dynamics, SAP, Oracle, Directo, Merit Aktiva, Rivile, and Standard Books. The platform processes 70,000+ e-documents daily across a network of 6,100+ connected retail locations and 1,300+ suppliers, with a portfolio that includes core EDI (EDI Buyer and EDI Supplier), e-invoicing with PEPPOL access to 98 countries, Telema eFlow (invoice approval workflows featuring the AI-powered Robin assistant), Telema PDS for product data synchronization, Telema Visibility for real-time POS-based inventory management and vendor-managed inventory, and MatchFlow for automated three-way matching of purchase documents.
Telema's commercial model is B2B subscription-based, with monthly recurring fees for EDI connectivity and document exchange, activation fees for new partners, and quote-based custom enterprise pricing. The go-to-market is sales-led and multi-tier: direct enterprise field sales for large retailers and manufacturers, inside sales for SMB and mid-market, a certified ERP partner channel of 70+ resellers (Microsoft Dynamics partners Digimatix and Softera Baltic, Directo, Merit Tarkvara, Excellent Business Solutions), and roaming agreements with global EDI operators (Pagero, KMD, Expert Software) plus PEPPOL Access Point status for international reach. Primary customer segments are FMCG suppliers and retailers (Maxima, Coop, Rimi, Stockmann, Prisma, Kaubamaja, Selver, Orkla Eesti), with growing presence in HoReCa via the Oracle MICROS integration (Bolt, Wolt Market, Siigur Restaurants), manufacturing (Smiltenes Piens), and emerging public-sector/healthcare use cases (RAKUS hospital). Reported NPS of +73% in 2024 indicates strong customer satisfaction.
Operationally, Telema AS is a privately held Estonian limited company with branch offices in Vilnius and Riga, a headcount of 11-50 employees, and a recent change in ownership structure: in May 2024, Baltic private equity firm Livonia Partners (KS Livonia Partners Fund II AIF) acquired a stake to support expansion and product development. Other notable historical moves include the January 2019 acquisition of Latvian sales automation solution eAgent, a €475,746.75 European Regional Development Fund grant in March 2022 for MatchFlow development, ISO 27001 certification in March 2026, the June 2026 launch of the Oracle MICROS HoReCa integration, and the May 2026 certification of Merit Tarkvara. Telema's structural challenge is competing as a regional platform against larger global EDI and e-invoicing providers, but its dense two-sided Baltic network, certified ERP ecosystem, and regulatory positioning (PEPPOL, ISO 27001, ViDA alignment) provide a defensible niche.
Telema firmographics
Firmographics- Name
- Telema
- Legal name
- Telema AS
- Website
- https://telema.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Telema is the largest EDI and e-invoicing operator in the Baltic States, providing subscription-based electronic document exchange between trading partners' ERP systems, serving retailers, FMCG suppliers, HoReCa operators, and B2B businesses across Estonia, Latvia, Lithuania, Finland, and Poland.
- Ownership category
- akta.pro rank
Where Telema is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Telema business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- EDI Services: Monthly subscription fees for EDI connectivity and document exchange services. Fees calculated based on services used, with activation fees and monthly recurring charges. Billing is monthly with 7-day payment terms.
- E-invoicing Services: Subscription-based e-invoicing services enabling businesses to send and receive structured electronic invoices compliant with Estonian e-invoicing standards and PEPPOL.
- Telema Portal Access: Web portal services for document management, user administration, and partner linking, provided as part of the contracted services.
- Additional Services: Add-on services including Data Quality validation, eFactoring integration, 3PL logistics integration, reopening fees (99 EUR + VAT), and premium support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on service scope and volume |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Telema product offering
Product offeringCore offering
Telema is the leading Electronic Data Interchange (EDI) and e-invoicing operator in the Baltic States, providing a SaaS platform that enables automated exchange of structured business documents (orders, despatch advices, invoices, returns, product data) between trading partners' ERP systems. The core platform is built on the proprietary Telema eDoc XML standard and is delivered through integrations with 70+ certified ERP partners, plus PEPPOL cross-border connectivity. Telema earns recurring subscription fees from enterprise and mid-market customers in retail, FMCG, manufacturing, and HoReCa sectors across Estonia, Latvia, Lithuania, Finland, and Poland.
Product overview
Telema is a Baltic-based Electronic Data Interchange (EDI) and e-invoicing service provider offering a modular platform architecture. The core Telema EDI platform enables automated document exchange between trading partners' ERP systems, complemented by two primary solutions: EDI Supplier for suppliers and EDI Buyer for buyers. Additional modules include eFlow (electronic invoice approval and cost allocation), Telema PDS (Product Data Sync for managing and sharing product information with retailers), Telema Visibility (real-time sales and inventory data), and MatchFlow (automated 3-way matching for purchase invoices). The company provides eInvoicing services supporting local Baltic formats plus PEPPOL network access for international reach, along with roaming connectivity to global EDI operators. Extensions include Data Quality validation, eFactoring integration with Nordic banks, and 3PL logistics connectivity. The platform is built on the proprietary Telema eDoc XML standard and operates via the Telema Portal for self-service management.
Differentiator
Problem solved
Functional benefit
Brands
- Telema eDoc: EDI document standard based on structured XML format for electronic data interchange.
- Telema eFlow
- Telema PDS
- Telema Visibility
- Telema MatchFlow
Products and services
- Telema EDI
Quantifiable outcome
- 70,000+ e-documents processed daily
- +6 more outcomes
Companies that use Telema
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Telema technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Feature8 records
Telema partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Oracle MICROScoreOracle MICROS inventory management system integrated with Telema EDI network, enabling hotel and restaurant companies to automate supplier invoicing via the Telema network. The integration connects MICROS users to 1,300 suppliers across the Baltics.
- PEPPOL NetworkcoreTelema is a PEPPOL Access Point provider, enabling customers to exchange electronic documents (including e-invoices) with 500,000+ businesses across Europe and globally through the PEPPOL network.
- Microsoft Dynamics Partners (Digmatix, Softera Baltic)coreCertified implementation partners for Microsoft Dynamics 365 Business Central/Navision integration with Telema EDI services.
- Directo OÜcoreCertified partner providing web-based business software integrated with Telema services.
- Merit AktivacoreCertified partner providing cloud accounting software integrated with Telema e-invoicing and EDI services.
- Excellent Business Solutions OÜ (Standard Books)coreCertified partner providing comprehensive business software with Telema EDI integration.
- SAPcoreSAP ERP systems integrated with Telema for seamless e-invoice exchange and EDI connectivity.
Scale indicators13 records
Recent moves6 records
Expansion highlights8 records
Telema competitors and assessment
Company assessmentBroad incumbents
- TrueCommerce: Global EDI and supply chain integration provider serving retailers, manufacturers, and distributors. TrueCommerce offers a much broader product portfolio than Telema but competes directly for EDI connectivity in retail and consumer goods verticals across Europe.
- Basware: Finnish global provider of purchase-to-pay and e-invoicing solutions with deep Nordic enterprise penetration. Basware acquired Pagero in 2022 and now competes head-on with Telema in the Baltics while operating at significantly greater scale across a wider finance automation portfolio.
- OpenText: Global information management software company that acquired the GXS/Tieto EDI business, operating one of the world's largest EDI networks. OpenText is a broad incumbent whose Trading Grid and Business Cloud compete with Telema for large enterprise and supply chain EDI mandates.
- TietoEvry: Nordic IT services and software company that provides e-invoicing infrastructure across Finland and the Baltics, and is a strategic roaming/integration partner for Telema. TietoEvry's broader digital services portfolio makes it a broad incumbent competing for related enterprise wallet share.
Emerging players
- Babelway: Cloud-native EDI integration platform acquired by SPS Commerce, focused on B2B data exchange and EDI onboarding. Babelway represents a newer, more developer-centric approach to EDI that overlaps with parts of Telema's supplier onboarding and ERP integration story.
Direct peers
- SPS Commerce: US-based EDI and retail supply chain platform serving thousands of retailers, suppliers, and logistics providers. While primarily North American, SPS Commerce targets the same retail/FMCG EDI workload that is Telema's bread and butter, making it a relevant functional peer.
- Mercell: Nordic provider of e-invoicing, e-procurement, and tendering solutions with strong presence in the Baltics and Scandinavia. Mercell competes with Telema in electronic invoicing and public sector e-procurement, including PEPPOL-based offerings.
- EDITEL: Austrian-headquartered EDI and e-invoicing service provider operating across Central and Eastern Europe. EDITEL competes with Telema for retail and manufacturing EDI traffic and brings similar PEPPOL access point capabilities to multi-country enterprise customers.
- Comarch EDI: Polish-headquartered IT services and EDI platform with a strong Central European footprint. Comarch offers EDI and e-invoicing services to retailers and manufacturers in geographies adjacent to Telema and competes for the same cross-border PEPPOL workflows.
- Pagero: Sweden-based PEPPOL access point and cloud-based EDI/e-invoicing network operator serving European enterprises. Pagero offers the closest functional overlap to Telema and is also a roaming partner, competing for the same cross-border e-invoicing and PEPPOL access workloads that Telema targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Telema social profiles
Digital presenceTelema compliance and trust
Trust signalCompliance3 records
Telema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telema leadership team
Management profileNumber of profiles
Profiles3 records
Telema subsidiaries and ownership
Company hierarchySubsidiaries2 records
Telema funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telema
What does Telema do?
Telema is the leading Electronic Data Interchange (EDI) and e-invoicing operator in the Baltic States, providing a SaaS platform that enables automated exchange of structured business documents (orders, despatch advices, invoices, returns, product data) between trading partners' ERP systems. The core platform is built on the proprietary Telema eDoc XML standard and is delivered through integrations with 70+ certified ERP partners, plus PEPPOL cross-border connectivity. Telema earns recurring subscription fees from enterprise and mid-market customers in retail, FMCG, manufacturing, and HoReCa sectors across Estonia, Latvia, Lithuania, Finland, and Poland.
Is Telema a public or private company?
Telema is a private company. It is classified as private equity controlled and is currently operating.
When was Telema founded?
Telema was founded in 1999. It employs 11 to 50 people.
Where is Telema based?
Telema is headquartered in Tallinn, Estonia, in the Europe region.
How does Telema make money?
Four revenue lines are on record. EDI Services are the primary driver. The others are E-invoicing Services, telema Portal Access and additional Services.
Who are Telema's main competitors?
Broad incumbents on record are TrueCommerce, Basware, OpenText and TietoEvry. Babelway is listed as an emerging player. Direct peers are SPS Commerce, Mercell, EDITEL, Comarch EDI and Pagero.
Does Telema have an API?
Yes. Telema offers a REST-API for developers to build integrations with the Telema EDI system. The API documentation is available publicly. Additionally, Telema provides EDI module functional requirements for developing Telema EDI modules into ERP systems, and Telema eDoc technical guides with sample documents for implementation. Developer documentation is at docs.google.com/document/d/e/2PACX-1vQ1i2TwJi2UK4V7sd-778fSZ3Ki_1dShR9ONiGn_n9LKgR6VwPo5avC6_ljQuKNNU7qLU1SOxaiy16N/pub.