Rockland Bakery
Rockland Bakery is a family-owned wholesale and retail bakery in Nanuet, NY, producing fresh breads, rolls, bagels, cakes, and pastries. It serves food service companies, sports venues, schools, and retailers across six Northeastern states via 5 manufacturing facilities, 8 distribution centers, and a 100+ truck fleet.
- Company typePrivate
- Founded1948
- HeadquartersNanuet, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rockland Bakery does
Rockland Bakery is a family-owned wholesale and retail bakery headquartered in Nanuet, New York, producing a broad portfolio of fresh-baked goods including breads, rolls, bagels, brioche, cakes, pies, and pastries, along with Sabrett-branded hot dog buns. Founded in 1948 and acquired by the Battaglia family in 1986, the company operates 5 manufacturing facilities and 8 distribution centers across the Northeast, supported by a captive fleet of more than 100 trucks running over 200 daily delivery routes across six states (New York, New Jersey, Pennsylvania, Connecticut, Delaware, and Massachusetts).
The business is anchored in B2B wholesale distribution, with preferred-vendor relationships with the three largest U.S. contract food service companies — Aramark, Compass Group, and Sodexo — plus marquee accounts at Yankee Stadium, Citi Field, Sands Casino PA, West Point Academy, and Rutgers University. Secondary channels include a retail storefront in Nanuet open 365 days a year and a recently launched countrywide retail shipping program; ordering is facilitated through a proprietary Wholesale Web Ordering System. The underlying technology is traditional bakery production rather than software or AI; competitive differentiation rests on vertical integration, fleet density, daily-fresh delivery, and 75+ years of brand trust in the Northeast.
Rockland Bakery firmographics
Firmographics- Name
- Rockland Bakery
- Legal name
- Rockland Bakery
- Website
- https://rocklandbakery.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rockland Bakery is a family-owned wholesale and retail bakery in Nanuet, NY, producing fresh breads, rolls, bagels, cakes, and pastries. It serves food service companies, sports venues, schools, and retailers across six Northeastern states via 5 manufacturing facilities, 8 distribution centers, and a 100+ truck fleet.
- Ownership category
- akta.pro rank
Rockland Bakery industry classification
Industry- Product category
- Commercial / Wholesale Bakery
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Bread & Rolls Wholesale (AFAIAFAA), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where Rockland Bakery is headquartered
LocationHeadquarters
- HQ city
- Nanuet
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Rockland Bakery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Distribution: Business-to-business wholesale distribution of baked goods to food service companies, hotels, schools, corporate institutions, and cafes across six states with daily deliveries via their own fleet.
- Retail Store Sales: Direct retail sales from their physical store location in Nanuet, NY, open 365 days a year. Also offers countrywide shipping for retail customers.
- Special Events/Corporate Catering: Supply of baked goods to major venues and events including Yankee Stadium, Citi Field, Sands Casino, West Point Academy, and Rutgers University.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale account pricing through Web Ordering System |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Rockland Bakery product offering
Product offeringCore offering
Rockland Bakery manufactures and distributes fresh baked goods—breads, rolls, brioche, bagels, cakes, pies, and pastries—at wholesale scale to food service companies, hotels, schools, corporate institutions, sports venues, and cafes across the Northeast US. The company operates five baking facilities, eight distribution centers, and a fleet of 100+ trucks running 200+ daily delivery routes, complemented by a retail storefront in Nanuet, NY and countrywide shipping for individual consumers.
Product overview
Rockland Bakery is a traditional wholesale and retail bakery offering a comprehensive portfolio of freshly baked goods. The product lineup centers on core categories: Breads (including whole wheat, white, rye, pumpernickel, sourdough, focaccia, ciabatta, and chalah varieties), Rolls, Brioche, Bagels, Cakes (celebration cakes, cupcakes, Bundt cakes, sheet cakes), Pies (fruit pies in 10-inch format), and Pastries (Danish, muffins, scones, cookies, cannoli, croissants). The company also distributes Sabrett brand hot dog buns. Products are available through a Wholesale Web Ordering System for business customers and Retail Online Ordering for direct consumers. The bakery emphasizes daily fresh delivery 365 days a year with distribution across the Northeast US.
Differentiator
Problem solved
Functional benefit
Brands
- Sabrett: A brand of hot dogs and buns, with Rockland Bakery distributing Sabrett products including hot dog rolls and toppings.
Products and services
- Breads Freshly baked bread varieties including whole wheat, white, rye, pumpernickel, sourdough, focaccia, ciabatta, baguette, chalah, and specialty loaves, offered in various sizes and formats (sliced, unsliced, SOL, SL). Sold wholesale to food service and institutional buyers across the Northeast.
- Rolls Dinner rolls, Kaiser rolls, sesame rolls, sourdough rolls, and specialty rolls in various flavors and sizes. Sold wholesale to food service buyers.
- Brioche French-style enriched bread with butter and eggs, available in plain and seeded varieties. Sold wholesale to food service buyers.
- Bagels Traditional and specialty bagels including plain, sesame, poppy, everything, cinnamon raisin, egg, pumpernickel, marble, whole wheat, and bialys. Sold wholesale to food service buyers.
- Cakes Variety of cakes including 10-inch celebration cakes (red velvet, chocolate, carrot, lemon, pineapple, rocky road, Black Forest), cupcakes, Bundt cakes, sheet cakes, and pound cakes. Sold wholesale to food service buyers and to retail customers.
- Pies 10-inch fruit pies including apple, cherry, and blueberry crumble pies. Sold wholesale to food service buyers and to retail customers.
- Pastries Danish pastries, muffins, scones, cookies, brownies, cannoli, croissants, turnovers, elephant ears, and seasonal items like Hamentashen. Sold wholesale to food service buyers and to retail customers.
- Sabrett Products Sabrett brand hot dog buns and related baked products distributed by Rockland Bakery following its 2010 acquisition of Sabrett Baking.
- Wholesale Web Ordering System User-friendly web-based ordering system that enables wholesale customers to place and manage recurring orders for fresh baked goods, with pricing revealed upon account login.
- Retail Countrywide Shipping Online ordering and shipping service that delivers Rockland Bakery products to retail customers anywhere in the United States, complementing in-store purchases at the Nanuet, NY retail location.
Quantifiable outcome
- Deliveries 365 days a year to 6 states
Companies that use Rockland Bakery
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Rockland Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rockland Bakery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Voila SweetscoreRockland Bakery acquired Voila Sweets located in New York City in 2011, further expanding their presence and product offerings in the NYC market.
- Sabrett BakingcoreRockland Bakery purchased Sabrett Baking in 2010, adding to their product portfolio and manufacturing capabilities.
- Pechter's BakerycoreRockland Bakery acquired Pechter's Bakery in Harrison, NJ in 2006, expanding manufacturing capacity and product line capabilities.
- AramarkcoreRockland Bakery is a preferred vendor for Aramark, one of the largest food service management companies, supplying fresh baked goods to their operations.
- Compass GroupcoreRockland Bakery is a preferred vendor for Compass Group, supplying fresh bakery products to their food service locations.
- SodexocoreRockland Bakery is a preferred vendor for Sodexo, another major food service management company, providing fresh baked goods supply.
Scale indicators8 records
Recent moves7 records
Expansion highlights2 records
Rockland Bakery competitors and assessment
Company assessmentBroad incumbents
- Bimbo Bakeries USA: Largest commercial bakery in the US, producing bread, buns, rolls, bagels, cakes, and pastries under brands like Thomas', Sara Lee, and Entenmann's. Directly comparable as a wholesale bakery supplier to food service and retail, but operating at national scale far beyond Rockland's Northeast footprint.
- Aryzta: Global supplier of bakery products (breads, buns, pastries) to food service and retail. Highly comparable business model as a B2B-focused commercial bakery serving food service customers, but operating at international scale.
- Lancaster Colony Corporation: Manufacturer of frozen breads, rolls, and dressings (Marzetti, New York Brand) serving food service and retail. Comparable as a multi-category food manufacturer with food service-heavy distribution, though broader portfolio and national reach.
- Flowers Foods: National wholesale baker of breads, rolls, and snack cakes (Nature's Own, Wonder, Dave's Killer Bread). Comparable as a multi-region commercial bakery selling through DSD and food service channels; broader geographic reach than Rockland.
- Pepperidge Farm: Campbell-owned premium bakery producing breads, rolls, cookies, and crackers sold through retail and food service. Comparable premium-positioned product mix and broad channel presence, though owned by a larger parent and nationally distributed.
Direct peers
- Klosterman Baking Company: Family-owned regional wholesale bakery in Ohio producing breads, buns, rolls, and specialty items for food service and retail. Closest comparable mid-size regional commercial bakery with DSD distribution and food service customer base.
- Schmidt Baking Company: Mid-Atlantic regional wholesale baker of breads, rolls, and buns serving food service and grocery customers. Comparable scale, product mix, and regional wholesale distribution model directly competing in adjacent Northeast corridors.
- Stutzman Baking Company: Family-owned wholesale bakery in Ohio producing artisan breads, rolls, and buns for food service and retail. Comparable mid-size, family-operated regional commercial bakery with similar B2B customer mix.
Regional players
- Eurobakers: European-style wholesale bakery (formerly Eurobake) producing artisan breads and rolls for food service customers across the US. Comparable B2B wholesale bakery model focused on quality/fresh-baked offerings to institutions and food service.
- Country Style Baking: Canadian wholesale bakery producing breads, rolls, and buns for grocery and food service across Canada and the US Northeast. Comparable wholesale bakery business model and product range, but primarily Canadian geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Rockland Bakery social profiles
Digital presenceRockland Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockland Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Rockland Bakery subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rockland Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockland Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockland Bakery
What does Rockland Bakery do?
Rockland Bakery manufactures and distributes fresh baked goods—breads, rolls, brioche, bagels, cakes, pies, and pastries—at wholesale scale to food service companies, hotels, schools, corporate institutions, sports venues, and cafes across the Northeast US. The company operates five baking facilities, eight distribution centers, and a fleet of 100+ trucks running 200+ daily delivery routes, complemented by a retail storefront in Nanuet, NY and countrywide shipping for individual consumers.
Is Rockland Bakery a public or private company?
Rockland Bakery is a private company. It is classified as family owned and is currently operating.
When was Rockland Bakery founded?
Rockland Bakery was founded in 1948. It employs 51 to 100 people.
Where is Rockland Bakery based?
Rockland Bakery is headquartered in Nanuet, United States, in the North America region.
How does Rockland Bakery make money?
Three revenue lines are on record. Wholesale Distribution is the primary driver. The others are retail Store Sales and special Events/Corporate Catering.
Who are Rockland Bakery's main competitors?
Broad incumbents on record are Bimbo Bakeries USA, Aryzta, Lancaster Colony Corporation, Flowers Foods and Pepperidge Farm. Direct peers are Klosterman Baking Company, Schmidt Baking Company and Stutzman Baking Company. Regional players are Eurobakers and Country Style Baking.
Does Rockland Bakery have an API?
No public API is recorded for Rockland Bakery.
What industry is Rockland Bakery in?
Rockland Bakery's product category is Commercial / Wholesale Bakery. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAIAFAA, Bread & Rolls Wholesale. Its NAICS code is 311812 and its SIC code is 2050.