Instapanel

What Instapanel does

Instapanel, founded in 2014 and incorporated as a Delaware C-corporation, operates a mobile video survey platform that provides end-to-end qualitative and quantitative market research services for enterprise brands and advertising agencies. The company recruits video panelists from social media, online communities, and email lists through a web-based platform that enables recording within two clicks, with two-thirds of panelists recording from mobile devices in in-the-moment contexts ranging from in-store shop-alongs to AR/VR environments. Its core technology stack combines a proprietary web recording interface with third-party AI services: Anthropic Claude for research analysis, OpenAI Whisper and Speechmatics for transcription, and Google for image and translation processing, with all AI outputs subject to mandatory human review before client delivery.

Name

Instapanel

Legal name

Instapanel, Inc.

Website

https://instapanel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Instapanel is a mobile video survey platform providing end-to-end qualitative and quantitative market research services for enterprise brands and agencies, recruiting video panelists globally and delivering sociological coding with human-reviewed AI-assisted analysis.

Ownership category

akta.pro rank

Product category

Video Market Research Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Video market research
• Mobile survey platform
• Qualitative research services
• Consumer insights platform
• Video survey software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Market Research Services: Project-based market research services using video panelists. Pricing is per-study with no subscriptions or recurring costs. Clients pay for custom recruitment of panelists, video recording, transcription, translation, coding, and deliverable preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Instapanel operates a DIY mobile video survey platform that lets brands, agencies, and researchers capture in-the-moment qualitative and quantitative consumer feedback through 2-click mobile recording. Its offering combines a self-serve software platform, a curated panel of respondents, and a blended AI + human review workflow that delivers insights across 28 languages for clients such as Ogilvy, Droga5, the Ad Council, IBM, and Casper.

Product overview

Instapanel is a market research platform offering a unified research service combining video-based qualitative research with quantitative capabilities. The core product is the Panelist Recruitment & Recording Platform, which recruits video panelists via web-based technology and supports recording within 2 clicks. The platform offers multiple research services including Mobile Ethnographies, Creative Validation, Customer Journeys, In-Store Testing, AR/VR Research, In-Person Product Testing, and Internationalization & Localization Research. Research methodologies span Video Research (core qual that scales to quant), Pure-Quant, and Video/Quant Hybrid approaches. Support services include recruitment, quality review, transcription/translation in 28 languages, and sociological coding. Pricing starts at $3,500 USD for a 20-panelist study.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Mobile Video Surveys Self-serve mobile video survey platform that lets brand marketers, agencies, and research teams capture qualitative and quantitative consumer video feedback through a 2-click mobile recording experience, supported by AI + human review and available in 28 languages.
• Qualitative Video Research Managed qualitative research service that delivers in-the-moment consumer video insights for advertising, brand, and product research, used by clients such as Ogilvy, Droga5, and the Ad Council.
• Quantitative Video Research Quantitative video survey offering that combines the Instapanel mobile video platform with structured research design to generate scalable, measurable consumer insights for brands such as IBM and Casper.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prolific: Online participant recruitment platform focused on high-quality, vetted panelists for academic and commercial research. Comparable panelist-recruitment layer of Instapanel's stack.
• Discuss.io: Video-first market research platform that connects brands with vetted research participants globally for qualitative interviews and insights. Direct comparable in the enterprise video-research category Instapanel serves.
• dscout: Mobile-first diary and video ethnography platform used by enterprises to capture in-the-moment consumer experiences. Closely overlaps with Instapanel's mobile ethnography and longitudinal product testing offerings.
• UserTesting: Enterprise human-insight platform that recruits participants to complete video-based tasks and provide feedback. Comparable end-to-end service model targeting UX, product, and marketing research buyers.
• Remesh: AI-augmented qualitative research platform that runs live, asynchronous text conversations with large audiences. Comparable AI+human review positioning for enterprise insights teams.
• Respondent.io: Two-sided marketplace connecting researchers with professional participants for B2B and consumer studies. Comparable recruitment-first, project-based research services model.
• Suzy: Real-time consumer research platform that delivers qualitative and quantitative insights from a proprietary panel to enterprise brands. Overlaps with Instapanel's on-demand, brand-targeted research services.
• Attest: Consumer research platform providing brand tracking, audience profiling, and concept testing for growth-stage and enterprise brands. Comparable self-serve-plus-services model targeting marketers.

Broad incumbents

• Toluna: Global market research panel and technology provider serving enterprise clients across categories. Comparable in panel-based consumer research but at significantly larger scale and broader service portfolio.
• Qualtrics: Enterprise experience management platform spanning survey, CX, and market research capabilities. Comparable buyer (enterprise insights/marketing teams) but at vastly larger scale across multiple research modalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/instapanel-com
• Xx.com/instapanel

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instapanel