YallaYalla.it

What YallaYalla.it does

YallaYalla.it is an Italian online travel agency operated by DICA Srl, headquartered in Rome and licensed by Regione Lazio as a tourism intermediary (authorization n° 62 dated 20/09/2010). The company sells vacation packages combining flights, hotels, and ground services to Italian consumers across more than 200 global destinations, with a particular focus on last-minute beach and European getaways, cruises, and curated experiences. It targets families, couples, and groups seeking all-inclusive, transparently priced package holidays, with pricing typically displayed per person starting from roughly €369 (Greece) and extending above €3,000 for premium destinations such as the French Antilles.

The platform is built on an ASP.NET stack with cookie-based session management, SSL-secured transactions, and standard Google Analytics/Tag Manager instrumentation. Customer-facing features include the 'Il Mio YallaYalla' personal account portal for booking and document management, a wishlist ('Lista dei Desideri'), destination guides, the YallaYalla Magazine, and an 'Esperienze' subdomain for curated activities. Distribution is omnichannel but domestically focused: a self-service website with integrated booking engine, phone-based customer service (0541 3253) operating on weekday and Saturday schedules, WhatsApp chat, and email newsletter capture.

The business model rests on three revenue streams: (1) commission-based intermediation aggregating inventory from multiple tour operators and GDS sources, (2) per-booking registration/administration fees (with a €60 administrative charge on modifications/cancellations), and (3) third-party advertising and retargeting revenue through Google Ads, Criteo, and TradeDoubler. Optional Unipol travel insurance is sold as an add-on at checkout. Marketing is conducted through organic social (Facebook, Instagram, X), email newsletters, content marketing, and paid retargeting, with no disclosed funding, M&A activity, or institutional investors identified.

Name

YallaYalla.it

Legal name

DICA Srl

Website

https://yallayalla.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

YallaYalla.it is an Italian online travel agency operated by DICA Srl, selling vacation packages, last-minute deals, cruises, and travel insurance to Italian consumers across more than 200 global destinations.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Cruise Booking Platforms & OTAs (THAEAFAA)

Keywords

• Online travel agency
• Vacation packages
• Last-minute deals
• Cruise bookings
• Travel intermediation

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Travel Package Intermediation: YallaYalla acts as an intermediary in the sale of travel packages (flight + hotel + ground services), earning commissions from tour operators. The company aggregates products from multiple tour operators and sells them through its platform.
2. Registration Fees: A registration/administration fee is charged per booking, covering processing costs, account statements, and voucher issuance.
3. Third-Party Advertising and Retargeting: Revenue generated through advertising partnerships with Criteo, TradeDoubler, and Google Ads for remarketing and affiliate tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

YallaYalla.it is an Italian online travel agency that sells vacation packages combining flights, hotels, and ground services, plus last-minute deals and cruises, aggregating inventory from multiple tour operators. The company operates an ASP.NET-based booking platform that displays all-inclusive final pricing, backed by a hybrid digital-plus-phone customer service model aimed at Italian consumers. Coverage spans 200+ destinations globally with content sites including travel guides and a travel magazine.

Product overview

YallaYalla.it is an online travel agency operated by DICA Srl that functions as a comprehensive vacation booking platform. The core product is its package holiday offering (Pacchetti Vacanze) combining flights, hotels, and ground services, complemented by Last Minute deals and a Cruise section. The platform operates on a modular architecture where the main booking engine is enhanced by customer-facing features: 'Il Mio YallaYalla' provides a personal account portal for document retrieval and booking management; 'Lista dei Desideri' enables wishlisting of offers; and 'Esperienze' offers curated experiences at a separate subdomain. Content additions include Travel Guides and the YallaYalla Magazine for trip inspiration. Travel insurance is available as an add-on service through the platform. The platform integrates with external providers including GDS systems for booking sourcing, third-party cruise/ferry partners (QCNS Cruse Sam, Prenotazioni 24 sas), and marketing tools (Google Analytics, Criteo, TradeDoubler).

Differentiator

Problem solved

Functional benefit

Products and services

• Pacchetti Vacanze (Vacation Packages) Travel packages combining flights, hotels, and ground services for various global destinations. Customers book complete vacation packages with transparent all-inclusive pricing, available to Italian consumers through the YallaYalla.it booking platform.
• Last Minute Vacanze (Last-Minute Deals) Last-minute travel deals and discounted vacation packages for spontaneous travelers. Features real-time availability with special pricing for imminent departures across beach destinations, European getaways, and exotic locations, served to Italian customers.
• Crociere (Cruises) Cruise vacation packages available through partner QCNS Cruse Sam. Includes cruise-only and cruise-plus-land arrangements for Italian consumers seeking sea-based vacations.
• Esperienze (Experiences) Curated travel experiences and activities that complement vacation packages, sold via a dedicated subdomain (esperienze.yallayalla.it) targeting Italian travelers seeking add-on activities and excursions.

Quantifiable outcome

• Over 200 destinations offered across 7 continental regions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Criteo SAminorGTM or Marketing PartnerCriteo provides dynamic remarketing and personalized advertising services based on user browsing behavior on the YallaYalla website. Cookie-based tracking enables targeted product recommendations.
• TradeDoubler ABminorGTM or Marketing PartnerTradeDoubler provides affiliate tracking and conversion measurement services, enabling performance-based marketing partnerships and attribution of sales generated through partner channels.
• QCNS Cruse SamminorChannel Partner/ Reseller/ DistributorPartner for cruise booking services, enabling YallaYalla to offer cruise packages alongside traditional land-based vacation products.
• Prenotazioni 24 sasminorChannel Partner/ Reseller/ DistributorPartner for ferry booking services, providing access to ferry routes and enabling YallaYalla to include ferry transportation in travel packages.
• UnipolminorChannel Partner/ Reseller/ DistributorTravel insurance partner offering cancellation insurance products that YallaYalla sells as optional add-ons to vacation bookings, with reimbursement coverage up to 100% of the booking cost.
• TrustpilotminorGTM or Marketing PartnerThird-party review platform hosting customer reviews of YallaYalla services, providing social proof and credibility for potential customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• TourRadar: Online marketplace connecting travelers with multi-day guided tour operators; relevant as a competitive distribution channel for the more experience-led slice of YallaYalla's package demand.
• GetYourGuide: Global activities/experiences marketplace serving the same Italian travelers pre- and post-booking; adjacent rather than direct because YallaYalla sells packages while GetYourGuide sells individual experiences.

Direct peers

• eDreams Odigeo: Listed European OTA group headquartered in Barcelona with strong presence in Italy via the eDreams, GO Voyages and Opodo brands; sells flight + hotel packages to Italian consumers in the same target market using a similar self-service + assisted-sales model.
• Lastminute.com: European OTA focused on last-minute and package holiday deals across flights, hotels, and experiences; targets the same Italian last-minute/beach buyer that YallaYalla prioritises, with overlapping destination coverage (Canarie, Baleari, Mar Rosso, Maldive).
• Volagratis: Italian-rooted OTA serving Italian consumers for flights, hotels, and package holidays; competes head-to-head in the domestic online travel agency market with similar pricing transparency and self-service booking flows.

Broad incumbents

• Booking.com: Global OTA incumbent (Booking Holdings) covering accommodations, flights, and packages; very strong in Italy and competes with YallaYalla for the same leisure traveler, though as a much broader portfolio player.
• Expedia: Global OTA incumbent with broad flight + hotel + package offerings including Italian-language localization; competes for the same Italian package holiday demand from a much larger marketing and inventory base.
• TUI Group: World's leading package holiday operator with strong brands in Italy (TUI, Robintur); vertically integrated tour operator competing in the same Italian beach/resort package segment that YallaYalla targets.

Emerging players

• Omio: European multimodal travel aggregator (rail, bus, flight, ferry) used by Italian travelers for trip planning; overlaps with YallaYalla on ground transportation and last-minute bookings but does not sell full package holidays.
• Musement: Italian-headquartered experiences and activities marketplace, now part of TUI; overlaps with YallaYalla's 'Esperienze' add-on product and serves a similar Italian traveler persona for destination activities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YallaVacanze
• Facebookfacebook.com/YallaYallaVacanze
• Instagraminstagram.com/yallayalla.vacanze
• LinkedInlinkedin.com/company/yallayalla.it

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YallaYalla.it