What +Pluswerk does

+Pluswerk AG is a Munich-headquartered full-service digital agency founded in 2010, operating across ten offices in Germany, Austria, Poland, and Romania with a stated headcount of 160 employees. The company delivers digital transformation services for enterprise, mid-market, public sector, and higher education clients, claiming over 1,000 cumulative customers. Its core delivery stack is built on three open-source platforms: TYPO3 (enterprise content management), Pimcore (data management), and Shopware (e-commerce), where it holds Platinum Partner status with TYPO3 and Pimcore and certified partner status with Shopware.

The agency monetizes through project-based professional services engagements complemented by long-term support and maintenance contracts that generate recurring revenue. Its service offering spans consulting, UX/UI design, implementation, online marketing, GDPR-compliant analytics, cloud hosting, and accessibility, with proprietary methodologies including the Happy Path conversion framework and the KI Readiness Workshop for AI-readiness assessment. More recently it has layered AI-enabled services such as Smart Search (natural-language semantic search) onto its delivery stack and is targeting the PET and packaging industry with data sovereignty and AI implementation work tied to the EU PPWR regulatory environment.

Its go-to-market is consulting-led direct sales across the DACH region and Central/Eastern Europe, with technology partnerships serving as a joint customer-delivery channel. The company has accumulated multiple industry recognitions including T3Awards 2025, TYPO3 Award 2024 (Health), German Design Award 2024, and several 2022 e-commerce awards. No external funding, ownership structure, or disclosed revenue figures were available in the source data; the AG legal form is German public limited company, and the firm is privately held with no IPO referenced.

Name

+Pluswerk

Legal name

+Pluswerk AG

Website

https://pluswerk.ag

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Munich-based full-service digital agency founded in 2010 with 160 employees across 10 offices in Germany, Austria, Poland, and Romania. It delivers digital transformation, e-commerce, and content management services on TYPO3, Pimcore, and Shopware to enterprise, mid-market, public sector, and higher education clients.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Digital transformation services
• Open-source web development
• E-commerce implementation
• Enterprise CMS services
• Digital marketing agency

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Consulting: Project-based consulting engagements covering digital strategy, UX/UI design, implementation, and ongoing support. Provides full-service delivery from consultation through realization to long-term maintenance.
2. Long-term Support & Maintenance: Ongoing technical support, updates (e.g., Shopware 5/6 long-term support), and maintenance contracts for implemented solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

+Pluswerk is a full-service digital agency that delivers end-to-end digital transformation projects built primarily on the open-source platforms TYPO3 (enterprise CMS), Pimcore (data/PIM management), and Shopware (e-commerce). Service scope spans digital strategy consulting, UX/UI design, web and e-commerce implementation, online marketing, content creation, GDPR-compliant analytics, cloud hosting, and long-term support and maintenance.

Product overview

+Pluswerk is a full-service digital agency offering services and solutions built primarily on three open-source technology platforms: TYPO3 (enterprise content management), Pimcore (open-source data management at enterprise level), and Shopware (e-commerce platform in versions 5 and 6). These platforms are complemented by consulting services for digital strategy and transformation. The agency also provides specialized service offerings including Smart Search (AI-powered semantic search functionality), the Happy Path Methode (conversion optimization methodology), and the KI Readiness Workshop (AI readiness assessment service). Supporting services encompass UX/UI design, online marketing, analytics, content creation, cloud hosting, and accessibility implementation, enabling comprehensive digital solutions across the entire digital value chain for B2B and B2C customers.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 Enterprise CMS Services

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• TYPO3 AssociationcoreTechnology or IntegrationTYPO3 Association Platinum Member and TYPO3 Solution Partner. Deep partnership with the TYPO3 open-source CMS community, providing certified expertise in enterprise content management implementations.
• PimcorecoreTechnology or IntegrationPimcore Platinum Partner with certified capabilities in open-source data management and enterprise PIM implementations with system integration interfaces.
• ShopwarecoreTechnology or IntegrationCertified Shopware partner implementing Shopware 5 and Shopware 6 e-commerce solutions including long-term support and updates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SYZYGY AG: Publicly listed German digital agency group (WPP-affiliated Bad Homburg) operating across strategy, creative, UX, media, and technology. Larger and broader than +Pluswerk, but overlaps on digital experience and enterprise transformation engagements for DACH clients.
• Valtech GmbH: Global digital experience agency with a substantial German presence delivering commerce, CMS, and platform engineering services. Overlaps with +Pluswerk on enterprise CMS/e-commerce work but at meaningfully greater scale and with a broader geographic footprint.
• Publicis Pixelpark: Berlin-headquartered digital agency within the Publicis network offering corporate digital, e-commerce, and platform implementations for DACH enterprises. Larger, network-backed incumbent competing for many of the same enterprise briefs as +Pluswerk.
• Reply SE: European consulting/technology firm with German operations covering digital experience, commerce, and enterprise integration. Much broader portfolio than +Pluswerk but increasingly competes on enterprise commerce and PIM/DAM implementations.
• Aperto GmbH (Dept): Berlin-based digital agency now operating within the Dept network, serving enterprise and public-sector clients with strategy, design, and platform engineering. Comparable on DACH enterprise transformation mandate and public-sector wins.

Direct peers

• dkd Internet Service GmbH: Frankfurt-based full-service digital agency (now operating as dkd) with 20+ years in TYPO3, e-commerce, and enterprise content platforms. Comparable to +Pluswerk on DACH enterprise focus, open-source CMS specialization, and full-service delivery model from strategy through hosting.
• Netresearch Gesellschaft für Informationstechnologie mbH: German digital agency headquartered in Leipzig with deep TYPO3, Shopware, and Magento expertise and enterprise e-commerce implementation focus. Highly comparable to +Pluswerk in terms of partner-tier positioning (similar platform certifications), DACH enterprise customer base, and open-source CMS/e-commerce service mix.
• Scholz & Volkmer GmbH: Cologne-based digital agency known for corporate websites, UX/UI design, and content platforms serving DACH enterprise clients. Directly comparable on the design-led, CMS-implementation-heavy agency model +Pluswerk operates in.
• Neofonie GmbH: Berlin-based digital agency with a similar full-service offering spanning web platforms, mobile apps, e-commerce, and AI/chatbot integration. Comparable headcount range and enterprise/mid-market mix, with adjacent AI capability overlap.
• TechDivision GmbH: TYPO3 Platinum and Shopware partner (headquartered near Regensburg, Bavaria) delivering enterprise CMS, e-commerce, and PIM solutions across DACH. Overlaps directly with +Pluswerk on partner tiers, platform stack (TYPO3/Shopware), and customer segments; effectively a regional competitor in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pluswerkag
• LinkedInlinkedin.com/company/-pluswerk-ag
• Instagraminstagram.com/pluswerk
• Facebookfacebook.com/pluswerk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +Pluswerk