Ly Gia Vien
Ly Gia Vien is a Vietnamese B2B e-commerce platform and specialty distributor serving professional foodservice businesses—cafés, bakeries, restaurants, hotels, gelato shops, and bars—with imported culinary equipment, premium ingredients, and consumables via three showrooms and nationwide cold-chain delivery.
- Company typePrivate
- Founded2010
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ly Gia Vien does
Lý Gia Viên operates a B2B e-commerce platform and specialty distribution business serving Vietnam's professional culinary industry, founded in 2010 and headquartered in Ho Chi Minh City. The company imports and distributes premium international culinary equipment and ingredients—including espresso machines (Rocket Espresso), coffee grinders (Mazzer), manual brewing tools (Hario), professional chocolate and cocoa (Callebaut), silicone and polycarbonate moulds (Silikomart, Martellato), specialty flours (Minoterie Bourseau), syrups (Torani), beverages (Fentimans), fruit purees (Capfruit), cookware (Cristel), olive oil (Colavita), and tableware (Kinto)—across six use-case verticals: cafés, bakeries, restaurants, bars, gelato shops, and hotels. Product pricing ranges from approximately VND 36,720 for consumable items to VND 324,830,520 for premium espresso equipment.
The company monetizes through hardware and consumable product sales (its primary revenue stream), complemented by recurring-revenue B2B accounts, professional services such as training and masterclasses, equipment installation, calibration, and maintenance, and a consumer marketplace presence on Shopee Mall. The technology layer is conventional e-commerce: a Shopify-based storefront with dedicated business-account login, a quote-request and demo-scheduling workflow, and real-time temperature-monitored nationwide cold-chain delivery for temperature-sensitive SKUs. There is no proprietary AI, API, or SDK offering.
Distribution is hybrid: three physical showroom experience centers in Ho Chi Minh City (Riverfront Financial Center), Hanoi (Tòa Nhà Hồng Hà), and Da Nang (Circo Da Nang Center) anchor enterprise sales, while a dedicated B2B e-commerce portal handles recurring business orders and Shopee Mall reaches the SMB and home-cook segment. Marketing is content-led through an educational blog ('Ghi Chép'), a broadsheet-style publication, digital brand catalogs, and Instagram and LinkedIn channels. Operationally, the company appears to be an independent, founder-led private business with 51-100 employees, no disclosed institutional investors, no funding history, and no parent or subsidiary entities in the input data.
Ly Gia Vien firmographics
Firmographics- Name
- Ly Gia Vien
- Legal name
- Lý Gia Viên
- Website
- https://lygiavien.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ly Gia Vien is a Vietnamese B2B e-commerce platform and specialty distributor serving professional foodservice businesses—cafés, bakeries, restaurants, hotels, gelato shops, and bars—with imported culinary equipment, premium ingredients, and consumables via three showrooms and nationwide cold-chain delivery.
- Ownership category
- akta.pro rank
Where Ly Gia Vien is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Ly Gia Vien business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of professional culinary equipment (espresso machines, ovens, gelato equipment) and premium ingredients (chocolate, coffee, pastry supplies) to professional foodservice businesses
- Professional Services: Training, education, technical support, installation and maintenance services offered alongside product sales
- B2B E-commerce: Business customer accounts with dedicated ordering and management platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ly Gia Vien product offering
Product offeringCore offering
Ly Gia Vien imports and distributes professional culinary equipment (espresso machines, grinders, ovens, gelato equipment) and premium ingredients (Callebaut chocolate, flour, syrups, fruit purees, olive oil) from 25+ international brands to professional foodservice businesses in Vietnam. The company operates three showrooms in Ho Chi Minh City, Hanoi, and Da Nang, alongside a B2B e-commerce platform, providing nationwide cold-chain delivery and professional services including training, technical support, equipment installation, and maintenance.
Product overview
Lý Gia Viên operates as a comprehensive B2B e-commerce platform serving Vietnam's professional culinary industry with a multi-brand distribution model. The platform provides equipment, ingredients, and supplies across six primary verticals: Café (covering espresso machines, grinders, manual brewing, and barista accessories), Bakery & Pastry (featuring Callebaut chocolate/cocoa, Silikomart and Martellato moulds, Minoterie Bourseau flour), Beverage & Gelato (including Torani syrups, Fentimans beverages, Capfruit/Mixer purees), Restaurant & Kitchen (Cristel cookware, Colavita Italian ingredients, commercial ovens), Bar (cocktail tools and mixers), and Tableware (Kinto drinkware). The company distributes over 25 international brands including Rocket Espresso, Mazzer, Hario, Callebaut, Everdure, and Urnex, offering professional services such as masterclass training, equipment demonstrations at showrooms, technical installation/maintenance, and nationwide cold-chain delivery. The portfolio operates as a marketplace-plus-services model rather than a single unified product.
Differentiator
Problem solved
Functional benefit
Products and services
- Rocket Espresso Machines Professional Italian espresso machines for cafés, specialty coffee shops, hotels, and restaurants requiring stable extraction quality control in daily operations.
- Mazzer Coffee Grinders Professional coffee grinders for cafés, specialty coffee shops, hotels, restaurants, and roasteries requiring control over grind fineness, dosage, and extraction stability.
- Hario Manual Brewing Equipment Manual coffee brewing tools for baristas, specialty coffee shops, and cafés requiring controlled manual extraction methods for pour-over, immersion, cold brew, and slow coffee.
- Barista Accessories Professional barista tools including milk frothing pitchers, tampers, and leveling tools for precise, clean, and consistent operations during service hours.
- Callebaut Chocolate and Cocoa Professional chocolate and cocoa products including couverture, cocoa powder, cocoa mass, and baking chocolate for pastry chefs, chocolatiers, bakeries, and dessert kitchens.
- Silikomart Silicone Moulds Professional silicone moulds for cake decoration, chocolate shaping, and pastry work including Decor Round, Gem, Globe, and Multiflex product lines.
- Martellato Chocolate Moulds Professional polycarbonate chocolate moulds including Life Flower, Aurora, and Slope collections for praline and bonbon production.
- Minoterie Bourseau Flour French artisan stone-milled flour including T80 organic, rye flour T130, and specialty grains for professional bakery with precise protein content and ash ratio for gluten development.
- Everdure Pizza Ovens Outdoor and professional pizza ovens including KILN R-Series with dual burners and automatic rotating plate for high-volume pizza operations.
- Torani Syrups Beverage flavoring syrups for coffee shops, tea bars, cocktail bars, and professional beverage programs including Puremade, Classic, and Sugar-Free product lines.
- Fentimans Beverages Artisan carbonated beverages including tonic water, botanical infusions, soft drinks, and mixers for bars, cafés, and professional beverage service.
- Capfruit and Mixer Fruit Purees Frozen fruit purees and specialty fruit blends from France and Italy for cocktails, mocktails, smoothies, gelato, and dessert applications.
- Kinto Drinkware and Tableware Japanese-designed drinkware, tumblers, water bottles, and travel containers for professional café and restaurant beverage service.
- Urnex Cleaning Products Professional cleaning chemicals for espresso machines, grinders, barista tools, and brewing equipment including Cafiza, Dezcal, and Complete Cafe product lines.
- Cristel Cookware Premium stainless steel cookware from France designed for professional kitchens with durability measured in years rather than seasons.
- Colavita Olive Oil and Italian Ingredients Italian extra virgin olive oil and culinary ingredients forming the foundation for Italian cuisine in professional kitchens.
- Ly Gia Vien B2B E-commerce Platform Vietnamese B2B e-commerce platform serving cafés, bakeries, restaurants, bars, gelato shops, and hotels with professional culinary equipment, ingredients, and supplies. Features professional services including training, equipment demonstrations, technical support, and nationwide cold-chain delivery.
Companies that use Ly Gia Vien
Customer profileSegments6 records
Ideal customer profiles5 records
Ly Gia Vien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ly Gia Vien partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core, major and minor.
- CallebautcoreOfficial distributor of Callebaut chocolate products including couverture, cocoa powder, cocoa mass, and baking chocolate for professional pâtisseries and bakeries in Vietnam
- CapfruitcoreOfficial distributor of Capfruit fruit purees, specialty blends, and fruit ingredients for gelato, pastry, and beverage applications
- HariocoreOfficial distributor of Hario pour-over equipment, manual coffee brewing tools, and coffee accessories for specialty coffee
- MazzercoreOfficial distributor of Mazzer commercial coffee grinders and grind-by-dose equipment for professional coffee operations
- KintocoreOfficial distributor of Kinto drinkware, tableware, and travel containers for professional and consumer markets
- Rocket EspressocoreOfficial distributor of Rocket Espresso professional espresso machines for cafés, restaurants, and hotels
- ToranicoreOfficial distributor of Torani beverage syrups and flavorings for professional coffee, tea, and cocktail applications
- SilikomartcoreOfficial distributor of Silikomart professional silicone molds for chocolate, pastry, and gelato
- UrnexcoreOfficial distributor of Urnex professional cleaning products for coffee equipment including espresso machine cleaners and descalers
- FentimanscoreOfficial distributor of Fentimans premium botanical beverages, tonics, and mixers for bars and cafés
- CristelmajorOfficial distributor of Cristel professional cookware and kitchen tools from France
- ColavitamajorOfficial distributor of Colavita Italian olive oil and vinegar products
- Minoterie BourseaumajorOfficial distributor of Minoterie Bourseau premium French flours for professional baking including organic stone-ground options
- EverduremajorOfficial distributor of Everdure outdoor cooking equipment including pizza ovens
- MarcatomajorOfficial distributor of Marcato pasta machines and Ravioli makers for professional and home use
- MartellatomajorOfficial distributor of Martellato professional chocolate molds and tools
- Toddy Cold BrewmajorOfficial distributor of Toddy cold brew systems and filters for professional coffee extraction
- MecnosudminorOfficial distributor of Mecnosud professional food preparation equipment
- MyChefminorOfficial distributor of MyChef professional cleaning products for commercial kitchens
- PolyScienceminorOfficial distributor of PolyScience precision cooking equipment including sous vide devices
- NemoxminorOfficial distributor of Nemox gelato and ice cream machines
- ICB TecnologieminorOfficial distributor of ICB Tecnologie chocolate tempering and melting machines
- MixerminorOfficial distributor of Mixer fruit purees and sauces for beverage and pastry applications
- SanomatminorOfficial distributor of Sanomat fresh cream machines
- UgoliniminorOfficial distributor of Ugolini professional glassware for beverages
- Via Delle ArtiminorOfficial distributor of Via Delle Arti professional pastry tools and equipment
- ExcaliburminorOfficial distributor of Excalibur dehydrators for professional food preparation
- EverlastingminorOfficial distributor of Everlasting professional equipment
- GuzziniminorOfficial distributor of Guzzini plastic household and professional containers
- KeepCupminorOfficial distributor of KeepCup reusable drinkware for professional and consumer markets
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ly Gia Vien competitors and assessment
Company assessmentDirect peers
- Lockhart Catering Equipment: UK-based specialty B2B distributor of professional catering equipment and ingredients to cafés, bakeries, and restaurants. Highly comparable to Ly Gia Vien in operating model: multi-brand distribution, showroom presence, and value-added services (training, technical support) for foodservice professionals.
- Nisbets: One of the largest direct-to-professional catering equipment and supplies distributors globally, serving cafés, restaurants, and bakeries. Closely comparable business model to Ly Gia Vien's multi-vertical, multi-channel B2B distribution of equipment and consumables, though at materially larger scale.
- CK Supplies: UK foodservice equipment and supplies distributor serving cafés, bakeries, hotels, and restaurants. Comparable to Ly Gia Vien as a specialist B2B platform carrying premium equipment and ingredient brands into professional kitchens.
Broad incumbents
- Middleby Corporation: Global manufacturer and distributor of commercial kitchen equipment (ovens, combis, refrigeration, beverage). Relevant as a broader incumbent that competes with and supplies into Ly Gia Vien's café/bakery/restaurant equipment categories at much larger scale.
- Ali Group: Italian-headquartered global foodservice equipment conglomerate owning dozens of commercial kitchen and beverage equipment brands. Overlaps with Ly Gia Vien's espresso, refrigeration, and combi oven product lines; serves as both a potential supplier and indirect competitor.
- Sysco Corporation: World's largest broadline foodservice distributor. Relevant as the benchmark scale incumbent in B2B foodservice distribution, illustrating the structural end-state of a multi-vertical distributor serving restaurants, hotels, and institutions.
- Bidfood: UK and Ireland's leading broadline foodservice distributor serving restaurants, hotels, and caterers. Comparable as a multi-channel B2B foodservice distribution platform mixing equipment with ingredients and supplies.
Others
- Rational AG: German global leader in commercial combi ovens and connected kitchen equipment. Comparable as an upstream brand that Ly Gia Vien potentially distributes to its Vietnamese restaurant and hotel customers, and as a reference point for the equipment category mix.
- Hoshizaki Corporation: Japanese manufacturer of commercial refrigeration, ice machines, and beverage equipment. Relevant as both an equipment-category comparable and a possible future distribution partner for Ly Gia Vien's café, bar, and gelato verticals in Vietnam.
Emerging players
- Auto-Bake: Specialist industrial bakery equipment supplier with comparable equipment and ingredient offerings to Ly Gia Vien's bakery/pastry vertical. Represents the category-specialist peer model within Ly Gia Vien's broader multi-vertical approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ly Gia Vien social profiles
Digital presenceLy Gia Vien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ly Gia Vien leadership team
Management profileNumber of profiles
Ly Gia Vien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ly Gia Vien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ly Gia Vien
What does Ly Gia Vien do?
Ly Gia Vien imports and distributes professional culinary equipment (espresso machines, grinders, ovens, gelato equipment) and premium ingredients (Callebaut chocolate, flour, syrups, fruit purees, olive oil) from 25+ international brands to professional foodservice businesses in Vietnam. The company operates three showrooms in Ho Chi Minh City, Hanoi, and Da Nang, alongside a B2B e-commerce platform, providing nationwide cold-chain delivery and professional services including training, technical support, equipment installation, and maintenance.
Is Ly Gia Vien a public or private company?
Ly Gia Vien is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ly Gia Vien founded?
Ly Gia Vien was founded in 2010. It employs 51 to 100 people.
Where is Ly Gia Vien based?
Ly Gia Vien is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Ly Gia Vien make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are professional Services and B2B E-commerce.
Who are Ly Gia Vien's main competitors?
Direct peers on record are Lockhart Catering Equipment, Nisbets and CK Supplies. Broad incumbents are Middleby Corporation, Ali Group, Sysco Corporation and Bidfood. Others are Rational AG and Hoshizaki Corporation. Auto-Bake is listed as an emerging player.
Does Ly Gia Vien have an API?
No public API is recorded for Ly Gia Vien.