Gerald Jones Auto Group

What Gerald Jones Auto Group does

Gerald Jones Auto Group is a privately held, multi-franchise automotive dealership group headquartered in Augusta, Georgia, with origins in 1974-1975 and operations spanning approximately 50 years under a "Celebrating 50 Years" 2025 milestone. The group operates nine dedicated franchised rooftops across the Augusta, GA metro area and adjacent South Carolina markets (Augusta, Evans, Graniteville), representing Audi, Ford, GMC, Honda, Lincoln, Mazda, Subaru, Volkswagen, and Volvo. Each brand functions as a wholly-owned operating subsidiary offering new vehicles, certified pre-owned and used inventory, OEM parts, factory-trained service, and brand-tied finance and leasing through a central Finance Department that also accommodates subprime and special-credit customers. Inventory scale disclosed includes 1,025 new vehicles, 473 used vehicles, and 96 certified units, complemented by a Honda Power Equipment channel.

The business model is the standard U.S. franchised dealer template: one-time retail margin on new and used vehicle sales, plus recurring gross profit from service and parts, finance and insurance (F&I) product income, and OEM incentive participation. Pricing is per-vehicle with a documented $589 dealer processing fee; tiered vehicle pricing spans budget ($25K-$30K, e.g., VW Jetta, Honda Civic, Mazda3), mid-range ($30K-$50K, e.g., Ford F-150, Honda CR-V, Mazda CX-5, Subaru Outback), and premium/luxury ($50K+, e.g., Audi, Lincoln, Volvo, high-end GMC). Go-to-market is sales-led through physical showrooms in Augusta/Evans/Graniteville, supplemented by a standard dealer website with online inventory search, value-your-trade, virtual credit consultant, payment calculator, schedule-test-drive, and SEO-targeted city pages extending reach toward Athens, GA and Columbia, SC.

End customers are individual vehicle buyers in the Augusta metropolitan area and surrounding Georgia-South Carolina markets, with no disclosed fleet, commercial, or enterprise accounts. Revenue, ownership structure, management team, headcount (101-250 employees), and AI/technology stack details are not disclosed beyond "standard automotive dealership operations system," and there is no evidence of private equity backing, recent M&A, or expansion outside the existing nine-brand footprint.

Name

Gerald Jones Auto Group

Legal name

Gerald Jones Auto Group

Website

https://geraldjonesautogroup.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Gerald Jones Auto Group is a privately held, multi-franchise U.S. auto dealership group founded circa 1975, operating nine OEM rooftops (Audi, Ford, GMC, Honda, Lincoln, Mazda, Subaru, Volkswagen, Volvo) across the Augusta, GA and South Carolina markets, selling new and used vehicles, parts, service, and finance to individual retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Martinez

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple franchise brands including Ford, Honda, Audi, Mazda, Subaru, Volkswagen, Lincoln, Volvo, and GMC. Primary revenue driver with 1025 new vehicles in inventory.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles across multiple brands. Inventory includes 473 used vehicles and 96 certified vehicles.
3. Service and Maintenance: Automotive service department offering repairs, maintenance, and recall services for all vehicle brands sold.
4. Parts Department: Sale of OEM auto parts and accessories for vehicles sold and serviced.
5. Finance and Leasing: Vehicle financing and leasing services through finance department, including special financing options for customers with varying credit histories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gerald Jones Auto Group is a multi-franchise automobile dealership group that sells new and pre-owned vehicles across nine brands (Audi, Ford, GMC, Honda, Lincoln, Mazda, Subaru, Volkswagen, Volvo) from nine locations in the Augusta, GA and South Carolina market area. In addition to vehicle sales, the group operates a finance department offering loans, leases, and special financing, a service department for maintenance, repair, and recalls staffed by factory-trained technicians, and a parts department supplying OEM parts and accessories. Vehicle trade-in and "We Buy Cars" purchase programs supplement sales, and certified pre-owned inventory is offered across the brand portfolio.

Product overview

Gerald Jones Auto Group is a multi-franchise automobile dealership offering new and certified pre-owned vehicles across nine brands: Audi, Ford, GMC, Honda, Lincoln, Mazda, Subaru, Volkswagen, and Volvo. The company operates as a unified dealership platform providing vehicle sales, financing, service/repair, and OEM parts. The portfolio includes sedans, SUVs, trucks, minivans, and electric/hybrid vehicles. Each brand operates as a distinct product line with dedicated inventory, while the group provides shared services including financing, vehicle exchange programs, and parts ordering across all brands.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchise dealership agreement for Ford brand vehicle sales, including Ford cars, trucks, SUVs, and commercial vehicles. Gerald Jones Ford Lincoln location in Augusta.
• Honda Motor Co.coreChannel Partner/ Reseller/ DistributorFranchise dealership for Honda vehicles including cars, SUVs, minivans, and trucks. Gerald Jones Honda location.
• Audi/Volkswagen GroupcoreChannel Partner/ Reseller/ DistributorDual franchise for Audi and Volkswagen brands under Gerald Jones Volkswagen Audi location. Includes luxury Audi vehicles and mainstream Volkswagen line.
• Mazda North American OperationscoreChannel Partner/ Reseller/ DistributorFranchise dealership for Mazda vehicles including CX SUV series and Mazda3 sedan/hatchback at Gerald Jones Mazda.
• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorFranchise dealership for Subaru vehicles including Outback, Forester, Crosstrek, and Wilderness models at Gerald Jones Subaru.
• Lincoln Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchise dealership for Lincoln luxury vehicles including Navigator, Nautilus, Aviator, and Corsair. Gerald Jones Lincoln location in Evans, GA.
• Volvo Car USAcoreChannel Partner/ Reseller/ DistributorFranchise dealership for Volvo vehicles including XC series SUVs and S series sedans at Gerald Jones Volvo.
• General Motors (GMC)coreChannel Partner/ Reseller/ DistributorFranchise dealership for GMC vehicles including trucks and SUVs at Gerald Jones GMC in Graniteville, SC.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AutoNation: Largest U.S. auto retailer operating new and used vehicle franchises, service, parts, and finance across multiple brands and geographies; directly comparable multi-franchise dealership model to Gerald Jones.
• Lithia Motors: Public multi-franchise U.S. auto retailer with broad OEM portfolio and aggressive acquisition strategy; operates the same combination of new vehicle sales, F&I, service, and parts that defines Gerald Jones' model.
• Group 1 Automotive: Public multi-brand auto retailer with U.S. and U.K. operations offering new and used vehicles, parts, service, and finance; directly mirrors Gerald Jones' nine-franchise approach at greater scale.
• Sonic Automotive: Public multi-franchise U.S. auto dealer including EchoPark used-vehicle stores; comparable multi-brand franchise strategy and franchise/service/parts revenue mix.
• Asbury Automotive Group: Public U.S. franchised auto retailer operating new vehicle, used vehicle, parts, service, and F&I; highly comparable revenue mix and brand-portfolio diversification to Gerald Jones.
• Hendrick Automotive Group: Privately held large U.S. multi-franchise auto dealer group; comparable multi-brand regional dealership model and similar private-company structure to Gerald Jones.
• CarMax: Public U.S. used-vehicle retailer with in-house financing; comparable to Gerald Jones' pre-owned and certified inventory stream and F&I operations, though focused exclusively on used vehicles.

Emerging players

• Carvana: Online used-vehicle retailer with vertical financing; competes with Gerald Jones' pre-owned and certified streams via a digital-native model that bypasses physical showrooms.
• Vroom: Online used-vehicle retailer competing for the same pre-owned buyer that visits Gerald Jones' used inventory; represents the digital-native model pressuring traditional dealers' used-car margins.

Broad incumbents

• Holman Automotive: Large privately held U.S. automotive group operating franchised dealerships alongside fleet, parts, and service businesses; comparable multi-brand dealership operations with a broader portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/geraldjonesag
• Facebookfacebook.com/geraldjonesautogroup
• LinkedInlinkedin.com/company/gerald-jones-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerald Jones Auto Group