BAM Marketing Agency

What BAM Marketing Agency does

BAM Marketing Agency is a privately held, women-owned full-service marketing and advertising agency headquartered in St. Louis, Missouri, with additional offices in Springfield and Edwardsville, Illinois, and Louisville, Kentucky. Founded in 2008 by CEO Bonni Burns, the firm offers integrated services spanning strategic planning, media planning and execution (traditional and digital), search and social media marketing, public relations and communications, creative development, and in-house video production. The company positions itself as a true full-service agency, maintaining in-house capabilities across writing, directing, film, photography, producing, and editing rather than outsourcing production.

The firm operates a professional services revenue model, charging client fees on integrated marketing engagements. Its commercial scale is anchored by approximately $30 million in annual media and digital marketing buys managed on behalf of clients and a portfolio of more than 100 clients served over 14 years. Pricing and contract terms are not publicly disclosed. Distribution is direct enterprise field sales targeting organizations in healthcare, financial services, education, government and economic development, retail, and B2B/industrial verticals. The most prominent client engagement is the Shriners Children's "Watch Me" integrated campaign, which has generated significant third-party validation including a 2022 Regional EMMY and ten Creativity International Awards.

The technology stack is conventional for a full-service agency: Google Preferred Partner-certified digital tooling, an internal SEM bid management algorithm for cost-per-click optimization, and decades-long media outlet relationships that the firm monetizes as the "BAM Bonus." There is no disclosed AI/ML capability, proprietary platform product, or data-product surface; differentiation rests on creative execution, media procurement leverage, and senior talent rather than software. The company is founder-controlled with no disclosed institutional investors, no funding rounds, and no M&A activity.

Name

BAM Marketing Agency

Legal name

BAM Marketing Agency

Website

https://bammarketingagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BAM Marketing Agency is a privately held, women-owned full-service marketing and advertising agency founded in 2008 in St. Louis, Missouri, serving healthcare, financial services, education, government, and retail clients across the Midwest with integrated media, creative, digital, PR, and in-house video production services.

Ownership category

akta.pro rank

Product category

Full-Service Advertising and Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Advertising agency services
• Media planning and buying
• Digital marketing services
• Public relations services
• Video production services

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing strategic planning, media planning and execution, digital marketing, traditional media, PR and communications, creative development, and video production services to clients across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BAM Marketing Agency is a full-service marketing and advertising agency that provides integrated marketing services to organizational clients. Offerings include Strategic Planning, Media Planning and Execution, Digital Marketing (SEO, SEM, social media, email, content marketing, web analytics), Traditional Media (TV, radio, OOH, print, direct mail, OTT), PR and Communications, Creative Development, and in-house Video Production. The agency manages approximately $30 million in annual media and digital marketing buys for more than 100 clients across healthcare, financial services, education, government, retail, and nonprofit sectors, primarily in the U.S. Midwest.

Product overview

BAM Marketing Agency is a full-service marketing and advertising agency offering integrated marketing services. The company provides a comprehensive suite of services including Strategic Planning, Media Planning & Execution, Digital Marketing, Traditional Media, PR & Communications, Creative Development, and Video Production. BAM positions itself as a true full-service agency with expertise across all major marketing disciplines, managing approximately $30 million in media and digital marketing buys annually for clients across healthcare, nonprofit, financial services, education, retail, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning Annual strategic planning services covering target markets analysis, demographics, recommended media platforms, estimated budgets, timelines, and execution of marketing tasks with monthly meetings for organizational clients.
• Media Planning & Execution Media buying and planning services leveraging decades-long industry relationships to generate earned value (the "BAM Bonus") and make critical audience connections across traditional and digital platforms for organizational clients.
• Digital Marketing Comprehensive digital marketing services including Search Engine Marketing (SEM), Search Engine Optimization (SEO), website design, landing page creation, website analytics reporting, video pre-roll, email marketing, content marketing, social media management, and online listing management. Delivered as a Google Preferred Partner agency.
• Traditional Media Traditional advertising services spanning television, radio, out-of-home (OOH), print, direct mail, and streaming video/audio (OTT) platforms for reaching broad and niche audiences on behalf of organizational clients.
• PR & Communications Public relations and strategic communication management including strategic communications planning, media interview management, press release development and distribution, crisis management, media training, visual storytelling, and event promotion for organizational clients.
• Creative Development Creative and brand development services including brand positioning, brand identity, advertising and design, marketing collateral, ad campaign design, creative concepts, illustrations, videography, editing, animation, photography, and web design and development for organizational clients.
• Video Production In-house video production capabilities including writing, directing, film, photography, producing, and editing to create engaging social videos through national television campaigns for organizational clients.

Quantifiable outcome

• Patient intake reached highest levels in Shriners Children's 100-year history
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship.

• ABC/DisneyflagshipStrategic or Co-development PartnerPartnered with ABC/Disney to concept, write, and produce an exclusive 30-minute TV special for Shriners Children's 100-year anniversary. The special was hosted by actress Kristen Bell and celebrated patient stories while highlighting a century of pediatric care.
• Foreigner (Band)flagshipStrategic or Co-development PartnerPartnered with British-American rock band Foreigner to create a Shriners-specific music video and campaign in connection with the re-release of their hit song 'I Want to Know What Love Is.' The band donated proceeds from downloads to Shriners Children's, generating 128 million video views.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Core Creative: Cleveland-based independent agency with strong healthcare and consumer brand focus. Closely comparable to BAM in vertical emphasis (healthcare), full-service offering and mid-size independent agency profile.
• AgencyEA: Chicago-based full-service agency with strong experience, events and integrated marketing offerings. Comparable in mid-size positioning and integrated services mix to BAM.
• HLK: St. Louis-headquartered full-service agency (formerly H&L Partners) serving healthcare, financial services and consumer brands. Direct overlap with BAM in vertical mix, full-service model and Midwestern enterprise client base.
• Paradowski: St. Louis-based independent creative and brand agency providing strategy, creative, digital and media services. Comparable mid-size independent positioning in the same St. Louis market competing for similar regional clients.
• Brunner: Pittsburgh-based independent full-service agency with creative, media, digital, social and PR capabilities. Comparable mid-size independent agency serving regional and national clients with integrated offerings.
• Luckie & Company: Birmingham-based independent marketing agency offering strategy, creative, media, digital and PR services. Comparable mid-size independent agency profile serving regional enterprise clients with integrated capabilities.
• Marcus Thomas LLC: Cleveland-based independent full-service agency offering creative, media, digital, PR and content services. Comparable in size, ownership structure (independent, founder-influenced) and integrated offering to BAM.
• Godfrey: Mid-size independent B2B marketing agency with strategy, content, digital and creative services. Comparable to BAM as an independent, integrated agency serving complex client organizations outside the holding-company world.
• Two by Four: Chicago-based independent brand and advertising agency with creative, digital and media services. Comparable full-service independent positioning, though operating in a larger Midwestern metro.
• Rodgers Townsend: St. Louis-based full-service advertising agency with comparable media, creative and account management offerings. Multiple BAM team members previously worked at Rodgers Townsend, indicating direct overlap in talent pool, service mix and regional market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bam-marketing-agency
• Xx.com/BAMMarketingSTL
• Facebookfacebook.com/BAMMarketingAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAM Marketing Agency